The Book Marketing Blog

by Penny Sansevieri
What’s buzzing this week in book marketing & publishing
August 22, 2015by: ameeditor

Here are some of my most talked about Tweets of the week – don’t miss out on the latest in book marketing & publishing! 17 tools that’ll take your #socialmedia #marketing results to the next level via @neilpatel  Don’t Waste Your Time: 6 Ways to Be More Efficient on #SocialMedia via @neilpatel I’ve got 10 ways to get discovered in the #bookmarketing jungle! Click here to find out what they are #amwriting Want to know how you can #sell #more #books using #Twitter?…

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Discovery: Another Buzzword We’re Wrestling to Understand
August 17, 2015by: ameeditor

When I was first in the industry, discovering a book was easy and pretty uncomplicated. Back then, publishing had seasons, and if you wanted readers to find the book, you stuck to the rules. Big books in the Fall; change-your-life titles in January; and summer reads, smaller books and fluff-type titles the rest of the year. Now, however, there are no hard and fast rules. Other than news or seasonal tie-ins, there’s little rhyme or reason to when a book…

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What’s buzzing this week in book marketing & publishing
August 15, 2015by: ameeditor

Here are some of my most talked about Tweets of the week – don’t miss out on the latest in book marketing & publishing! 22 Ways a Blog Can Sell Books 6 self-editing tips to strengthen your writing Why Social Media is Still Your Best Path to Book Visibility Tools for novelists: Here are 5 of the best How Analytics Will Change Publishing 4 Steps for Organizing Plot Ideas Into a Novel How YouTube Can Help Self-Published Authors Sell More Books…

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Content Curation Tips and Tools
August 12, 2015by: ameeditor

The goal to content curation is to always provide value. Content Curation Tip from @BookGal: Always provide value. #contentcuration Click To Tweet

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Bonus Tips: Make Your Next Writers’ Conference Awesome!
August 7, 2015by: ameeditor

Earlier this week, we shared nine tips to make the most of your next writers’ conference. Here are a few bonus tips to make sure your conference is truly AWESOME. Conference follow-up: This is huge. Make sure you always follow up with everyone you connected with at the conference, especially if you said you would. Use the business cards you collected (and organized!) to  send them more information, sample chapters, etc. with a personal element. Keep the networking going: Relationships…

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Weekly Wrap-Up – Book Marketing Fun Finds!
August 2, 2015by: ameeditor

Here’s a weekly wrap-up of some of Penny’s book marketing events, news, and fun finds! Happy August! Looking for things to Tweet about? Here are  5 Things For Authors To Tweet About (That Aren’t “Buy My Book!”) Ebook Publishing Profits: 5 Front And Backmatter Tips from Just Write a Book Blog. New on Netgalley, a must read memoir, Hole in my Heart by Lorraine Dusky. Sale extended until Wednesday!! Get ‘How to Sell Your Books by the Truckload’ multi-video tutorial program for just $199!…

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Want to Turn Amazon into Your 24/7 Sales Machine?
July 31, 2015by: ameeditor

Would you like to learn how to turn Amazon into your 24/7 sales machine? (What author wouldn’t!) With over 4,500 books being published each day, how will yours get noticed? Luckily, Penny has just released the brand-new How to Sell Your Books by the Truckload multi-video tutorial program. The program is jam-packed with instructions and tips to help you manage your Amazon discoverability, with tips on how to get your book ranked #1 in your category! The information is current, plus you’ll get up-to-the-minute…

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Weekly Wrap-Up – Book Marketing Fun Finds!
July 26, 2015by: ameeditor

Here’s a weekly wrap-up of some of Penny’s book marketing events, news, and fun finds! We hope you’re all enjoying the summer season! Join Penny and Joel Friedlander onJuly 27 at 1pm PST for a live FREE WEBINAR. Claim your spot now & get discovered on Amazon!!!! The 4 Most Fun Ways to (Actually!) Overcome Writers Block from Wise Ink. Want to start writing a book? A Peek Inside One Writer’s Process from The Write Life. Or, do you need to finish writing your book? Read…

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Six Ways to Spy on Your Competition
July 24, 2015by: ameeditor

No matter what your genre, knowing your competitive landscape is essential. Being aware of what others in your market are producing, blogging, and promoting can also be critical to your own success. Of course I would never encourage copying, but being in sync with your market helps you stay ahead of the curve and enables you to recognize trends even before they reach the consumer level. So what I’m saying is: yes, you should spy on your competition! Does this…

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10 Lethal Marketing Mistakes
July 22, 2015by: ameeditor

People always ask: “What’s the single biggest mistake authors make?” The truth is, it’s probably not just one mistake (although one big mistake can sink your entire book). Publishing a book is like starting a business, and marketing is critical to the success of any business. Yet many authors are shocked when their book is a failure, despite the fact that they didn’t market it. If you want your book to succeed, then you must market it! And if don’t…

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