The Book Marketing Blog

by Penny Sansevieri
7 Things to do Before, During, and Right After a Networking Event
June 16, 2015by: ameeditor
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Weekly Wrap-Up – Book Marketing Fun Finds!
June 14, 2015by: ameeditor
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Here’s a weekly wrap-up of some of Penny’s book marketing events, news, and fun finds!

 We wish you all a Happy Flag Day!



Facebook Offers!
June 12, 2015by: ameeditor
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Facebook Offers AME Blog Post

Of all of the things that Facebook has recently launched for Fan Pages, this is one that I think I love the most. Why? Because it allows you to share a special “something” with your followers. Let me give you an example.

So we did a Facebook offer sharing our Amazon Optimization Checklist where we offered a checklist for free, though we did get sign ups for it which helped to build our mailing list. So what we do in this case is send them to a Leads Page which is a service we use to promote offers, specials, sales, etc. So when they click the offer they go here: https://authormarketingexperts.leadpages.net/amazon-checklist/

Facebook Offers is free currently, but you can boost the post or pint it to the top of your newsfeed  if you want to keep getting exposure for it. I don’t recommend just a one-time post and expecting everyone to see it. You’ll want to either pin the post, highlight it at the top of your Facebook Page, or report the content.



Get Better Facebook Engagement!
June 10, 2015by: ameeditor
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Have you struggled with your Facebook Engagement? If so, check out this short clip about the most engaging things you can do on Facebook!

Filmed at Social Media Marketing World.



10 Things You Didn’t Know about the Bestseller Lists!
June 9, 2015by: ameeditor
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Weekly Wrap-Up – Book Marketing Fun Finds
June 7, 2015by: ameeditor
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Weekly Wrap-Up AME Blog Graphic

Here’s a weekly wrap-up of some of Penny’s book marketing events, news, and fun finds!

  • Selling on Facebook with Ian Cleary: Do you know about Heyocart, a fun new tool for selling on Facebook? Check this out!
  • Jeremiah’s Ghost, an apocalyptic fantasy ebook, is only $0.99 on Amazon for a limited time!!


Re-Release and Reap the Benefits!
June 5, 2015by: ameeditor
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Re-release and Reap the Benefits AME Blog Post

 

 

 

 

Recently, one of our readers asked a great question: “At what point do you stop marketing a book?” Just like this reader, most authors have older content and books that are taking up virtual shelf space on Amazon. Many authors face similar problems: sagging book sales and the feeling that they’ve exhausted all their options. The good news? It’s never too late to revive an old book! There are now many options to revive, renew, and even re-release a book with minimal effort. This issue is relevant to all authors, so we thought we’d address it on the blog!

 

 

 

Here are four simple options for reviving book marketing – and sales!

  1. Release it in eBook:This should be your first – and easiest – step. If a traditional house published your book, check if they have the rights to your digital content. Many old contracts don’t have this provision so be sure and check. What next? Most savvy eBook folks can work with a PDF of the book, and course, a Word doc works well, too. Just convert it to a digital format and you’re done! It’s pretty easy. If you do this, consider adding some new reviews as well.
  1. eBook Bundles:Is your book long? If so, why not split it up and re-release it as a series and a bundle? Many readers prefer shorter books, and bundling is a great way to start owning the virtual shelf. A longer book can be separated (make sure you chop it at a natural break point and shoot for approximately 100 pages per book) and then sold on Amazon as multiple shorter books. Don’t forget to include a page in the back of each book that leads the reader to the next book in the series. Another bundling benefit? It will revive your publication date and bring it current, opening up new promotion and review opportunities!
  1. Update the cover: We’ve found that updating the cover often leads to spikes in sales.  Having newly refreshed content helps increase visibility because it looks new (this is especially true in fiction, but is applicable to nonfiction as well). Readers are always searching on Amazon for a new book to read so it’s a great way to grab their attention.
  1. Short is the new long: As authors, we’re told to “own the shelf,” or publish constantly, and pushing out new content to Amazon in the form of an eBook can help propel your other, older books, onto a reader’s radar screen. If you have white papers, blog content, pieces of your book that you didn’t include or cut because of length, consider packaging these and releasing them on Amazon, An example of this is an author we’re working with who wrote the third in a series of books. The third book had a lot of content removed to keep it at a particular length. She’s going to take the content that’s been removed and release it in a “Director’s Cut” version, putting the separate segments on Amazon.  If you do that, make sure that all of the books include a page or hyperlink to lead readers to all your other books.

Don’t give up! As long as the content remains relevant, you can do a lot revive it and give it a second chance. Once you do revive it, don’t forget to pitch it or, in some cases, re-pitch it, to reviewers.  Authors often ask me “Should I pitch reviewers again?” The answer is yes, you should. You’ve revived your old book and now you have a clean slate. Make the most of it!



Selling on Facebook with Ian Cleary
June 3, 2015by: ameeditor
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Selling on Facebook with Heyocart AME YouTube Video Cover

Do you know about Heyocart, a fun new tool for selling on Facebook? Check out this short clip with Ian Cleary to learn more!

 

Filmed at Social Media Marketing World



9 Secrets to Selling More Books!
June 2, 2015by: ameeditor
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Secrets to Selling More Books Tips List AME Blog Post

When so many people are writing books these days, how do you make yours stand out? Here are 9 secrets to help you sell more books!

To read Penny’s full article on PR Newswire, click here.



Video: Keyword Strategies with Joe Pulizzi
May 20, 2015by: ameeditor
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If the idea of finding keywords sends your head spinning, check out this short clip of Joe’s talk at Digital Book World on keywords – why they are important and how you can use them for your own work. Done right, keywords can not only help you expand your reach but also help you come up with a variety of topics you may want to write about OR creating really popular book titles. I did this when I was looking to create a title for my book: Selling Books by the Truckload on Amazon. It really works. Keywords rock.

This was shot at Digital Book World. Sorry if it’s slightly fuzzy, but the content is great. Thanks for watching!

We’re so excited about BEA coming up on May 27-29 at the Javits Center in New York City!





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