The Book Marketing Blog

by Penny Sansevieri
Check out the NEW Book Marketing Expert Newsletter!
April 23, 2015by: ameeditor
Enter Your Mail Address:

Comments Off on Check out the NEW Book Marketing Expert Newsletter!

Don’t miss the chance to sign up for the new-and-improved Book Marketing Expert Newsletter!

Over at Author Marketing Experts, we’ve been working hard on revamping the newsletter, and we think you’ll love it. We’ve shortened it up while adding more quick tips, more opportunities for authors, and color!

If you haven’t opened an edition in a while, now’s the time to give us another shot! And if you’re not yet subscribed, be sure to sign up here!



How to Use the Ask the Author Feature
April 22, 2015by: ameeditor
Enter Your Mail Address:

Comments Off on How to Use the Ask the Author Feature

 

goodreads ask author youtube author marketing experts video tip

Ask the Author is a very cool feature on Goodreads but are you using it the right way? Patrick Brown of Goodreads takes us through how best to use it for maximum impact and exposure! Check out this video on Penny’s YouTube channel!



Goodreads Giveaway: Tips for mastering this promotional tool!
April 20, 2015by: ameeditor
Enter Your Mail Address:

Comments Off on Goodreads Giveaway: Tips for mastering this promotional tool!

goodreads giveaway youtube author marketing experts video tip

 

Learn how to maximize the Goodreads giveaway with this video on Penny’s YouTube channel. If you’ve ever done a Goodreads giveaway of your book you know that it’s a great tool to help you get the word out. But are you using it right? Patrick Brown of Goodreads takes you through some simple but powerful tips for getting more out of each giveaway you do!

 



Facebook Frenzy!
April 2, 2015by: ameeditor
Enter Your Mail Address:

2 Comments »

Welcome to our April “Social Media Series.” This month, we’ll focus on why it’s  critical to use social media to publicize your book, and how to increase your book promotion with social media tips.

Facebook Frenzy – are you using Facebook to market your book? If not, you certainly should be. Check out these important Facebook stats and tips on the best time to post on Facebook, Twitter, Google+, and LinkedIn!

Facebook frenzy 04022015

 

 

 

 

 

 

 

 

 

 

 

Facebook Stats Did You Know?

  • 30 million businesses now have a Facebook Fan Page.
  • 19 million businesses have optimized their Fan Page for Mobile. Have you?
  • 5 million businesses now spend money on Facebook ads.
  • Businesses are paying 122% more per ad unit on Facebook than they did a year ago.
  • 399 million Facebook users only use Facebook on mobile each month
  • 928 million people use Facebook on a daily basis, this number increased from 802 million last quarter.
  • 63% of Facebook users engage on a daily basis
  • If you wonder where your time is going, check this out: The average Facebook user spends 40 minutes a day on Facebook, this number used to be 20 minutes.
  • Not quite sure about Instagram? This image-driven platform is used by 200 million people each month.
  • Not using video on Facebook? Maybe you should: Twice as many people now watch videos on Facebook in their feed compared to just six months ago.

When is a Good Time to Post on Social Media?

While the exact right time and date for optimal posting does vary by industry (and you should keep an eye on your stats), there are some great guidelines to follow:

Facebook

According to Social Media Today, Facebook engagement is higher (by 18%) on Thursdays and Fridays meaning that the best time to schedule your most important posts is towards the end of the week. BufferSocial reported that 1pm is the best time to get shares while 3pm gets the most clicks (all times EST).

Twitter

According to MediaBistro, Twitter engagement increased by 30% on the weekend. During the week engagement on this site peaks between 1 and 3PM EST – which correlates with lunch breaks!

Google+

SocialNewsDaily says that the best time to post on G+ is 9am and 11am and the worst times are 6pm and 7amEST. Mid-week posts tend to get higher visibility on G+ and 9am Weds is a great time to post as well!

LinkedIn

Because LinkedIn is so B2B driven, it would make sense that their optimal times are between 7am and 8:30AM and 5 to 6PM. Also (according to IT World) Tuesdays and Thursdays are the best days to post on LinkedIn.

Share this article with these tweetables:



Throwback Thursday: Do You Want Fries With That?
March 19, 2015by: ameeditor
Enter Your Mail Address:

Comments Off on Throwback Thursday: Do You Want Fries With That?

It’s hard to believe our blog has been live and active for TEN YEARS now. Wow! Over the past decade, we have shared a ton of content and hopefully you have found it helpful and maybe you’ve even learned a thing or two.

POSTED Fries with that - blog_pin 03192015Do you ever go back and browse old blog content? Old doesn’t always mean outdated. If you haven’t already, check out my post over at Future of Ink titled Reuse, Recycle, Repurpose: 20 Ways To Maximize Existing Content And Cut Your Blogging Time in Half. Revisiting previous blog posts that you’ve written is a great way to maximize content, build on ideas, serve as inspiration and even save blogging time. Sounds good, doesn’t it?

In that spirit, I invite you to check out one of my favorite previously written blog posts. It’s a blast from the past, titled Would You Like Fries With That? and the suggestions given still hold true today. It’s all about the power of the up sell, or bundling products  which is super hot right now. I hope you find these posts helpful!

Share this article with these tweetables:



Best of the Web Book Marketing Tips for the Week of March 9, 2015
March 14, 2015by: Penny
Enter Your Mail Address:

Comments Off on Best of the Web Book Marketing Tips for the Week of March 9, 2015

Ramp up your book promotion with these book marketing and publishing industry tweets, courtesy of bloggers, marketers, authors and others. The topics include blogging and social media mistakes to avoid, how to repurpose content, tips to run your own virtual book tour, and more. Happy marketing!

**************

* 10 Ways to Get Your Book “Review Ready”

Always start with a professional editor. And get a really good book cover:

http://www.selfpublishingreview.com/2015/01/ten-ways-to-get-your-book-review-ready/

* Major Blogging and Social Media Mistakes to Avoid

It’s better not to have your blog autopost your latest piece to social media. Control the way your social media updates go out:

http://thewriteconversation.blogspot.com/2015/02/major-blogging-and-social-media.html

Education concept: Head With Finance Symbol and Helpful Tips on

* Quiz: Do You Have What it Takes to Self-Publish?

Ready to find out? Wise Ink Blog has the questions you should ask – before you take the plunge:

http://www.wiseinkblog.com/self-publishing-2/quiz-do-you-have-what-it-takes-to-self-publish/

* A Book Marketing Truth Few Experts Will Admit

Sometimes your book marketing won’t turn out the way you hoped, even if you do everything the experts recommend:

http://writershelpingwriters.net/2015/02/book-marketing-truths-few-experts-will-admit/

* 7 Ways to Repurpose Content for Your Personal Brand

Think about creating Infographics, developing a SlideShare presentation, and using cross-promotion to get more from your content:

http://www.personalbrandingblog.com/7-ways-to-repurpose-content-for-your-personal-brand/

* Tips for Creating Your Own Virtual Book Tour

One author explains how he developed a tour for his book and shares his best tips:

http://buildbookbuzz.com/virtual-book-tour-tips/

* 11 Essential Elements of an Author Website

A good author bio, your blog, a contact page, and other important items you should include:

http://howtoblogabook.com/11-elements-essential-elements-of-an-author-website/

* How to Promote Your Books Around The Holidays

There’s more than Christmas – there are public holidays throughout the year that you might be able to tie to your book:

http://services4authors.com/2015/03/02/how-to-promote-your-books-around-the-holidays/



AME Blog Carnival: Tips and Tricks for Writers and Authors – March 9, 2015
March 9, 2015by: Penny
Enter Your Mail Address:

Comments Off on AME Blog Carnival: Tips and Tricks for Writers and Authors – March 9, 2015

Welcome to Author Marketing Experts’ Blog Carnival. This week we have guest posts on self-publishing, and writing. Thank you to all of our contributors.

Writing

Sarah Bolme submitted Important Information for Christian Authors posted at Marketing Christian Books, saying, “Do you finish every book you start to read? Many people don’t. I once saw a statistic that said that most people only read about half of a nonfiction book.”

Hazel Longuet submitted How I improved my writing productivity by 100% posted at A Novel Experience, saying, “I was struggling to hit my daily word count targets – these are the simple steps I took to improve my writing productivity by 100% – they can help you too.”

writing old fashioned typewriter

Self-Publishing

Colin Dunbar submitted Format a Book with Word: Formatting for Smashwords posted at Format Books in Word, saying, “This is the first of six posts covering the formatting of your book for Smashwords.”

That concludes this week’s carnival. Our weekly roundup offers the best book marketing, self-publishing, writing, and general publishing industry tips to guide authors, would-be authors, publishers and others on their book journey. Submit a post to our weekly carnival by using this link: http://www.amarketingexpert.com/submit-ame-blog-carnival/



Best of the Web Book Marketing Tips for the Week of March 2, 2015
March 7, 2015by: Penny
Enter Your Mail Address:

Comments Off on Best of the Web Book Marketing Tips for the Week of March 2, 2015

There’s so much to learn and do for book promotion. Educate yourself with these book marketing and publishing industry tweets, courtesy of bloggers, marketers, authors and others. The topics include a simple way to sell more books, social media tips for authors, the top 10 things authors must know about Amazon, and more. Happy marketing!

**************

* The Top 10 Things All Authors Should Know About Amazon

Amazon’s algorithms work in interesting ways. Here’s a breakdown on how scarcity, sales, reviews and more impact your sales:

http://www.huffingtonpost.com/brooke-warner/the-top-10-things-all-aut_b_6744386.html

* Discoverability Isn’t Nearly Enough to Help Readers Find Your Book

Learn what inbound marketing is, and how it can direct readers to your book:

http://www.digitalbookworld.com/2015/the-how-and-why-of-inbound-book-marketing/

* 5 Reasons They Won’t Tweet About Your Book

Not feeling the love on Twitter? Learn why your tweets may need some tweaks:

http://www.diyauthor.com/twitterfail-wont-tweet-book/

twitter bird with laptop

* Social Media for Authors: Improve Your Marketing Results

Let this podcast help you find ways to use social media for successful marketing;

http://socialmediajustforwriters.com/social-media-for-authors-podcast-improve-your-marketing-results/

* A Simple Way to Sell More Books

This is a tactic many authors overlook, but it makes a big difference:

http://publishedtodeath.blogspot.com/2013/03/how-to-sell-your-next-book.html

* 35 Alternatives to BookBub

Although BookBub has a huge following, it’s not an option for many authors due to its high rejection rate. Consider these 35 sites as good alternatives:

http://www.selfpublishingreview.com/2015/02/35-alternatives-to-bookbub/

* The 10 REAL Reasons Your Book Was Rejected: A Big 5 Editor Tells All

It’s hard not to take rejection personally, but typically it’s your manuscript that gets rejected. Learn why:

http://annerallen.blogspot.com/2015/02/the-10-real-reasons-your-book-was.html

* Tips to Evolve as Author and to Find More Readers

The publishing landscape changes rapidly. Keep up with the evolution so readers can find your book:

http://www.indieauthornews.com/2015/03/tips-to-evolve-as-author-and-find-more-readers.html



AME Blog Carnival: Tips and Tricks for Writers and Authors – March 2, 2015
March 2, 2015by: Penny
Enter Your Mail Address:

Comments Off on AME Blog Carnival: Tips and Tricks for Writers and Authors – March 2, 2015

Welcome to Author Marketing Experts’ Blog Carnival. This week we have guest posts on getting published, writing, and book publicity. Thank you to all of our contributors.

Writing

Hazel Longuet submitted This Week’s 20 Most Popular Articles On Writing posted at Novel Experience, saying, “Here are top 20 articles that got most traction from my social media followers last week. They cover the whole gamut (writing, self-publishing, book promotion, author platforms, social media). A collection of great articles from great authors.”

writer at work

Book Publicity

Sarah Bolme submitted Are You Paying Attention? posted at Marketing Christian Books, saying, “The average person’s attention span is 8 seconds while a gold fish’s attention span is 9 seconds. Find out what this means.”

Getting Published

Erica Verrillo submitted 12 Writing Contests in March – No Entry Fees posted at Publishing… And Other Forms of Insanity, saying, “There are lots of writing contests with deadlines in March (some even fall on the Ides), and they cover the spectrum from poetry to Hoosier lit. Short story contests abound. So, don’t be shy. Take a chance and enter a contest. Who knows, you may win!”

That concludes this week’s carnival. Our weekly roundup offers the best book marketing, self-publishing, writing, and general publishing industry tips to guide authors, would-be authors, publishers and others on their book journey. Submit a post to our weekly carnival by using this link: http://www.amarketingexpert.com/submit-ame-blog-carnival/



Best of the Web Book Marketing Tips for the Week of February 23, 2015
February 28, 2015by: Penny
Enter Your Mail Address:

Comments Off on Best of the Web Book Marketing Tips for the Week of February 23, 2015

Let’s take a look at some top book promotion and publishing industry tweets, courtesy of bloggers, marketers, authors and others. The topics include the real reason your book was rejected, how to get good reviews for your books, social media tips for authors, and more. Happy marketing!

**************

* 6 Reasons Why Some Books Will Never Be Bestsellers

“Why am I not selling books?” is something many authors ask when they don’t see results. If your book isn’t selling, this is why it might be happening:

http://www.selfpublishingreview.com/2015/02/six-reasons-why-some-books-will-never-be-bestsellers/

book review word cloud

* How to Get Good Reviews for Your Books

All authors want to get book reviews. These steps will help you find the right reviewers:

http://korymshrum.blogspot.com/2015/01/tbt-how-to-get-good-reviews-for-your.html

* Get to Know Your Amazon Central Account

This feature is something many authors overlook. Here’s what you should know to take advantage of it:

http://www.sandyappleyard.com/2015/02/20/get-know-amazon-central-account-heres/

* The 10 REAL Reasons Your Book Was Rejected: A Big 5 Editor Tells All

A rejection hurts, but it’s not about you. There are many reasons a manuscript doesn’t get selected:

http://annerallen.blogspot.com/2015/02/the-10-real-reasons-your-book-was.html

* The #1 Marketing Strategy for Writers with a Day Job, Kids, Etc.

This is the reality for many authors: they have jobs, families, lives – on top of their writing. Here’s how they can steadily promote their books, too:

http://yeseniavargas.com/the-1-marketing-strategy/

* Discoverability Isn’t Nearly Enough to Help Readers Find Your Book

There are a lot of books out there and if you passively wait for readers to find you, you could wait a long time. Try this instead:

http://www.digitalbookworld.com/2015/the-how-and-why-of-inbound-book-marketing/

* Social Media for Authors Podcast: Improve Your Marketing Results

Using social media is less of a chore if you learn about the shortcuts and tools that can help you:

http://socialmediajustforwriters.com/social-media-for-authors-podcast-improve-your-marketing-results/

* How to Self-Edit Your Book Before Turning it Over to a Professional

You should hire a professional to edit your book, but here’s how you can get your book into good shape before handing it over:

http://edenbaylee.com/2015/02/24/on-the-subject-of-self-editing/





Page 2 of 9212345...102030...Last »