Book Marketing Blogs

by Penny Sansevieri
AME Blog Carnival: Tips and Tricks for Writers and Authors – July 21, 2014
July 21, 2014by: Paula
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Welcome to this week’s Author Marketing Experts’ Blog Carnival. We have some great insights into book marketing, writing, and getting published in this edition. Thank you to this week’s contributors!

Writing

Chrys Fey submitted Writing About: Your Toughest Moment posted at Write With Fey, saying, “When you have to write about your toughest moment in life it can be overwhelming and scary. How do you capture the most difficult experience (or day) you’ve ever had to go through, and write about it? Where do you begin?”

manuscript

Getting Published

Erica Verrillo submitted 5 Horror and Dark Fiction Publishers Accepting Unsolicited Manuscripts posted at Publishing… And Other Forms of Insanity saying, “Horror is an immensely popular genre. (Zombies! Vampires! Werewolves!) Perhaps, for that reason there are relatively few publishers accepting unagented manuscripts. (Many horror publishers say they are “swamped.”) The publishers I have listed here accept a variety of formats: short stories, poems, and novels. Please read their guidelines carefully.”

Book Sales/Marketing

Lisa Romeo submitted Guest Blogger Kim Ablon Whitney on Writing Niche Novels, Writing What You Know posted at Lisa Romeo Writes, saying, “Guest blogger Kim Ablon Whitney writes about her decision to write more novels about what she knows and had already begun building an audience for.”

That concludes this week’s carnival. Our weekly roundup offers the best book marketing, self-publishing, writing, and general publishing industry tips to guide authors, would-be authors, publishers and others on their book journey. Submit a post to our weekly carnival by using this link: http://www.amarketingexpert.com/submit-ame-blog-carnival/



Kindle Unlimited is Here!
July 18, 2014by: Penny
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Kindle Unlimited Front PageKindle Unlimited is here! If you aren’t familiar with this this is a new subscription service Amazon is offering.

If you want to check to see if your book is included log out of your Amazon account, or access Amazon from a browser you rarely use and search the book. Why am I suggesting you do it this way? Because if you’ve bought the book or browsed it a lot from your account (as the author) it won’t show up.

 

Here is what it should look like, note red arrow:

Kindle Limited for The Publicist

 

 

 

 

 

 

 

Want to see other titles included? Head on over to Kindle Unlimited: https://www.amazon.com/Kindle-eBooks/b/ref=ARRAY%280xa57c7534%29?_encoding=UTF8&ie=UTF8&node=9578129011&pfShowFeatures=&ref_=amb_link_423111642_2&ref_=amb_link_423111642_2#

Per Amazon, if you want your title selected, here’s what they said:

To enroll your other books in Kindle Unlimited, you’ll need to meet the KDP Select eligibility requirements:  https://kdp.amazon.com/help?topicId=A6KILDRNSCOBA#eligibility

So if your book is included will you get paid and if so, how?

From Amazon’s site:

The (KDP Select Global) fund amount is variable and announced on a monthly basis. We constantly monitor all factors that impact the KDP Select fund in order to set the fund amount for our KDP Select authors. You can earn your share of the KDP Select Global Fund amount when readers chose and read more than 10% of your book from Kindle Unlimited, or borrow your book from the Kindle Owners’ Lending Library.

So this means that readers must read 10% of your book in order to get paid from this fund. Also, the amount you get paid from this Fund varies from month to month.

 Does this affect sales rank on Amazon? According to Amazon yes, it does.



Best of the Web Book Marketing Tips for the Week of July 14, 2014
July 18, 2014by: Paula
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We’ve rounded up some savvy book marketing tweets – courtesy of bloggers, marketers, authors and others – that offer plenty of ideas and inspiration. The topics include building a street team for your book, using Google+ for social media contests, unlocking your Facebook fans, and more. Happy marketing!

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* How to Create a Street Team for Your Book

What’s a street team? They are people in your online community you gather together to help you launch your book. Learn how they can be effective:

http://buildbookbuzz.com/how-to-create-a-street-team-for-your-book/

word block saying authors

* 6 Things That Will Happen a Few Days Before Your Book Comes Out

You have conflicting feelings when your book is about to launch, but remember – it’s normal:

http://www.petermball.com/2014/07/10/six-things-that-will-happen-a-few-days-before-your-book-comes-out/

* How Authors Can Build Their Audience on Instagram

If you haven’t tried Instagram for promotion, there are several ways you can use the site to grow a following:

http://selfpublishingteam.com/how-authors-can-build-their-audience-on-instagram/

* Unlock Your Facebook Fans: Grow the Audience You Didn’t Even Know You Had

Learn how Facebook ads can help you reach visitors to your site and turn them into loyal fans:

http://www.digitalinformationworld.com/2014/07/facebook-growth-hack-social-media-infographic.html

* A Hook vs an Elevator Pitch: What’s the Difference?

For starters, one is written and the other is spoken. Learn how to distinguish the two and make them effective:

http://www.fromthewriteangle.com/2014/07/the-difference-between-hook-and.html

* How to Use Google+ for Social Media Contests

Did you know that you can promote your contests on G+? Learn how you can be successful:

http://www.socialmediaexaminer.com/google-plus-for-social-media-contests/

* 12 Most Basic Ways for Beginners to Rock Twitter

Twitter gets 135,000 new users each day. If you’re just getting started, or need a refresher, learn how you can get the most out of Twitter:

http://12most.com/2014/07/08/12-basic-ways-beginners-rock-twitter/



Pinterest Tools To Help You Build Followers
July 17, 2014by: Penny
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Pinterest Tools to Help You Build Followers

POSTED Pinterest tools 07172014PinAlerts: As the name suggests, they will alert you to when someone pins something from your website which is super helpful to know. You can then connect with the pinners if you want, or thank them for posting!

Postris: This site helps you find influential pinners, boards, and pins. Browsing this site will let you find new accounts to follow and new pinners to engage with.

Pinvolve:  A great app that syncs your Facebook business page with Pinterest. You can post  pins to Pinterest and they’ll automatically get pulled into Facebook. There are several plans, the basic is free, other plans run $9 to $25 a month.

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How’s Your Online Reputation? Tip #13 of 52 Ways to Market Your Book
July 15, 2014by: Penny
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Welcome to Tip #13 of our 52 Ways to Market Your Book! I hope you’re enjoying these tips and they are helping you sell more books.  Want the complete book of tips? Get it here!

How’s Your Online Reputation?

TIp 13For years Google alerts has been great for watching what’s being said about you online. But now there are a few other players, check out these online reputation management tools. They’re a great way to keep track of what’s being said about you, your book and/or product online.

Addict-o-matic: I was really surprised when I first logged on here how much stuff was out there on me that Google Alerts didn’t pick up. This is a free service and a great resource, the only complaint I have is there is no RSS feed that I can subscribe to, to keep me posted on weekly or even daily additions. Hopefully that will come soon, for now, here’s the link: http://addictomatic.com/. The best part about this service is that it doesn’t require that I sign in or signup for anything. I like that. I have way too many subscriptions and passwords I can’t remember as it is.

Trackur.com: this site claims to be Google alerts on steroids. The write-ups I’ve seen are great and the site or the write-ups don’t lie. It’s not a free service (though they offer a free trial) but the service is quite thorough and outstanding. Give it a shot and see what you think.

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Facebook Fail: Here’s How to Make Sure Your Posts are Seen on Facebook!
July 14, 2014by: Penny
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Facebook FailIf you’ve been watching your Facebook Page decline in reach get ready because it’s about to get worse. Facebook is changing their reach yet again and some experts say that 1% or fewer of your fans will actually see your news updates.

I’ve talked to some authors who want to give up on Facebook altogether but many of us have spent a lot of time building fans and creating a presence there. Walking away from all that work isn’t too appealing.

So what’s a savvy marketer to do? Well there *is* something you can do to make sure your posts are seen and it’s Facebook notifications. Facebook has a series of settings built in that will help you stay in front of your audience and this short video will show you how.

I recommend that you watch and share this video with your fans so they can make sure and get page notifications every time you update your Facebook Page.

 

 

 

 

 

 

Here’s a blog post on the announcement.



AME Blog Carnival: Tips and Tricks for Writers and Authors – July 14, 2014
July 14, 2014by: Paula
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Welcome to this week’s Author Marketing Experts’ Blog Carnival. We have some great insights into writing and self-publishing in this edition. Thank you to this week’s contributors!

Self-Publishing

Colin Dunbar submitted Format a Book in Word: Headings, Headers & Footers posted at Format Book in Word, saying, “Design your book with Word like a professional… Headings are used to help your readers find their way around your book. They also help in letting your reader know what the paragraphs following the heading are about. They are especially useful in non-fiction books.”

Daley James submitted My Self-Publishing Journey #1 – Taking the Decision posted at Daley James Francis, saying, “The blog post is about my decision to self-publish, and my hopes and fears about using the form to get my writing out there.”

Erica Verrillo submitted What Makes a Successful Ebook posted at Publishing… And Other Forms of Insanity, saying, “What does a successful ebook look like? If it is fiction, it is priced between $2.99 and $3.99, is more than 50,000 words, is part of a series, and has been placed on a pre-order list.”

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Writing

Chrys Fey submitted Writing About: Your Character’s Toughest Moment posted at Write With Fey, saying, “Here are 4 tips to help you write about your character’s toughest moments.”

Cynthia Herron submitted Top 10 Ways Writers Save Time posted at Cynthia Herron, saying, “This post is about time management and writing, It offers practical productivity tips for writers.”

Karyn Lawrence submitted Transitioning From Screenwriter to Author posted at Karyn Lawrence, saying, “A recap of my experience transitioning from 12 years of screenwriting into self-publishing.”

That concludes this week’s carnival. Our weekly roundup offers the best book marketing, self-publishing, writing, and general publishing industry tips to guide authors, would-be authors, publishers and others on their book journey. Submit a post to our weekly carnival by using this link: http://www.amarketingexpert.com/submit-ame-blog-carnival/



Best of the Web Book Marketing Tips for the Week of July 7, 2014
July 11, 2014by: Paula
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Get some marketing savvy courtesy of these book marketing tweets, from bloggers, marketers, authors and others. The topics include how book cover clichés can help sell books, tools to increase blog retweets, seven book promotion sins, and more. Happy marketing!

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* 5 Twitter Tools to Increase Your Blog Retweets

These tools – like Click to Tweet – are easy to install and use!

http://bit.ly/1lLujnH

bigstock-Author-Presenting-His-New-Book-55765136

* How to Attract Your Target Reader With These Language Tips and Tricks

There’s a lot of buzz about creating great, captivating headlines, but if that’s all you’ve got your readers will leave your site and never return:

http://bit.ly/1nHYywe

* Seven Deadly Sins of Book Promotion

Oh yes, sloth, pride, envy, etc. can all have a negative impact on your marketing:

http://bit.ly/1pY48jM

* Agent Views on Manuscripts That Have Been Self-Published

This is a must-read for self-published authors – or authors considering self-publishing in the hopes it will get them a traditional publishing deal:

http://ow.ly/yR9Nl

* Book Cover Clichés: Why Using Them Will Actually Help You Sell More Books

If covers in certain genres look familiar, it’s intentional. Learn how it affects book sales:

http://bit.ly/1w1TeXR

* Killer Writing Tools That Will Help You Get the Job Done

These tools can help you stay on schedule, develop better content, and ensure a larger audience sees your work:

http://buff.ly/1j8BGbP

* 5 Reasons You’re Not Ready to Self-Publish Your Book

Sometimes, it’s better to wait before self-publishing. Use this checklist as a guide to determine if you’re ready:

http://bit.ly/1olDv4m



How To Create Viral Content (Really)
July 10, 2014by: Penny
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Want your next blog post to go viral. Here’s a tip: Start with a headline. People open blog posts based on the headline, that’s really key so you have to start there. Headlines cause blog posts to go viral, the blog content, while important is not as key as the headline.

To get started, download a copy of Jon Morrow’s Headline Hacks (you can sign up for it here: http://boostblogtraffic.com/)

POSTED How to Create Viral Content 07102014Here are a few tips that I’ve learned on how to create some great headlines:

Numbers rock: People love things like 7 Ways To, 10 Ideas For… so try to use a number in your headline whenever possible.

Caps: headlines with the first letter of each word capped did better than a headline with just the first letter of the first word capped. Using all caps? I’d skip it. All caps always sounds LIKE YELLING.

Questions? Turns out, questions don’t do as well as you might think. Titles that phrased the headline in the form of a question didn’t get as many shares as you might think.

Your focus is your reader: Make sure that you address your reader in the headline. Your Guide to, or something similar will help create more exposure for your headline.

 

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Read Blogs in Your Market: Tip #12 of 52 Ways to Market Your Book
July 8, 2014by: Penny
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Welcome to Tip #12 of our 52 Ways to Market Your Book! I hope you’re enjoying these tips and they are helping you sell more books.  So, ready? Here we go!

Read blogs in your market

It’s really that simple: read what others are saying about your market. Even if you write fiction you can read up on publishing and other topics related to your book.

So why would you want to do this? Here are 5 reasons why you should stay dialed into your market online Tip 12

  1. You’ll hear about trends faster if you keep reading blogs by thought leaders in your market. Generally if an idea is good, you’ll see it on a few blogs before it hits the news.
  2. It’s a great way to connect with others. I talk about this in Social Networking on Blogs (See Selling Strategy #26).
  3. You won’t be clueless. Let’s face it, the worst thing that could happen is that you get a media interview and the interviewer asks you a question you should know the answer to, but you don’t. We can’t be expected to know everything but you should keep tabs on your market.
  4. Great ideas for blogging: If you’re eager to find new blog topics, why not dig into trending topics? The more blogs you read, the more ideas you’ll get.
  5. Sales ideas: Not only will you stay dialed into your market but reading blogs in your industry might give you new sales ideas or new ways to market your book.

So what’s the best way to read blogs? Subscribe to the RSS feed (really simple syndication) and capture all your blog listings in one spot through Feedly, which is a user friendly feed reader. I run all my feeds though there and it’s in one place. Easy!

How Popular is Your Topic?

One way to find out is to track it on Google Alerts. Try plugging in your keyword to see what comes up. You can access Google Alerts by going to Google and typing in Google Alerts in the search bar. Alerts are free and a really easy way to track what’s happening in your market. Keeping track of what’s being said, featured, and written about your brand is a good way to know how popular it is and who is saying what in your market.

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