Book Marketing Blogs

by Penny Sansevieri
The Marketing Tool We Often Forget: Gratitude
December 27, 2013by: Penny
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This holiday season The Importance of Saying Thank youit seems, more than ever, that a thank you goes a long way. We’re all busy, we’re all trying to keep up. We fight different battles but deal with the same issues: so much to do and so little time to do it in. No one is immune to this. We all talk about living more simplistically but, let’s face it, that’s pretty hard to do when you’re marketing yourself or your book. It’s hard to step away from all the buzz. We hope that one thing we do will leverage some big success. The problem is that it’s not one thing, it’s a collection of things. I often find the more gracious we are about our wins and our losses, the more wins seem to come our way.

One of the most important things you will do before the end of the year isn’t counting up the things you need to do next year (there’s plenty of time for that), or listing the things you never got to (don’t beat yourself up, no one is perfect). The most important thing is to go down this long list of people who have helped you and say “thank you.” Without them, you’d have a lot more on that “still to do list.”

Gratitude is, in my view, is something in pretty short supply.  You really have to give before you get and that is, for many, a tough lesson to learn.

Today I experimented with something on my Facebook page. I offered a free copy of my book to anyone willing to post an honest review. I was stunned at that response I got. Many said “you give so much, I’d like to give back.” I think that rocks. It’s true that the more you give, the more you get. All marketing campaigns should be based on that one little secret: give more than you get. Give more than you sell, give more than you ever thought you would. You will, eventually, reap the rewards.

So, with that, I want to say thank you to you, our readers. To the authors we work with who we adore, to our reviewers who are amazing and who read and review books just for the love of the book. To our social media peeps who read what we post (thank you), who retweet us (we love that), who like our posts on Facebook (so we don’t feel like we’re posting drivel), and to the people who continuously say “you helped me” because that’s what we do. Not everyone will work with us as a marketing firm, but we hope that everyone will learn from the things we share.



Best of the Web Book Marketing Tips for the Week of Dec. 23, 2013
December 27, 2013by: Paula
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Here’s a look back at some useful and oft-retweeted book marketing tweets from the past week, courtesy of bloggers, marketers, authors and others. The topics include conducting a Library Thing eBook giveaway, engaging successfully on Twitter, succeeding online, and more. Best of luck with your marketing in 2014!

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* List of eBook Professionals

A free directory of cover designers, formatters, freelance editors, and more:

https://docs.google.com/spreadsheet/ccc?pli=1&key=0At-RSfaoYUZbdE0xNkZza053VEFBei1pZUZncXdmYmc&hl=en_US#gid=0

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* How to Succeed Online (Even if You Aren’t a Rock Star)

Focus on what you’re good at and don’t be discouraged by someone else’s larger following:

http://www.copyblogger.com/celebrate/

* 14 Twitter Mistakes to Avoid

It starts with ‘think before tweeting:’

http://www.jeffbullas.com/2013/03/25/14-twitter-mistakes-to-avoid/

* How to Engage Successfully on Twitter

You can be successful on Twitter by learning from the experts and creating a personalized strategy:

http://www.jeffbullas.com/2013/01/15/how-to-engage-successfully-on-twitter/

* How to Conduct a LibraryThing eBook Giveaway

Unlike Goodreads, Library Thing allows you to offer eBook giveaways, giving you another way to get more exposure and reviews for your book:

http://thefutureofink.com/librarything-ebook-giveaway/

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AME Blog Carnival: tips and tricks for writers and authors – December 23, 2013
December 23, 2013by: Paula
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Welcome to the December 23, 2013 edition of tips and tricks for writers and authors. We’ve got a good mix of tips on book marketing, writing, and social media this week. Thank you to all of the contributors. Happy holidays!

Book Marketing

R.J. from Book Marketing Tools presents Put Calls To Action In The Back Of Your Books To Sell More Books posted at Book Marketing Tools Blog, saying, “If a reader makes it to the end of your book, they are going to go somewhere. If you can direct them in a specific direction, then you are likely to keep them as a reader. If you don’t, they may move onto the next book in their reading list and you have lost the opportunity to continue to sell to them. Use this list of ideas to provide clear calls to action at the back of your book.”

reader behind book2

Kimberley Grabas presents To Blog Or Not To Blog: Is It Really Necessary? posted at Your Writer Platform, saying, “”There are millions of blogs out there. What’s the point of adding another to the mix? What are the chances that my blog will stand out from the hordes of others competing for the limited attention of readers?” Sound familiar? Many writers feel this way, but is it a sound argument? Go ahead and change “blog” to “book” and re-read the above three sentences. Uh-oh. See what happened there? You’ve just argued yourself out of a career in writing.”

Book Sales

Sarah Bolme presents Way Ahead of the Competition posted at Marketing Christian Books.

Writing

Erica Verrillo presents Publishing … and Other Forms of Insanity: On Writing: Why I Don’t Listen to Stephen King posted at Publishing … and Other Forms of Insanity, saying, “Normally, I don’t like to give people advice about writing. I prefer to offer advice on how to get your writing published, how to deal with the publishing world, how to be a success. I leave the writing instruction manual to other less qualified people – by which I mean famous writers. Truth is, famous writers don’t know jack. That’s because they are writing intuitively, a skill they can’t pass on. Here are Stephen King’s writing “rules” and the reasons I don’t follow them. (And why you shouldn’t either. Listen to me instead.)”

Social Media

Jon Rhodes presents Why You Need To Get Yourself On Google Plus posted at Affiliate Help!, saying, “If you want free publicity online, then you should get active on Google Plus. Here is how and why…”

That concludes this edition. Submit your blog article to the next edition of tips and tricks for writers and authors using our carnival submission form. Past posts and future hosts can be found on our blog carnival index page.

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Best of the Web Book Marketing Tips for the Week of Dec. 16, 2013
December 20, 2013by: Paula
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We’ve rounded up some of the best book marketing tweets from the past week, courtesy of bloggers, marketers, authors and others. The topics include improving your social media marketing in 2014, looking at the pros and cons of writing contests, creating the perfect LinkedIn profile, and more. Happy marketing!

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* Tips for Creating a LinkedIn Profile that Gets Noticed

What you should know if you’re going to use LinkedIn (and you should use the site for networking and promotion):

http://www.personalbrandingblog.com/tips-for-creating-a-linkedin-profile-that-gets-noticed/

* The Pros and Cons of Writing Contests

There are a lot of variables when it comes to contests. One author shares her thoughts:

http://jamigold.com/2013/11/the-pros-and-cons-of-writing-contests/

frame of books2

* 12 Social Media Predictions for 2014

For starters, Google+ is no longer an option. Here are some other marketing tips to consider adding to your promotional efforts:

http://www.huffingtonpost.com/penny-c-sansevieri/twelve-social-media-predi_b_4453324.html

* 4 Ways to Improve Your Social Media Marketing Strategy for 2014

The past year introduced a number of trends; here’s how you can take advantage of them in the New Year:

http://socialmediatoday.com/elizabethkent/2002716/social-media-marketing-strategy-plan-2014

* 8 Ways to Authors Can Use Goodreads to Promote Their Book

This social site for book lovers offers a number of opportunities for authors to publicize their books:

http://www.authormedia.com/how-to-promote-books-goodreads/

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AME Blog Carnival: tips and tricks for writers and authors – December 16, 2013
December 16, 2013by: Paula
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Welcome to the December 16, 2013 edition of tips and tricks for writers and authors. This week’s edition features advice on getting published, writing, social media, and self-publishing. Thank you to all of the contributors!

Getting Published

Chrys Fey presents Don’t Say Getting Published is Hopeless posted at Write With Fey, saying, “Those of us who were born to write, write for ourselves first. But there will always come a time when we will want to share our creation(s) with the world. This is when we step into the publishing world with unsure steps and shaking legs.”

guy with stack of books2

Erica Verrillo presents Publishing … and Other Forms of Insanity: Top 5 Online Resources for Short Story Markets posted at Publishing … and Other Forms of Insanity, saying, “It is received wisdom that in order to get a novel published you should start by placing short stories in literary magazines. Like most received wisdom, this is hogwash. So, why bother? For one thing, some people are really good at writing short stories – much better than they are at writing novels. So, if you can write a good short story, get it published! Here are the most extensive, and most useful, resources for finding the perfect home for your short story.”

Self-Publishing

Yvonne Wu presents Bajeerao’s Struggle as a Writer posted at Self Help Collective Blog – What’s New | Share Your Stories | What’s Popular…, saying, “Bajeerao’s Struggle as a Writer”

Tamara Dever presents What you should know before you start looking for a designer. posted at TLC Graphics’ “Help Me Publish” Blog, saying, “Great advice on how to find the right designer for your book’s cover and/or interior. It’s an important step in publishing that shouldn’t be neglected!”

Social Media

Joel Friedlander presents 5 Steps to Author Blogging Success posted at The Book Designer, saying, “Getting started in blogging couldn’t be easier, making it work is another thing altogether. This article details 5 steps to help authors achieve success as bloggers.”

John Schmoll presents How to Save Time as a Blogger: Hire a Virtual Assistant posted at Frugal Rules, saying, “Managing a blog can take a lot of work, especially when you’re the only one working on it. Hiring a virtual assistant can be a great way to maximize your resources, allow you some time off and grow your blog for the future.”

Writing

emilynolin presents The Courage To Piss People Off posted at emilynolin.

That concludes this edition. Submit your blog article to the next edition of tips and tricks for writers and authors using our carnival submission form. Past posts and future hosts can be found on our blog carnival index page.

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Best of the Web Book Marketing Tips for the Week of Dec. 9, 2013
December 13, 2013by: Paula
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How can you market your book more effectively? Get some ideas from these top book marketing tweets from the past week, courtesy of bloggers, marketers, authors and others. The topics include ways to improve your website’s conversion rate, why your book cover is so important, what to avoid with social media marketing, and more. Best of luck with your promotions!

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* Author Blogging: Why You Should Be Doing It

Blogging is a way you can communicate with and build a relationship with your readers. Here’s why blogging matters:

http://www.thebookdesigner.com/2010/12/author-blogging-why-you-should-be-doing-it/

book interior and moonlit night2

* Understanding Google AuthorRank and Content

Google Authorship allows you to build a network of fans, if you know how to set it up properly:

http://socialmediatoday.com/angela-booth/1981751/content-creator-make-sense-google-authorrank-new-free-tool

* Right Now, Your Book Cover is the Most Important Part of Your Book

The decision to buy your book – or to buy another author’s book – begins with your cover:

http://blog.bookbaby.com/2013/12/right-now-your-book-cover-is-the-most-important-part-of-your-book/

* 46 Experts Share Their Top Social Media Management Tools

There are many ways you can make social media posting, management, and monitoring simpler. Here’s what the experts say:

http://bloggingwizard.com/experts-top-social-media-tools/

* 17 Pieces of Terrible, Awful, No Good, Very Bad Marketing Advice

These are tips that you can ignore; you don’t have to be everywhere and do everything when it comes to promotion:

http://blog.hubspot.com/marketing/bad-marketing-advice-list

* 5 Ways to Improve Your Website’s Conversion Rate

When people visit your website, you want them to take action. Here’s what you can do to make visitors become followers and buyers:

http://designinstruct.com/web-design/improve-conversion-rate/

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AME Blog Carnival: tips and tricks for writers and authors – December 9, 2013
December 9, 2013by: Paula
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Welcome to the December 9, 2013 edition of tips and tricks for writers and authors. We’ve got a great mix of insights into writing, book marketing, self-publishing, and book sales. Thank you to all of this week’s contributors.

Book Sales

Erica Verrillo presents Publishing … and Other Forms of Insanity: Rising in the Ranks: Amazon Ranking Revealed posted at Publishing … and Other Forms of Insanity, saying, “Amazon’s ranking system has been the source of much speculation over the years. The ranking is not simply based on the number of books sold by the day (or hour), but also takes into account how your book fares against other books in the same category, which Amazon calculates based on a secret algorithm which only clairvoyants, psychics, and 33rd degree Masons have access to. In this article, I show you exactly how many books you need to sell to make it onto Amazon’s bestseller list.”

kindle3

Getting Published

Arthur Burlo presents Five Ways To Deal With Rejection And Use It To Achieve Your Goals posted at The Money Earning Sites Central, saying, “The subject is rejection, but rather than focusing on dealing with this unpleasant experience, it is all about transforming it into a powerful weapon to improve writing style and achieve the success every book author desires. Thanks for giving me an opportunity to share this.”

Self-Publishing

Nick Daws presents Kindle eBook Descriptions – Amazon Changes the Rules (Again) posted at Nick Daws’ Writing Blog, saying, “Amazon recently changed the rules regarding how you are allowed to format descriptions on your Kindle eBook sales pages. In this post I set out the latest position.”

Writing

Chrys Fey presents Rules for writing: How to use Ellipses posted at Write With Fey, saying, “Ellipses are like pauses. They are also known as “dot-dot-dot”. Yes, they are those three dots (…) that you see from time to time while reading. This post will tell you how to use them properly.”

Sue Collier presents Avoiding the Tired Topic Rut on Your Blog posted at Latest blog entries | SEO & Internet Marketing Blog – Seogon.com.

That concludes this edition. Submit your blog article to the next edition of tips and tricks for writers and authors using our carnival submission form. Past posts and future hosts can be found on our blog carnival index page.

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Best of the Web Book Marketing Tips for the Week of Dec. 2, 2013
December 6, 2013by: Paula
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Get inspired by these book marketing tweets from the past week, courtesy of bloggers, marketers, authors and others. The topics include Twitter etiquette, how to have a more effective blog, what kind of visual content works in marketing, and more. Best of luck with your promotions!

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* 5 Habits of Motivated Novelists – Which Ones Do You Have?

Did you ever wonder how some writers manage to get all their work done? They probably follow these rules:

http://www.rachellegardner.com/2013/10/habits-of-motivated-novelists/

Dog with book H1

* 5 Reasons Your Blog Post Stinks (And What to Do Instead)

If you feel you’ve been toiling away but get crickets in response, reevaluate your approach to blogging:

http://www.firepolemarketing.com/blog-writing/

* 7 Ways to Make Your Content Amazingly Edible

These tips will help you understand what your followers want so you can keep them coming back to your site:

http://socialmediatoday.com/Content_Marketing_Minds/7-ways-make-your-content-amazingly-edible

* What Visual Content Should You Use to Make Your Marketing Stand Out?

We hear a lot about how using photos and videos are important; learn the most effective methods:

http://socialmediatoday.com/ekaterina/1951501/four-types-visual-content-cut-through-noise

* 12 Elementary Tips for Twitter

When you practice Twitter etiquette you will attract – not repel – followers:

http://holykaw.alltop.com/12-elementary-tips-for-twitter

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AME Blog Carnival: tips and tricks for writers and authors – December 2, 2013
December 2, 2013by: Paula
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Welcome to the December 2, 2013 edition of tips and tricks for writers and authors. We’ve got a good mix of tips on book marketing, writing, and self-publishing. Thank you to the contributors.

Book Marketing

Erica Verrillo presents Publishing … and Other Forms of Insanity: Why Google Adwords is (and isn’t) a Waste of Time posted at Publishing … and Other Forms of Insanity, saying, “Unless you are selling a product that costs over $200, it would be a waste of money for anyone to use Google Adwords. So, why would any sane writer want to promote a book on Google Adwords? Provided you don’t pay for it, Google Adwords is an excellent way of judging which buzz words the public will respond to.”

best advice you'll ever get

Self-Publishing

Colin Dunbar presents Book Formatting Basics posted at FormatBookInWord, saying, “Formatting a book is an art and a science, and with hard copy books and PDF ebooks both the art & science are present. With Kindle ebooks and ePubs it’s more the science part that’s present (actually technical is a more accurate term). There’s nothing to panic about though, as all will be revealed in this blog.”

Sarah Bolme presents More Good News posted at Marketing Christian Books, saying, “Good news for self-publishers with an important selling and marketing tip.”

Writing

Chrys Fey presents Writing About: Intimacy posted at Write With Fey, saying, “This post is for anyone who wants to know how to write love scenes.”

That concludes this edition. Submit your blog article to the next edition of tips and tricks for writers and authors using our carnival submission form. Past posts and future hosts can be found on our blog carnival index page.

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Author Alert: Resolving the Amazon Keyword Issue
November 27, 2013by: Penny
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Here is a follow up to my original post the other day, if you missed it, see it here: http://www.amarketingexpert.com/amazon-making-big-changes-authors-beware/

I’m including full details of what transpired along with contact information should you need to reach out directly to Amazon to see if your book could be in trouble. Also, I’ll offer you some step-by-step instructions for dealing with this issue, if it happens to you.

When Amazon pulled a book we were working on, I decided that I needed to dig deeper to find out the heart of the issue around this. I get the keyword banter, but much of it is misunderstood. Let me explain.

When I wrote to Amazon initially (after I noticed that the book was pulled) they said they prohibited “any and all keywords with other authors or similar book titles in the description or keyword area.”

Now let me clarify something. People will often use the terms tags and keywords interchangeably. What I’m speaking of are the keywords associated with your book page, the back end page where you upload your book, add your book cover, etc. For most of us this will be KDP. See screen grab here:

 

KDP Book Image

 

 

 

 

 

 

 

 

I took it upon myself to raise hell because, you know, pulling a book is pretty heavy-handed. I called Author Central; actually, I had them call me. You can access this through your Author Central Page if you click the “Help” button. They called me and referred me to the Kindle people and she said, “You cannot reach them by phone.” Sigh. Of course. So I wrote them and got a stringent email back, along the lines of “you screwed up, we’ll do what we can.” But the bigger issue here, at least as it relates to this title, is the author was never notified the first time. No notice. Just poof, the book is gone. Heartbreak. Especially since we’re knee-deep in promoting this book.

I hear often that you just can’t reach Amazon – ever. I decided to prove otherwise and was determined to get to the bottom of this.

I had read somewhere that Jeff Bezos reads all of his email. I don’t know if that’s true or an Amazon urban legend but I figured it was worth a try. So I took the email they gave me for KDP (their standard email) and wrote the following note to both Jeff Bezos and KDP. Candidly, I assumed it would lead nowhere:

Dear Mr. Bezos & KDP Support,

I wanted to bring an issue to your attention that is very concerning to those of us in publishing. One of the titles we are working with was pulled from Amazon (the eBook). I spoke with someone in Author Central yesterday after a title was pulled from KDP: ASIN: B00FA5EB4Q

I have a special email set up for this author which we check and she was *not* notified by your team, despite the fact that someone in your office stated that an email went out on 10-22. This email was never received by the author. I would think that given the seriousness of pulling a title, more than one notification would be warranted. This author is spending a lot of money on promoting this title and during the KDP giveaway she gave out in excess of 37,000 books. This number is very high for a new author. There is a certain momentum that follows a giveaway like that; with this title gone that momentum has evaporated.

When I spoke with Author Central, the gal there said that you can no longer use author names or book titles in your keywords OR description. Then I spoke with someone at CreateSpace and she said she’d not heard about this. I have blogged on this and I’d like to do a follow up. Any information you can share would be helpful to other authors. I would be like to update this post based on your feedback. See post here, http://www.amarketingexpert.com/amazon-making-big-changes-authors-beware/

It would be helpful to have some input into this issue so we can help alert authors and your office can avoid getting a huge number of emails from these folks. I realize that Amazon is focused on the customer, but your author is also a customer.

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In the morning, I got a note from an executive within KDP. I’ve removed his name for privacy reasons. Here’s his note:

My name is (BLANK) of Amazon’s KDP, Executive Customer Relations. Jeff Bezos received your e-mail and asked that I respond on his behalf. Thank you for bringing this to our attention. I have started investigating your concerns with the relevant department.  To protect our authors’ and publishers’ privacy, we can only send correspondence to the e-mail address associated with the account the title was published on. Once I have more information, I will work directly with the author to resolve her concerns.

Thank you for your understanding.

 

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Apparently whatever I did elevated this issue, at least somewhat. Within an hour, the book was live again, they keywords removed of course. But, the other big issue was that when the book went live, the original link to it was a 404 page that had nothing on it, just an “oops” message from Amazon. Problem! We were promoting this book using the link to the eBook and the book was no longer there. So, I wrote him and asked if that could be fixed. It could, and within fifteen minutes the book was fixed and live – once again.

He also sent me this, which is their standard wording for their keywords and metadata guidelines:

As stated in our Metadata Guidelines (https://kdp.amazon.com/self-publishing/help?topicId=A294SHSUYLKTA6), search keywords that are not accurate descriptors of a book’s central storyline or are completely unrelated to its content may be misleading to our customers and are unacceptable. Misleading search keywords, such as reference to other authors or titles, result in confusion for customers as to why the work is included in search results. To that end, authors may be asked to remove misleading terms from their book’s search keyword fields so that we can ensure the keywords do not lead to inaccurate or overwhelming search results or impair our readers’ ability to make good buying decisions. If no changes are made to the book’s search keyword fields, the book may be removed from sale. In all cases of book removal, the author is notified. Our team is looking into any technical issues that occurred during our notification to you. If we determine an error in our messaging system, all authors impacted will be notified immediately.

If you aren’t sure, check those keywords and check your book description and do so right now. From what I understood from the Author Central person I initially talked with, they are really cracking down on this now. I will, however, add this. When I asked him the specific keywords that were offensive, he only cited one book title. This author had a mix of book titles and keywords associated with her category, yet Amazon only cracked down on one of the words which seems odd to me. As I said, it’s not an exact science. You should follow up individually and find out. Do your due diligence on this. There are a lot of people out there talking about a lot of things “they know” – candidly I don’t know if anyone knows for certain what the exact keyword issues are.

I’ve had some responses from people saying that, “Well such and such book is referenced in my book, can I mention it?” The answer is I don’t know.  But here is a way to contact Amazon:

KDP: kdp-support1@amazon.com

I’m giving you the KDP email since much of this falls in that territory. If you have no control over this, check with your publisher. I know many publishers have done this with keywords so ask them.

You can also reach someone in Author Central and often speak to them live. Just click “Help” through your Author Central account, they can call you back at a time you determine. Keep in mind that they will tell you that KDP is in charge of this and they can’t help you. But they may be able to steer you in a better direction, or offer some additional clarity.

If, God forbid, you find your book gone, here is what you can do to contact Amazon:

1)      Panic: People will tell you to calm down. Let’s face it, your book is gone. The time for calm has long since passed. Freak out, scream, do whatever – and when you’re done with that, spring into action.

2)      Contact KDP support or whomever has done the listing for your book. If you reach out to KDP make sure that you reference the ISBN and ASIN number of the book.

3)      Be polite. Don’t be a train wreck in email. Ask for help.

4)      If you got a notification and didn’t heed it, you may lose your book and there is nothing KDP can do to reinstate it. You can ask, but the answer will likely be no.

5)      Wait and see what happens. Most of the responses are pretty immediate.

6)      Since the majority of this affects KDP titles, it’s not a good idea to just use your eBook link when you’re promoting your book. Use the link to the book page that will give readers the option to get a paperback or Kindle version. In this case the eBook disappeared as did the link to it (404 oops! page).

When I posted the initial string in this discussion, several authors came back and said, “I would never do that!” Well, that’s great but associating your book with similar titles has been a marketing tool for many, many years. This post isn’t to debate the merits of keywords associated to bigger titles. It’s about proactively monitoring your book, dealing with a big company and being successful in spite of the odds.

So, the moral of the story is a) don’t piss off Amazon and b) you can resolve issues with them. I understand that they are the 8,000 pound gorilla but they will serve you if you ask and if you’re persistent enough.

To those who say “I can’t fix any issues with Amazon” I say, “Then you’re not trying hard enough.”

Bitching about Amazon isn’t productive, it’s the world we live in. We have to find a way to work within it, instead of against it. That’s how you’ll be successful.

Oh and the title in question? http://www.amazon.com/Shelf-Life-The-Publicist-Book-ebook/dp/B00FA5EB4Q/ref=sr_1_2?ie=UTF8&qid=1384457520&sr=8-2&keywords=shelf+life

 

Unraveling the Keyword Mystery with Amazon.com

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