The Book Marketing Blog

by Penny Sansevieri
Weekly Wrap-Up – Book Marketing Fun Finds!
July 26, 2015by: ameeditor

Here’s a weekly wrap-up of some of Penny’s book marketing events, news, and fun finds! We hope you’re all enjoying the summer season! Join Penny and Joel Friedlander onJuly 27 at 1pm PST for a live FREE WEBINAR. Claim your spot now & get discovered on Amazon!!!! The 4 Most Fun Ways to (Actually!) Overcome Writers Block from Wise Ink. Want to start writing a book? A Peek Inside One Writer’s Process from The Write Life. Or, do you need to finish writing your book? Read…

Read More


Six Ways to Spy on Your Competition
July 24, 2015by: ameeditor

No matter what your genre, knowing your competitive landscape is essential. Being aware of what others in your market are producing, blogging, and promoting can also be critical to your own success. Of course I would never encourage copying, but being in sync with your market helps you stay ahead of the curve and enables you to recognize trends even before they reach the consumer level. So what I’m saying is: yes, you should spy on your competition! Does this…

Read More


10 Lethal Marketing Mistakes
July 22, 2015by: ameeditor

People always ask: “What’s the single biggest mistake authors make?” The truth is, it’s probably not just one mistake (although one big mistake can sink your entire book). Publishing a book is like starting a business, and marketing is critical to the success of any business. Yet many authors are shocked when their book is a failure, despite the fact that they didn’t market it. If you want your book to succeed, then you must market it! And if don’t…

Read More


Sell More Books on Amazon! Tip #3: Get More Readers for your eBook!
July 21, 2015by: ameeditor

Welcome to our “Sell More Books on Amazon” series! These useful tips will help you make the most of your book marketing! Our third tip will focus on how to get more readers for your eBook.  It’s helpful to remind people they don’t need a Kindle to access your eBooks – help people become new readers! Whenever you do a book promo, mention that you can access your book through all of these resources: Kindle Computer Reader iPhone and iPad Apps…

Read More


Weekly Wrap-Up – Book Marketing Fun Finds!
July 19, 2015by: ameeditor

Here’s a weekly wrap-up of some of Penny’s book marketing events, news, and fun finds! Have you heard the scuttle about Amazon pulling reviews? Here’s a piece Penny wrote on the subject. Do you know the difference between genre and category?  Brooke Warner offers a helpful explanation on HuffPost. Live webinar hosted by Joel Friedlander & me on How to Sell Your Books by the Truckload on Amazon. Sign up here! Looking for a good summer read? Check out this great music memoir: NIGHT PEOPLE,…

Read More


12 Ways to Find a Marketing Firm Without Getting Scammed
July 17, 2015by: ameeditor

Every industry is full of scams, and unfortunately, publishing is no different. It’s not that everyone is unethical, but sometimes there are people who prey on an author’s desire for success by offering them pie-in-the-sky promises they can never fulfill. Keep in mind that most marketing companies are out there to do good work. We love the ones who do good work and help authors attain their dream. As you migrate through your choices, remember to not be swayed by…

Read More


10 Ways to Use Audio to Sell More Books!
July 15, 2015by: ameeditor

Looking to expand your book marketing efforts? Here are 10 ways to make the most of audio to sell more books!         Are you making the most of #audio to #market #books? Check out these 10 #tips to make the most of… Click To Tweet #Audio #bookmarketing #tip: Pitch yourself to other #podcasters! Click To Tweet

Read More


Sell More Books on Amazon! Tip #2: Tips for Pitching Fiction
July 14, 2015by: ameeditor

Welcome to our “Sell More Books on Amazon” series! These useful tips will help you make the most of your book marketing! Our second tip will focus on Tips for Pitching Fiction.  Always include an intriguing opening paragraph. Don’t just say “I have a book.” Create an effective hook. What’s the heart of your story? What’s the one element of your book that makes someone want to read it? That’s your hook. When describing your story, hit the main points that make…

Read More


Date Change! Webinar on “How to Sell Your Books by the Truckload on Amazon.com
July 13, 2015by: ameeditor

To accommodate everyone interested in attending, the LIVE WEBINAR hosted by Joel Friedlander with Penny Sansevieria will now be held on Monday, July 27th at 1:00 p.m. Pacific time. Don’t miss this great opportunity to learn How to Sell Your Books by the Truckload on Amazon.com! New #time for #webinar with@jfbookman and @bookgal: How to #sell #books on #Amazon – July 27th at… Click To Tweet

Read More


Weekly Wrap-Up: Book Marketing Fun Finds!
July 12, 2015by: ameeditor

  Here’s a weekly wrap-up of some of Penny’s book marketing events, news, and fun finds! Are you terrified of marketing? Learn how to overcome your fear with this article from Lisa Tener: Marketing Terrifies Me: How to Overcome Fear of Marketing / Sales (for Authors and Others). Demystifying Keywords, Categories, and Themes For Amazon Indie Authors – Penny’s guest post on Writer Unboxed. What every writer wants! The Secret To Getting Your Book on the TODAY Show from Dan Blank! Lessons from Buzzfeed on how to…

Read More




Page 2 of 9712345...102030...Last »