Book Marketing Blogs

by Penny Sansevieri
52 Ways to Market Your Book: Tip #5 – Three Quick Ways to Get More Sales on Your Website
May 20, 2014by: Penny
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Welcome to Tip #5 of our 52 Ways to Market Your Book! I hope you’re enjoying these tips and they are helping you sell more books.  So, ready? Here we go!

Three Quick Ways to Get More Sales on Your Web Site 5

1) People like what other people like: we often forget this but reviews do sell books. Make sure and list reviews, blurbs, and/or testimonials on your site and in your store.

2) How tough is it to get to your shopping cart? Now, more than ever you want to make the experience of getting to your shopping cart quick and easy. Add a buy-now button to your home page if you don’t already have one. Don’t hide your stuff, especially now.

3) People are really bargain hunting these days so give them a reason to shop on your site; offer specials, incentives, added value. This is especially good if you’re trying to lure folks from buying on Amazon and giving Jeff Bezos a big cut of your sales.

 

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AME Blog Carnival: Tips and Tricks for Writers and Authors – May 19, 2014
May 19, 2014by: Paula
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Welcome to the Author Marketing Experts Blog Carnival. We have a great mix of tips on self-publishing, book marketing, getting published, and writing. Thank you to all of this week’s contributors.

Getting Published

Erica Verrillo submitted What’s Your Book About? posted at Publishing … and Other Forms of Insanity, saying, “The reason you need to perfect your pitch before you talk to people or god forbid, before you write to them, is that the pitch forms the basis of your query letter, your proposal, and any other form of communication you will have about your book forever. Read about my mistakes (you can laugh if you like), and find out what I did to correct them.”

working on laptop keyboard

Self-Publishing

Karla Locke submitted Who’s Working for Self-Publishing Authors? posted at Armchair ePublishing, saying, “I work with a lot of book clients. We provide services to help them prepare their books for self-publishing, and this got me to thinking, “Who’s working for the authors?” This question came to me when one of my authors was given some one-sided advice and not the whole story.”

Writing

Imogen Bell submitted Why Almost Winning is a Good Thing posted at Imogen Bell Writing, saying, “Why rejection can be a boost for writers; how to turn it into a positive.”

Chrys Fey submitted Horror (How to Create) posted at Write With Fey, saying, “This post is not about how to write a horror story, but how to add horror to any story. Horror is an element that can be utilized by every writer just like romance, action, mystery and suspense.”

Book Marketing

Sarah Bolme submitted Passion & Expertise posted at Marketing Christian Books, saying, “An author is really the most qualified person to market his or her book. Why?”

That concludes this week’s carnival. Our weekly roundup offers the best book marketing, self-publishing, writing, and general publishing industry tips to guide authors, would-be authors, publishers and others on their book journey. Submit a post to our weekly carnival by using this link: http://www.amarketingexpert.com/submit-ame-blog-carnival/

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Best of the Web Book Marketing Tips for the Week of May 12, 2014
May 16, 2014by: Paula
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What are people touting on Twitter? Check out these top book marketing tweets, courtesy of bloggers, marketers, authors and others. The topics include improving blog readership, having an effective virtual blog tour, getting more website traffic, and more. Happy marketing!

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* Are Writers’ Conferences a Waste of Time for Indie Authors?

Discover four reasons indie authors should consider attending writers’ conferences:

http://bit.ly/SXUj71

* Do Authors Really Need a Writers Group or a Critique Partner?

Writing is a solitary activity, and one way to get an honest perspective on your work is getting feedback from others:

http://bit.ly/1lpLYiG

* The Ideal Frequency for Posting on Blogs and Social Media

There is no hard and fast rule for everyone, but these are some guidelines to consider:

http://bit.ly/1gjSTxV

Web traffic3

* Why Your Website Isn’t Getting Traffic: 7 Ways Content Could Fix It

With all the changes Google has made, it’s probably time for you to take a look at your site to make sure it’s working:

http://bit.ly/1iqWvbT

* 9 Steps to an Effective Virtual Book Tour

With the right planning, you can maximize the exposure you receive from a blog tour:

http://bit.ly/1pFjaaq

* 5 Down & Dirty Tips on Mastering Twitter

Power Twitter user Guy Kawasaki (1.4 million followers) shares what he’s learned about using the site successfully:

http://is.gd/K9PCvZ

* 10 Tactics to Improve Blog Readership

Get more people to read, interact – and share – your blog posts:

http://bit.ly/1fULHYG

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Marketing Tools: My Favorite Graphics Sites
May 15, 2014by: Penny
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Have you been thinking about adding more visual content to your blog, or other favorite social media site? Want to create the perfect, eye-catching pin to draw in your target audience?

How to Get Attention newspaper headline promising advice and tip

 

If you aren’t incorporating visual content to all of the places you hang out online, it’s time to start. Visual content drives engagement and people respond better to visual information than plain text; it’s a fact.

Here are some of my absolute favorite graphic creation sites: Graphic Creation Tools Pin

Canva – They have awesome templates. With Canva you can upload your own images for free, use as many of their free images (and there are lots) as you want, or use their premium images for only $1 a pop.

Photofunia – Very cool effects. You can upload your photo and make it look like it’s a billboard in Time Square.

LiveLuvCreate– This site has a social element to it. Here you can add quotes or your own text to photos and make them look amazing.

PlaceIt– They have tons of images of smartphones, tables etc. and you insert your image or whatever you want to promote onto that device’s screen. So easy.

PowerPoint- Yes. You can use it for graphics easily and it’s great if you don’t want to sign up to use an online site.

 

Happy creating!

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52 Ways to Market Your Book: Tip #4 – Is it ever too late to send review copies?
May 13, 2014by: Penny
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Welcome to Tip #4 of our 52 Ways to Market Your Book! I hope you’re enjoying these tips and they are helping you sell more books.  So, ready? Here we go!

Is it ever too late to send review copies?

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Often when I teach my book review classes through AME-U I get a few authors on the call telling me they didn’t know they needed to send their book out for review, or perhaps they did and sent it to the wrong reviewer, wrong publication, or to a market that didn’t consider their genre or (if they were self-published) didn’t want to review a self-pub’d book. So how late is too late to get reviews? Well, honestly that depends on what your book is about. We’re currently working with a book that’s two years old and review copies are flying out the door but guess what? It’s an online campaign. Online tends to be a bit more “forgiving” of time.

If you’re looking for more “bounce” for your book and want to get reviews, try pitching topic-focused blogs, web sites, and magazines. Often these places won’t be as inundated with review requests as book bloggers and review publications will. Also, consider pitching the book as a story, rather than a review. For example our local paper, The San Diego Union Tribune, won’t consider any self published book, but if I pitch them based on a story they’re more inclined to consider it.

So if you’re feeling like you could do more for your older book, get creative. Go after the topic, rather than the glamour blogs and web sites and often you’ll find they are not only very receptive but also when you target a web site, blog or publication that is 100% your audience you’re more likely to make a sale and in the end, isn’t that what all this promotion is all about?

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AME Blog Carnival: Tips and Tricks for Writers and Authors – May 12, 2014
May 12, 2014by: Paula
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Welcome to the Author Marketing Experts Blog Carnival. We have a great mix of tips on getting published, and writing. Thank you to all of this week’s contributors.

writer typewriter keys

Getting Published

Erica Verillo submitted Literary Agents Looking for New Clients posted at Publishing… And Other Forms of Insanity, saying, “Finding an agent can be a daunting task – especially if you are sending cold queries. Your chances of getting a request for your full manuscript are greatly increased if an agent is actively building his or her client list. Here are three agents who are in the market for new clients.”

Writing

Emma Cooper submitted Sending Emails to Evernote posted at Emma Cooper, saying, “Combining Google Alerts and Evernote allows you to keep on top of your research, without cluttering up your inbox.”

Rich Leder submitted My Creative Corner of the World posted at Laugh Riot Press, saying, “The purpose of this blog post is to encourage new, up and coming authors to plunge into the self-publishing world in order to be intimately, personally, and professionally involved in every step of the process of creating and selling their book.”

Chrys Fey submitted Childrens’ Books (How to Write) posted at Write With Fey, saying, “Everyone wants to write a children’s book. Don’t they? If you are one of them, I am offering 10 ½ tips to help you write a children’s book.”

That concludes this week’s carnival. Our weekly roundup offers the best book marketing, self-publishing, writing, and general publishing industry tips to guide authors, would-be authors, publishers and others on their book journey. Submit a post to our weekly carnival by using this link: http://www.amarketingexpert.com/submit-ame-blog-carnival/

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Best of the Web Book Marketing Tips for the Week of May 5, 2014
May 9, 2014by: Paula
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freeLet’s look at some top topics in book marketing tweets, courtesy of bloggers, marketers, authors and others. The subjects include selling more Kindle books, writing a memoir that sells, harnessing free as a marketing tool, and more. Happy marketing!

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* The Best (and Worst) Times to Post on Social Media

If you want to reach the most people when you tweet, pin, post to Facebook, etc. learn the best times to post on various networks:

http://bit.ly/1njKlGF

* Why Free is Your Best Marketing Tool and How To Harness it

Sure, there are people who’ll take anything that’s free and then forget about it. But freebie marketing can also help you build a loyal, dedicated fanbase:

http://goo.gl/xhpxAv

* 3 Habits That Separate Good Writers from Tragic Wannabes

First, learn how to become a better writer with these three essential steps:

http://bit.ly/1iUnnqk

* 5 Ways to Sell More Kindle Books

You have to do more than put your book up for sale and offer a low price. Learn how keywords, Amazon’s suggestions, and competitors can help you position your book:

http://bit.ly/1otL88a

* 10 Tips for Writing a Memoir That Sells

Memoir master class teacher Damian Barr offers some lessons:

http://huff.to/1kQri66

* New Authors: Should You Offer Free Books?

This author believes your time is best spent developing true relationships with readers to build a readership/mailing list that will help you succeed:

http://ow.ly/wz3V5

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Why engaging on Facebook is so crucial
May 8, 2014by: Penny
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The average Facebook reach per post is only 12% (or less) of your audience, so if you want more people to see your posts, you’d better engage with them.

Engaging on Facebook

 

Here are some ideas:

 

- Ask a question.

- Fill in the blanks, post a picture and ask “What’s the one word you’d use to describe this” That kind of a thing.

- Give offers, discounts or contests that anyone can benefit from.

- Provide warnings about anything related to your market.

- Inspire with great, helpful  posts.

 

 

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52 Ways to Market Your Book: Tip #3 – Five Simple Ways to Grow your Email List
May 6, 2014by: Penny
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Welcome to Tip #3 of our 52 Ways to Market Your Book! I hope you’re enjoying these tips and they are helping you sell more books.  So, ready? Here we go!

3Five Simple Ways to Grow your Email List

If you have an email list or are thinking of starting one, congratulations! There’s no quicker way to build your customer base than through an email list. But starting and growing one can be tricky. Here are five tips that should help you not only get subscribers, but keep them as well.

1) What’s your ethical bribe? You must have a sign up bonus or ethical bribe to get folks to leave their email address. Sure you’ll get some people who are ready to sign up for anything but it’s not likely that those people will buy anything from you. The tougher it is to convince them to leave their email address, the better suited they are to your customer base.

2) Don’t hide your sign up form. Many times web sites will have sign ups at the bottom of the homepage, which users generally won’t find. If your sign up isn’t clear, and one of the first things surfers see when they land on your page, it needs to be.

3) Be careful what you ask for. Asking for too much personal data can be crippling to a sign up list. Generally I’ll recommend that people ask for an email and first and last name (in case your email program can customize each newsletter with the subscribers first name). Otherwise leave the extensive data gathering for another time. The quickest way to lose subscribers is to ask them for information they’re not comfortable giving.

4) Overpromise & overdeliver. If you’re going to do this, do it right. Don’t gather email addresses only to offer something of minimal value in the way of a newsletter. Make sure your readers know exactly what they’ll be getting, in fact, why not offer to let them scan some back issues so they know right up front what to expect. If you overpromise and underdeliver, you’ll not only lose subscribers, but valuable readers as well.

5) Say please, say thank you. You’ve already said “please” with your ethical bribe, now make sure you say thank you for signing up with a robust sign up page. Depending on what your goals are for this newsletter your sign up page can reflect this. Perhaps your book cover or some other information? While you don’t want to overwhelm folks, a blank sign up page is a little lackluster in its delivery and should be avoided at all costs. If you just want to say “thank you” that’s fine too, but make sure they have a way to get back to your home page.

If you still find that you’re getting a lot of unsubscribers, take a minute to email them and find out why. It’s possible they’ve changed their interests but in case it’s something you’ve done, you’ll want to find out what happened so you can avoid it in the future. Sometimes you will learn the most from the folks who decide to go, rather than those who have been with you for a long time.

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AME Blog Carnival: Tips and Tricks for Writers and Authors – May 5, 2014
May 5, 2014by: Paula
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Welcome to the Author Marketing Experts Blog Carnival. We have a great mix of tips on getting published, book marketing, writing, and more. Thank you to all of this week’s contributors.

Getting Published

Chrys Fey submitted Author Photo Tips posted at Write With Fey, saying, “As authors, we are in the business of words, not visuals. Readers get to know us through black and white lines, not images, but it is important for writers to have an author photo.”

Erica Verrillo submitted Top 5 Resources for Publishing Poetry posted at Publishing … and Other Forms of Insanity, saying, “If you would like to see your poetry published, here are the top five resources that will provide you with all the information you need to locate the most suitable literary journal for your work. If you want to pursue poetry as a long-term occupation, then do please take a look at the Poetry Society of America’s website and consider joining.”

Green Apple on Books

Book Marketing

Sarah Bolme submitted Use Coupons to Promote Your Book posted at Marketing Christian Books, saying, “Sell more books using coupons.”

Writing

Hope Clark submitted The Awesome Cape of Authorpreneurship posted at C. Hope Clark, saying, “After a hectic two weeks of two conferences, 2500 miles of car travel, and intense demand to be on my game in crowds, I sat down to decompress, review my notes, digest the business cards collected, and write about the new revelations I’ve had about being an authorpreneur.”

Emma Cooper submitted The Paper Trail posted at Emma Cooper, saying, “This blog post is about the ways in which writers record their ideas – the good, the bad and the desperate. It seems as though an old-fashioned note book is the most popular choice.”

Self-Publishing

Jennifer Tribe submitted 8 Must-Have Book Ingredients for Serious Self-Published Authors posted at Clear Prose, saying, “A list of things a self-published non-fiction book must have in order to be taken seriously.”

Colin Dunbar submitted Format a Book in Word: Global Settings posted at Format Book in Word, saying, “With our page size set, we continue with the global settings, and in this post we cover page layout and margins.”

That concludes this week’s carnival. Our weekly roundup offers the best book marketing, self-publishing, writing, and general publishing industry tips to guide authors, would-be authors, publishers and others on their book journey. Submit a post to our weekly carnival by using this link: http://www.amarketingexpert.com/submit-ame-blog-carnival/

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