Book Marketing Blogs

by Penny Sansevieri
AME Blog Carnival: Tips and Tricks for Writers and Authors – September 8, 2014
September 8, 2014by: Paula
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Welcome to this week’s Author Marketing Experts’ Blog Carnival. We’ve got some advice on book marketing, writing, and getting published for this week’s carnival. Thank you to all of the contributors!

Book Marketing

Sarah Bolme submitted Being Heard Above the Noise posted at Marketing Christian Books, saying, “The number of books published each year is staggering. How do you get your book noticed above all that noise?”

tips 5

Getting Published

Erica Verrillo submitted 22 Cookbook and Nonfiction Publishers Accepting Unagented Manuscripts posted at Publishing … And Other Forms of Insanity, saying, “I’ve compiled a list of 22 publishers that accept cookbook proposals from writers. Even if you haven’t written a cookbook, this list will be of interest to you. Most of these publishers accept nonfiction proposals in a number of categories, and some accept fiction.”

Writing

Chrys Fey submitted Two Character Perspectives posted at Write With Fey, saying, “There are many stories written in one character’s perspective, but a lot of books are composed of two or more perspectives. And I am finding that more and more readers are enjoying getting into the heads of both the hero and heroine in romance books.”

That concludes this week’s carnival. Our weekly roundup offers the best book marketing, self-publishing, writing, and general publishing industry tips to guide authors, would-be authors, publishers and others on their book journey. Submit a post to our weekly carnival by using this link: http://www.amarketingexpert.com/submit-ame-blog-carnival/



Why a Newsletter is a Marketing Must
September 5, 2014by: Penny
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Electronic newsletters have been around for as long as I’ve been in business; prior to that, I can remember getting them in the mail. Newsletters seem very 1990’s don’t they?

They don’t have the flash of “new media” or the shimmer of a shiny new social media site just waiting to be discovered, but what they do have is visibility. In some cases, more visibility than you’re getting on all of your social media sites combined.

At the Romance Writers of America conference this year, there was a lot of buzz around newsletters and why you need one.

Why? Well, we all know that Facebook has declined in reach, in some cases only 1% of your posts reach your fans.Newsletter marketing must 2

If you’re not paying for placement on Facebook, it’s very likely your stuff isn’t being seen. And with everyone on sites like Pinterest, LinkedIn, and Twitter (which also will start monetizing posts) it’s really hard to get your audiences’ attention.

If you decide to publish a newsletter, it doesn’t have to be long. I know some authors that just use their newsletter to “touch” their audience with a brief (500 word) update.

Your newsletter doesn’t have to be complicated, but it does have to be consistent. And it has to be professional and on point.

I’m amazed by how many people still have no idea how to manage their own newsletter. I see sloppy copy or newsletters that haven’t been edited (am I really going to buy from someone who doesn’t have the time to edit their newsletter or make it look nice?).

I also see newsletters that veer off topic so much that I instantly unsubscribe. And, my absolute favorite: how on earth did I ever end up with this newsletter in the first place?

If used correctly, newsletters can be a great way to get your message out there, offer helpful advice, keep people in your marketing funnel, or simply remind them of who you are. We’ve had our newsletter for fourteen years and it’s been a solid way to stay in front of our audience and educate them about their market and what we do as a company.

Candidly, I would consider getting rid of a lot of things, but never our newsletter. It’s often the single biggest business driver to our company. It’s not easy, it requires work, but the rewards are tremendous.

Quick Starts

Convinced you need a newsletter? Here are some quick ways to start it:

Newsletter visibility tip #11)    Make sure the sign-up is on the home page and every page of your website. Typically the right hand side is preferred since it’s considered the “power side” of your website:

2)    Give a great offer to get folks to sign up. By great offer I mean something they’ll want. If you’re a fiction author you can give exclusive content from your book, a gift card (hold a monthly drawing for one gift card) or some other valuable content your readers will want.

3)    Make sure you have a mail system to manage it like Mail Chimp or Constant Contact and create an auto-responder:

An auto-responder is a great way to stay in touch with your reader/consumer and remind them of who you are. An auto-responder might go out weekly, or monthly, or it might just be a one-time “gift” you send readers for signing up.

Our auto-responder is our 52 Ways to Sell More Books which is separated into 52 segments and delivered twice monthly into our readers’ inboxes.

Be on the look out for next post in this series, Part 2: Newsletter Publishing Best Practices.

 

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Best of the Web Book Marketing Tips for the Week of September 1, 2014
September 5, 2014by: Paula
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Here are some hot topics in book marketing tweets, courtesy of bloggers, marketers, authors and others, that will provide some valuable tips and resources. The issues covered include top 30 websites for indie authors, tools to help indie authors find readers, an update on Amazon’s Kindle Unlimited, and more. Happy marketing!

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* Top 30 Websites for Indie Authors

There’s a lot of great advice out there for authors, and this is a list of blogs and bloggers that offer some really useful information on a regular basis. Be sure to check these sites out:

http://www.amarketingexpert.com/top-30-websites-indie-authors/

30 Top Indie Websites 3 - blog_pin

* Put Calls to Action in the Back Of Your Books to Sell More Books 

This form of marketing is a great way to connect with your readers and ask them to take action. Learn what you can include in the back of your book:

http://bookmarketingtools.com/blog/put-calls-to-action-in-the-back-of-your-books/

* 8 Important Questions to Ask Before You Publish Your Book

When you ask (and answer) the right questions, you’ll know if it’s a good time to publish. And, you’ll be able to focus your marketing efforts:

http://www.makealivingwriting.com/8-important-questions-before-you-publish-book/

* The Top 10 Publishing Mistakes Every Author Should Avoid

All authors should be aware of these issues before publishing a book:

http://www.smallbusinesspr.com/pr-learning-center/small-biz-articles/Top-10-Mistakes-Every-Author-Should-Avoid.html

* 6 Ways the Pros Solve Writers Block 

Has your writing muse gone on vacation? It can happen, but learn what the pros do when the words aren’t flowing:

http://www.inc.com/kevin-daum/6-ways-the-pros-solve-writers-block.html

* 110+ Tools to Help Indie Authors Find Readers/Reviewers

This list is a great resource (and it’s updated too!):

http://www.digitalpubbing.com/7-strategies-and-94-tools-to-help-indie-authors-find-readers-and-reviewers/

* 10 Social Media Rules Every Author Needs to Know

Get a rundown of basic social media etiquette for authors:

http://thewriteconversation.blogspot.com/2014/09/social-media-monday10-social-media.html

* Taking a Closer Look at Amazon’s Kindle Unlimited

This is a nice overview of how the program works, along with pros and cons of joining Kindle Unlimited:

http://www.digitalpubbing.com/taking-a-closer-look-at-amazons-kindle-unlimited/



The Importance of Consistency: Tip #20 of 52 Ways to Market Your Book
September 2, 2014by: Penny
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Welcome to Tip #20 of our 52 Ways to Market Your Book! I hope you’re enjoying these tips and they are helping you sell more books.  So, ready? Here we go!

The Importance of Consistency

Tip 20Despite what we may think about the power and flood of information coming at us from a multitude of different places there is still something we all crave: consistency. We want it, need it, and value it. That’s why no matter what your platform, no matter how you disseminate the information whether it’s through your blog, Twitter, or Facebook, the importance of consistency can’t be overstated. Here’s the point: OK, so we have tons of stuff coming at us all day long but let’s pretend for a minute that at 6pm on the dot, you always turn on the evening news. Then, one day at 6pm you turn on the TV to find that the programming has changed. They’re showing an old episode of Frasier. The next day, it’s changed again. Confusing, isn’t it?

It’s really no different when you change your messaging and/or focus in your campaign. Here’s a tip: despite how busy we all are we still want consistency. We want to know exactly what we’re getting otherwise why waste our time?

Give your readers what they want then give it to them in a consistent fashion. Stay on message, on focus and keep to your topic. In other words if they’re expecting the evening news, don’t give ‘em Frasier. Don’t surprise your reader or your reader might surprise you by leaving.

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AME Blog Carnival: Tips and Tricks for Writers and Authors – September 1, 2014
September 1, 2014by: Paula
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Welcome to this week’s Author Marketing Experts’ Blog Carnival. This week’s edition features some great tips on book marketing, social media, writing, and getting published. Thank you to all of the contributors!

Writing

Chrys Fey submitted Writing About: A Wedding posted at Write With Fey, saying, “This post is going to provide tips on how to write the ceremony and reception, but if you want to, you can certainly write about the months and moments leading up to the wedding if you want.”

Getting Published

Erica Verrillo submitted Agents Seeking Paranormal Romance Writers posted at Publishing… And Other Forms of Insanity saying, “There are many reputable agents looking to represent paranormal romance. All of these agents are accepting queries as of this writing. (Links are included.)”

A. Jarrell submitted 3 Quick Tips for Submitting to Lit Mags posted at Hidden Clearing Books, saying, “Three quick reminders for authors submitting to literary magazines and publishers to help increase their chances of getting published.”

Book Marketing

Clare Lydon submitted Public Speaking for Authors: Top Ten Tips posted at Clare Lydon, saying, “Top ten tips for authors doing a book reading – conquer your stage fright and impress your audience!”

media man at microphone

Social Media

Dee Ann Waite submitted Stop Stalking and Start Communicating posted at Dee Ann Waite, saying, “The post is a short, concise chunk of advice on how to help your social media network work for you.”

That concludes this week’s carnival. Our weekly roundup offers the best book marketing, self-publishing, writing, and general publishing industry tips to guide authors, would-be authors, publishers and others on their book journey. Submit a post to our weekly carnival by using this link: http://www.amarketingexpert.com/submit-ame-blog-carnival/



Best of the Web Book Marketing Tips for the Week of August 25, 2014
August 29, 2014by: Paula
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We’re highlighting some top book marketing tweets, courtesy of bloggers, marketers, authors and others, to help you with your book promotion efforts. The topics include becoming media friendly to sell more books, reaching readers via your local library, creating the perfect book title, and more. Happy marketing!

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* 8 Important Questions to Ask Before You Publish Your Book

When you ask the right questions, you’ll be able to focus your marketing on the right target audience:

http://www.makealivingwriting.com/8-important-questions-before-you-publish-book/

library book sign

* How to Reach Readers via Your Library

Several authors explain how they found success with their local libraries:

http://www.selfpublishingadvice.org/local-library/

* 8 Essential Tips for a Successful Book Reading by a Self-Published Author

What should an author expect from his or her first reading?

http://www.thebookdesigner.com/2014/05/judy-croome/

* 12 Twitter Marketing Tips From the Pros

Learn about the latest Twitter marketing strategies so you can get the most out of the network:

http://www.socialmediaexaminer.com/12-twitter-marketing-tips/

* 5 Tips for Creating the Perfect Book Title

There are several factors to consider when it’s time to give your book a title:

http://terryodell.com/five-tips-for-titles/

* What Do You Do With Those Fab Book Blurbs After You Get Them?

Think visual – you want everyone to see what others say about your book:

http://buildbookbuzz.com/use-book-blurbs-to-build-buzz/

* Do Authors Really Need a Blog?

This question still crops up, and the general consensus is yes. Here’s why:

http://jumpingfromcliffs.com/2014/08/19/do-i-really-need-a-blog/

* Why Self-Published Books Look Self-Published

There are some common errors that occur in self-published books. Learn what to avoid:

http://www.thebookdesigner.com/2012/08/why-self-published-books-look-self-published/

* How to be Media Friendly to Sell More Books

Make it easy for the media to help you promote your books:

http://buildbookbuzz.com/how-to-be-media-friendly-to-sell-more-books/



AME Blog Carnival: Tips and Tricks for Writers and Authors – August 25, 2014
August 25, 2014by: Paula
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Welcome to this week’s Author Marketing Experts’ Blog Carnival. We have advice on getting published, and writing, in this week’s edition. Thank you to all of the contributors!

Getting Published

Erica Verrillo submitted When Not to Contact an Agent: What Writers Should Do During the Dead Month posted at Publishing … And Other Forms of Insanity, saying, “Aspiring authors, don’t submit your manuscript to publishers, and don’t send your queries to agents during the ‘dead month.’ Here are 6 things you should be doing instead.”

manuscript

William Gordon submitted Rejection Blues posted at No Rules Just Write, saying, “C J Lyons published ‘Tales of Editorial Idiocy.’ It cites what many famous bestselling authors were told when they were initially rejected.”

Writing

Chrys Fey submitted Writing About: A Wedding posted at Write With Fey, saying, “This post provides tips on how to write the wedding ceremony and reception for a story.”

That concludes this week’s carnival. Our weekly roundup offers the best book marketing, self-publishing, writing, and general publishing industry tips to guide authors, would-be authors, publishers and others on their book journey. Submit a post to our weekly carnival by using this link: http://www.amarketingexpert.com/submit-ame-blog-carnival/



Best of the Web Book Marketing Tips for the Week of August 18, 2014
August 22, 2014by: Paula
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Get some tips and advice from these book marketing tweets, courtesy of bloggers, marketers, authors and others. The topics include questions to ask your editor, one minute book marketing, when to create video content, and more. Happy marketing!

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* 10 Sites Where You Can Get Fabulous Free Photos

These sites offer free resources you can use for your blog, book, articles, and more:

http://publishedtodeath.blogspot.com/2013/03/6-sites-where-you-can-get-fabulous-free_22.html

* When Not to Contact an Agent: What Writers Should Do During the Dead Month

August is not the time to submit your manuscript to publishers, or send queries to agents. Here’s what you can do:

http://publishedtodeath.blogspot.com/2014/08/when-not-to-contact-agent-what-writers.html

* Too Busy to Promote? Try One Minute Book Marketing

Everyone is pressed for time, but there are still ways you can market your book. Try doing these three things daily:

http://www.amarketingexpert.com/one-minute-marketing-tip-18-52-ways-market-book/

* How to Turn Your Written Content Into Video Content

Video is incredibly popular, and it’s also a great way to re-use your content. Consider these five methods:

http://thefutureofink.com/repurpose-written-content-into-video-content/

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* 15 Questions You Should Always Ask Your Editor Before Hiring Them

Editing is critical to your book’s success. Make sure you’re getting the best editor for your book:

http://www.wiseinkblog.com/self-publishing-2/15-questions-you-should-always-ask-your-editor-before-hiring-them/

* 8 Essential Tips for a Successful Book Reading by a Self-Published Author

A live event can be a great way to market your book. One author shares her tips for getting the most out of the event:

http://www.thebookdesigner.com/2014/05/judy-croome/

* 4 Ways to Create Sticky Content

You spend time creating and finding good content to share, but does it have staying power? Learn how to stand out from the crowd:

http://www.jeffbullas.com/2014/02/25/4-ways-create-sticky-content/

* Creating a Relationship with Potential Readers

Help your book find readers by building relationships. There are so many opportunities to grow a fanbase. Discover your options:

http://blog.marketingtipsforauthors.com/2009/07/creating-relationship-with-potential.html



AME Blog Carnival: Tips and Tricks for Writers and Authors – August 18, 2014
August 18, 2014by: Paula
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Welcome to this week’s Author Marketing Experts’ Blog Carnival. This edition offers great tips on social media, writing, and book marketing. Thank you to this week’s contributors!

Social Media

Colleen Collins posted Four Tips For Minimizing Bad Reviews On Google posted at Colleen Collins Books saying, “I offer 4 tips for minimizing bad reviews on Google.”

how to question mark

Writing

Chrys Fey posted Utilize the Dark posted at Write With Fey, saying, “When you’re writing horror, or any story that requires tension or suspense, the dark is a great tool to utilize.”

Book Marketing

Sarah Bolme posted Jazz Up Your Book Promotion posted at Marketing Christian Books, saying, “Use this cool free tool to jazz up your book promotion efforts.”

That concludes this week’s carnival. Our weekly roundup offers the best book marketing, self-publishing, writing, and general publishing industry tips to guide authors, would-be authors, publishers and others on their book journey. Submit a post to our weekly carnival by using this link: http://www.amarketingexpert.com/submit-ame-blog-carnival/



Best of the Web Book Marketing Tips for the Week of August 11, 2014
August 15, 2014by: Paula
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Here is a roundup of some popular book marketing tweets, courtesy of bloggers, marketers, authors and others, that cover a range of issues authors should understand. The topics include why a newsletter is a marketing must, how to create and sell an audiobook, a book launch checklist, and more. Happy marketing!

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* Book Launch Checklist

There are so many things to keep track of when you’re going to publish a book. This handy list takes you from book inception through the first month of publication:

http://kelsye.com/book-launch-checklist/

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* 89+ Book Marketing Ideas That Will Change Your Life

Do you feel uninspired? Perhaps this list of ideas will help ramp up your marketing!

http://www.authormedia.com/89-book-marketing-ideas-that-will-change-your-life/

* “You do not have to write bestsellers to build a career as a full-time author”

This interesting blog post examines the success stories like Hugh Howey and concludes that many authors can be successful without ever having a bestseller. Learn how:

http://thesecretstorylair.blogspot.co.uk/2014/07/hugh-howey-or-bust.html

* 57 Little Things to Double Check Before Your Website Launch

Your website is an important marketing tool. Make sure it’s ready to launch:

http://blog.hubspot.com/marketing/website-launch-checklist

* Create and Sell an Audio Book Using These 5 Simple Steps

Audio books are a fast-growing part of the publishing world. And making your book available in as many formats as possible is a good marketing strategy:

http://blog.marketingtipsforauthors.com/2011/03/create-and-sell-audio-book-using-these.html

* List of Online Reviewers Who Accept Self-Published Books

Looking for book reviews? This recently created list may help!

http://publishedtodeath.blogspot.com/2014/08/list-of-online-reviewers-who-accept.html

* Why a Newsletter is a Marketing Must and How to Double the Number of Readers You Get

Newsletters offer visibility – a way to stay in front of your readers and fans. Here’s how you can create your own newsletter:

http://thefutureofink.com/get-more-visibility-for-your-newsletter/





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