Book Marketing Blogs

by Penny Sansevieri
Kindle Unlimited is Here!
July 18, 2014by: Penny
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Kindle Unlimited Front PageKindle Unlimited is here! If you aren’t familiar with this this is a new subscription service Amazon is offering.

If you want to check to see if your book is included log out of your Amazon account, or access Amazon from a browser you rarely use and search the book. Why am I suggesting you do it this way? Because if you’ve bought the book or browsed it a lot from your account (as the author) it won’t show up.

 

Here is what it should look like, note red arrow:

Kindle Limited for The Publicist

 

 

 

 

 

 

 

Want to see other titles included? Head on over to Kindle Unlimited: https://www.amazon.com/Kindle-eBooks/b/ref=ARRAY%280xa57c7534%29?_encoding=UTF8&ie=UTF8&node=9578129011&pfShowFeatures=&ref_=amb_link_423111642_2&ref_=amb_link_423111642_2#

Per Amazon, if you want your title selected, here’s what they said:

To enroll your other books in Kindle Unlimited, you’ll need to meet the KDP Select eligibility requirements:  https://kdp.amazon.com/help?topicId=A6KILDRNSCOBA#eligibility

So if your book is included will you get paid and if so, how?

From Amazon’s site:

The (KDP Select Global) fund amount is variable and announced on a monthly basis. We constantly monitor all factors that impact the KDP Select fund in order to set the fund amount for our KDP Select authors. You can earn your share of the KDP Select Global Fund amount when readers chose and read more than 10% of your book from Kindle Unlimited, or borrow your book from the Kindle Owners’ Lending Library.

So this means that readers must read 10% of your book in order to get paid from this fund. Also, the amount you get paid from this Fund varies from month to month.

 Does this affect sales rank on Amazon? According to Amazon yes, it does.



Best of the Web Book Marketing Tips for the Week of July 14, 2014
July 18, 2014by: Paula
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We’ve rounded up some savvy book marketing tweets – courtesy of bloggers, marketers, authors and others – that offer plenty of ideas and inspiration. The topics include building a street team for your book, using Google+ for social media contests, unlocking your Facebook fans, and more. Happy marketing!

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* How to Create a Street Team for Your Book

What’s a street team? They are people in your online community you gather together to help you launch your book. Learn how they can be effective:

http://buildbookbuzz.com/how-to-create-a-street-team-for-your-book/

word block saying authors

* 6 Things That Will Happen a Few Days Before Your Book Comes Out

You have conflicting feelings when your book is about to launch, but remember – it’s normal:

http://www.petermball.com/2014/07/10/six-things-that-will-happen-a-few-days-before-your-book-comes-out/

* How Authors Can Build Their Audience on Instagram

If you haven’t tried Instagram for promotion, there are several ways you can use the site to grow a following:

http://selfpublishingteam.com/how-authors-can-build-their-audience-on-instagram/

* Unlock Your Facebook Fans: Grow the Audience You Didn’t Even Know You Had

Learn how Facebook ads can help you reach visitors to your site and turn them into loyal fans:

http://www.digitalinformationworld.com/2014/07/facebook-growth-hack-social-media-infographic.html

* A Hook vs an Elevator Pitch: What’s the Difference?

For starters, one is written and the other is spoken. Learn how to distinguish the two and make them effective:

http://www.fromthewriteangle.com/2014/07/the-difference-between-hook-and.html

* How to Use Google+ for Social Media Contests

Did you know that you can promote your contests on G+? Learn how you can be successful:

http://www.socialmediaexaminer.com/google-plus-for-social-media-contests/

* 12 Most Basic Ways for Beginners to Rock Twitter

Twitter gets 135,000 new users each day. If you’re just getting started, or need a refresher, learn how you can get the most out of Twitter:

http://12most.com/2014/07/08/12-basic-ways-beginners-rock-twitter/



Facebook Fail: Here’s How to Make Sure Your Posts are Seen on Facebook!
July 14, 2014by: Penny
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Facebook FailIf you’ve been watching your Facebook Page decline in reach get ready because it’s about to get worse. Facebook is changing their reach yet again and some experts say that 1% or fewer of your fans will actually see your news updates.

I’ve talked to some authors who want to give up on Facebook altogether but many of us have spent a lot of time building fans and creating a presence there. Walking away from all that work isn’t too appealing.

So what’s a savvy marketer to do? Well there *is* something you can do to make sure your posts are seen and it’s Facebook notifications. Facebook has a series of settings built in that will help you stay in front of your audience and this short video will show you how.

I recommend that you watch and share this video with your fans so they can make sure and get page notifications every time you update your Facebook Page.

 

 

 

 

 

 

Here’s a blog post on the announcement.



AME Blog Carnival: Tips and Tricks for Writers and Authors – July 14, 2014
July 14, 2014by: Paula
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Welcome to this week’s Author Marketing Experts’ Blog Carnival. We have some great insights into writing and self-publishing in this edition. Thank you to this week’s contributors!

Self-Publishing

Colin Dunbar submitted Format a Book in Word: Headings, Headers & Footers posted at Format Book in Word, saying, “Design your book with Word like a professional… Headings are used to help your readers find their way around your book. They also help in letting your reader know what the paragraphs following the heading are about. They are especially useful in non-fiction books.”

Daley James submitted My Self-Publishing Journey #1 – Taking the Decision posted at Daley James Francis, saying, “The blog post is about my decision to self-publish, and my hopes and fears about using the form to get my writing out there.”

Erica Verrillo submitted What Makes a Successful Ebook posted at Publishing… And Other Forms of Insanity, saying, “What does a successful ebook look like? If it is fiction, it is priced between $2.99 and $3.99, is more than 50,000 words, is part of a series, and has been placed on a pre-order list.”

clock

Writing

Chrys Fey submitted Writing About: Your Character’s Toughest Moment posted at Write With Fey, saying, “Here are 4 tips to help you write about your character’s toughest moments.”

Cynthia Herron submitted Top 10 Ways Writers Save Time posted at Cynthia Herron, saying, “This post is about time management and writing, It offers practical productivity tips for writers.”

Karyn Lawrence submitted Transitioning From Screenwriter to Author posted at Karyn Lawrence, saying, “A recap of my experience transitioning from 12 years of screenwriting into self-publishing.”

That concludes this week’s carnival. Our weekly roundup offers the best book marketing, self-publishing, writing, and general publishing industry tips to guide authors, would-be authors, publishers and others on their book journey. Submit a post to our weekly carnival by using this link: http://www.amarketingexpert.com/submit-ame-blog-carnival/



AME Blog Carnival: Tips and Tricks for Writers and Authors – July 7, 2014
July 7, 2014by: Paula
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Welcome to this week’s Author Marketing Experts’ Blog Carnival. This week we have some great tips on getting published, writing, book marketing, and social media. Thank you to this week’s contributors!

Social Media

Lorna Collins submitted Facebook 101 – Part 1 – The Basics posted at Lorna Collins, saying, “Confused about Facebook? You’re not alone. Today’s blog may help dispel some of the mystery.”

FB Like signs

Book Marketing

Sarah Bolme submitted Re-Purposing posted at Marketing Christian Books, saying, “Re-purposing is a technique for gaining more exposure for your books.”

Writing

Chrys Fey submitted Eliminate Redundancies posted at Write With Fey, saying, “This is a short post serving as a reminder to eliminate redundancies. Why should you want to eliminate redundancies in your writing? Well because they are redundant!”

Getting Published

Erica Verrillo submitted 2 New Agents Seeking Clients posted at Publishing… And Other Forms of Insanity, saying, “New agents are a boon to writers. They are enthusiastic, helpful, and they go the extra mile for their clients. What’s more many new agents have interned with well-known agencies, and already have contacts in major publishing houses.”

That concludes this week’s carnival. Our weekly roundup offers the best book marketing, self-publishing, writing, and general publishing industry tips to guide authors, would-be authors, publishers and others on their book journey. Submit a post to our weekly carnival by using this link: http://www.amarketingexpert.com/submit-ame-blog-carnival/



10 Things your friends can do to help you sell more books: Tip #11 of 52 Ways to Market Your Book
July 1, 2014by: Penny
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We hope you’re enjoying 52 Ways to Market Your Book! We’ve got your next batch of tips, are you ready? OK, here is what you can expect in the coming weeks!

Tip 11: Ten Things Your Friends Can Do To Help You Sell More Books 11

Tip 12: Read Blogs in Your Market

Tip 13: How’s Your Online Reputation?

Tip 14: Secrets for Getting Into Bookstores

Tip 15: How to Look Good Online

Tip 16: Never Sell Your Book

Tip 17: How to Network Like a Pro!

Tip 18: One Minute Marketing

Tip 19: Host a Video Contest!

Tip 20: The Power and Importance of Consistency

Want the complete book of tips? Get it here!

10 Things Your Friends Can do to Help you Sell More Books!  

Successful authors are not loners. They get out and they talk about their book, they engage people, they market and they enlist the help of their team. In this case we’re talking about your friends. Getting friends (and family) to help you market your book might be the best thing you can do for your book’s success, but how you go about engaging their help is another matter entirely. Friends and family who haven’t spent any time in the book industry might be at a loss for what to do and because of that, might end up doing nothing. I find that when I talk to folks they tell me they’d love to help but have no clue where to start. So take this list and pass it out to everyone you know, this should give them a good jump-off point and could certainly help boost your sales!

1) Do you have promotional pieces? T-shirts, postcards, bookmarks, hats, magnets? Send some to all of your friends and ask them to pass them out or leave them in places where your readers might shop.

2) Send friends and family an announcement e-mail and ask if they’ll send it to ten (or more) people they know with their endorsement to buy the book or better yet, if they have a newsletter or mailing list, see if they’ll announce your book to their newsletter readers!

3) Have them go into their local bookstore and talk to the manager about inviting you in for a local event or better yet, see if they’ll stock your book.

4) Encourage everyone you know to buy a book.

5) Offer them a commission if they sell books on your behalf.

6) If you’re in town see if they’ll host a book signing at their home to introduce you to their network of friends.

7) Do they have businesses? See if they’ll consider selling your book at their offices. (And remember to give them a percentage!)

8) Do they have any connections with local radio, TV or print? Ask them if they’ll make a call for you to see about getting you on the air.

9) Tell your friends what you need. Make up a promotional “wish list” for example “I wish I could do an event at XYZ bookstore, or I wish I could get into XYZ magazine.” You never know who they might know. Remember the six degrees of separation rule. Often friends want to help but they don’t know what you need. Tell them.

10) Thank them for all of their efforts and keep them apprised of your success. Often we get so busy promoting our books that we forget to say thank you and since we hate to boast, we also forget to tell people all the wonderful things that have happened to us and our books. Tell them. They’ll be happy for you and it might inspire them to do more!

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AME Blog Carnival: Tips and Tricks for Writers and Authors – June 30, 2014
June 30, 2014by: Paula
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Welcome to the Author Marketing Experts Blog Carnival. This week we’re sharing some great posts about social media, book marketing, and self-publishing. Thank you to this week’s contributors!

Self-Publishing

Colin Dunbar submitted Format a Book in Word: Global Settings posted at Format Book in Word, saying, “Naturally, the quality of the content of your book is the number 1 priority. But when you format your book, the layout of your content, structure and readability is just as important as the content itself.”

whispering

Social Media

Erica Verrillo submitted Disengaging from Readers: Dealing with Trolls, Cyber-bullies, and Other Web Cranks posted at Publishing … And Other Forms of Insanity, saying, “Engagement, as a marketing term, means getting someone to buy something or exhibit interest in your product in some tangible way. If you are a writer, engagement means getting someone to buy your book, or write a review. If you are a blogger, it means traffic to your blog. If you have launched an author website or Facebook page, it means having people visit, read your page(s), and make return visits. If you are a budding author here are a few simple rules to follow when embarking on ‘engagement.’ ”

Book Marketing

Frances Caballo submitted Chasing the Elusive Shareable Content posted at Social Media Just for Writers, saying, “We know certain characteristics of highly shareable content: you need captivating images, great videos, and limited text. However, what may be a captivating image to me might be be to another person. In this post I share my experiments with content as I find to find the “magic” formula for highly shareable content.”

That concludes this week’s carnival. Our weekly roundup offers the best book marketing, self-publishing, writing, and general publishing industry tips to guide authors, would-be authors, publishers and others on their book journey. Submit a post to our weekly carnival by using this link: http://www.amarketingexpert.com/submit-ame-blog-carnival/



Best of the Web Book Marketing Tips for the Week of June 23, 2014
June 27, 2014by: Paula
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This roundup of top book marketing tweets, courtesy of bloggers, marketers, authors and others, offers plenty of ideas and inspiration. The topics include using Goodreads’ “Ask the Author” feature, building an email list, using hashtags to get traffic to your website, and more. Happy marketing!

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* Want to Traditionally Publish? Here are 8 Things You Need to Know

Make sure you avoid these mistakes because they could disqualify your book if you want to be considered by a traditional publisher:

http://bit.ly/1q57As3

publish sign

* Twitter Guide for Writers & Illustrators

This is the ultimate guide for using Twitter, starting with the basics, along with tips on networking, promotion, and marketing on Twitter:

http://bit.ly/12IfH1Y

* 5 Twitter Tools to Increase Your Blog Retweets

There are some terrific plugins that are easy to install and give your followers a simple way to share your posts:

http://bit.ly/1fmW7h5

* Marketing for You, the Indie Author – Building an Email List

One author explains his methods for building an email list, and now he can sell direct to readers:

http://bit.ly/1mjFFBG

* How to Approach and Pitch Social Media Influencers

There is a method for building relationships with key people who are influencers in your niche. Here’s what you should do:

http://bit.ly/1l7wD65

* 4 Ways to Rock Goodreads’ New ‘Ask The Author’ Feature

Have you checked out this author tool? It can be a great way to connect with readers:

http://ow.ly/y3I39

* 3 Hot Social PR Trends and How to Use Them

Learn how to leverage the connection between social media and PR:

http://bit.ly/1m4tMiY

* 13 Blog Post Blunders You Should Avoid (And What to Do Instead)

Discover how you can make your blog one of the success stories – starting with giving your blog focus:

http://dld.bz/dmwwE

* Hashtags are Great for SEO

When you use hashtags you also send marketing traffic to your social media site or blog:

http://youtu.be/VyT9D7NwQnA



AME Blog Carnival: Tips and Tricks for Writers and Authors – June 23, 2014
June 23, 2014by: Paula
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Welcome to the Author Marketing Experts Blog Carnival. This week we’ve got some great posts on writing, and book marketing, to share. Thank you to this week’s contributors!

Writing

Katie McCoach submitted The Allure of the Cliffhanger posted at Katie McCoach, saying, “How do you write a cliffhanger without ticking off your reader? These tips will help!”

Evelyn Brooks submitted How to Overcome Writer’s Block posted at Evelyn Roberts Brooks, saying, “Tips to overcome writer’s block, plus a special gift of affirmations (MP3) and affirmation cards for writers.”

woman exclaiming at computer screen

Book Marketing

Frances Caballo submitted Writers: Use Visuals to Market Your Books posted at Social Media Just for Writers, saying, “This post explains why visual are important for creating shareable content and then explains how to use Canva to create compelling visuals for blogs and social media.”

Kimberley Grabas submitted 39 Things to Remember While Struggling to Build Your Writing Career posted at Your Writer Platform saying, “When you’re knee-deep in the tangle of learning something new, it’s easy to get lost in trivialities. What’s important and what’s not? What deserves your attention, and what can you let go of? Overwhelm stalls your forward progress, frustration rises (maybe even a little panic?) and the wave of ‘I’ll never figure this out,’ washes over. And since the rules are rapidly changing, there is a constant struggle to pull yourself from the quagmire of the ‘unimportant,’ and focus on what’s truly relevant to crafting a long and successful writing career. Take a deep breath. Building your career as a writer is no small task. But it’s too important not to figure out. To ease the tension and guide you along your path, the following is a list of gentle reminders of what really matters. Things you probably already know, but have forgotten or abandoned while striving to build your author empire.”

That concludes this week’s carnival. Our weekly roundup offers the best book marketing, self-publishing, writing, and general publishing industry tips to guide authors, would-be authors, publishers and others on their book journey. Submit a post to our weekly carnival by using this link: http://www.amarketingexpert.com/submit-ame-blog-carnival/



Best of the Web Book Marketing Tips for the Week of June 16, 2014
June 20, 2014by: Paula
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Get some great tips from these top marketing tweets, courtesy of bloggers, marketers, authors and others. The topics include how to find enough time for promotion, changes to Amazon categories, ways to build your writing career, and more. Happy marketing!

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* 39 Things to Remember While Building Your Writing Career

Get some guidance on the things that matter, and the things you can cast aside:

http://bit.ly/1ucZzhZ

a writer is a person with courage

* Four Debut Novelists on Elevator Pitches, Getting an Agent, and Writing Your First Book

See what they say about pitching books, non-literary writing influences, and how to navigate the literary world:

http://bzfd.it/1pFCeYI

* Innovative Ways to Market Your eBook

If you want your eBook to stand out, Guy Kawasaki has some ideas worth considering:

http://youtu.be/8uTrnCX-eZ4

* Tips to Help Keep Your Email Out of the Spam Folder

Email can be a great marketing tool, but you do need to know how to avoid having your email labeled as spam:

http://bit.ly/1nhTHAd

* Must Read: Big Changes for Amazon Categories

In the ever-changing world of Amazon, categories have been replaced by themes. Learn how they work:

http://bit.ly/UhnxOs

* What’s at the End of Your Book? Use This Opportunity to Engage with Readers!

The end of your book is the perfect place to market to your readers. Some great ideas from Otis Chandler of Goodreads:

http://youtu.be/KimUUOSfCgY

* Authors Who Say “I Don’t Have Enough Time for Promotion” Are Doomed to Fail

You have to make the time, but the good news is you can build a fan base in 30 minutes a day. Here’s how:

http://bit.ly/17tzS5z





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