Book Marketing Blogs

by Penny Sansevieri
Best of the Web Book Marketing Tips for the Week of January 26, 2015
January 31, 2015by: Penny
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Get some useful tips from these book marketing and publishing industry tweets to guide you, courtesy of bloggers, marketers, authors and others. The topics include planning a successful book event, setting writing goals, dealing with plagiarized articles, and more. Happy marketing!

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* 5 Ways to Sell More Books on Amazon

These tips include ideas you may not have tried – such as having buyers of your book on Amazon buy books in the same basket. Here’s why that works:

http://www.selfpublishingreview.com/2015/01/five-ways-to-sell-more-books-on-amazon/

* 39 Ways to Get More Social Media Followers

These tips will help you connect with the right people, and not only grow your following, but maintain it:

http://www.inc.com/jayson-demers/39-ways-to-get-more-social-media-followers.html

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* What to do When Someone Steals Your Stuff

If you find your blog post showing up on another site, and not credited to you, this is what you need to do:

http://www.amarketingexpert.com/someone-steals-stuff/

* Most Indie Authors Make Less Than $1K a Year

Interesting survey results show how tough it is to be an author. Yet indie authors, regardless of earnings, report higher levels of satisfaction:

http://www.adweek.com/galleycat/indie-authors-make-about-500-a-year/98099

* How to Set Writing Goals in Six Easy Steps

This guide will help you focus on why you write, and how much time you have, so you’ll get results:

http://thefutureofink.com/how-to-set-writing-goals/

* Twitter Advanced Search: The Ultimate Guide

Discover how to use Twitter to listen in to conversations online to gather valuable information on competitors, your industry, and more:

http://www.razorsocial.com/twitter-advanced-search/

* Is Your Amazon Author Page a Dead-End?

This free resource is underutilized by most authors, and yet it’s a great promotional tool when used properly:

http://authors.choosybookworm.com/is-your-amazon-author-page-a-dead-end/

* 5 Things to do Before Your Next Book Event

If you hope for a successful event that attracts attendees, these tips will help!

http://www.nessgraphica.com/5-things-to-do-before-your-next-book-event/



AME Blog Carnival: Tips and Tricks for Writers and Authors – January 26, 2015
January 26, 2015by: Penny
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Welcome to Author Marketing Experts’ Blog Carnival. This week features posts on social media, and getting published. Thank you to all of the contributors.

Getting Published

Erica Verrillo submitted 2 New Agents Actively Building Their Client Lists posted at Publishing… And Other Forms of Insanity, saying, “Here are two new agents actively building their client lists. Leon Husock has a particular interest in science fiction and fantasy, young adult and middle-grade novels. Cynthia Kane is interested in representing young adult, children’s, nonfiction, memoir, and commercial fiction.”

blogging tips for authors

Social Media

Chrys Fey submitted Blogging 101 posted at Write With Fey, saying, “This post is for those of you looking for tips to gain more readers and for ways to spice up your blog.”

Terry Whalin submitted Effective Use of LinkedIn posted at The Writing Life, saying, “LinkedIn can seem overwhelming but I give several simple–and easy tips to increase effectiveness”

Chris Well submitted Twitter Tools for Authors: 11 Ways to Get More Out of Twitter posted at DIY Author, saying, “For authors who feel like they’re spinning their wheels on Twitter, this article outlines 11 tools to help them get more out of the platform–and do a better job of creating valuable content for their Twitter followers.”

Hazel Longuet submitted 3 Simple Things You Can Do Today to Improve Your Blog posted at Novel Experience, saying, “There are 3 things I see time and time again on author blogs that take their hard earned readers away from their blogs, limit their social share potential and reduce the efficiency of their book links. The fixes are simple so give them a go.”

That concludes this week’s carnival. Our weekly roundup offers the best book marketing, self-publishing, writing, and general publishing industry tips to guide authors, would-be authors, publishers and others on their book journey. Submit a post to our weekly carnival by using this link: http://www.amarketingexpert.com/submit-ame-blog-carnival/



Best of the Web Book Marketing Tips for the Week of January 19, 2015
January 24, 2015by: Penny
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Here’s a look at some useful book marketing and publishing industry tweets to guide you, courtesy of bloggers, marketers, authors and others. The topics include how to get reviews, the importance of a great author headshot, an indie author guide to Twitter, and more. Happy marketing!

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* 39 Ways to Get More Social Media Followers 

Flummoxed by the idea of getting more followers? These steps will help you as long as you apply them consistently:

http://www.inc.com/jayson-demers/39-ways-to-get-more-social-media-followers.html

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* 5 Ways to Sell More Books on Amazon

Did you know getting readers to buy books in the same basket will boost your book? Learn more:

http://www.selfpublishingreview.com/2015/01/five-ways-to-sell-more-books-on-amazon/

* 11 Hacks for Creating Awesome Social Media Profiles

You don’t want to be the egg on Twitter. Make your profile stand out:

http://www.socialmediatoday.com/content/11-hacks-creating-awesome-social-media-profiles

* The Importance of a Great Author Headshot

Your photo gives readers a visual to attach to you and your book. Make sure it counts:

http://www.shewrites.com/profiles/blogs/the-importance-of-a-great-author-headshot

* The Indie Author’s Guide to Twitter 

Whether you’re a beginner or ready to learn more, you’ll find some terrific ideas to get more from Twitter:

http://www.richardstephenson.net/?p=87

* 9 Ways to Recycle Your Blog Posts Into Other Content Formats

Think newsletters, SlideShare, videos, and more. You’ll be able to spread your blog content far and wide:

http://blog.hubspot.com/marketing/recycle-blog-content

* 50 Amazing Resources That Will Make You a Better Writer

You need to create content, and this post offers a number of ways you can produce fresh content:

https://www.themuse.com/advice/50-amazing-resources-that-will-make-you-a-better-writer

* How to Get Book Reviews

There are different types of reviews available; learn what they are and how to get them:

http://ascamacho.blogspot.com/2015_01_01_archive.html#5363033564765914663



Best of the Web Book Marketing Tips for the Week of January 12, 2015
January 16, 2015by: Penny
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Get informed and inspired with these book marketing and publishing industry tweets to guide you, courtesy of bloggers, marketers, authors and others. The topics include Twitter tips for better social media content, how to make your book marketing easier, handling missing or rejected Amazon reviews, and more. Happy marketing!

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* How to Handle Missing or Rejected Reviews on Amazon

One author found her Amazon reviews when missing, and she contacted the etailer to learn why. She also has advice for other authors should this happen to them:

https://www.linkedin.com/pulse/missing-rejected-reviews-amazon-tamara-kulish-lions-

* Authors: Plan Your Marketing with a Content Calendar

If you want an active presence on social media, but scramble for content, then this post is for you. Learn how to create a content calendar that will allow you to post regularly and still have time to write your books:

http://www.thebookdesigner.com/2015/01/authors-plan-your-marketing-with-a-content-calendar/

* Indie Author Marketing Guide: How to Use Pinterest

Many authors enjoy Pinterest’s visual appeal but aren’t sure how to use the site. Get some ideas for what you can do to get noticed:

http://www.digitalpubbing.com/indie-author-marketing-guide-pinterest/

* 2 Must-Dos to Make Your Book Marketing Infinitely Easier

You must know yourself, and understand your audience. The steps outlined here will help you on both counts:

http://www.yourwriterplatform.com/must-dos-book-marketing/

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* The Top Self-Publishing Podcasts For Indie Authors

If you’re looking for some shows that will help you learn more about self-publishing, marketing, and book sales, these shows are a great start:

http://authormarketinginstitute.com/the-top-self-publishing-podcasts-for-indie-authors/

* 10 Twitter Tips For Creating Better Social Media Content

Twitter is a great social network for authors, because it provides a simple way to connect with readers – if you use it effectively. Here’s what you should do:

http://thefutureofink.com/10-twitter-tips/

* Write Like a Pro: 5 Techniques Top Bloggers Use to Write Successful Blog Posts

These tips make a lot of sense, but it’s something many of us don’t know… but when you read these tips you’ll see how easy it is to make some tweaks that make your blog content stand out:

http://www.convinceandconvert.com/content-marketing/write-like-a-pro-5-techniques-top-bloggers-use-to-write-successful-blog-posts/

* 32 Facebook Groups for Authors

Think Facebook is just an endless stream of selfies and silly observations? Check out these groups for authors, that offer tips, advice, and ideas:

http://publishedtodeath.blogspot.com/2014/12/32-facebook-groups-for-authors.html



Getting a Head Start on Holiday Sales: Tip #38 of 52 Ways to Market Your Book
January 14, 2015by: ameeditor
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Welcome to Tip #38 of our 52 Ways to Market Your Book! I hope you’re enjoying these tips and they are helping you sell more books.  So, ready? Here we go!

Getting a Head Start on Holiday Sales

You know I used to laugh at the “Christmas in July” ads until I promoted my first Christmas-related book. We actually started the promotion in July and it was the perfect time. Why? Well, maybe no one is buying or thinking about December in July, but the holiday buying season is tough. In order to make any kind of headway you must start early, not just to capture the December sales but also to get in front of any early shoppers. Once those Christmas in July ads start to hit radio and TV, consumers (those who like to shop early) start to gather ideas for their own shopping lists.

Tip 38When is it too late to start thinking about the holiday market? November is definitely much too late, October is iffy, but if you’re staring September in the face and haven’t done a lick of marketing towards holiday sales, that might be your last chance. Better to start early – mid to late summer is always great. Here are some tips to help you get a head start on the holiday buying season.

Events: start early. If you’d like to do events in December I suggest you start calling stores now. Many stores don’t do in-store events after Thanksgiving, but if you have local connections or some independent stores they might be open to this. Speaking at non-bookstore venues falls under the same category: start early.

Promos: start planning your promos in the fall. I recommend starting the promo roll-out right after Thanksgiving and planning a succession of promotional announcements all the way through late December. If you need to get special pricing on books, or if you’re going to bundle your book with some other items, this will give you plenty of time to plan for that.

Website: now is the time to make sure your website is ready for your holiday marketing. As you begin planning your promos make sure your web designer is ready to go to make any changes your site might need.

Targets: definitely define your target markets as soon as you can, the earlier the better. If you don’t have a good, solid idea of who you’re marketing to yet don’t use your holiday campaign to test this. Test market early. You’ll be glad you did. Don’t waste a holiday promo if you don’t have to. Knowing who you are going after will save you in costly marketing mistakes (and this goes for any time you are marketing).

Ebooks: I suspect with all the e-readers that have hit the market – and with both Target and Best Buy carrying e-book readers – you’re going to see a lot of promotion for this over the holidays. Make sure your book is keyed into this market, what I mean is: if you had planned to get your book converted to an ebook, now is the time. Also, you might want to offer a special promo, if someone buys your e-book have them forward you the receipt for an additional special holiday bonus.

Social media: if you’re not on Facebook or Twitter yet, now is the time to join, and even if you are, this is a great time to maximize your efforts and plan how you’ll use your social media to enhance your holiday promos. Will you offer specials to your social media “tribe” only? Will you have exclusives just for them? Consider early on what your social media strategy will be.

Exposure: if your exposure online is minimal, now is the time to ramp it up. Contacting blogs, websites, doing article syndication, participating in blogs, doing guest blogging… all of these things are great ways to gain exposure online. Remember, it’s not just about the holiday promos, it’s about making sure you are searchable online. That way, if someone searches on what you’re offering, you’ll come up in the search results. This will help you capture holiday shoppers who haven’t been exposed to you or your message yet.

The key to successful holiday promotion is planning and enough advanced marketing so that you’re not spinning your wheels in the Fall wondering why you’re not making any traction. If you’re ready to explode your holiday market, start early; it’s the best way to make sure you have a spot waiting for you when the busiest shopping season of the year comes around again!



AME Blog Carnival: Tips and Tricks for Writers and Authors – January 12, 2015
January 12, 2015by: Penny
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Welcome to Author Marketing Experts’ Blog Carnival. This week features posts on social media, book marketing, writing, and getting published. Thank you to all of the contributors.

Social Media

Frances Caballo submitted The New Facebook Ban Authors Need to Know About posted at Social Media Just For Writers, saying, “Facebook implemented a new policy that will downgrade Facebook posts that are purely promotional. This blog post explains the “ban” and explains why it won’t affect Indie Authors’ book marketing plans.”

Book Marketing

Derek Murphy submitted The Anatomy of a Successful Non-Fiction Book Launch posted at Creative Indie, saying, “A summary of my last book launch, working on mostly fiction now…”

Dana Lynn Smith submitted Conquer Author Overwhelm posted at Savvy Book Marketer, saying, “Sometimes authors can feel overwhelmed with all of the things they need to do. Here are some tips for coping with the myriad of tasks authors face.”

Sarah Bolme submitted One Smart Book Promotion Tactic posted at Marketing Christian Books, saying, “I love hearing about authors who are engaging in smart book promotion tactics. Such stories always get me excited and fuel my creative juices for ways to better promote books. Recently, I was introduced to an author in my hometown who is engaging in some really smart book promotion.”

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Writing

Caitlin Hicks submitted Where is Your Light This Year posted at Caitlin Hicks, saying, “It’s New Year, and what does last year’s resolution come true mean to me this year?”

Getting Published

Erica Verrillo submitted 2 New Agents Actively Building Their Client Lists posted at Publishing… And Other Forms of Insanity, saying, “Here are two new agents actively building their client lists. Leon Husock has a particular interest in science fiction and fantasy, young adult and middle-grade novels. Cynthia Kane is interested in representing young adult, children’s, nonfiction, memoir, and commercial fiction.”

Chrys Fey submitted How to Build a Platform published at Write with Fey, saying, “A writer’s platform is your personal ability to sell books through who you are (your name), the people you know (connections), and media outlets (blogs and social networks).”

That concludes this week’s carnival. Our weekly roundup offers the best book marketing, self-publishing, writing, and general publishing industry tips to guide authors, would-be authors, publishers and others on their book journey. Submit a post to our weekly carnival by using this link: http://www.amarketingexpert.com/submit-ame-blog-carnival/



Best of the Web Book Marketing Tips for the Week of January 5, 2015
January 9, 2015by: Penny
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Happy New Year! We’ve rounded up some top book marketing tweets to guide you, courtesy of bloggers, marketers, authors and others. The topics include how authors are using Instagram, building a following on social media, publishing predictions for 2015, and more. Happy marketing!

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* Smashwords’ Mark Coker Shares 2015 Publishing Predictions

The publishing landscape is rapidly changing, and Coker has some interesting comments about where things are heading. He believes it’s still early in the ebook self-publishing revolution:

http://blog.smashwords.com/2014/12/2015-book-publishing-industry.html

* Tips to Keep Your Blog Readers Coming Back

Learn how to keep your blog content fresh and attract regular visitors to your site:

http://www.socialmediatoday.com/content/tips-keep-your-blog-readers-coming-back

* 6 Ways for Authors to Build an Engaging Platform Using Social Media

Get some practical advice for how you can build a following on social media and keep those fans engaged:

http://www.huffingtonpost.com/dorit-sasson/6-ways-for-authors-to-build-an-engaging-platform-using-social-media_b_6404884.html

* 15 Things Successful Writers NEVER Say

For example: I don’t need an editor. Yes, you do. And don’t say these things, either:

http://www.novelrocket.com/2015/01/15-things-successful-writers-never-say.html

* Why the Self-Published Ebook is No Longer the “New Query”

There was a time when a successful self-published title would attract the attention of the Big Five publishers. Things have changed a lot since then. Here’s what you should know:

http://annerallen.blogspot.com/2015/01/why-self-published-ebook-is-no-longer.html

* 2015: Social Media Marketing Trends You Cannot Miss 

Get ready for the new year by getting caught up on the latest developments in social media. For instance, if you use YouTube you should know that video will extend beyond that channel in the coming year:

http://www.socialmediatoday.com/content/2015-social-media-marketing-trends-you-cannot-miss-infographic

* Reviving a Stale Book

By refreshing an older book, you can make new sales and get new fans!

http://www.huffingtonpost.com/penny-c-sansevieri/reviving-a-stale-book_b_6420250.html

* Top 7 Ways Authors Are Using Instagram

You can connect with book review bloggers, promote yourself, and much more:

http://www.thebookdesigner.com/2015/01/top-7-ways-authors-are-using-instagram/



Marketing Tools: My Favorite Content Curation Sites
January 9, 2015by: ameeditor
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Content curation isn’t always easy and more goes into it than just searching for content and sharing it. You have to research, explore and create. Your goal should always be to provide value to others and in doing so you may expand your reach across social media platforms.

There are countless tools and resources out there but here are a couple of my favorite content curation tools: Content Curation - blog_pin

Topsy – Super easy to use and makes it simple to find trending content topics related to what you are focusing on.

Netvibes – Allows you to totally customize your dashboard, and keeps everything that matters organized how you want it in one spot.

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AME Blog Carnival: Tips and Tricks for Writers and Authors – January 5, 2015
January 5, 2015by: Penny
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Welcome to Author Marketing Experts’ Blog Carnival. This week features posts on getting published, book marketing, self-publishing, and writing. Thank you to all of the contributors, and Happy New Year!

Getting Published

Erica Verrillo submitted 10 Writing Contests in January 2015 – No Entry Fee posted at Publishing… And Other Forms of Insanity, saying, “Writers should enter writing contests at every given opportunity. Agents and editors take note of who wins writing awards, and it’s a tremendous lift to your platform (not to mention sales) if you can put “award-winning author” on your bio.”

writing advice

writing tips for authors

 

Book Marketing

Sarah Bolme submitted Accessibility posted at Marketing Christian Books, saying, “Are you accessible? In other words, are you easy to approach, reach, or speak with? As an author, this can be important.”

Self-Publishing

Heather Thomson submitted Changing Creative Lanes: Why I Left Hollywood for Self-Publishing (And, Yes, I’m Not Quite Right in the Head) posted at Self-Publishing Review, saying, “Laugh Riot Press writer and founder, Rich Leder, discusses why he left Hollywood and writing screenplays to become a self-published author.”

Writing

Chrys Fey submitted Writing Tips Part Two posted at Write With Fey, saying, “I am sharing my final 25 writing tips.”

That concludes this week’s carnival. Our weekly roundup offers the best book marketing, self-publishing, writing, and general publishing industry tips to guide authors, would-be authors, publishers and others on their book journey. Submit a post to our weekly carnival by using this link: http://www.amarketingexpert.com/submit-ame-blog-carnival/



How To Get More Sign Ups on Your Newsletter List
January 1, 2015by: ameeditor
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Make sure your subscribe form is visible on your homepage and on every page of your website: Ideally a subscribe form should be on the right hand side of your site, towards the top. Especially if your goal is to increase newsletter signups, you’ll want to be sure this is in a prominent spot.

POSTED more newsletter signups 01012015 - blog_pinGive something to get something: People aren’t willing to give up their email just for the sake of giving it out. Give them something of value, an ethical bribe. Our ethical bribe is 52 Ways to Sell More Books. Make sure the gift is great, get them excited about it. Don’t give a boring gift. Make it something you’d want.

Make it easy to sign up: People don’t like giving you a ton of information online so make your sign up simple. First name, last name and email. The rule of thumb here is that you want to make sure they can sign up in five seconds, or less.

People like what other people like so add testimonials to your sign up form. This is also a great way to capture the fence-riders. You know the folks who said “Well, let me click this and see where it takes me.”

Create a great thank you page and welcome email: This is pretty key and something that’s often forgotten. Show your new subscribers that you really care, welcome them to your list and send them a nice note to thank them for signing up.

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