Book Marketing Blogs

by Penny Sansevieri
Best of the Web Book Marketing Tips for the Week of July 28, 2014
August 1, 2014by: Paula
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There’s some great advice in this week’s top book marketing tweets, courtesy of bloggers, marketers, authors and others. The topics include getting started with Google Analytics, using the secret Kindle feature, finding writing motivation, and more. Happy marketing!

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* EDITS, EDITORS, EDITING — The Secret Weapon of Every Successful Writer

Why hiring an editor is so important no matter which publishing route you take:

http://annerallen.blogspot.com/2014/07/edits-editors-editingthe-secret-weapon.html

editing marks and pen

* How to Use Google Analytics: Getting Started

Still don’t know how to use Google Analytics? This tool is a great way to learn who visits your site, what they do while visiting your site, and much more. Here’s how to use it effectively:

http://www.socialmediaexaminer.com/google-analytics-basics/

* The Secret Kindle Feature Every Author Should Be Using

This little item under the Kindle edition of your book is a great way to know what your readers are talking about (whether it’s your book or a competitor’s):

http://youtu.be/IZc2KfEDiMQ

* Four Book Marketing Tips Based on Lessons Learned From the First Book

An author looks back at how she promoted her first book and what she’ll do differently the second time around:

http://meghanward.com/blog/2014/06/12/four-book-marketing-tips/

* Seven Things to Do When You Don’t Feel Like Writing

Sometimes you want to write but nothing seems to happen – no motivation, no muse. Here’s what you can do instead:

http://www.dailywritingtips.com/seven-things-to-do-when-you-dont-feel-like-writing/

* 5 Great Examples of Calls to Action for Your Facebook Cover Photo

Facebook’s rules change all the time. Now, you can include a “call to action” in your cover photo, but text can’t amount to more than 20% of your cover image. Learn how to create a CTA that won’t violate Facebook’s rules:

http://www.jeffbullas.com/2013/05/17/5-great-examples-of-calls-to-action-for-your-facebook-cover-photo/

* Study: Email STILL More Effective Than Social Media, SEO, Content Marketing

It may seems like most marketing now takes place on social media, but a recent study shows that email marketing is incredibly effective:

http://www.mediabistro.com/alltwitter/email-social-media-seo-content-marketing_b58840



Great Headline Ideas
July 31, 2014by: Penny
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Great Headline Ideas

We all know the importance of a headline, and whether it’s a blog post or a social media update, headlines are crucial. If you’re like me, you probably get your blogs via an RSS feed of some kind. Which means that you’re only getting the headline and from there, need to decide if you’re going to read the post. Fact is 8 out of 10 people never make it past the headline. I know this because more often than not, I’ve punted a blog post because the headline wasn’t intriguing.

Part of the reason that headlines aren’t driving the kind of engagement you want is because they are vague or not benefit driven and more often than not, they are written for you and not your audience.

Great headline ideas - blog_pinHere are some great headline starter ideas”

Warning signs that ______ – People love warning signs and they love to know what not to do. Think about using a combination of numbers with this post, which works really well:

5 Warning signs that you’re

10 Warning signs that

Challenging trust is another big one, so a post like: Can we really trust publishing advice? Or, Can you really trust book marketing advice?

This title sparks interest because readers want to know the truth and we all hate being deceived. You could also use something like:

The Shocking Truth About X

You could also use something related to exposing lies. I mean we love an exposé, right? Check out: Lies Publishers Like to Tell or Lies the Government Tells. You could add some extra bounce to this by including a number, so:

7 Lies Doctors Tell Us.

Hacks are big, too. People love hacks.

100 Great Travel Hacks

7 Book Promotion Hacks

Secrets are another great way to pique your readers’ interest. For example, Secrets Every Publicist Wants you to Know – and again, you can add a number to help drive more engagement to the headline.

Or you could consider doing: Secrets Publishers Don’t Want you to Know

 

Next up is speaking to people’s desires. So:

How to Be – a Bestselling Author (this is the desire)

Other ideas for how-to might be:

How to (desire or goal) even if you (obstacle or while you’re doing something else)

So:

How to Become a Bestselling Author While You’re Working a Full-Time Job. 

I also love the term “The Ultimate Guide” which you can pair with a how-to. So:

How to Learn Instagram – The Ultimate Guide

People also love lists. I think of all of these the hacks and lists tend to be our most popular. So:

12 Ways to Become a Social Media Guru

7 Secrets Every (your audience) Should Know

Share this article with these tweetables:



AME Blog Carnival: Tips and Tricks for Writers and Authors – July 28, 2014
July 28, 2014by: Paula
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Welcome to this week’s Author Marketing Experts’ Blog Carnival. We’ve got some great posts on book marketing, getting published, and self-publishing in this edition. Thank you to this week’s contributors!

Getting Published

Erica Verrillo submitted 2 Agents Looking for New Writers posted at Publishing… And Other Forms of Insanity, saying, “These two agents are looking for clients. Both have had experience working in prestigious literary agencies. As always, go to the agency’s website before sending your query. See which publishing houses they have worked with, what type of books they have represented. It’s always a good idea to do a Google search on the agency (and agent) to check for other authors’ experiences.”

advice puzzle piece

Self-Publishing

Colin Dunbar submitted Format a Book in Word: Tables & Columns posted at Format A Book in Word, saying, “In a non-fiction book, tables are an aid to making information and data easier to read. Columns can also be used to help with readability, although it’s not common to have columns in a book.”

Book Marketing

Frances Caballo submitted Lisa Tener on Publishing, Platform and Book Marketing posted at Social Media Just for Writers, saying, “In this post, I interview book coach Lisa Tener who offers book marketing advice for writers.”

Sarah Bolme submitted There is No Magic Pill posted at Marketing Christian Books, saying, “There is no magic pill. Whether in dieting or in book marketing, no one opportunity will create magic results for you.”

That concludes this week’s carnival. Our weekly roundup offers the best book marketing, self-publishing, writing, and general publishing industry tips to guide authors, would-be authors, publishers and others on their book journey. Submit a post to our weekly carnival by using this link: http://www.amarketingexpert.com/submit-ame-blog-carnival/



Best of the Web Book Marketing Tips for the Week of July 21, 2014
July 25, 2014by: Paula
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We’ve got a roundup of some of the top book marketing tweets, courtesy of bloggers, marketers, authors and others that offer plenty of ideas and inspiration. The topics include secrets to getting into bookstores, increasing G+ engagement, getting more shares for your blog posts, and more. Happy marketing!

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* 10 Things I’ve Learned As A Self-Published Writer

One author shares her observations, including: be realistic, define success, and you will improve:

http://thewriteoneblog.com/10-things-ive-learned-as-a-self-published-writer/

secrets of getting into bookstores

* Secrets of Getting Into Bookstores

Shelf space is tight, but there are ways you can work with bookstores and get your book on their shelves:

http://www.amarketingexpert.com/secrets-getting-bookstores-tip-14-52-ways-market-book/

* Crowdsource Your Self-Publishing Project without Asking for Money

This author found an enterprising way to obtain valuable services for her book. Here’s what she did:

http://www.livewritethrive.com/2013/07/08/crowdsource-your-self-publishing-project-without-asking-for-money/

* Things to Consider When Considering Self-Publishing

Before making the commitment to self-publishing, ask yourself these important questions:

http://blog.janicehardy.com/2014/07/things-to-consider-when-considering.html

* How to Increase Google+ Engagement

Google+ is getting a lot of attention these days. But many people aren’t sure how to get the most out of the site. Here’s what you can do:

http://gloriarand.com/increase-google-engagement-infographic/

* How to Get Your Blog Post Shared 1000 Times

If you blog, you should share your posts widely. This infographic walks you through the process:

http://denisewakeman.com/business-blogging-2/how-to-get-your-blog-post-shared-infographic/

* Nine Things Writers Need to Know Before the Book Deal

Some terrific advice so you don’t rush to self-publish a mediocre book:

http://www.insecurewriterssupportgroup.com/2014/07/nine-things-writers-need-to-know-before.html



AME Blog Carnival: Tips and Tricks for Writers and Authors – July 21, 2014
July 21, 2014by: Paula
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Welcome to this week’s Author Marketing Experts’ Blog Carnival. We have some great insights into book marketing, writing, and getting published in this edition. Thank you to this week’s contributors!

Writing

Chrys Fey submitted Writing About: Your Toughest Moment posted at Write With Fey, saying, “When you have to write about your toughest moment in life it can be overwhelming and scary. How do you capture the most difficult experience (or day) you’ve ever had to go through, and write about it? Where do you begin?”

manuscript

Getting Published

Erica Verrillo submitted 5 Horror and Dark Fiction Publishers Accepting Unsolicited Manuscripts posted at Publishing… And Other Forms of Insanity saying, “Horror is an immensely popular genre. (Zombies! Vampires! Werewolves!) Perhaps, for that reason there are relatively few publishers accepting unagented manuscripts. (Many horror publishers say they are “swamped.”) The publishers I have listed here accept a variety of formats: short stories, poems, and novels. Please read their guidelines carefully.”

Book Sales/Marketing

Lisa Romeo submitted Guest Blogger Kim Ablon Whitney on Writing Niche Novels, Writing What You Know posted at Lisa Romeo Writes, saying, “Guest blogger Kim Ablon Whitney writes about her decision to write more novels about what she knows and had already begun building an audience for.”

That concludes this week’s carnival. Our weekly roundup offers the best book marketing, self-publishing, writing, and general publishing industry tips to guide authors, would-be authors, publishers and others on their book journey. Submit a post to our weekly carnival by using this link: http://www.amarketingexpert.com/submit-ame-blog-carnival/



Kindle Unlimited is Here!
July 18, 2014by: Penny
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Kindle Unlimited Front PageKindle Unlimited is here! If you aren’t familiar with this this is a new subscription service Amazon is offering.

If you want to check to see if your book is included log out of your Amazon account, or access Amazon from a browser you rarely use and search the book. Why am I suggesting you do it this way? Because if you’ve bought the book or browsed it a lot from your account (as the author) it won’t show up.

 

Here is what it should look like, note red arrow:

Kindle Limited for The Publicist

 

 

 

 

 

 

 

Want to see other titles included? Head on over to Kindle Unlimited: https://www.amazon.com/Kindle-eBooks/b/ref=ARRAY%280xa57c7534%29?_encoding=UTF8&ie=UTF8&node=9578129011&pfShowFeatures=&ref_=amb_link_423111642_2&ref_=amb_link_423111642_2#

Per Amazon, if you want your title selected, here’s what they said:

To enroll your other books in Kindle Unlimited, you’ll need to meet the KDP Select eligibility requirements:  https://kdp.amazon.com/help?topicId=A6KILDRNSCOBA#eligibility

So if your book is included will you get paid and if so, how?

From Amazon’s site:

The (KDP Select Global) fund amount is variable and announced on a monthly basis. We constantly monitor all factors that impact the KDP Select fund in order to set the fund amount for our KDP Select authors. You can earn your share of the KDP Select Global Fund amount when readers chose and read more than 10% of your book from Kindle Unlimited, or borrow your book from the Kindle Owners’ Lending Library.

So this means that readers must read 10% of your book in order to get paid from this fund. Also, the amount you get paid from this Fund varies from month to month.

 Does this affect sales rank on Amazon? According to Amazon yes, it does.



Best of the Web Book Marketing Tips for the Week of July 14, 2014
July 18, 2014by: Paula
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We’ve rounded up some savvy book marketing tweets – courtesy of bloggers, marketers, authors and others – that offer plenty of ideas and inspiration. The topics include building a street team for your book, using Google+ for social media contests, unlocking your Facebook fans, and more. Happy marketing!

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* How to Create a Street Team for Your Book

What’s a street team? They are people in your online community you gather together to help you launch your book. Learn how they can be effective:

http://buildbookbuzz.com/how-to-create-a-street-team-for-your-book/

word block saying authors

* 6 Things That Will Happen a Few Days Before Your Book Comes Out

You have conflicting feelings when your book is about to launch, but remember – it’s normal:

http://www.petermball.com/2014/07/10/six-things-that-will-happen-a-few-days-before-your-book-comes-out/

* How Authors Can Build Their Audience on Instagram

If you haven’t tried Instagram for promotion, there are several ways you can use the site to grow a following:

http://selfpublishingteam.com/how-authors-can-build-their-audience-on-instagram/

* Unlock Your Facebook Fans: Grow the Audience You Didn’t Even Know You Had

Learn how Facebook ads can help you reach visitors to your site and turn them into loyal fans:

http://www.digitalinformationworld.com/2014/07/facebook-growth-hack-social-media-infographic.html

* A Hook vs an Elevator Pitch: What’s the Difference?

For starters, one is written and the other is spoken. Learn how to distinguish the two and make them effective:

http://www.fromthewriteangle.com/2014/07/the-difference-between-hook-and.html

* How to Use Google+ for Social Media Contests

Did you know that you can promote your contests on G+? Learn how you can be successful:

http://www.socialmediaexaminer.com/google-plus-for-social-media-contests/

* 12 Most Basic Ways for Beginners to Rock Twitter

Twitter gets 135,000 new users each day. If you’re just getting started, or need a refresher, learn how you can get the most out of Twitter:

http://12most.com/2014/07/08/12-basic-ways-beginners-rock-twitter/



Facebook Fail: Here’s How to Make Sure Your Posts are Seen on Facebook!
July 14, 2014by: Penny
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Facebook FailIf you’ve been watching your Facebook Page decline in reach get ready because it’s about to get worse. Facebook is changing their reach yet again and some experts say that 1% or fewer of your fans will actually see your news updates.

I’ve talked to some authors who want to give up on Facebook altogether but many of us have spent a lot of time building fans and creating a presence there. Walking away from all that work isn’t too appealing.

So what’s a savvy marketer to do? Well there *is* something you can do to make sure your posts are seen and it’s Facebook notifications. Facebook has a series of settings built in that will help you stay in front of your audience and this short video will show you how.

I recommend that you watch and share this video with your fans so they can make sure and get page notifications every time you update your Facebook Page.

 

 

 

 

 

 

Here’s a blog post on the announcement.



AME Blog Carnival: Tips and Tricks for Writers and Authors – July 14, 2014
July 14, 2014by: Paula
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Welcome to this week’s Author Marketing Experts’ Blog Carnival. We have some great insights into writing and self-publishing in this edition. Thank you to this week’s contributors!

Self-Publishing

Colin Dunbar submitted Format a Book in Word: Headings, Headers & Footers posted at Format Book in Word, saying, “Design your book with Word like a professional… Headings are used to help your readers find their way around your book. They also help in letting your reader know what the paragraphs following the heading are about. They are especially useful in non-fiction books.”

Daley James submitted My Self-Publishing Journey #1 – Taking the Decision posted at Daley James Francis, saying, “The blog post is about my decision to self-publish, and my hopes and fears about using the form to get my writing out there.”

Erica Verrillo submitted What Makes a Successful Ebook posted at Publishing… And Other Forms of Insanity, saying, “What does a successful ebook look like? If it is fiction, it is priced between $2.99 and $3.99, is more than 50,000 words, is part of a series, and has been placed on a pre-order list.”

clock

Writing

Chrys Fey submitted Writing About: Your Character’s Toughest Moment posted at Write With Fey, saying, “Here are 4 tips to help you write about your character’s toughest moments.”

Cynthia Herron submitted Top 10 Ways Writers Save Time posted at Cynthia Herron, saying, “This post is about time management and writing, It offers practical productivity tips for writers.”

Karyn Lawrence submitted Transitioning From Screenwriter to Author posted at Karyn Lawrence, saying, “A recap of my experience transitioning from 12 years of screenwriting into self-publishing.”

That concludes this week’s carnival. Our weekly roundup offers the best book marketing, self-publishing, writing, and general publishing industry tips to guide authors, would-be authors, publishers and others on their book journey. Submit a post to our weekly carnival by using this link: http://www.amarketingexpert.com/submit-ame-blog-carnival/



AME Blog Carnival: Tips and Tricks for Writers and Authors – July 7, 2014
July 7, 2014by: Paula
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Welcome to this week’s Author Marketing Experts’ Blog Carnival. This week we have some great tips on getting published, writing, book marketing, and social media. Thank you to this week’s contributors!

Social Media

Lorna Collins submitted Facebook 101 – Part 1 – The Basics posted at Lorna Collins, saying, “Confused about Facebook? You’re not alone. Today’s blog may help dispel some of the mystery.”

FB Like signs

Book Marketing

Sarah Bolme submitted Re-Purposing posted at Marketing Christian Books, saying, “Re-purposing is a technique for gaining more exposure for your books.”

Writing

Chrys Fey submitted Eliminate Redundancies posted at Write With Fey, saying, “This is a short post serving as a reminder to eliminate redundancies. Why should you want to eliminate redundancies in your writing? Well because they are redundant!”

Getting Published

Erica Verrillo submitted 2 New Agents Seeking Clients posted at Publishing… And Other Forms of Insanity, saying, “New agents are a boon to writers. They are enthusiastic, helpful, and they go the extra mile for their clients. What’s more many new agents have interned with well-known agencies, and already have contacts in major publishing houses.”

That concludes this week’s carnival. Our weekly roundup offers the best book marketing, self-publishing, writing, and general publishing industry tips to guide authors, would-be authors, publishers and others on their book journey. Submit a post to our weekly carnival by using this link: http://www.amarketingexpert.com/submit-ame-blog-carnival/





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