Book Marketing Blogs

by Penny Sansevieri
Top 30 Websites for Indie Authors
August 29, 2014by: Penny
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Trying to build your writing and publishing career is a challenge. There’s a lot of information out there, and trying to discern a solid piece of advice from fluff or inaccurate data isn’t always easy. We are lucky to know a lot of really outstanding industry people who offer great insights, super tips, and valued feedback on a variety of marketing topics and publishing options. Here’s our list of the top 30 blogs and bloggers we really respect. We hope you’ll follow them, too!

1 - One of Writer’s Digest’s 101 Best Websites for Writers, Ann updates on Sundays and her blog includes regular contributions from former Big Six editor, Ruth Harris.

2 - Books and Such is a Literary Management Agency. They sell books to a wide range of publishers in such categories as women’s fiction, general fiction, nonfiction, gift books, easy readers, and chapter books. - Jeff Goins started his blog in 2010, with a few burning questions in mind: How do successful writers make a living? What does it really take to get published? And, how do you pursue a passion? He shares tips on writing, creativity and making a difference.

4 - Mary Jaksch, Chief Editor, believes your writing practice needs to be directed in a positive way. Write to Done helps you learn new skills, practice them and become a better writer.

5 Jody posts on her blog every Tuesday. She offers advice, encouragement, and inspiration based on all that she’s learned about writing, publication, and marketing in today’s tough publishing industry.

6 - Jane Friedman, former publisher of Writer’s Digest, specializes in educating writers about the publishing industry—from all perspectives, without hype or bias—to help them make the best long-term decisions for their careers. The Alliance of Independent Authors has awarded her a “Top Website for Self-Publishers” 30 Top Indie Websites 3 - blog_pin

7 - K.M. Weiland mentors authors through her blog. Her blog is one of Writer’s Digest’s 101 Best Websites for Writers.

8 - Shelley and Heather of Training Authors have a goal to help authors achieve book marketing success. Their site is full of resources and free downloads.

9 - David Gaughran focuses on how to get visible and sell more books. He has written several books on these topics and shares tons of info about self-publishing.

10 - Rachelle is a Literary Agent for Books and Such. She started her blog as a way to create a community of writers both published and seeking publication.

11 - Sandra Beckwith has more than 25 years of experience as a publicist. She shares tips and writes on currently relevant topics for authors. Build Book Buzz was awarded a “Top Website for Self-Publishers” by The Alliance of Independent Authors.

12 - Cathy Stucker shares useful tips and techniques for writing, publishing and selling books. She has free downloads available to help authors build their platform.

13 - Offers review and editing services. You can become a member for additional perks and discounts.

14 - Toni and Shannon, the self-publishing team are passionate about helping indie authors publish their work and build dedicated fan bases.

15 - Catherine writes from Ireland and talks a lot about self-publishing. Her posts are fun and informative.

16 Julie Isaac, the founder of has provided tools, solutions, and support to thousands of writers since 2003.

17 - If you’ve written a Christian book, Sarah Bolme offers guidance on marketing within that market.

18 - Frances Caballo shares tips and suggestions for using social media to your advantage to market your work.

19 Louise Myers talks all about the power of social media graphics, and offers tips on how you can make your presence more visually appealing.

20 - Writer Unboxed has articles from a ton of contributors that all offer advice and food for thought on the craft and business of writing fiction.

21 - An author himself, Hugh doesn’t just use his site to promote his own work, he uses it to help other authors as well.

22 - The Creative Penn is packed with information and resources. The best way to navigate through it all is to click on the “Start here!” link.

23 - Joel Friedlander aka The Book Designer has countless articles (organized into easy to navigate topics) on his site that help self-published authors with every thing you need to know, and do.

24 - Publishers Weekly’s new site dedicated to indie authors, is in Beta mode. They have how-to stories and author profiles, and you can take one of their publishing self-evaluations.

25 -CJ Lyons is a pediatric ER doctor turned NY Times bestselling author. He uses experiences and offers wonderful resources for the self-published author.

26 JA Konrath is an author who blogs a lot about current events in publishing and on topics that authors should familiarize themselves with.

27 – Johnny, Sean and Dave will speak to you. Literally. Interactive and helpful advice.

28 – A Fantasy author herself, Lindsay doesn’t just promote her own work on her website. She also promotes other authors AND writes blog posts with helpful advice on self-publishing.

29 – The Future of Ink has a lot of content directed at helping authors navigate their marketing choices. Denise Wakeman and Ellen Britt have pulled together a huge list of experts and great articles. Don’t miss this one!

30 – Everything about indie authors, books and the independent book scene all in one spot.

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Host a Video Contest: Tip #19 of 52 Ways to Market Your Book
August 26, 2014by: Penny
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Welcome to Tip #19 of our 52 Ways to Market Your Book! I hope you’re enjoying these tips and they are helping you sell more books.  Want the complete book of tips? Get it here!

Host a Video Contest!

Tip 19

We all know video is super popular but is there a way you use video to engage your readers? You bet. Besides having one professionally created, you could host a contest that encourages readers to create a short video about your book. You’ll need to award some great prizes for this, that goes without saying, but think of the fun you could have with a video contest like this? Especially if your book slants to a younger crowd, a video contest could be a great way to promote your book and get your readers engaged in your message. Check out If you run a contest, you should look to YouTube to be your primary host.

Other video sites that can also be considered:

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AME Blog Carnival: Tips and Tricks for Writers and Authors – August 25, 2014
August 25, 2014by: Paula
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Welcome to this week’s Author Marketing Experts’ Blog Carnival. We have advice on getting published, and writing, in this week’s edition. Thank you to all of the contributors!

Getting Published

Erica Verrillo submitted When Not to Contact an Agent: What Writers Should Do During the Dead Month posted at Publishing … And Other Forms of Insanity, saying, “Aspiring authors, don’t submit your manuscript to publishers, and don’t send your queries to agents during the ‘dead month.’ Here are 6 things you should be doing instead.”


William Gordon submitted Rejection Blues posted at No Rules Just Write, saying, “C J Lyons published ‘Tales of Editorial Idiocy.’ It cites what many famous bestselling authors were told when they were initially rejected.”


Chrys Fey submitted Writing About: A Wedding posted at Write With Fey, saying, “This post provides tips on how to write the wedding ceremony and reception for a story.”

That concludes this week’s carnival. Our weekly roundup offers the best book marketing, self-publishing, writing, and general publishing industry tips to guide authors, would-be authors, publishers and others on their book journey. Submit a post to our weekly carnival by using this link:

Best of the Web Book Marketing Tips for the Week of August 18, 2014
August 22, 2014by: Paula
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Get some tips and advice from these book marketing tweets, courtesy of bloggers, marketers, authors and others. The topics include questions to ask your editor, one minute book marketing, when to create video content, and more. Happy marketing!


* 10 Sites Where You Can Get Fabulous Free Photos

These sites offer free resources you can use for your blog, book, articles, and more:

* When Not to Contact an Agent: What Writers Should Do During the Dead Month

August is not the time to submit your manuscript to publishers, or send queries to agents. Here’s what you can do:

* Too Busy to Promote? Try One Minute Book Marketing

Everyone is pressed for time, but there are still ways you can market your book. Try doing these three things daily:

* How to Turn Your Written Content Into Video Content

Video is incredibly popular, and it’s also a great way to re-use your content. Consider these five methods:

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* 15 Questions You Should Always Ask Your Editor Before Hiring Them

Editing is critical to your book’s success. Make sure you’re getting the best editor for your book:

* 8 Essential Tips for a Successful Book Reading by a Self-Published Author

A live event can be a great way to market your book. One author shares her tips for getting the most out of the event:

* 4 Ways to Create Sticky Content

You spend time creating and finding good content to share, but does it have staying power? Learn how to stand out from the crowd:

* Creating a Relationship with Potential Readers

Help your book find readers by building relationships. There are so many opportunities to grow a fanbase. Discover your options:

Who Owns a Hashtag?
August 21, 2014by: Penny
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When you use a hashtag who owns it, really?

Did you know that you can (and maybe should) register your hashtag?

Here’s where to do it:

Hashtags.orgPOSTED Who owns a hashtag 08212014 - blog_pin


When should you register a hashtag?

When it’s part of your branding, ideally, or even part of a larger campaign and you want to be sure and claim ownership of it.



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One Minute Marketing: Tip #18 of 52 Ways to Market Your Book
August 19, 2014by: Penny
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Welcome to Tip #18 of our 52 Ways to Market Your Book! I hope you’re enjoying these tips and they are helping you sell more books.  So, ready? Here we go!

One Minute Marketing

Tip 18So, you say you’re too busy to market your book? Well, welcome to the club. Most of the authors I work with or coach work day jobs and try to cram in as much marketing as they can after they come home from an exhausting day at the office. Working this way can be completely overwhelming. It’s no wonder most authors only market their books for ninety days. Who could stand to keep up this pace any longer than that? There are so many things authors need to do, most simply don’t know where to start.

Enter the one minute marketer. As tempting as it is, we can’t do everything. It’s just not realistic. Instead, try doing just three things a day. I found that authors are not only more focused this way but tend to be a hundred times more effective. If you’re marketing your own book and you’re becoming overwhelmed by the magnitude of the work ahead of you, try doing just three things a day. Some of these will only take you a minute and in one week alone you’ll have promoted your book in fifteen new ways. And remember, your three things don’t have to be earth shattering, they can be as simple as sending a thank you note.

Here are a few ideas you can implement today:

Call your local library and sign up to do a talk. You won’t get paid for this, but they will let you sell your book (for a 10% commission back to the library).

Want to drive more attention to your book? How about creating a contest! Contests are great promotional tools. Design one around the topic of your book. For example, I’ll be holding a contest soon asking people for the top ten things NOT to do when you’re marketing your book. Get the idea?

Pitch your story to a local radio and/or tv station.

How’s your web site these days? Remember, it’s your 24/7 marketing tool so make sure it’s up to date.

And while you’re updating your web site, why not list it on search engines like Google, Alta Vista. Or go over to and let them do it for you…for free!

Have you thought about submitting an article to a topic-related ezine? Ezine publishers are always looking for content! If you currently subscribe to an email newsletter that you’d like to contribute to, email the editor and ask them what their guidelines are.

Have you started calling bookstores for signings? Why not start that today.

Send your thank you notes! Whether it’s to a news person who did a feature on you or to the book store manager who recently hosted your book signing, saying “thank you” is a great marketing tool!

Magazine articles are a great way to get exposure. Why not submit an article (or book excerpt) to a topic-related magazine today?

Are you a member of all the pertinent organizations in your field of writing? If not, you should be. For example, if you wrote a mystery novel you should think about joining a mystery writing group in your area. Not only will you be able to promote your book at meetings but most groups are always looking for speakers.

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AME Blog Carnival: Tips and Tricks for Writers and Authors – August 18, 2014
August 18, 2014by: Paula
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Welcome to this week’s Author Marketing Experts’ Blog Carnival. This edition offers great tips on social media, writing, and book marketing. Thank you to this week’s contributors!

Social Media

Colleen Collins posted Four Tips For Minimizing Bad Reviews On Google posted at Colleen Collins Books saying, “I offer 4 tips for minimizing bad reviews on Google.”

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Chrys Fey posted Utilize the Dark posted at Write With Fey, saying, “When you’re writing horror, or any story that requires tension or suspense, the dark is a great tool to utilize.”

Book Marketing

Sarah Bolme posted Jazz Up Your Book Promotion posted at Marketing Christian Books, saying, “Use this cool free tool to jazz up your book promotion efforts.”

That concludes this week’s carnival. Our weekly roundup offers the best book marketing, self-publishing, writing, and general publishing industry tips to guide authors, would-be authors, publishers and others on their book journey. Submit a post to our weekly carnival by using this link:

Best of the Web Book Marketing Tips for the Week of August 11, 2014
August 15, 2014by: Paula
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Here is a roundup of some popular book marketing tweets, courtesy of bloggers, marketers, authors and others, that cover a range of issues authors should understand. The topics include why a newsletter is a marketing must, how to create and sell an audiobook, a book launch checklist, and more. Happy marketing!


* Book Launch Checklist

There are so many things to keep track of when you’re going to publish a book. This handy list takes you from book inception through the first month of publication:


* 89+ Book Marketing Ideas That Will Change Your Life

Do you feel uninspired? Perhaps this list of ideas will help ramp up your marketing!

* “You do not have to write bestsellers to build a career as a full-time author”

This interesting blog post examines the success stories like Hugh Howey and concludes that many authors can be successful without ever having a bestseller. Learn how:

* 57 Little Things to Double Check Before Your Website Launch

Your website is an important marketing tool. Make sure it’s ready to launch:

* Create and Sell an Audio Book Using These 5 Simple Steps

Audio books are a fast-growing part of the publishing world. And making your book available in as many formats as possible is a good marketing strategy:

* List of Online Reviewers Who Accept Self-Published Books

Looking for book reviews? This recently created list may help!

* Why a Newsletter is a Marketing Must and How to Double the Number of Readers You Get

Newsletters offer visibility – a way to stay in front of your readers and fans. Here’s how you can create your own newsletter:

5 Creative Ways to Market Your Book
August 14, 2014by: Penny
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What are you doing these days to promote your book? Is it working?

Are you ready to take your exposure and book sales up a notch? Now more than ever you have to get REALLY creative.

Check out this list of ideas and take your marketing efforts to the next level!

creative marketing ideas - blog_pin

1. Have you thought about pitching educators? College professors, elementary teachers, HS teachers etc. It is fairly easy to get their contact info. Students andparents really value the opinion of their educators. If you’re lucky they may even add your book to their required reading, or recommended reading lists.

2. Are you pitching to your local Book Clubs or Children’s Storytime Leaders at libraries and community centers? You could offer to go in and do a reading for the group, which would surely spark interest and create buzz. Take it a step further and give flyers or your one sheet to the leader to pass out with a special offer exclusively for members of that group.

3. Do you receive newsletters form a particular organization, group or community geared toward your book’s target audience? They are usually always looking for content. Approach them for a regular spot where you can write on relevant topics and promote your work!

4. Businesses big and small are continually looking for perks to offer their staff. Think about how what you (and your book!) have to offer can benefit them and develop a relationship!

5. You know those subscription box services and group deal sites that are all the rage right now? Look into what opportunities they offer for authors. The exposure would be out of this world.

Best of luck!

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How to Network Like a Pro: Tip #17 of 52 Ways to Market Your Book
August 12, 2014by: Penny
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Welcome to Tip #17 of our 52 Ways to Market Your Book! I hope you’re enjoying these tips and they are helping you sell more books. Want the complete book of tips? Get it here!

How to Network Like a Pro!

Tip 17Now that you’re published, it’s time to get out there and market. While it’s tempting to work solely through social networking sites, you do need to leave the house every once in a while and I promise, it will pay off.

Book trade events and conferences provide an excellent opportunity for networking with other authors. They are often also great educational venues offering classes and programs, sometimes live, while others offer them online. I’m going to share with you book industry specific trade programs, but I encourage you to look at your market and see if there are any events that you can attend specific to your trade or profession.

The largest book-related conference in the United States is called Book Expo America (BEA). The conference has moved around in the past, but for the next several years it will be in New York at the Javits Center. It’s an amazing gathering of publishers, authors, and agents. Endless rows of publishers presenting their newest books by their hottest authors. It’s quite a show.

Here’s a list of the major book fairs supported by the larger U.S. publishers:

- Book Expo America:

- American Library Association Book Fair:

- Christian Booksellers Association Book Fair:

- Romance Writers of America

- Frankfurt Book Fair: (This is the world’s largest book fair, held in Frankfurt, Germany, each year.)

- National Association of College Stores Book Fair:

If you’re a self-published author, I highly recommend joining IBPA (Independent Book Publishers Association) and attending their annual conference. You can find them at:

Also see:

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