The Book Marketing Blog

by Penny Sansevieri
Selling on Facebook with Ian Cleary
June 3, 2015by: ameeditor

Do you know about Heyocart, a fun new tool for selling on Facebook? Check out this short clip with Ian Cleary to learn more!   Filmed at Social Media Marketing World

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9 Secrets to Selling More Books!
June 2, 2015by: ameeditor

When so many people are writing books these days, how do you make yours stand out? Here are 9 secrets to help you sell more books! To read Penny’s full article on PR Newswire, click here. 9 Secrets to #sell more #books! Don’t miss the latest from @bookgal on #prnewswire! @prnsmallbiz Click To Tweet

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Video: Keyword Strategies with Joe Pulizzi
May 20, 2015by: ameeditor

If the idea of finding keywords sends your head spinning, check out this short clip of Joe’s talk at Digital Book World on keywords – why they are important and how you can use them for your own work. Done right, keywords can not only help you expand your reach but also help you come up with a variety of topics you may want to write about OR creating really popular book titles. I did this when I was looking…

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Weekly Wrap-Up – Book Marketing Fun Finds!
May 17, 2015by: ameeditor

Here’s a weekly wrap-up of some of Penny’s book marketing events, news, and fun finds! Be sure to avoid the seven deadly story sins from Anne R. Allen’s Blog! Here are 32 Brilliant Things Every Book Lover Needs in their Home from  Mallory McInnis at Buzzed. Penny’s got her eye on #18, the Terracotta Book End Vases! Twitter tips galore in this podcast from Frances Caballo! Check out Born Strong – only $0.99 from 5/15-5/17! Two top-selling authors share their best book launch tips on…

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Weekly Wrap-Up – Book Marketing Fun Finds!
May 10, 2015by: ameeditor

Happy Mother’s Day! Here’s a weekly wrap-up of some of Penny’s book marketing events, news, and fun finds! Check out the May 2015 author earnings report of Amazon’s ebook sales stats here. Want more views for your videos? Of course you do! Find out how here! Shedding light on the ebook market? from Digital Book World. Download Two Hearts ebook for only $0.99 on Amazon from May 8-26. Christian Romance lovers will enjoy this one! Want to double your readers! This is a must read for authors from Write to…

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Best Calls to Action on Facebook
May 7, 2015by: ameeditor

Welcome to the 6th installment of our “Social Media Series.” This week, we’ll focus on the best ways to get attention on Facebook! Best Calls to Action on Facebook According to a report by TrackMaven, there are some interesting ways to grab more attention on Facebook. Using words like “Share” and “Please” can double the amount of engagement you get. Also, posts with seven exclamation points get high engagement as well !!!!!!!. And we hear a lot about hashtags so…

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How to Get 100+ Reviews on Amazon: More Ideas for Getting Reviews. Part 2
May 5, 2015by: ameeditor

Last week we talked about different types of Amazon reviews. This week, let’s discuss more ideas for getting reviews on Amazon! Use Free: Giving away your book can be a great way to drive both sales and reviews. The caveat, though, is that you need to have a letter (like the one I just shared with you) in the back of your book. You need a call to action (CTA) in order to get people to do something – like…

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Weekly Wrap-Up – Book Marketing Fun Finds!
May 3, 2015by: ameeditor

Here’s a weekly wrap-up of some of Penny’s book marketing events, news, and fun finds! Happy Sunday! Ten great Ebook production tools from Digital Book World What if I told you that you could easily revive an old book and start making sales on it again? Here are four ways to revive a stale book. Want a free contemporary romance ebook? Letter from Money, available Apr 30-May 4 only on Amazon! Get it here today! Penny’s on tour! Find out how and when…

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Social Media in 15 Minutes a Day, by Guest Blogger Frances Caballo
May 1, 2015by: ameeditor

Today, we’re lucky to have a guest blogger – our friend Frances Caballo, an author and social media strategist and manager for writers. Read on for her valuable pointers on how to manage your social media in about 15 minutes a day. Thanks to Frances for joining us! Social Media in 15 Minutes a Day You know that to sell your new book you need to be involved in marketing it and in today’s world that means social media has…

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Missed Marketing Opportunities: How to Market to Women and Millennials
April 29, 2015by: ameeditor

Welcome to the fifth installment of our April “Social Media Series.” This week, we’ll focus on how to extend your marketing reach. Check out these tips to make sure you’re not missing two important markets: women and millennials. Are you marketing your book to men? You may want to reconsider that. Here’s why: According to MediaPost, women account for $7 trillion in US consumer and business spending. Women also make or influence 85% of all purchasing decisions. Yes, you read…

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