Book Marketing Blogs

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THE BOOK MARKETING EXPERT NEWSLETTER!

A newsletter all about SUCCESSFUL publishing and POWERFUL promotion.

Jan. 5, 2012 Issue #263

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in this issue

– Note From The Editor

– How to Write a Book Proposal

– Fine-Tune Your Local Pitching

– Maximize Your Twitter Marketing

– Self-Publishing Marketing Spreadsheet

– What Authors Must Know About Platforms

– How To Collect E-Mail Addresses

– 10 Dead-Honest Reasons Reporters Delete Your Emails

– Marketing and Promotion Tips From Chris Brogan

– Google+ Tips for Writers and Authors

– Using LinkedIn More Effectively

– Publishing Insiders: Facebook Facts From Social Media Expert Mari Smith

– It’s All About You

– Who’s Following You?

– Use Twitter and Facebook for Press Releases

– Press Kit Basics

– Tips for Getting Booked on National TV

– Create Sound Bites That the Media Find Scrumptious

– Indie Author Publishing Conference & Pitchapalooza!

– WHO ARE WE

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Penny C. Sansevieri, Editor penny@amarketingexpert.com

Welcome to a new issue of THE BOOK MARKETING EXPERT NEWSLETTER.

You are receiving this newsletter compliments of Author Marketing Experts, Inc. To opt out, please scroll down to the bottom of this newsletter.

Note From The Editor

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Welcome to another issue of the Book Marketing Expert Newsletter!

Dear Author,

Welcome to 2012! So far the new year has been fantastic for us; we hope it’s that way for you too. I’m so excited to announce that I’ve begun writing for PRNewswire, as well as Social Media Magazines. We will be offering our subscribers an exclusive free membership to this site, so stay tuned! You can find the link to my recent article at PR Newswire here: http://www.smallbusinesspr.com/pr-learning-center/small-biz-articles/The-New-PR-Turning-Fans-Into-Evangelists.html

We hope you enjoy the second half of our “Best Of” issue. Many of our readers love these issues and save them. We love that And did you see our new YouTube channel? Check us out at http://www.youtube.com/bookmarketingAME – we had our channel redesigned and optimized. Thanks to Susan Gilbert for her hard work.

We are so glad you’re back for another year of marketing and promotion. We promise to keep it relevant and interesting, and we hope that you will keep reading!

Penny, Paula, Amy, Bonnie and everyone at Author Marketing Experts, Inc.

How to Write a Book Proposal

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Even self-published authors benefit from writing a proposal, which serves as a road map for your book. It will help you identify your market, develop a marketing plan and much more: http://www.sellingbooks.com/how-to-write-a-book-proposal-and-why-you-should-even-if-you-self-publish/ (more…)

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THE BOOK MARKETING EXPERT NEWSLETTER!

A newsletter all about SUCCESSFUL publishing and POWERFUL promotion.

Dec. 22, 2011 Issue #262

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in this issue

– Note From The Editor

– 5 Things to Know About Publicity Before You’re Published

– Become a Better Blog Commenter

– Twitter Tip – Try Twellow

– Fix Website Woes

– Learning to Use LinkedIn

– 10 Tips for Effective Book Covers

– Is Your Contact Info Clearly Visible?

– Social Media: There’s No Such Thing as Starting Too Early

– Elements of a Successful Book Proposal

– Top 5 Marketing Mistakes Authors Make

– Publishing Insiders: The Best of 2011 – Predictions for 2012

– Strategic Tweeting for Authors

– Daily Tips for Marketing Your Book

– Book Reviews – An Alternate Route

– Brainstorming Non-Bookstore Sales

– Grab Attention With Video

– Top 10 Blogs for Authors

– Reader Tip!

– WHO ARE WE

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THE BOOK MARKETING EXPERT NEWSLETTER!

A newsletter all about SUCCESSFUL publishing and POWERFUL promotion.

Dec. 8, 2011 Issue #261

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in this issue

– Note From The Editor

– Five Simple Ways to Improve Your Ranking on Google

– Feature Article: A Simple Guide for Driving Thousands of Hits to Your Website

– A Special Google+ Offer

– At Your Service: AME’s Book Marketing Resources

– Book Bits and Bites

– Guerilla Marketing to Promote Your Book on the Web

– How Authors Make Real Money (Hint: It’s Not From Books)

– Open for Submissions: The 2012 Indie Excellence Awards

– Create Sound Bites That the Media Find Scrumptious

– Penny and AME in the News!

– Hear What The Publishing Insiders Have to Say

– Six Tips For Making Your Press Release Twitter Friendly

– 6 Ways to be More Persuasive With Social Media

– 7 Tips to Maximize Shares of Your Facebook Posts

– Twitter Tops Facebook in Press Release Views

– Social Media Snippet: TwentyFeet

– Social Media Snippet: Simply Measured

– Reader Tip!

– WHO ARE WE

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Penny C. Sansevieri, Editor penny@amarketingexpert.com

Welcome to a new issue of THE BOOK MARKETING EXPERT NEWSLETTER.

You are receiving this newsletter compliments of Author Marketing Experts, Inc. To opt out, please scroll down to the bottom of this newsletter.

Note From The Editor

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Welcome to another issue of the Book Marketing Expert Newsletter!

Dear Author,

I love this season, don’t you? There’s a chill in the air, everyone seems a little cheerier and the Eggnog Latte is back at Starbucks. No, this isn’t an ad, I’m just a tad addicted to these things as most of the folks who work with me know.

We have a number of special surprises for our valued readers. For years you’ve followed us, read our newsletter, our blog, and supported all of the work we do. This holiday season we want to say “thank you” with a few special gifts. First, we have our brand new Google+ page and we have a special listed in this issue, and if you join our page you get a special “thank you gift.”

In our next issue, we’ll announce our holiday/end-of-year thank you gift, so please keep watching this newsletter for details.

Traffic, what a wonderful thing? Oh, well, I’m not talking about the traffic to the shopping mall, but rather to your website. This is a great time of year to fine tune your website and get your share of the online traffic. I hope you’ll enjoy this piece!

I want to take moment to thank each and every one of you for your loyalty and support. We couldn’t do what we do without you. We love that you love this newsletter, our blog and all the information we share. We hope it’s helpful – and from our house to yours, we wish you a super successful 2012!

Penny, Paula, Amy, Bonnie, Ylva and everyone at Author Marketing Experts, Inc.

Five Simple Ways to Improve Your Ranking on Google

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Getting top ranking on Google may seem like a lofty goal, but many authors can achieve this. And while they may not come up on the #1 spot on Google, they can get pretty high. Here’s how:http://www.huffingtonpost.com/penny-c-sansevieri/improve-google-ranking_b_996851.html

Feature Article: A Simple Guide for Driving Thousands of Hits to Your Website

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Have you ever been stuck in a traffic jam fuming and wondering when it would clear up and how soon you could get off this maddening highway? That’s a bad traffic jam, here’s a good one: thousands of people clamoring to get to your website, begging to be let in. Yes, that’s the kind of traffic that makes me very happy and here are some tips on how to get it.

If you’re ready to take your website traffic from so-so to “wow!” you’ll need to do a bit of work. Just throwing up a website won’t cut it. You’re going to need to pay attention to things like trends, keywords, and tags. First, let’s look at keywords and how to find them.

Finding Your Keywords

First, figure out what you want your keywords to be. What sort of searches do you want to come up for? This is important because if you pin yourself to the wrong search term, it could get you poor results. For example, in this market we want to come up under the search term “book marketing.” I once thought we might want to pin ourselves to “publishing,” but it would not have been a wise choice. Why? Because most people searching for the term publishing are at the very beginning of their journey and not even ready to consider a marketing firm.

We would rather get someone when they are further into the process because it makes for a much more qualified lead on our end. The same may be true for you. Figure out where their point of entry is. This isn’t something that you can search online using Google AdWords, Trends or Insight, it’s something you learn by researching your market. I learned about this when I did my own research. I plugged in a bunch of keywords I wanted to rank for to see what came up. When I plugged in publishing I found publishers. Not a good competitive space for me to be in. When I plugged in book marketing or book market, I found other companies I was more aligned with.

So, first gather some search terms, you may not initially refer to them as keywords, they are just your starting point. They might end up being perfect or you might scrap the list and just start over. Your research will point you in that direction.

Let’s say you have a series of keywords you are considering but you aren’t sure what other variables folks might be searching on. Hop on over to Soovle. When you land on this site you’ll see a simple box to plug in your keyword. When you do you’ll get back variations of searches that come up in sites like YouTube, Google, Yahoo, and Bing. It will also show these terms as used on Amazon.com which can be helpful if you are selecting tags to go with your book. You’ll want to spend some time here, clicking the various links to find different ways that consumers search on these keywords. You also might find a better search term than what you currently use, or it might validate your research. Either way it’s a fantastic site and one we use often.

Once you get your keywords nailed down, Google AdWords is always a great place to research their popularity. You want to know that the keywords you are going after are getting searches, meaning searches big enough to matter to your traffic. If you go to Google AdWords, punch in your keywords and then turn off the broad match so you narrow down your results a bit more. You can also play around with “exact” and “phrase,” but I generally stick with all three of those unchecked and see what kind of results I get. Generally I look for Global Monthly Searches that are above 650; I’d rather it be higher but if you are searching a niche term, that might be the best you can do.

How to Use Keywords

You now need to know how to use the keywords you spent so much time finding. First and foremost, you want to use them on your home page copy. That’s the copy on the home page of your website. I recommend keeping the verbiage on your homepage to 250 words at most and making sure that this text is keyword rich. You want to address your visitors’ concerns, not yours. Remember that the first few lines of your website copy will show up in searches so make sure it’s relevant to the audience.

Next, the URL you’re using could make a difference. Since we’ve already established that we wanted to come up for the term “Book marketing” we started using it everywhere, in our Facebook page https://www.facebook.com/bookmarketingameon your YouTube Channel http://www.youtube.com/user/BookmarketingAME and even in our URL. I bought www.bookmarketingAME.com. Now, we don’t use this URL per se, it just points to our main domain name which is: http://www.amarketingexpert.com.

Why did we do that? Because the use of your core search terms is really key to driving traffic and getting higher in the search rank. Want proof? Before we did all of this our website was generally at the bottom of page one on Google or on page two when you plugged in “book marketing” in the search bar. Three months after we made these changes (keywords on the home page and keywords in our Facebook branding, YouTube and URL) we came up #3 in search, sometimes #2 and on a stupendously good day, we’re #1. Now that’s a great traffic jam!

You can and should also use keywords in your blog posts. Not overtly so where you’re creating posts that don’t make sense (this is called keyword stuffing), but using them sprinkled throughout your content, sort of like we did with this article.

You should also use the keywords in your YouTube videos and in Alt tags in pictures on your website, etc. Keywords are fantastic and once you go through the work of finding them, you can use them over and over again.

Watch Your Traffic

Now you want to be sure and watch your traffic. Get Google Analytics to help you monitor traffic on your website. Talk to any expert SEO person and they will tell you that’s about the best analytics software you can use. Once you insert this bit of code into your site you’ll be able to determine what kind of traffic you’re getting and from where. How are people finding you (i.e. what keywords are they using to get to your site), and what sites are pulling in your traffic? Very helpful information. You should plan to check your traffic monthly, if not more often.

Additional Tips for Driving Traffic

There’s a fun little site you’ve probably already heard of called Google Trends. It will show you trending topics and you can also plug in your keywords to find trends in your area of expertise. But here’s the real fun part. I try to watch Google Trends every so often, maybe once or twice a week if I’m really stumped on what to blog on and under “Hot Searches” you’ll find the top things that consumers are searching on. If you can comment on these topics or make any of them relevant to your message, you can really surge traffic on your site. Keep in mind that your topic must be relevant! Everyone has become pretty careful about authenticity of content since the Google Panda Update http://www.seomoz.org/blog/beat-google-panda.

Another great site is Google Insights for Search. This will show you areas (worldwide) that may have a potential interest in your keywords/topic and also the locations which get the highest searches. It’s also great because if you’re looking to dig into particular markets, you can really get a sense of where the interest lies and you might even be surprised. When I searched on book marketing I found some of the highest searches in India! You can also see how searches rank for your particular topic and how they have trended over time. I find this very interesting when I’m researching a book topic for marketing, or a particular angle for a pitch we’re considering.

Conclusion

Keywords don’t have to be these mysterious search terms that only your website or SEO person knows about. Finding and using the right keywords can really make a big difference to any website and, especially, to your sales. Also, even though we talked about thousands of hits on a site, you don’t really need that many to make a difference to your bottom line. Good, quality traffic and a solid site that’s converting is all it takes to reap your own online rewards!

Websites Mentioned in this Article:

https://adwords.google.com

http://www.google.com/insights/search/

http://www.soovle.com/

http://www.google.com/trends

At Your Service: AME’s Book Marketing Resources

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Join 23,000+ and “Like” our AME Facebook Page for marketing articles and tips, YouTube videos from our book marketing channel, notices about upcoming webinars, Publishing Insider shows, and more: http://www.facebook.com/bookmarketingame?ref=sgm.

Need Book Marketing Content? Visit the articles page on our AME website and you’ll find a range of articles by Penny, which may be used along with her byline (provided at the top of the page) at no cost. The complete list is at http://www.amarketingexpert.com/articles/.

Watch “Converting Fans to Sales on Facebook with Amy Porterfield” and much more on AME’s Book Marketing Channel on YouTube. New videos are added regularly to keep you up to date on all things book marketing! http://www.youtube.com/user/BookmarketingAME.

Book Bits and Bites

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* Food for Thought – 40 Inspiring Quotes About Reading From Writers: http://flavorwire.com/237785/40-inspiring-quotes-about-reading-from-writers

* Say What? – The Word Of The Year for 2011 According To Dictionary.com Is ‘Tergiversate:’ http://www.huffingtonpost.com/2011/11/30/word-of-the-year-2011-tergiversate_n_1119524.html

* Quick Quiz – Can You Guess These Books from Their Most Commonly Used Words? http://blogs.publishersweekly.com/blogs/PWxyz/?p=8177

* Awesome Sights – The World’s Great Bookshops:http://www.huffingtonpost.com/black-tomato/worlds-most-beautiful-boo_b_1107248.html

Guerilla Marketing to Promote Your Book on the Web

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It used to be that promoting a product was an expensive undertaking, one that required excessive amounts of funds for television or radio advertising, or slightly less for publications of the paper variety. And promoting books, in particular, meant making deals with booksellers to get top placement in their stores.

Authors, of course, would have to go on multi-city tours of their home country and even the world in order to give interviews to television, radio, and newspaper/magazine reporters, as well as host signings. This was both an expensive and time-consuming process. But these days things have changed dramatically. Not only can writers publish and sell their own eBooks (or paper books) online; they can also promote them in a number of ways that are far less expensive or even free. Here are a few to try.

1. Build a contact list. Whether you get contacts through your website, Facebook, Twitter, LinkedIn, or any number of other social networks, you can use the strength of numbers to promote your book. Post messages with excerpts to drum up interest, offer deals for followers, and encourage “friends” to become brand ambassadors, bringing more people on board to enjoy the same benefits of membership that they do, as well as hyping your book online and in real-world settings.

2. YouTube videos. Videos to promote books have become something of a sensation on YouTube, with offerings for books like “Pride and Prejudice and Zombies” and “Abraham Lincoln: Vampire Hunter” topping the list for views. Some of these “trailers” have high enough production value to make it look like a movie is actually in the works, while others are student-project level. But it’s an innovative and trendy way to promote your book (all you need is a video camera and a few willing friends). Although well-known and high-paid authors often do something similar for television, their ads tend to contain nothing more than some flashy graphic text and the author spouting one-liners. The YouTube versions are more like full-scale movie trailers.

3. Giveaways. While giving away your work for free might not sound very appealing, it is a good way to bring in new readers. So give away a few copies to loyal fans and offer freebies to the first, say 50 new members who sign up at a set time and date. You’ll probably get hundreds of new accounts that will hopefully make up for the number you gave away and then some.

4. Contests. There’s no better way to get people to give you contact information than to hold a contest. In the publishing arena there are many ways you could go with this. You could ask readers to provide potential names for an upcoming book (with a free copy and a mention in the book going to the winner). Or you could ask them to send in character sketches and then work the winning entry into a future project. You might even hold a contest for a couple of lucky readers to win a trip to join you at a book signing. There are so many possibilities and all of them should net you new readership.

5. Listen and respond. Communication studies have shown that the best way to keep a relationship going is to ensure open channels of dialogue. So when readers comment you need to make an effort to reply. This will endear your fans to you and keep them coming back for more, as well as encouraging them to talk you up to everyone they know.

Guest post by Sarah Danielson. Sarah is a writer for Communication Studies, http://www.communicationstudies.com/, the best resource for students, professors, and professionals. In her spare time she enjoys reading and she is currently writing a book on the joys of freelancing.

How Authors Make Real Money (Hint: It’s Not From Books)

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Learn how you can create online products for your audience: http://www.huffingtonpost.com/arielle-ford/online-publishing-authors_b_1097730.html

Open for Submissions: The 2012 Indie Excellence Awards

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The Indie Excellence Awards contest is taking submissions!

NIEA celebrates overall excellence, including design and promotional text. To enter, please send one copy of your book per category entered. Books with publication dates of 2009, 2010, 2011 and 2012 are eligible. Books published anywhere in the world may be submitted as long as they are in English and can be purchased in the United States.

For more information, expanded category listings and entry forms please visit: http://www.indieexcellence.com

Create Sound Bites That the Media Find Scrumptious

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When you pre-plan sound bites prior to an interview you raise your chances of getting coverage: http://publicityhound.net/creating-sound-bites-that-the-media-find-scrumptious/

Penny and AME in the News!

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* Penny’s article “How to Monetize Free” was published on the Faith, Hope and Grace writer’s blog: http://nquatrano.wordpress.com/2011/11/06/how-to-monetize-free-by-penny-sansevieri/

* BookBuzzr Author blog published “Going Digital with eBooks” by AME’s Paula Krapf: http://www.bookbuzzr.com/blog/book-marketing/going-digital-with-ebooks/

* Penny has a series on book marketing underway at BookBuzzr: http://www.bookbuzzr.com/blog/?s=Penny+Sansevieri&x=0&y=0.

* Keep up with Penny’s latest publishing/marketing piece for Huffington Post: http://www.huffingtonpost.com/penny-c-sansevieri.

Hear What The Publishing Insiders Have to Say

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Be in the know and hear what the publishing insiders: Penny Sansevieri, CEO of Author Marketing Experts, Inc. – and her guests – has to offer in terms of tips and insights into the industry! Listen here. Publishing Insiders is now available on iTunes, so you can keep up with the show wherever you go!

Upcoming show:

Special Guest Mike Stelzner Friday, Dec. 9 at 1:30 p.m. Pacific

http://www.blogtalkradio.com/thepublishinginsiders/2011/12/09/special-guest-mike-stelzner

Social media expert Michael Stelzner is the founder of Social Media Examiner and author of the books “Launch” and “Writing White Papers.”

Shows available for download at http://www.blogtalkradio.com/thepublishinginsiders:

* Special Guest Amy Porterfield on Facebook Marketing
* Special Guest Chris Brogan on Google+
* How and Where to Sell Your Self-Published Book
* Speaker Tips for Authors
* How to Get Your Book Reviewed
* All About Ghostwriting
* Publishing Insights from Ellora’s Cave
* Re-Purposing Your Content
* The Future of Author Events
* Selling Your Book in Bulk and Special Sales
* What Authors Must Know About Book Cover Design
* Literary Agents and Their Evolving Role in Publishing
* The Dos and Don’ts of Distribution, Parts 1, 2 and 3
* SPECIAL GUEST Seth Godin: Poke the Box
* Smart Self-Publishing: Why Book Design & Editing Matter
* Smart Self-Publishing: Making Money with eBooks
* Smart Self-Publishing Series: Becoming Your Own Publisher
* Branding: The Secret to Selling More Books
* Secrets to Getting Your Book Into Libraries
* Getting Your Book into Bookstores with Elaine Wilkes
* This Book Will Make You Money with special guest Jim Kukral
* How to Make Money on Twitter
* A Self Publishing Success Story
* From Blog to Book
* The Digital Book Revolution
* Powerhouse Promotion with Marci Shimoff
* eBooks: the Savior of Publishing or the Foe? with Joe Konrath
* Special Guest Mari Smith, queen of Facebook
* All Things Twitter! with Warren Whitlock

Six Tips For Making Your Press Release Twitter Friendly

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Start with a catchy but brief headline and follow these additional tips for press release success: http://www.mediabistro.com/prnewser/six-tips-for-making-your-press-release-twitter-friendly_b30368

6 Ways to be More Persuasive With Social Media

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Beginning with reciprocation, there are six effective tactics that will make your social media efforts more successful: http://mashable.com/2011/11/16/social-media-persuasive/

7 Tips to Maximize Shares of Your Facebook Posts

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Did you know that eye-catching images help boost your shares? Learn what else you can do for more Facebook shares: http://www.marismith.com/ways-craft-your-facebook-posts-for-maximum-shares/

Twitter Tops Facebook in Press Release Views

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The numbers are higher for Facebook but the actual impact – driving traffic to your release – is greater when releases are shared on Twitter: http://www.prnewsonline.com/free/Twitter-Tops-Facebook-in-Press-Release-Views_15599.html

Social Media Snippet: TwentyFeet

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TwentyFeet.com helps you aggregate all of your social media performance data in the one place: http://twentyfeet.com/

Social Media Snippet: Simply Measured

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SimplyMeasured.com – Treat yourself to a free social media competitor analysis here: http://simplymeasured.com/freebies/facebook-competitive-analysis

Reader Tip!

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If you’ve got a Reader Tip you’d like to share, please send it to penny@amarketingexpert.com with the subject line “reader tip.” Submissions should be 75 words or less.

WHO ARE WE

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Author Marketing Experts, Inc. is a full-service book marketing, promotion, and publicity company. We serve authors at all stages of marketing and promotion. We offer a full range of packages and services to choose from.

To see a price list or schedule a free consultation, send your e-mail to penny@amarketingexpert.com with the subject line “Author Services Info.” You can also visit our website at www.amarketingexpert.com.

Reprint permission
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You are welcome to reprint any items from “The Book Marketing Expert Newsletter.” However, please credit us as a source with the following paragraph:

Reprinted from “The Book Marketing Expert newsletter,” a free ezine offering book promotion and publicity tips and techniques. http://www.amarketingexpert.com
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Like this newsletter? Pass it on!

We never rent or sell subscriber lists to any third party. Your privacy is very important to us. Always.

To subscribe to this newsletter, click here:subscribe@amarketingexpert.com.

—– Copyright 2011 Author Marketing Experts, Inc. —–

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Contact Information

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email: penny@amarketingexpert.com

web: http://www.amarketingexpert.com

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THE BOOK MARKETING EXPERT NEWSLETTER!

A newsletter all about SUCCESSFUL publishing and POWERFUL promotion.

Nov. 24, 2011 Issue #260

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in this issue

– Note From The Editor

– The 10 Deadly Sins of Website Design

– Feature Article: The New PR: Secrets to Turning Fans into Evangelists

– Blog Tip: Categories Vs. Tags

– Just For You: AME’s Book Marketing Resources

– Book Bits and Bites

– Walk a Mile in a Book Reviewer’s Shoes

– Tips for Getting Booked on National TV

– Open Now: The 2012 Indie Excellence Awards

– Check Out Our Custom YouTube Channel

– Penny in the News!

– Hear What The Publishing Insiders Have to Say

– Extend Your Brand Using Facebook As Page

– How, When and Where We Share on the Web

– The Elevator Pitch

– Reader Tip: QuickQuiz.com

– Social Media Snippet: Twitter Tracking

– Social Media Snippet: Kyoo

– Reader Tip!

– WHO ARE WE

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Penny C. Sansevieri, Editor penny@amarketingexpert.com

Welcome to a new issue of THE BOOK MARKETING EXPERT NEWSLETTER.

You are receiving this newsletter compliments of Author Marketing Experts, Inc. To opt out, please scroll down to the bottom of this newsletter.

Note From The Editor

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Welcome to another issue of the Book Marketing Expert Newsletter!

Dear Author,

Happy Thanksgiving! I hope you are enjoying this wonderful holiday with family and friends. I love this time of year and especially this holiday. It reminds me of the things I am grateful for: this wonderful team of women I work with every day, and all of you. Our dear, faithful readers who never fail to open an issue and dig in.

A couple of weeks ago an author emailed me; she said that she was at a writing event and during one of the Q&A’s, another author got up and said: “If you want some fantastic marketing tips, sign up for the Book Marketing Expert newsletter, it’s fantastic.” I was floored when she told me this. It takes a while to get people to become evangelists for your work, but when you do – it’s fantastic. So this week we’re not just talking PR, but how it’s changed and how you can harness that to turn your contacts into evangelists.

Warm Thanksgiving wishes from San Diego where I’ll be entertaining a house full of people today. Wish me luck

Penny, Paula, Amy and everyone at Author Marketing Experts, Inc.

The 10 Deadly Sins of Website Design

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Here’s a checklist that you can take with you as you work through the design elements of your website:http://www.huffingtonpost.com/penny-c-sansevieri/the-10-deadly-sins-of-web_b_956451.html

(more…)

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THE BOOK MARKETING EXPERT NEWSLETTER!

A newsletter all about SUCCESSFUL publishing and POWERFUL promotion.

Nov. 10, 2011 Issue #259

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in this issue

– Note From The Editor

– The Power and SEO Behind Blog Commenting

– Feature Article: Eight Mistakes that Will Absolutely Kill Your Book!

– 50 Quick, Dirty, and Cheap Ways to Improve Your Social Media Presence

– At Your Service: AME’s Book Marketing Resources

– Book Bits and Bites

– 10 Marketing Strategies for New Writers

– Quick App Builder

– Enter Now: The 2012 Indie Excellence Awards

– Link Building Tip

– Penny in the News!

– Hear What The Publishing Insiders Have to Say

– November Webinar: 10 Mistakes That Will Absolutely Kill Your Book!

– Get Yourself on YouTube!

– Hashtag Helper

– Who’s Talking About You?

– Social Media Snippet: Tiny.ly

– Social Media Snippet: SiteTrail.com

– Reader Tip!

– WHO ARE WE

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Penny C. Sansevieri, Editor penny@amarketingexpert.com

Welcome to a new issue of THE BOOK MARKETING EXPERT NEWSLETTER.

You are receiving this newsletter compliments of Author Marketing Experts, Inc. To opt out, please scroll down to the bottom of this newsletter.

Note From The Editor

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Welcome to another issue of the Book Marketing Expert Newsletter!

Dear Author,

I just returned from BlogWorld and all I have to say is: WOW. What a fantastic event it was, I absolutely loved it. BlogWorld is headed to NYC in 2012. Run, don’t walk, to this incredible Internet marketing event. It’s a geek’s paradise

Check out our Facebook wall https://www.facebook.com/bookmarketingame, it’s packed with insights from BlogWorld, and keep an eye on my HuffPo blog, I’ll be posting some geek-inspired ideas there soon!

Now, on to our newsletter – and eh-hem, welcome to November. We’ve got a great newsletter for you, packed with tips and a fantastic guest expert sharing his insights on the ins and outs of bookcover design. You will love this piece!

Thanks again for joining us for another issue, we’re so glad you’re here!

Wishing you publishing success,

Penny, Paula, Amy, Bianca and everyone at Author Marketing Experts, Inc.

The Power and SEO Behind Blog Commenting

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The first step in blog commenting is creating a plan and, of course, knowing who you’ll be engaging with. Here are a few ways you can get started: http://www.huffingtonpost.com/penny-c-sansevieri/the-power-and-seo-behind-_b_910157.html (more…)

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THE BOOK MARKETING EXPERT NEWSLETTER!

A newsletter all about SUCCESSFUL publishing and POWERFUL promotion.

Oct. 27, 2011 Issue #258

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in this issue

– Note From The Editor

– Don’t Overlook Regional Pitching

– Feature Article: The 10 Deadly Sins of Website Design

– Boost Your Blog

– Just For You: AME’s Book Marketing Resources

– Book Bits and Bites

– Using Cross Promotions To Save Money And Sell Books

– The Scoop on QR Codes

– Open Now: The 2012 Indie Excellence Awards

– Press Kit Basics

– Penny in the News!

– Hear What The Publishing Insiders Have to Say

– November Webinar: 10 Mistakes That Will Absolutely Kill Your Book!

– Get Found on Social Media

– Join the Success Summit 2011

– Make LinkedIn Work for You

– Social Media Snippet: PageLever

– Social Media Snippet: PeopleBrowsr

– Reader Tip!

– WHO ARE WE

– ————————————————————

Penny C. Sansevieri, Editor penny@amarketingexpert.com

Welcome to a new issue of THE BOOK MARKETING EXPERT NEWSLETTER.

You are receiving this newsletter compliments of Author Marketing Experts, Inc. To opt out, please scroll down to the bottom of this newsletter.

Note From The Editor

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Welcome to another issue of the Book Marketing Expert Newsletter!

Dear Author,

I love writers’ conferences, don’t you? I’m off to Author 101 in fabulous Las Vegas tomorrow and after that, it’s all about BlogWorld. If you’re going to be at any of these fantastic events, be sure and let me know. I’d love to meet up with you!

You know we always get such great feedback on our website but that wasn’t always the case. In fact, there was a time when it was pretty darned awful. I learned by error, lost opportunities and being around a lot of really savvy people who knew what a website should and shouldn’t do.

Then, when we launched the new AME site last August, we found a whole new level of online success. The results of the redesign have been extraordinary. This week, we’re looking at some website mistakes and how to fix them. Generally with websites most of what we do is fixable and when it isn’t – well, you can just tear it down and start over.

Hopefully, though, you won’t have to redo your site. Enjoy this week’s article, I hope it’s helpful!

Here’s wishing you a Happy Halloween!

Penny, Paula, Amy, Bianca and everyone at Author Marketing Experts, Inc.

Don’t Overlook Regional Pitching

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The lure of national coverage means we sometimes overlook media closer to home. But that kind of coverage can be invaluable to you and your book: http://www.huffingtonpost.com/penny-c-sansevieri/why-regional-pitching-can_b_890022.html (more…)

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THE BOOK MARKETING EXPERT NEWSLETTER!

A newsletter all about SUCCESSFUL publishing and POWERFUL promotion.

Aug. 18, 2011 Issue #253

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in this issue

– Note From The Editor

– Check Out the New AME Promos!

– Feature Article: Thirty Ways to Make Yourself Irresistible to the Media

– Top Title Tips

– Discover AME’s Book Marketing Resources

– Book Bits and Bites

– Blog Commenting as a Marketing Strategy: Dos and Don’ts

– Build Awareness For Your Book With the Viral Book Sweepstakes

– 2012 Indie Excellence Awards

– Promote YOUR Book With CBE and AME at a Book Fair!

– Penny in the News!

– Hear What The Publishing Insiders Have to Say

– Coming Soon: The 2011 Self-Publishing Book Expo

– 10 Dead-Honest Reasons Reporters Delete Your Emails

– Available Now: The Armageddon Chord

– AME Seminar Aug. 24 – Fans, Friends & Followers

– Twitter Tip – Wisestamp

– Twitter Tip – Twitter Background

– Reader Tip!

– WHO ARE WE

– ————————————————————

Penny C. Sansevieri, Editor penny@amarketingexpert.com

Welcome to a new issue of THE BOOK MARKETING EXPERT NEWSLETTER.

You are receiving this newsletter compliments of Author Marketing Experts, Inc. To opt out, please scroll down to the bottom of this newsletter.

Note From The Editor

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Welcome to another issue of the Book Marketing Expert Newsletter!

Dear Author,

We hear it all the time, readers tell us: “We love your newsletter!!” Thank you, thank you so much for learning and growing right along with us. We love that you’re here, thanks so much for reading!

If you’re ready to get out there and become a media darling, you will love this week’s article. We’re focused on helping you get the attention you deserve and get your slice of the media pie! We have some fantastic tips, and a great article contributed by one of our readers.

Also, we encourage you to ask us questions. We’re going to start running these in our newsletter because we find if it’s on your mind, others may have thought of it, too. Send us your book marketing or publishing questions to info@amarketingexpert.com and we’ll run them – with an answer from an expert – in our newsletter!

We’re excited to bring another issue to your inbox; we hope you enjoy it!

Wishing you publishing success,

Penny, Paula, Sherrie, Amy, Brittany and everyone at Author Marketing Experts, Inc.

(more…)

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THE BOOK MARKETING EXPERT NEWSLETTER!

A newsletter all about SUCCESSFUL publishing and POWERFUL promotion.

May 27, 2010 Issue #221
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

in this issue

– Note From The Editor
– Ethical Bribes
– Feature Article: Brown M&M’s: or What Van Halen Can Teach You About Book Marketing
– Leave Your Footprint Online
– How to Sell A Lot of Books on Amazon
– 50 Powerful Social Media Tactics to Use on YouTube
– Book Bits and Bites
– Free Toys and Downloads for Authors
– AME/LULU Webinar University
– Six Quick Tips for Twitter Success
– Keeping Up with Penny
– Hear What The Publishing Insiders Have to Say
– The Secret to Writing a Book Lightning Fast
– Research Trends in Your Topic
– Reader Tip: Earn Passive Income with Your Blog
– A Global Hunger for Social Media
– Twitter Tip: Tweet Deck
– Twitter Tip – HootSuite
– Reader Tip!
– WHO ARE WE
– ————————————————————
Penny C. Sansevieri, Editor penny@amarketingexpert.com
Welcome to a new issue of THE BOOK MARKETING EXPERT NEWSLETTER. (more…)