The Book Marketing Blog

by Penny Sansevieri
Back to Basics 1: Facts about Trade Publishing
May 12, 2015by: ameeditor

This spring, let’s go back to basics and focus on Publishing, more specifically, how you can Get Published Today. This week, Penny will give us the basics on trade publishing – what makes a book a “major success,” how do trade publishers make money, editing tips, and the relationship between publishers, authors, and marketing. Facts about Trade Publishing Here are some facts that might surprise you: First, a book that sells 10,000 copies is considered a major success. Was this always the case?…

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Weekly Wrap-Up – Book Marketing Fun Finds!
May 10, 2015by: ameeditor

Happy Mother’s Day! Here’s a weekly wrap-up of some of Penny’s book marketing events, news, and fun finds! Check out the May 2015 author earnings report of Amazon’s ebook sales stats here. Want more views for your videos? Of course you do! Find out how here! Shedding light on the ebook market? from Digital Book World. Download Two Hearts ebook for only $0.99 on Amazon from May 8-26. Christian Romance lovers will enjoy this one! Want to double your readers! This is a must read for authors from Write to…

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Why Social Media Matters
May 8, 2015by: ameeditor

Welcome to the final installment of our “Social Media Series.” To wrap up the series, we’ll focus on why social media matters! We get a lot of authors that come to us with books already published, they’re ready to invest money on marketing, but they have no social media presence. Worst case scenario? They have the icons on their website that go nowhere, or they go somewhere, and it just isn’t pretty. The good news? It’s never too late, it…

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Best Calls to Action on Facebook
May 7, 2015by: ameeditor

Welcome to the 6th installment of our “Social Media Series.” This week, we’ll focus on the best ways to get attention on Facebook! Best Calls to Action on Facebook According to a report by TrackMaven, there are some interesting ways to grab more attention on Facebook. Using words like “Share” and “Please” can double the amount of engagement you get. Also, posts with seven exclamation points get high engagement as well !!!!!!!. And we hear a lot about hashtags so…

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How to Get 100+ Reviews on Amazon: More Ideas for Getting Reviews. Part 2
May 5, 2015by: ameeditor

Last week we talked about different types of Amazon reviews. This week, let’s discuss more ideas for getting reviews on Amazon! Use Free: Giving away your book can be a great way to drive both sales and reviews. The caveat, though, is that you need to have a letter (like the one I just shared with you) in the back of your book. You need a call to action (CTA) in order to get people to do something – like…

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Weekly Wrap-Up – Book Marketing Fun Finds!
May 3, 2015by: ameeditor

Here’s a weekly wrap-up of some of Penny’s book marketing events, news, and fun finds! Happy Sunday! Ten great Ebook production tools from Digital Book World What if I told you that you could easily revive an old book and start making sales on it again? Here are four ways to revive a stale book. Want a free contemporary romance ebook? Letter from Money, available Apr 30-May 4 only on Amazon! Get it here today! Penny’s on tour! Find out how and when…

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Social Media in 15 Minutes a Day, by Guest Blogger Frances Caballo
May 1, 2015by: ameeditor

Today, we’re lucky to have a guest blogger – our friend Frances Caballo, an author and social media strategist and manager for writers. Read on for her valuable pointers on how to manage your social media in about 15 minutes a day. Thanks to Frances for joining us! Social Media in 15 Minutes a Day You know that to sell your new book you need to be involved in marketing it and in today’s world that means social media has…

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Missed Marketing Opportunities: How to Market to Women and Millennials
April 29, 2015by: ameeditor

Welcome to the fifth installment of our April “Social Media Series.” This week, we’ll focus on how to extend your marketing reach. Check out these tips to make sure you’re not missing two important markets: women and millennials. Are you marketing your book to men? You may want to reconsider that. Here’s why: According to MediaPost, women account for $7 trillion in US consumer and business spending. Women also make or influence 85% of all purchasing decisions. Yes, you read…

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How to Get 100+ Reviews on Amazon: Different Types of Reviewers – Do They All Matter? Part 1
April 28, 2015by: ameeditor

When I talk to authors about getting reviews, most struggle to get just twenty, while other authors can’t seem to reach much beyond that. The problem is that bloggers are inundated, and since there are 4,500 books published every day in this industry, the system is cluttered. Further, studies have shown that readers in general don’t always review the books that they buy. So what’s an author to do? Before we dig into some tips, let’s first look at different…

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Sell More Books Overseas: Getting Reviews on International Amazon Sites
April 27, 2015by: ameeditor

Getting international sales is always an important part of an author’s campaign but selling overseas can be tricky. The good news is: Amazon is everywhere. The bad news is that most of these author/book pages overseas are blank slates and populating them means either finding reviewers in these countries or finding reviewers who have accounts internationally. For the most part, I’ve only seen Amazon top reviewers have this kind of access. Though technically anyone can review internationally, most don’t. I…

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