Book Marketing Blogs

by Penny Sansevieri
AME Blog Carnival: tips and tricks for writers and authors – March 10, 2014
March 10, 2014by: Paula
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Welcome to the March 10, 2014 edition of tips and tricks for writers and authors. We have a short carnival this week since the Blog Carnival site was down for about a week and many contributors could not access the site; they will be back next week. Thank you to this week’s contributors!

Book Marketing

Sarah Bolme presents Customer Service Matters posted at Marketing Christian Books, saying, “A new study conducted by Woodbury University showed that while over 60% of businesses they surveyed were using the Internet to promote their business, over 25% of these businesses did not monitor customer satisfaction. The study also found that half (about 50%) did not monitor online reviews of their business.”

twitter follow

Social Media

Darren Cronian presents How to get twitter followers engaged posted at BeeLocal Media, saying, “Having an engaged audience on social networks like Twitter is important for building relationships which could lead to opportunities for writers.”

That concludes this edition. Submit your blog article to the next edition of tips and tricks for writers and authors using our carnival submission form. Past posts and future hosts can be found on our blog carnival index page.

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Best of the Web Book Marketing Tips for the Week of March 3, 2014
March 7, 2014by: Paula
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Discover some great tips and insights from these book marketing tweets, courtesy of bloggers, marketers, authors and others. The topics include writing email pitches that reporters will read, hosting a successful radio show, selling your book internationally, and more. Happy marketing!

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* 6 Tips for Shorter Tweets [INFOGRAPHIC]

When you find yourself struggling with the 140-character limit, these tips will help you trim your tweets:

http://www.mediabistro.com/alltwitter/6-tips-shorter-tweets_b53324

Author-Central-English-Editions2

* Get Your Book into the Hands of an International Audience

Want to expand your sales beyond the U.S.? Here’s how you can sell internationally via Amazon:

http://www.amarketingexpert.com/amazon-hack-get-book-hands-international-audience/

* How Authors Can Host a Successful Radio Show

Whether you’re a host or a guest, radio shows can be a great way to gain exposure for your book:

http://bookmarketingmaven.typepad.com/book_marketing_maven/2014/03/putting-a-radio-show-together.html

* How to Write a Blog Post Every Single Day

Don’t think you can create content daily? These resources will provide you with plenty of ideas:

http://blog.hubspot.com/marketing/how-to-write-blog-post-every-day-ht

* 4 Tips for Writing Email Pitches That Reporters Will Read

You’re pitching very busy people, so here are ways to make your pitch stand out:

http://www.mediabistro.com/prnewser/4-tips-for-writing-email-pitches-that-reporters-will-read_b86374

* What is an Author Platform?

Every author who hopes to sell books needs a platform. Learn what a platform is and how you can develop your own platform:

http://buildbookbuzz.com/author-platform/

* What Authors Can Do to Get Their Book Optioned for a Movie

Get some tips from an insider who knows the industry:

http://www.mediabistro.com/galleycat/brendan-deneen-on-what-authors-can-do-to-get-their-book-optioned-for-a-movie_b83232

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Ready to Get More Book Reviews?
March 4, 2014by: Paula
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Every author wants to get more book reviews. This video featuring Joan Stewart (http://www.publicityhound.com) provides some great resources you can tap so you can find more review opportunities for your book!

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Amazon Hack: Get Your Book into the Hands of an International Audience
February 28, 2014by: Penny
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Amazon Hack! The international book buying market is really growing. Are you taking advantage of it? If you’re not, you should be, and here’s a quick how-to to guide you and your book into more foreign sales. Theoretically, connecting all of your books to all of your Author Central Pages should bring you more visibility and more exposure in a variety of markets, not just in the US.

Not familiar with Amazon Author Central? If you’re not go here and familiarize yourself with it first: www.authorcentral.amazon.com – it will take you through a quick sign-up process and you can claim all your books, and add content to your author page. It’s easy to do and having access to that Author Central page can really help you promote your book and also keep closer track of your sales on Amazon.

So let’s move to the international market. First, just about each country that Amazon has a footprint in will have an Author Central Page that you’ll need to gain access to. I’ve listed the international sites below so you can just click on them and start getting yourself into those markets. Right now, I want to walk you through what to expect when you do this.

Let’s say you decide to head over to France first. Bonjour Paris! The European set-up process is slightly different from the US, so let’s take you through it.

Here’s what you’ll get when you go to the Amazon Author Central link at their French site. It will ask you for your username and password. The good news is these are universal so you can use them at any of their sites (smart, Amazon). You’ll log in here:

Author Central - Getting Started

Author Central – Getting Started

Once you log in, it will take you to this page, which asks to you to confirm this is where you intended to go:

Author Central Initial Sign Up Page

 

 

 

 

Then you’ll be asked to accept the Author Central Terms of Service agreement (I’ve been told it’s identical to the US version)

Author Central Acceptance

 

 

 

 

 

 

 

Approving this will send you the identity confirmation page:

 

Author Central Confirm your name

 

 

 

 

Then,  unlike the US system, it will ask you to confirm your books before sending you to another email confirmation page. I used a screenshot here from an author we are working with. They want to confirm these are your books so click the orange button and make sure that you don’t leave the “All formats” but rather pick the English only. Though this is all in a foreign language many browsers have a translation extension, if they don’t you can probably easily spot the word “English” from the two options.

Author Central confirm books

 

 

 

 

 

 

Once you complete this, it will take you to the email confirmation page:

 

Author Central Confirmation Page

 

 

 

And you’ll want to check your email and your Spam because Amazon won’t let you in until you confirm your email address. The email will look like this:

 

Author Central Confirmation Email

 

 

 

 

 

 

After clicking that you’re set – you’ll just need to start adding your books. Remember that if your books aren’t translated you’ll want to be sure and pick the English version, otherwise the system will never find it to add it to your profile. See this screenshot:

 

Author Central English Editions

 

 

 

 

 

 

 

 

 

 

Do you see the box that says Suche in front of it? That’s where you will identify the edition you want to pull. It should always say English.

One thing that I found helpful was keeping my US Author Central profile up the entire time because though the pages are in another language, the information is identical so if you can’t figure it out (and your browser won’t translate), check your US page to be sure. You can add almost the same information that you can on your US page. There are a few exceptions. For example, it won’t let you add your blog feed, but I suspect that Amazon will add that at some point.

Author Central adding information

 

 

 

 

 

 

Now, much like your US Author Central page (screenshot above) you can also grab your Twitter feed, add videos, a bio, etc. You can really enhance this page and you should. Add endorsements, reviews, etc. Whatever you have on your US page should be mirrored on all of these international pages. The final page will look like this:

 

Amazon Author Central Profile in France

 

 

 

 

 

 

Now if you think you need to create one for every country don’t worry about that just yet. Amazon isn’t everywhere and some of the countries do not have Author Central areas set up yet. Below are links to the various pages that you can set up as well as a link to all of the Amazon stores internationally. You should complete the ones you can now and keep an eye on this for later!

France: https://authorcentral.amazon.fr/gp/landing/278-9618540-8642433?ie=UTF8&*Version*=1&*entries*=0

Germany: https://authorcentral.amazon.de/

Japan: https://authorcentral.amazon.co.jp/

United Kingdom: https://authorcentral.amazon.co.uk/

Amazon’s International stores: https://www.amazon.com/gp/feature.html?docId=487250

 

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Best of the Web Book Marketing Tips for the Week of Feb. 24, 2014
February 28, 2014by: Paula
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Get some guidance from these book marketing tweets, courtesy of bloggers, marketers, authors and others. The topics include selling more books on Amazon, finding a balance between writing and marketing, promoting your book on Twitter, and more. Happy marketing!

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* Want to Sell More Books on Amazon? Here’s What You Should Know

This podcast covers a number of topics such as free resources for research, how to get help with your book, and why you don’t need to spend thousands of dollars:

http://launchover40.com/selling-books-on-amazon/

working on laptop keyboard2

* How to Use Subtitles for Targeted Book Marketing

Does your book have a subtitle? Here’s why subtitles can help promote your book:

http://bookmarketingmaven.typepad.com/book_marketing_maven/2014/02/how-to-use-subtitles-for-book-marketing.html

* Finding a Balance Between Writing and Marketing

Author Joshua Graham offers some suggestions for getting your writing – and marketing – done:

http://janefriedman.com/2014/02/14/finding-balance-writing-marketing/

* Are There Benefits to Google Authorship?

Authorship matters because it helps potential readers and customers find you online:

http://socialmediatoday.com/smatista/2200396/benefits-google-authorship-you-and-your-business-infographic

* How to Write Well: 10 Essential Self-Editing Tips

Knowing how to edit your work is a valuable skill:

http://writetodone.com/how-to-write-well-self-editing-tips/

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AME Blog Carnival: tips and tricks for writers and authors – February 24, 2014
February 24, 2014by: Paula
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Welcome to the February 24, 2014 edition of tips and tricks for writers and authors. This week we’ve got some great posts on book marketing, getting published, and writing. Thank you to all of the contributors.

Writing

Katie McCoach presents Being Able to Do What’s Best for Your Story, Not Your Ego posted at Katie McCoach, saying, “The key to being a successful writer is being able to do what’s best for your story and not your ego. Here are three ways to help your story speak for itself.”

Mary presents Blogging 101 – How to Find Inspiration for Your Blog Posts posted at Work Your Way, saying, “We all know that blogging is a great way to get extra exposure for your writing, but that’s all very well. What if you hold back from blogging because you’re not sure what to blog about? Here are 5 tips on how and where to find inspiration for your blog posts.”

Chrys Fey presents Writing About: Personality and Psychological Disorders at Write With Fey, saying, “TEN TIPS on how to write about a character with a personality or psychological disorder, plus interesting facts and definitions to help you understand the difference between the two.”

Getting Published

Erica Verrillo presents 3 Literary Agents Looking for Clients posted at Publishing… and Other Forms of Insanity, saying, “These three literary agents have opened their doors to new clients. As always, visit the websites of their agencies, check their list of clients, check the publishers they work with, and read all submission requirements carefully before contacting. (Click on the name of the agent, or their agency, for more information.) To check an agent’s history (for possible complaints) go to Preditors and Editors.”

Book Marketing

Sarah Bolme presents The Most Important Equations posted at Marketing Christian Books, saying, “Do you know the most important equations for selling books?”

marketing maze2

Yvonne Wu presents Reach for the Stars With Google Analytics posted at The YP Publishing, saying, “What do Google analytics tell us? Google analytics helps us make strategic decisions about our current advertising campaigns, future promotional campaigns, who our readers are and how our audience sees us.”

That concludes this edition. Submit your blog article to the next edition of tips and tricks for writers and authors using our carnival submission form. Past posts and future hosts can be found on our blog carnival index page.

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Best of the Web Book Marketing Tips for the Week of Feb. 17, 2014
February 21, 2014by: Paula
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Get some inspiration from these top book marketing tweets from the past week, courtesy of bloggers, marketers, authors and others. The topics include how Klout can help your marketing, ways your Amazon book description can boost sales, tools for indie authors to find reviewers, and more. Good luck with your marketing!

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* 3 Clever Ways to Use Images to Promote Your Book

This video will show you how you can use images more effectively to market your book:

http://denisewakeman.com/online-visibility/images-promote-your-book/

 

figures cavorting among books2

* 110 Tools to Help Indie Authors Find Readers/Reviewers

This is a great, comprehensive resource:

http://www.digitalpubbing.com/7-strategies-and-94-tools-to-help-indie-authors-find-readers-and-reviewers/

* 64 Tips to Increase Blog Reach

Getting people to read your blog takes more than writing and posting. These ideas will help you build a following:

http://heidicohen.com/64-tips-increase-blog-reach/

* Increase Your Amazon Book Sales by Enhancing Your Book Headline & Description

Some simple updates to your book listing can make a big difference in sales:

http://marketingtipsforauthors.com/2013/11/increase-your-amazon-book-sales-by.html

* Finding a Balance Between Writing and Marketing

An author shares his experience in carving out time for writing and marketing his books (it can be done):

http://janefriedman.com/2014/02/14/finding-balance-writing-marketing/

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AME Blog Carnival: tips and tricks for writers and authors – February 17, 2014
February 17, 2014by: Paula
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Welcome to the February 17, 2014 edition of tips and tricks for writers and authors. We’ve got some great posts on getting published, book marketing, and writing. Thank you to all of the contributors.

Book Marketing

Kimberley Grabas presents How to Get Reviews For Your Book (Without Begging, Bribing or Resorting to Subterfuge) posted at Your Writer Platform, saying, “So you wrote a book. And it’s truly a thing of beauty. Prose polished to perfection, you’ve lovingly crafted your masterpiece in the stolen moments around an impossible schedule. You’ve commissioned the most beguiling of covers, invested in an ace editor and painstakingly tweaked the interior formatting to ensure the delicate sensibilities of your reader will not be unexpectedly jarred by a rogue font pairing or flubbed folios. It’s time. Time to share your creation with the world. Time to receive the glowing appraisals and positive feedback from your appreciative fans and the top book reviewers in the industry. But hold up a minute. You know your book is the cutest, smartest, most precocious book in the world–obviously–but, how will top reviewers or your adoring fans know, unless they read it? And how will they know to read it, if there are currently no reviews encouraging them to do so? Gnarly catch 22. How on earth do you get reviews for your book (so you can sell more books, so you can get more reviews to sell more books)?”

reader behind book2

Getting Published

David Trounce presents How to Publish Your Article | And Avoid Rejection posted at Mallee Blue Media | Create Content that Converts, saying, “An Infographic and article on pitfalls to avoid when trying to pitch your work to online publishers.”

Writing

Chrys Fey presents The Four Main Points of View posted at Write With Fey, saying, “A story can be told from one of these four main points of view: First Person, Second Person, Third Person, and Third Person Omniscient.”

Erica Verrillo presents Editors: Why We Love/Hate Them posted at Publishing … and Other Forms of Insanity, saying, “There are all kinds of editors, good ones, bad ones, and many in between. A good editor is one who will give you a run for your money. A bad editor will not do anything at all. Writers who have dealt with editors who are real sticklers may think this is sheer heaven. After all, editors who do nothing are great for an author’s ego. But, believe it or not, there are errors in your manuscript – of internal logic, of grammar, and of sense. But where do you draw the line at radical changes? Learn to tell the difference between editors who will enhance your manuscript, and those who will butcher it here.”

Brendan McNulty presents Understanding the storytelling arc posted at Now Novel, saying, “We write a blog that helps aspiring novelists through tips and tricks on writing, motivation and examples from published authors”

Phyllis Edgerly Ring presents The writing path of flexibility – and faith posted at Leaf of the Tree, saying, “Like so many human endeavors, writing requires a curious balance of flexibility and – faith.”

That concludes this edition. Submit your blog article to the next edition of tips and tricks for writers and authors using our carnival submission form. Past posts and future hosts can be found on our blog carnival index page.

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Best of the Web Book Marketing Tips for the Week of Feb. 10, 2014
February 14, 2014by: Paula
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Check out this collection of book marketing tweets from the past week, courtesy of bloggers, marketers, authors and others. The topics include using Google+ to increase search rankings, promoting your book with a blog, marketing your novel the second time around, and more. Happy marketing!

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* Want to Get Published? 3 Things to Set Authors on the Path to Success

Literary agent Chuck Sambuchino lists two must-do’s, along with one should-do, for aspiring authors:

http://www.writersdigest.com/editor-blogs/guide-to-literary-agents/3-things-to-set-you-on-the-path-to-publishing-success

* Authors: When is it Time to Shift Gears on Twitter?

Once your following has reached a certain level, how do you continue to support your loyal followers?

http://www.sandyappleyard.com/2014/02/05/authors-time-shift-gears-twitter/

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* 5 Tips for Marketing Your Novel The Second Time Around

If you have a backlist, this is a great time to promote those books. Here’s how:

http://blog.marketingtipsforauthors.com/2011/09/5-tips-for-marketing-your-novel-second.html

* Six Great Blogs for Indie Authors

These blogs are terrific resources for indie authors, be sure to bookmark these sites:

http://www.publishersweekly.com/pw/by-topic/authors/pw-select/article/60852-six-great-blogs-for-indie-authors.html

* 3 Ways to Use Google+ to Increase Search Rankings

Being active on Google+ offers a number of benefits, including ways to make your website easier to find:

http://www.socialmediaexaminer.com/use-google-increase-search-rankings/

* 5 Keys to Promoting Your Book with a Blog

Author Julie Isaac offers some great tips for how your blog can help build your following and market your book:

http://blog.marketingtipsforauthors.com/2010/05/5-keys-to-promoting-your-book-with-blog.html

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AME Blog Carnival: tips and tricks for writers and authors – February 10, 2014
February 10, 2014by: Paula
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Welcome to the February 10, 2014 edition of tips and tricks for writers and authors. We’ve got posts on writing, self-publishing, social media, and book marketing this issue, and we hope you find some useful ideas! Thank you to all of the contributors.

Book Marketing

Sarah Bolme presents The Thumbnail Rule posted at Marketing Christian Books, saying, “What works for a good book cover? Find out.”

book display3

Self-Publishing

Erica Verrillo presents 9 Sites Where You Can Get Fabulous Free Photos posted at Publishing … and Other Forms of Insanity, saying, “If you are designing a cover for your book, there is nothing that attracts readers more than a fetching image. Eye-catching images not only draw the reader’s attention, they establish a mood, set a tone, and express what you can’t say in words. A great image will also inspire a reader to linger, and to want to learn more about you and what you have written. Here are my favorite sites for finding fabulous free photos.”

Social Media

Jon Rhodes presents Guest Blogging after Google declared it “dead” posted at Affiliate Help!, saying, “Google have recently declared guest posting for SEO “dead.” By making these minor tweaks to your strategy, you can actually benefit more than ever.”

Writing

Chrys Fey presents Writing About: A Character with a Disease or Disability posted at Write With Fey, saying, “When you have to write about a character with a disease or disability, there is a lot you have to know and cover in your story. Here is a list of tips that can help you to write about a character with a disease/disability.”

David Leonhardt presents How much should you plan your plot? posted at Always Write, saying, “Fiction writers need to plan their plots. They need to be organized. But should they also allow their characters and the plot to develop on their own?”

C. A. Brown presents “One Old Rule For Beginning A Story” posted at PekoeBlaze – the official blog, saying, “This is a rather informal, and fairly basic, article I wrote last April about how to write a good beginning for your story. Although it begins with the “one rule” mentioned in the title, it later goes on to describe the three elements (mystery, comedy and/or action) that should be included in the opening sentences of a story.”

Stefanie presents All The Necessary Steps To Write A Book posted at The Write One Blog, saying, “This article provides all the necessary steps to write a book and bring your idea to fruition. Remove the guess work and learn the steps to write a book!”

That concludes this edition. Submit your blog article to the next edition of tips and tricks for writers and authors using our carnival submission form. Past posts and future hosts can be found on our blog carnival index page.

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