Book Marketing Blogs

by Penny Sansevieri
Insider Secrets to Successful Facebook Marketing
April 3, 2014by: Penny
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Last week I was at Social Media Marketing World in San Diego. It’s a fantastic event and if you want to stay up on social media at all, you should really consider attending this event.

If you weren’t there, I thought I’d share my notes, favorite tweets, screenshots of some fabulous slides, as well as some video clips to help you ramp up your marketing!

 

Facebook Insights

There were several presenters who taught about Facebook; it seems that everyone is struggling with this social platform right now. Getting seen, getting Likes, getting sales. Here are some tips from the pros:

First, if you dislike Facebook right now you’re not alone. Check this out:

63% of marketers don’t find Facebook effective in getting customers. per @gideonshalwick

Did you know: Only 200 out of the 1500 potential stories are seen on Facebook because of the newsfeed?

No wonder no one is seeing your stuff.

Now for some tips. We all know hashtags are effective, but Mari Smith (@marismith) cautions: No more than two #Hashtags in posts in Facebook.

She also recommends testing the frequency of your posts and says that more frequent posts often get more visibility. Per Mari: Post testing on Facebook – test two times a day vs. 1 per hour and see what that leverages you.

She also suggested the following on timing: Play with the timing a bit and try to post outside of normal business hours.

Edgerank is possibly the most super secret and confusing part of Facebook, so what contributes to it? Mari Smith says: 1,000 factors contribute to ranking in Facebook.

Yikes. No wonder no one can figure it out!
Here’s another fun tip: Mari recommends changing your FB cover photo regularly. Craft content to encourage sharing.

This is a new thing with Facebook, if you @tag Pages in your posts, Facebook may tag the mentioned page so you show up for their fans, too.

Facebook ads can be tricky, I have a lot more coming on the ads, but here is one big piece of advice: Stay away from the boosting button (Boost Post); use mobile newsfeed friendly Power Editor in Facebook

What matters when it comes to Engagement on Facebook? Mari says: Stop paying attention to “likes” on Facebook and PTAT (people talking about this), they don’t matter as much as we think.

Facebook Vanity Metrics

 

 

 

 

 

 

 

According to Mari Smith, these are the stages of promotion on Facebook:

Facebook the Phases of Promotion

 

 

 

 

 

 

 

We need to respond quicker folks – check out these response times on social. Yikes:

Facebook and Social Media Response Time

 

 

 

 

 

 

 

Mari also recommended some great content curation tools, these rock!

 

Great Content Curation Tools

 

 

 

 

 

 

 

And finally here’s a great clip on creating successful Facebook Ads!

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AME Blog Carnival: tips and tricks for writers and authors – March 31, 2014
March 31, 2014by: Paula
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Welcome to the March 31, 2014 edition of tips and tricks for writers and authors. We’ve got some tips on marketing, and writing, for this week. Thank you to all of the contributors.

Marketing

Sarah Bolme presents Don’t Overlook This Marketing Opportunity posted at Marketing Christian Books, saying, “Many self-published authors don’t think about this great marketing venue.”

email computer key

Ben Z presents Prepare Your Book for its KDP Select free Promotion Days posted at Ben Zackheim Blog, saying, “A step-by-step guide, with best practices! Yup. Blog posts about Amazon KDP Select free promo days are as common as bad drivers on I84. But I want to do something a little different here. I want to lay out steps and include details about why they are important. I’ll also give you a basic overview of boosting posts on Facebook. These days it’s best to spend five bucks to get the word out. Once you sign up for KDP Select and figure out what you can do with your exclusive Amazon ebook, you may find a small bump in the road. Actually it may look more like a big, honking wall. The wall is spray painted with large words… “NOW WHAT?” Here’s what.”

Kimberly Grabas presents Email List Building Series (Part 1): The Power of an Email List (And Why It’s a Must) posted at Your Writer Platform, saying, “If there was one thing you could do that would multiply your reach and help you build deeper relationships with people who are already interested in your message and your work–would you do it? What if that one thing required no tricks, no SEO, no fancy design skills and no algorithms to decipher? And if building that same one thing over time lead to significantly increased sales of your books or services– would it be worth doing? Building a targeted and invested email list of subscribers is hands down one of THE most important things you can do to ensure the long term growth of your writing career. If I could only take one thing with me on a deserted (platform building) island, it would be my email list. Why? Because no matter how important blogging, social media, publicity and other forms of outreach are for getting your work in front of the right eyeballs, your email list is the only thing–if nurtured–that will allow you to directly and personally communicate with your readers on an ongoing basis.”

The Walsh Group Blog presents 10 Signs Your Website Needs an Update posted at The Walsh Group, saying, “There’s a cliché floating around about websites- that they’re the “new business cards”. While this analogy can be useful, thinking about your business’ website in this way may skew your understanding of how it functions in one crucial respect. A website is, or at least should be, a dynamic, ever changing entity. A respectable website is one that is updated frequently.”

Writing

Chrys Fey presents How to Write a Synopsis posted at Write With Fey, saying, “Not only do you have to write your book and a query letter, you also have to write a synopsis. Here are ten tips to help you write a synopsis.

Erica Verrillo presents Never Give Up! Never Surrender! posted at Publishing … And Other Forms of Insanity, saying, “For writers, rejections aren’t just inevitable – they are a way of life. Every writer gets rejections. Every. Single. One. There are no exceptions. Here is a tally that should, if not encourage you, at least bring you back to reality. (The reality is this: keep your day job, but KEEP WRITING!!)”

That concludes this edition. Submit your blog article to the next edition of tips and tricks for writers and authors using our carnival submission form. Past posts and future hosts can be found on our blog carnival index page.

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Best of the Web Book Marketing Tips for the Week of March 24, 2014
March 28, 2014by: Paula
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Here are some hot issues from book marketing tweets, courtesy of bloggers, marketers, authors and others. The topics include email marketing mistakes, how to reach readers, Facebook tricks that don’t work, and more. Happy marketing!

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* Tips for Reaching Readers

Learn how to become part of the reading world to find out what your readers really want and need:

http://writershelpingwriters.net/2014/03/tips-reaching-readers/

social media doodles

* Do You Have to Write the Whole Book Before Pitching for a Publisher?

The ‘rules’ have changed; why fiction and nonfiction authors should write their book first:

http://www.rachellegardner.com/2014/03/write-whole-book-pitching/

* 5 Tips for Using Twitter to Pitch Your Story

If you use Twitter properly, you’ve got a good shot reaching the media:

http://www.mediabistro.com/alltwitter/pitch-story-twitter_b55681

* 7 Facebook Marketing “Tips” and “Tricks” That Don’t Actually Work

Some of the methods to get traction on Facebook really don’t matter:

http://blog.hubspot.com/marketing/facebook-marketing-tips-tricks-list

* 15 Cringe-worthy Email Marketing Mistakes – And How to Avoid Them

Not making email marketing a priority is one gaffe – learn why:

http://www.marketingzen.com/15-cringeworthy-email-marketing-mistakes-and-how-to-avoid-them/

* 3 Reasons You Might Want to Wait to Publish Your Book

There are four “must-dos” before you publish. Have you taken these steps yet?

http://buildbookbuzz.com/3-reasons-you-might-want-to-wait-to-publish-your-book/

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AME Blog Carnival: tips and tricks for writers and authors – March 24, 2014
March 24, 2014by: Paula
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Welcome to the March 24, 2014 edition of tips and tricks for writers and authors. We’ve got some tips on marketing, promotion, and writing this week. Thank you to all of the contributors.

Marketing

Walsh Group presents How Updating Your Website’s Color Scheme Can be a Great Move posted at The Walsh Group Blog, saying, “Good content is important to maintaining a respectable website – you need to keep your pages current and your blog updated and informative. However, the aesthetics of a website can impact the user experience just as much. One helpful way to keep your website design affordable while optimizing attractiveness is to revamp your website’s color scheme.”

Writing

Erica Verrillo presents Ray Bradbury’s Words of Wisdom – Write Like Hell! posted at Publishing … and Other Forms of Insanity, saying, “In 2001, Bradbury spoke at Point Loma Nazrene University in San Diego, where he imparted his wisdom: Read the greats, broaden your mind, and write like hell. We’ve heard it before – practice makes perfect – but nowhere is this message delivered with greater honesty, more clarity, and deeper conviction than when it comes out of Ray Bradbury’s mouth.”

Photo of Ray Bradbury.

Photo of Ray Bradbury. (Photo credit: Wikipedia)

Peter presents 30 Sites that Will Pay to Write for Them, Right Now.  posted at writers global, they steal, saying, “This article shows you websites that you will pay you for submissions.”

Book Marketing

Kimberley Grabas presents How To Build A Writer Platform With No Time, No Credentials And No Book posted at Write to Done, saying, “Are you a writer who is overwhelmed by the rapidly changing industry? The more adventurous among you are ready for the challenge of building a writer platform and growing your community – but have absolutely no idea where to start. Some of you find it slightly horrifying that you are required to write and hock your wares, but are prepared to do the work, however distasteful it is. And a few of you are gnashing your teeth, insisting it was much better in the “good ol’ days” when writers were expected to write – and someone else handled the smarmy promotional bits. Looking around, you feel a bit deflated. You see authors with several books out, who have all manner of credentials to their name, and platforms as big as those of a rockstar. How can a newbie writer compete?”

That concludes this edition. Submit your blog article to the next edition of tips and tricks for writers and authors using our carnival submission form. Past posts and future hosts can be found on our blog carnival index page.

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Best of the Web Book Marketing Tips for the Week of March 17, 2014
March 21, 2014by: Paula
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You’ll find our roundup below of some of the most shared book marketing tweets, courtesy of bloggers, marketers, authors and others. The topics include using Twitter to pitch your story, running Facebook contests on your timeline, improving your Pinterest marketing, and more. Happy marketing!

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* 4 Cool Facebook Tools to Run Contests on Your Timeline

Now that you can run contests right on your page, here are some ways to get started:

http://www.jeffbullas.com/2013/09/09/4-cool-facebook-tools-to-run-contests-on-your-timeline/

Stephen King at the Harvard Book Store.

Stephen King at the Harvard Book Store. (Photo credit: Wikipedia)

* Stephen King Creates a List of 96 Books for Aspiring Writers to Read

These books worked for him; perhaps they’ll inspire your writing as well:

http://www.openculture.com/2014/03/stephen-king-creates-a-list-of-96-books-for-aspiring-writers-to-read.html

* Do You Have to Write the Whole Book Before Pitching for a Publisher?

A literary agent addresses whether you need to finish your book before seeking a publisher:

http://www.rachellegardner.com/2014/03/write-whole-book-pitching/

* 16 Tips, Tools and Tricks to Improve your Pinterest Marketing Strategy

Pinterest continues to grow; if you aren’t using the site yet learn how you can market effectively on Pinterest:

http://blog.bufferapp.com/pinterest-marketing

* 5 Tips For Using Twitter To Pitch Your Story

Have you tried pitching on Twitter? Learn how you can reach out to journalists and publishers:

http://www.mediabistro.com/alltwitter/pitch-story-twitter_b55681

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AME Blog Carnival: tips and tricks for writers and authors – March 17, 2014
March 17, 2014by: Paula
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Welcome to the March 17, 2014 edition of tips and tricks for writers and authors. We’ve got tips on writing, and getting published this week. Thank you to all of the contributors.

Walsh Group presents Respectable Website Design and the Importance of Video posted at The Walsh Group Blog, saying, “One of the best things a small business can to do to attract visitors and diversify its marketing output is to invest in content video creation. However, this investment doesn’t have to be as expensive or headache-inducing to a novice as one may assume.”

Getting Published

Erica Verrillo presents 6 Publishers Accepting Unsolicited Manuscripts from Writers – No Agent Needed posted at Publishing … and Other Forms of Insanity, saying, “Some publishers still accept manuscripts directly from writers. As is the case with most publishers that don’t require an agent, they tend to have a narrow focus. But, if your work falls into the categories they publish, you will have a good chance of having your proposal read. As always, go to the website, look at their other publications to see if yours will be a good fit, and follow all of their submission guidelines carefully.”

manuscript

Chrys Fey presents How to Write a Query Letter posted at Write With Fey, saying, “As a writer, you will write many queries and send them out to many different agents and/or editors. It is highly important for new writers to understand how to set up a query letter and what should go in one.”

Writing

Jon Rhodes presents How To Speed Read posted at Free Hypnosis, saying, “To be a good writer you must read more. If you can read faster, you can read more. Here’s everything you need to know to learn to speed read.”

Jkweath presents 50 Quick Tips: How to Write Better posted at Joshuakeith.net, saying, “This is just a simple list of 50 great tips for improving your writing.”

That concludes this edition. Submit your blog article to the next edition of tips and tricks for writers and authors using our carnival submission form. Past posts and future hosts can be found on our blog carnival index page.

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Best of the Web Book Marketing Tips for the Week of March 10, 2014
March 14, 2014by: Paula
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We’ve rounded up some of the most shared book marketing tweets, courtesy of bloggers, marketers, authors and others. The topics include creating bestselling book ideas, using audio to sell more books, writing pitches reporters will read, and more. Happy marketing!

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* 4 Tips for Writing Email Pitches That Reporters Will Read

Pitching can be frustrating but these tips will help you hone yours so it’s more effective:

http://www.mediabistro.com/prnewser/4-tips-for-writing-email-pitches-that-reporters-will-read_b86374

email computer key2

* Is eBook Distribution Enough? Why Selling Hard Copies of Your Novel Matters

Only 4% of active readers buy digital books exclusively, so that means there’s a print market out there:

http://blog.bookbaby.com/2014/02/is-ebook-distribution-enough-why-selling-hard-copies-of-your-novel-matters/

* Planning a Blog Tour – What Authors Should Know

Pre-planning is important; one author explains how she set up her tour:

http://nancychristie.blogspot.com/2014/01/planning-blog-tourguest-post-from.html

* Ten Ways to Use Audio to Sell More Books

The audio book market is a $1 billion dollar industry and growing. Take advantage of it:

http://arkansasauthors.com/ten-ways-use-audio-sell-books/

* Book Contests for Indie Authors

These awards are specifically for independently published books:

http://killzoneauthors.blogspot.co.uk/2014/01/book-contests-for-indie-authors.html

* How to Create Bestselling Book Ideas

Learn how you can develop ideas for a book that will sell:

http://thefutureofink.com/create-bestselling-book-ideas/

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AME Blog Carnival: tips and tricks for writers and authors – March 10, 2014
March 10, 2014by: Paula
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Welcome to the March 10, 2014 edition of tips and tricks for writers and authors. We have a short carnival this week since the Blog Carnival site was down for about a week and many contributors could not access the site; they will be back next week. Thank you to this week’s contributors!

Book Marketing

Sarah Bolme presents Customer Service Matters posted at Marketing Christian Books, saying, “A new study conducted by Woodbury University showed that while over 60% of businesses they surveyed were using the Internet to promote their business, over 25% of these businesses did not monitor customer satisfaction. The study also found that half (about 50%) did not monitor online reviews of their business.”

twitter follow

Social Media

Darren Cronian presents How to get twitter followers engaged posted at BeeLocal Media, saying, “Having an engaged audience on social networks like Twitter is important for building relationships which could lead to opportunities for writers.”

That concludes this edition. Submit your blog article to the next edition of tips and tricks for writers and authors using our carnival submission form. Past posts and future hosts can be found on our blog carnival index page.

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Best of the Web Book Marketing Tips for the Week of March 3, 2014
March 7, 2014by: Paula
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Discover some great tips and insights from these book marketing tweets, courtesy of bloggers, marketers, authors and others. The topics include writing email pitches that reporters will read, hosting a successful radio show, selling your book internationally, and more. Happy marketing!

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* 6 Tips for Shorter Tweets [INFOGRAPHIC]

When you find yourself struggling with the 140-character limit, these tips will help you trim your tweets:

http://www.mediabistro.com/alltwitter/6-tips-shorter-tweets_b53324

Author-Central-English-Editions2

* Get Your Book into the Hands of an International Audience

Want to expand your sales beyond the U.S.? Here’s how you can sell internationally via Amazon:

http://www.amarketingexpert.com/amazon-hack-get-book-hands-international-audience/

* How Authors Can Host a Successful Radio Show

Whether you’re a host or a guest, radio shows can be a great way to gain exposure for your book:

http://bookmarketingmaven.typepad.com/book_marketing_maven/2014/03/putting-a-radio-show-together.html

* How to Write a Blog Post Every Single Day

Don’t think you can create content daily? These resources will provide you with plenty of ideas:

http://blog.hubspot.com/marketing/how-to-write-blog-post-every-day-ht

* 4 Tips for Writing Email Pitches That Reporters Will Read

You’re pitching very busy people, so here are ways to make your pitch stand out:

http://www.mediabistro.com/prnewser/4-tips-for-writing-email-pitches-that-reporters-will-read_b86374

* What is an Author Platform?

Every author who hopes to sell books needs a platform. Learn what a platform is and how you can develop your own platform:

http://buildbookbuzz.com/author-platform/

* What Authors Can Do to Get Their Book Optioned for a Movie

Get some tips from an insider who knows the industry:

http://www.mediabistro.com/galleycat/brendan-deneen-on-what-authors-can-do-to-get-their-book-optioned-for-a-movie_b83232

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Ready to Get More Book Reviews?
March 4, 2014by: Paula
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Every author wants to get more book reviews. This video featuring Joan Stewart (http://www.publicityhound.com) provides some great resources you can tap so you can find more review opportunities for your book!

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