Book Marketing Blogs

by Penny Sansevieri
Best of the Web Book Marketing Tips for the Week of December 8, 2014
December 12, 2014by: Paula
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Here’s a rundown of some top book marketing tweets to guide you, courtesy of bloggers, marketers, authors and others. The topics include why rushing kills good books, whether hiring help or going the DIY route makes more sense for authors, working with book bloggers, and more. Happy marketing!

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* How Can Authors Stand Out on Social Media?

It may seem like social media consists of a lot of noise and little useful info. But you can use social media to find and grow an audience:

http://www.socialmediatoday.com/content/how-can-you-stand-out-social-media

social media networks for authors

* How Hurry Kills Good Books

There are many reasons for you to take your time writing and publishing your books. Think quality over quantity:

http://socialmediajustforwriters.com/hurry-kills-good-books/

* Self-Publishing: DIY or Hire Help?

Many writers hear that they need to hire professionals, but you can do a lot yourself – if you want to:

http://www.molly-greene.com/self-publishing-diy-or-hire-help/

* 4 Tips for Working With Book Bloggers

Bloggers can be very helpful when it comes to getting exposure for your book. Here’s how to find the right bloggers for your book:

http://writersinthestormblog.com/2014/11/4-tips-for-working-with-book-bloggers/

* Why It’s Good to Get Bad Reviews

Having a few not-so-great reviews for your book can give your book credibility:

http://www.selfpublishingadvice.org/bad-reviews/

* 12 Ways to Avoid Looking Clueless On Social Media

Get some great tips from social media expert Guy Kawasaki:

http://www.forbes.com/sites/ericwagner/2014/12/03/12-ways-to-avoid-looking-clueless-on-social-media/

* Email Marketing for Writers: Build Your List!

If you collect more emails, you can improve your email marketing and sell more books:

http://www.theloneliestplanet.com/2014/12/email-marketing-for-writers-build-your.html

* 11 Social Media Statistics You Should Have Known Yesterday

Did you know the most repinned images on Pinterest have multiple colors? Learn that and more:

http://sproutsocial.com/insights/social-media-statistics/



Best of the Web Book Marketing Tips for the Week of December 1, 2014
December 5, 2014by: Paula
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Gain some great advice and ideas from these book marketing tweets to guide you, courtesy of bloggers, marketers, authors and others. The topics include 15 reading and writing communities to find readers, 6 ways to jump on holiday sales, a writer’s guide to mental health, and more. Happy marketing!

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* 6 Ways to Jump on Holiday Sales

You’ve still got a chance to get some sales for the holidays:

http://writersinthestormblog.com/2014/11/6-ways-to-jump-on-holiday-book-sales/

holding out a gift

* What Authors Should Know About Amazon Book Categories

Did you know Amazon has a separate setup for print books and ebooks? You can select two categories per book, and here’s how you should choose:

http://marketingtipsforauthors.com/2014/10/authors-know-amazon-book-categories.html

* Where the Readers Are: 15 Reading and Writing Communities that Can Boost Your Platform

You may not have heard of some of these sites – like Scriggler, WEBook, Critters – but they could be great places to find readers:

http://publishedtodeath.blogspot.com/2014/12/where-readers-are-15-reading-and.html

* Frazzled, Overwhelmed, Swamped? A Writer’s Guide to Mental Health

It’s easy to get caught in the trap of trying to do everything. Here’s how you can talk yourself down:

http://annerallen.blogspot.com/2014/11/frazzled-overwhelmed-swamped-writers.html

* How to Optimize Your Pins for the Pinterest Smart Feed

If you want additional exposure on Pinterest, learn how to use the smart feed:

http://www.socialmediaexaminer.com/pinterest-smart-feed%E2%80%8B-optimize-pins/

* How to Sell More Books to the Right Target Audience

Ask yourself these key questions so your book will be noticed by the right people:

http://thefutureofink.com/target-audience/

* 10 Ways Authors Can Make Crowdfunding Work

You can use crowdfunding to raise money for your publishing project, and also collect pre-orders and market your book pre-publication. Here’s how:

http://marketingtipsforauthors.com/10-ways-make-crowdfunding-work

* Tips for Making Sure Editors Don’t Skip Over Your Email Pitch

Research reveals that email is the best way to pitch editors; and your subject line is what really matters:

http://www.mediabistro.com/prnewser/tips-for-making-sure-editors-dont-skip-over-your-email-pitch_b102912



AME Blog Carnival: Tips and Tricks for Writers and Authors – December 1, 2014
December 1, 2014by: Paula
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Welcome to Author Marketing Experts’ Blog Carnival. This week features posts on self-publishing, and book marketing. Thank you to all of the contributors!

Book Marketing

Hazel Longuet submitted Book Promotion: Networking for Introverts posted at A Novel Experience, saying, “These days authors must self-market their books for any chance of success and that involves a huge amount of networking – for those introverts amongst us that is painful but it needn’t be. With these simple steps even the most introverted can participate in the marketing field comfortably.”

book typewriter key

Erica Verrillo submitted How to Build Your Own Author Platform – From Scratch posted at Publishing… And Other Forms of Insanity, saying, “You must start building your platform well in advance of contacting an agent or publishing your book. Achieving a following takes several years, But even if your name is not a household word by the time you publish, you can set the stage for future fame.”

Self-Publishing

Sarah Bolme submitted Indecision: A Success Killer posted at Marketing Christian Books, saying, “You can find articles on mistakes authors and publishers should not make all over the Internet. Here is one that is often not talked about.”

That concludes this week’s carnival. Our weekly roundup offers the best book marketing, self-publishing, writing, and general publishing industry tips to guide authors, would-be authors, publishers and others on their book journey. Submit a post to our weekly carnival by using this link: http://www.amarketingexpert.com/submit-ame-blog-carnival/



Making the Sale: How to Sell More on Your Website: Tip #32 of 52 Ways to Market Your Book
November 25, 2014by: Penny Sansevieri
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If there’s one thing I’ve learned in my years of marketing, it’s that no matter how much authors love what Amazon can do for them, they’d rather sell books on their own site than share a cut with the giant online e-tailer. Doing this, however, can be tricky.

It seems that every time we turn around, some big chain is admitting that they were hacked. If you were one of the millions who shopped there, your information could be in the hands of God-knows-who. With so much attention on shopper security, it’s leaving a lot of shoppers even more hesitant to shop online.

Last year, Baymard Institute released a staggering statistic: 67.89% of shoppers abandon their carts before completing the purchase. That translates to around $1.79 trillion dollars in product or services purchased online. Why does this happen? Well, there are a lot of theories on this. According to Shopify and the image shown below, this is a list of the top reasons that people abandon their purchase with you:

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Though I don’t disagree with this per se, I would take this a step further, because not only are security concerns at an all-time high, there are a variety of additional reasons you may be losing people. Also, how to get shoppers and keep them varies by industry so let’s look at the ones that will matter to authors and publishers:

Tip 321)   Overall Look of Site: There’s a high trust factor with a site that looks professional. I don’t want to buy from a site that looks sketchy. Would you? If you want to sell from your site, you’ll need to have one that’s professionally designed. I would say that this goes even before we start the shopping cart discussion because you won’t get anyone to even entertain buying off of your site if it doesn’t look like a place they’d want to shop.

2)   Checkout Process: I see a lot of authors (and even business owners) who make the shopping process difficult. I’m not sure why they do this or why their web designers recommend this. Every click you make someone do can cost you 5% of your traffic, meaning that if you require several clicks just to get an item into their shopping cart, you’ve now lost 20% of your traffic. Make the buying process easy. Put “Shop” or “Store” or (if you have one product) “Buy Now” on the home page so folks immediately know where to click. Visitors won’t take the time to figure it out. If they can’t find it on your site, they’ll go elsewhere and in the age of Amazon they’re likely to just default back there.

3)   Site security: Showing shoppers that their purchase is secure is also very important. Buyers want to know you’re taking care of their personal details so showing security messages – even things like “Secure checkout” make all the difference. In fact, according to a recent Entrepreneur Magazine article, adding security messages can increase a buy by 16%.

4)   Sign in/Sign up: I don’t know about you, but the minute someone wants me to create an account before buying an item, I’m usually gone. If you want folks to sign up on your site, have them do it after they’ve made a purchase. Studies show that conversion rates can increase by 45% if you allow buyers to shop as “guests” throughout their visit.

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5)   Unexpected Costs:  We all know that Amazon has pretty much ruined us for shipping costs. Thanks to things like Amazon Prime, and other free shipping opportunities, most of us abhor these added costs. If you feel charging for shipping is something you have to do, consider offering free shipping as an incentive instead of a guarantee. Staples, for instance, offers free shipping when you buy a certain dollar amount. Other e-tailers have free shipping days, or, if you want to further incentivize site sign-up, you could offer free shipping to members only which would encourage them to join your site so you could remarket to them later.

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6)   Cart abandonment: Window shopping happens, even online. SeeWhy did a study last year and found that 99% of people won’t buy on their first visit to your website. This is why having an email newsletter, or some other benefit-driven giveaway, is not only important, but mandatory if you want to make the sale. Email newsletters allow you to remarket to your visitor. No, they may not buy on the first try, but a helpful, content-rich newsletter will remind them who you are and encourage a buy for later. It is a lot of work, yes, but so is building a store on your site that no one buys from. Alternatively, you could also consider pop-ups or sidebar messages that show up during the purchase process, offering customers 5% off.

7)   eCommerce options: I know many folks who have extensive eCommerce options which are great but also costly. Being able to take credit cards, especially if you are small, is an added cost you may not want to incur but, you may not need to. When we switched from our extensive pay system to just offering PayPal, we found that our shopper conversion almost doubled. Also, PayPal no longer requires users to register with their system so you can give your shoppers the peace of mind of using a secure system, without having to register.

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8)   Love the Love: People like what other people like, which is why for most (if not all) retailers, you’ll see reviews and customer feedback right on the page. Most authors don’t have the bandwidth, time, or money to create a sales system that’s quite that elaborate, so adding reviews to the sales pages is very helpful. Adding reviews with a picture adds even more credibility to the page. Remember that your customer can, with one click, meander over to Amazon and buy the book there so give them a reason to stay.

9)   Pricing: If you’re going to keep shoppers on your site, you’d better up the ante on your pricing. We already know you need to ship for free (at least on certain days or with minimum orders) now let’s consider your “offer.” Maybe you just wanted to offer the book. Sure, that’s fine, albeit a tad boring. Sorry, but they can get the book on Amazon, too. If you really want to lure folks to your site and make the sale, you’ll need to give them a slam-dunk deal they can’t resist. As an example, when we changed the offer on our store page from 3 books for $20 to four, sales doubled. Keep in mind that there is only one print book that’s mailed, the rest are digital and delivered as soon as payment is taken so there’s nothing else for me to do. Digital product is easy to add on because there are no hard costs with it, beyond the initial creation of the product. So what else can you add onto your book to help entice shoppers? What about offering the eBook with the print book so they can have one for their Kindle and a print book in hand (something a lot of readers still enjoy)? Maybe you could pair your book with someone else’s e-product. When you take some time to brainstorm, the possibilities are endless.

In the end, what you really need to do is think of your website as a brick and mortar store. If you created any of these roadblocks at Macy’s, or a Barnes & Noble, you’d really hurt your sales process. Authors often assume that a website store is different. It’s not. We want easy, we want fast, and we want the best price. If you can bring all of these elements into your website store, you’ll increase sales considerably.

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AME Blog Carnival: Tips and Tricks for Writers and Authors – November 24, 2014
November 24, 2014by: Paula
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Welcome to Author Marketing Experts’ Blog Carnival. This week features posts on self-publishing, getting published, and writing. Thank you to all of the contributors!

Writing

Hazel Longuet submitted Writing Tips: This Week’s Most Popular Writing Articles posted at Novel Experience, saying, “I’ve gathered together the articles that were most popular this week with my Twitter followers and Google + Circles. There are some great articles here that you shouldn’t miss.”

typing 2

Getting Published

Erica Verrillo submitted 12 December Writing Contests – No Entry Fee posted at Publishing… And Other Forms of Insanity, saying, “Writing contests can act as a powerful boost to your career. Agents and editors take note of who wins writing awards, and it’s a tremendous lift to be able to put “award-winning author” on your resume.”

Self-Publishing

Claire McKinney submitted Publish, Release, Launch: Some of the What and When of Book Publishing posted at Claire McKinney, saying, “When is the best time to publish a book if you are self-published? This post gives a general description/monthly breakdown of when/what books are released by traditional publishers and when is the best time for a self-published author to release their books. Also provides some publishing terms!”

That concludes this week’s carnival. Our weekly roundup offers the best book marketing, self-publishing, writing, and general publishing industry tips to guide authors, would-be authors, publishers and others on their book journey. Submit a post to our weekly carnival by using this link: http://www.amarketingexpert.com/submit-ame-blog-carnival/

 



Best of the Web Book Marketing Tips for the Week of November 17, 2014
November 21, 2014by: Paula
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There’s a wealth of information from these book marketing tweets to guide you, courtesy of bloggers, marketers, authors and others. The topics include asking for book blurbs, creating Facebook holiday contests, implementing a social media strategy, and more. Happy marketing!

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* The Importance of an Author Marketing Plan

Developing a marketing plan to guide you will ensure that your marketing will have focus and be quantifiable:

http://marketingtipsforauthors.com/2014/11/importance-author-marketing-plan.html

* 4 Surprising Twitter Features Every Marketer Should Use

There are some really great features on Twitter you may not have discovered, such as embeddable timelines and advanced search. Learn how they can help you:

http://sproutsocial.com/insights/4-twitter-features-need-using/

* 5 Facebook Holiday Contest Ideas to Boost Your Sales

Yes, time is short, but these ideas are really easy to implement:

http://www.jeffbullas.com/2014/11/13/5-facebook-holiday-contest-ideas-to-boost-your-sales/

marketing plan envelope

* 7 Ways to Make Pimping Your Book for a Blurb Less Weird

Authors cringe at the idea of asking for blurbs, yet the endorsements can be valuable. Take some of the stress out of the process:

http://www.huffingtonpost.com/holly-robinson/7-ways-to-make-pimping-your-book-for-a-blurb-less-weird_b_6146802.html

* 8 Essential Elements of a Social Media Marketing Strategy

If you aren’t sure how to set goals or determine strategy, here’s a guide that will help:

http://www.socialmediaexaminer.com/essential-elements-social-media-marketing-strategy/

* How to Get Your Blog Post Shared 1000 Times

Learn how you can make your blog posts go viral with this infographic:

http://denisewakeman.com/business-blogging-2/how-to-get-your-blog-post-shared-infographic/

* 10 Reasons Why Self-Published Books Don’t Sell – and What You Can Do to Ensure Yours DOES

If your book isn’t selling the way you hoped, use this checklist to see what you can do to turn things around:

http://thefutureofink.com/self-published-books-dont-sell/

* Getting Book Reviews (so sales can follow)

A look at strategies that can help you get more book reviews:

http://elizabethspanncraig.com/2555/getting-reviews/

 



Best of the Web Book Marketing Tips for the Week of November 10, 2014
November 14, 2014by: Paula
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We’ve collected some informative book marketing tweets to guide you, courtesy of bloggers, marketers, authors and others. The topics include using infographics in your marketing, increasing your Twitter exposure, selling more books on Amazon, and more. Happy marketing!

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* Seven Things I’d Do Before I Published a Book (if I had it to do over again)

An author talks about what she learned from her early book marketing experiences and how that affects her book marketing strategy now:

http://writegame.blogspot.com/2014/10/insecure-writers-support-group.html

books in paper bag

* 3 Ways Authors Can Get Exposure for Their Recently Published Book

Here are simple yet effective ways to launch your book:

http://phsolomon.com/2014/11/08/guest-blog-3-ways-authors-can-get-exposure-for-their-recently-published-books/

* How to Increase Your Exposure on Twitter

Twitter can be a great place to market your book if you understand how it works:

http://www.amarketingexpert.com/increase-exposure-twitter/

* 39 Things to Remember While Struggling to Build Your Writing Career

Sometimes you need to be reminded of what really matters so your writing career stays on track:

http://www.yourwriterplatform.com/build-your-writing-career/

* 9 Awesome Reasons to Use Infographics in Your Content Marketing

We’re surrounded and consumed by data. One way to make it manageable and easier to understand is to use Infographics:

http://www.jeffbullas.com/2012/03/07/9-awesome-reasons-to-use-infographics-in-your-content-marketing/

* How to Sell Books by the Truckload on Amazon

Learn the secrets to using Amazon’s back end system to sell more books:

https://soundcloud.com/denise-wakeman/adventures-in-visibility-how-to-sell-books-by-the-truckload-on-amazon

* 9 Email Marketers Explain Why Nobody Opens Your Emails

If you have a newsletter, or use email for marketing, learn how to make sure your subscribers read your emails:

http://blog.hubspot.com/marketing/reasons-for-bad-open-rates

* Successful Querying: It’s Not All About the Letter

There’s a whole process and mindset behind querying. These tips will guide you:

http://booksbywomen.org/succesful-querying-letter/



AME Blog Carnival: Tips and Tricks for Writers and Authors – November 10, 2014
November 10, 2014by: Paula
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Welcome to Author Marketing Experts’ Blog Carnival. This week features some insights on writing, book marketing, and getting published. Thank you to all of the contributors!

Getting Published

Erica Verrillo submitted 3 New Agents Actively Seeking Writers posted at Publishing… And Other Forms of Insanity, saying, “These are three new agents who are actively building their client lists. New agents are a boon to writers – they work hard, and they LOVE their clients.”

publishing ready to get published (2)

Writing

Katie McCoach submitted Taking Feedback: What do Do With Your Edit Letter posted at KM Editorial, saying, “Author and editor Jeff Seymour shares steps to take for revising your manuscript after getting back your edit letter.”

Chrys Fey submitted Be Specific in Your Writing posted at Write With Fey, saying, “Being specific is important to help your readers understand what is going on and what you’re trying to tell them.”

Book Marketing

Sarah Bolme submitted Being Socially Responsible posted at Marketing Christian Books, saying, “If you are trying to market your books to the Millennial generation, I encourage you to take notice of the fact that corporate social responsibility is extremely important for this generation.”

That concludes this week’s carnival. Our weekly roundup offers the best book marketing, self-publishing, writing, and general publishing industry tips to guide authors, would-be authors, publishers and others on their book journey. Submit a post to our weekly carnival by using this link: http://www.amarketingexpert.com/submit-ame-blog-carnival/



Best of the Web Book Marketing Tips for the Week of November 3, 2014
November 7, 2014by: Paula
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Get up to date with these book marketing tweets, courtesy of bloggers, marketers, authors and others. The topics include the new Amazon keywords, how NaNoWriMo can help you write a novel, book review query etiquette, and more. Happy marketing!

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* 30 Days to a Finished Book: How #NaNoWriMo Can Help You Write a Novel

There’s still time to write that novel for NaNoWriMo. One author shares how she did it:

http://moneymakingmillennials.com/30-days-finished-book-nanowrimo-can-help-write-novel-joanna-penn/

* Unique Holiday Book Promotion Ideas

There’s more to holidays than Christmas. There are many off-beat and lesser-known holidays that you can use to market your book:

http://www.amarketingexpert.com/unique-holiday-book-promotion/

POSTED Unique Holiday 10302014 - blog_pin

* Why Being Human on Social Media Is the Best Strategy You’ll Ever Have

Tactics and tools have their place in your social media strategy, but don’t forget about the most powerful tactic of all – be yourself:

http://www.entrepreneur.com/article/238871

* A Must for Authors: Book Review Query Etiquette

Here are a few simple – but often overlooked – guidelines to getting legitimate reviews for your book:

http://www.quanietalkswriting.com/2014/08/11/book-review-query-etiquette/

* 7 Social Media Myths (That You Probably Think Are True)

A recent survey revealed that most marketers are still confused by social media. You don’t have to be one of the statistics:

http://www.mediabistro.com/alltwitter/social-media-myths_b61188

* Why Authors Should Hire a Copy Editor

Learn why finding a good copy editor makes sense for your books and your writing career:

http://www.selfpublishingreview.com/2014/10/should-you-use-a-copy-editor/

* 4 Social Platforms More Popular Than Facebook

These networks can expand your global platform. Check them out:

http://www.socialmediatoday.com/content/4-social-platforms-more-popular-facebook

* The New Keywords on Amazon

It’s time for a refresher on Amazon keywords because they’ve changed again, to “themes:”

http://www.amarketingexpert.com/new-keywords-amazon/



The New Keywords on Amazon
November 4, 2014by: Penny Sansevieri
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Keywords on Amazon are changing again. Amazon has recently rolled out Amazon “themes” – which will replace some of your keywords. Why do themes matter? Because readers search this verbiage to find the books they want. Using this tool will help you gain more exposure and visibility on Amazon!
 





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