Book Marketing Blogs

Don’t forget to sign up for AME’s free monthly webinars!

How To Sell Your Book into All Kinds of Stores (Book, Supermarkets, Airport Stores…)

When: October 21, 2:00pm EST, hosted by Amy Collins from The Cadence Group and New Shelves Distribution

Want to see your book on a bookstore shelf?  Dream of getting your book on a table at a major airport?  There is a LOT more to selling your book into a major chain than meets the eye!  The rules and tricks have changes dramatically over the years.  Amy Collins will walk you through the harsh (but possible!) realities of selling your book into a “big box store” or bookstore chain for 2012!

This no-hold-barred, honest, information filled session will include:

* What your book needs to look like, act like and be priced like to even have a chance
* What book chains and big box stores are looking for
* How books GET onto the shelves of major retail chains
* The best ways to get your books into the right hands
* Tips for creating an eye-catching sales kit
* WHEN to pitch your book is as important as HOW to pitch it
* How to maximize your chances of success

How to register:

Send an email to info@amarketingexpert.com and put “Sell Your Book” in the subject line and that’s it! We’ll get you signed up and you’ll receive an email with the log in information the morning of the webinar.

Amy Collins MacGregor started her career in the book industry as the book buyer for Village Green Books in upstate, New York. Recruited by Prima Publishing, she “hopped the desk” and thoroughly enjoyed 5 years as a National Account Rep. In 2001, Amy was named Director of Sales at Adams Media in Boston and quickly rose to the Special Sales Director for parent company, F+W Media.

Amy founded The Cadence Group and New Shelves Distribution in 2006 to offer services to new and small presses. At the heart of each of their programs is a commitment to share their experience with others. They believe that knowledge should not be a commodity and that the more they educate others, the better off the publishing industry will be. Her personal commitment is to ensure that her clients, large and small, leave with the tools, skills and knowledge they need to make smart decisions for their future growth.

Don’t forget to sign up for AME’s free monthly webinars!

10 Mistakes That Will Absolutely Kill Your Book!

When: November 11, 2:00pm EST, hosted by Hobie Hobart from Dunn+Associates Strategic Design and Branding for Authors and Experts

If you’re serious about your success, if you truly want to sell a ton of books, attract more customers, establish yourself as the leading expert in your industry, land more speaking and consulting engagements, solidify your brand, and build a profitable business empire, this presentation is for you!

In this one-of-a-kind session, Hobie Hobart will reveal:

* How to get the attention of agents and publishers.

* What distinguishes a bestselling, brand-building book from one that practically guarantees your book will never sell.

* How one self-published book attained bestseller status (over one million copies sold!) without being in a bookstore.

* Ways to resuscitate an old book or product that is withering-on-the-vine and transform it into a vibrant, new profit center.

* Tips to evaluate and know that your title and subtitle are clear, compelling and appropriate for your market.

* An incredibly simple method of leveraging your book for high-end specialty sales.

* How to brand your social media accounts for maximum leverage.

How to register:

Send an email to info@amarketingexpert.com and put “10 Mistakes” in the subject line and that’s it! We’ll get you signed up and you’ll receive an email with the log in information the morning of the webinar.

For over 25 years, Hobie Hobart and his partner Kathi Dunn (known as one of the country’s top book cover designers) have created success tools like bestselling book covers and information products that authors, speakers and experts use to build their brands and business empires. Hobie is a respected book coach who helps authors through the maze of self-publishing seamlessly and cost-effectively. Hobie’s company, Dunn+Associates, worked for six years with Tony Robbins, developing seminar promotional materials and products including Tony’s legendary PowerTalk infommercial series. They also produced the branded marketing materials for Mark Victor Hansen’s Mega events for over five years. Their prestigious list of clients also includes Deepak Chopra, Ken Blanchard, Jack Canfield, John Edward, and Sylvia Browne, as well as HarperCollins, Simon and Schuster, Prentice Hall, Hay House, and a host of publishing giants.

Don’t forget to sign up for AME’s free monthly webinar!

How to Crack the New York Times Bestseller List (and why you might not want to…)

When: September 9, 2:00pm EST, hosted by Penny Sansevieri

So you’re ready for the big time, right? If so you’ll love this webinar. We’ll take a critical look at the biggest and most well-known bestseller list, how it works (which might surprise you) and what it takes to crack the list as well as others like USA Today and the Wall Street Journal.

We’ll discuss the process of hitting a list and why you never want to be an overnight success. You’ll walk away with solid insights and a useful plan for plotting your own success!

Additionally, we’ll look at what you can do online to help surge your book into the forefront of your market!

You’ll learn:

• Which lists count actual book sales and which don’t
• Why bookstores can be crucial to hitting “a list”
• Why “perception” is important to getting on the list
• How a solid social media strategy can help  you succeed both online and off!

How to register:

Send an email to info@amarketingexpert.com and put “Bestseller List Webinar” in the subject line and that’s it! We’ll get you signed up and you’ll receive an email with the log in information the morning of the webinar.

Due to an unexpected scheduling conflict we have rescheduled AME’s free August webinar. The new day and time is listed below.

Fans, Followers and Friends – How to Maximize and Monetize Social Media (Part 2)

When: August 24, 2:30 pm EST, hosted by Penny Sansevieri

If you’re already signed up for the original day and time (August 19, 11:00 am EST) you’ll automatically receive an email with log in instructions the morning of August 24. If you cannot make the new day and time, feel free to disregard that email.

If you have not signed up yet and would like to:

Send an email to info@amarketingexpert.com and put “FFF part 2 webinar” in the subject line and that’s it! We’ll get you signed up and you’ll receive an email with the log in information just prior to the start of the webinar.

We appreciate your understanding!

Don’t forget to sign up for AME’s free monthly webinar!

Fans, Followers and Friends –
How to Maximize and Monetize Social Media (Part 2)

When: August 24, 2:30 pm EST, hosted by Penny Sansevieri

So now you’re online and being “social” – what’s next? Well it’s time to gather your followers back to your website. Not online yet and wondering how to get there? This webinar (along with Part 2 in August) will teach you all that and more!

Whether you’re seeking fans, followers or friends… learn how to leverage the essentials of Facebook, Twitter and YouTube for book success! This webinar will take you through the important steps to not only get a presence on these high traffic social media sites, but monetize them as well. We’ll look at branding, messaging, and identify your social media goals. Can’t figure out how to use Twitter? You’ll learn that and so much more!

Inbound Marketing: and we’re going to dig in and show you ways to not only get folks to your website but convert them to a customer. We’ll discuss the importance of your message on social media, your website and its call to action and how you can be certain that your site is marketing for you, even when you’re asleep!

How to register:

Send an email to info@amarketingexpert.com and put “FFF part 2 webinar” in the subject line and that’s it! We’ll get you signed up and you’ll receive an email with the log in information just prior to the start of the webinar.

Don’t forget to sign up for AME’s free monthly webinar!

Fans, Followers and Friends –
How to Maximize and Monetize Social Media (Part 1)

When: July 15, 11:00am EST, hosted by Penny Sansevieri

So now you’re online and being “social” – what’s next? Well it’s time to gather your followers back to your website. Not online yet and wondering how to get there? This webinar (along with Part 2 in August) will teach you all that and more!

Whether you’re seeking fans, followers or friends… learn how to leverage the essentials of Facebook, Twitter and YouTube for book success! This webinar will take you through the important steps to not only get a presence on these high traffic social media sites, but monetize them as well. We’ll look at branding, messaging, and identify your social media goals. Can’t figure out how to use Twitter? You’ll learn that and so much more!

Inbound Marketing: and we’re going to dig in and show you ways to not only get folks to your website but convert them to a customer. We’ll discuss the importance of your message on social media, your website and its call to action and how you can be certain that your site is marketing for you, even when you’re asleep!

How to register:

Send an email to info@amarketingexpert.com and put “FFF part 1 Webinar” in the subject line and that’s it! We’ll get you signed up and you’ll receive an email with the log in information the morning of the webinar.

AME is thrilled to announce we’ll now be hosting Free Monthly Webinars!

The webinars will cover a variety of topics and will be led by standout industry professionals. Take a look at what’s coming up so you don’t miss out:

Fans, Followers and Friends – How to Maximize and Monetize Social Media (Part 1)

When: July 15, 11:00am EST, hosted by Penny Sansevieri

So now you’re online and being “social” – what’s next? Well it’s time to gather your followers back to your website. Not online yet and wondering how to get there? This webinar (along with Part 2 in August) will teach you all that and more!

Whether you’re seeking fans, followers or friends… learn how to leverage the essentials of Facebook, Twitter and YouTube for book success! This webinar will take you through the important steps to not only get a presence on these high traffic social media sites, but monetize them as well. We’ll look at branding, messaging, and identify your social media goals. Can’t figure out how to use Twitter? You’ll learn that and so much more!

Inbound Marketing: and we’re going to dig in and show you ways to not only get folks to your website but convert them to a customer. We’ll discuss the importance of your message on social media, your website and its call to action and how you can be certain that your site is marketing for you, even when you’re asleep!

How to register:

Send an email to info@amarketingexpert.com and put “FFF part 1 Webinar” in the subject line and that’s it! We’ll get you signed up and you’ll receive an email with the log in information the morning of the webinar. (more…)