Book Marketing Blogs

by Penny Sansevieri
Best of the Web Book Marketing Tips for the Week of May 26, 2014
May 30, 2014by: Paula
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Enjoy these topical, informative book marketing tweets, courtesy of bloggers, marketers, authors and others. The topics include building your author platform, using social media press releases, developing an author website, and more. Happy marketing!

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* The Base of the Writer’s Platform: Your Website

Your website helps you build your readership and maintain your connection; learn the basics of getting your site built:

http://dld.bz/deCHy

* 8 Things That Will Derail Your Writing Goals the Fastest

Don’t let these issues keep you from writing your book:

http://bit.ly/1pw3zJO

* How to Get the Word Out With a Social Media Press Release

Learn how you can harness social media to spread the word about your book:

http://bit.ly/1lGfROl

bookstore window graphic

* The Best Place to Sell Books is Not a Book Store

If you find this surprising, learn why top experts believe your best book sales won’t come from bookstores (and where you will sell your book):

http://ow.ly/xk1aS

* Your Author Platform: It’s Not About You!

It’s about meeting the needs of your readers, and here’s what you can do:

http://dld.bz/bSXzw

* 8 Great Writing Tools to Keep You Motivated to Write

Whether you have a lot of distractions or feel like you’ve hit a slump, these tools can get you back on track:

http://bit.ly/1kaeecG

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Why Stepping Out of Your Comfort Zone Is Key to Success
May 29, 2014by: Penny
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We are creatures of habit. We take the same route to work, we order our coffee the same way. When I pop into my local Starbucks the barista doesn’t even have to ask me how I want my coffee. It’s comforting, easy and can really ding my creativity.

Comfort Zone - blog_pin I was just on the speaking circuit – six weeks of criss-crossing the country speaking at all sorts of events from BlogPaws (pet blogger event) to BlogHer/Food (food blogger conference). One thing that really stood out for me is that a different market, mindset and exposure to ideas different than my own can really help to spark creativity and new ideas. Now, I’m sure that you aren’t living in a vacuum, certainly new ideas are coming at us all the time but usually we’re pretty tuned out to them. We see what we want to see, what interests us. The old slogan “think outside the box is fine” but if you stay in the same mind-set, thinking outside the box is a bit tough.

Being at these events I could have easily just sat up in my room and worked on my own projects, showed up for my session and then gone back to my room again but that’s not really a good way to use my time. Instead I would visit the vendor booths, sit in on sessions and really take in how these groups are different. What resonates with them and what they have yet to explore. For example at the foodie event no one really cared about Google Plus, sure they’d heard of it but they hadn’t really used it. I can totally understand that given how well food and food-porn does on Pinterest but the point it: it’s important to be exposed to new ways of thinking and new models of promoting because it can, in effect, help you become a better marketer. Another example of this is a romance conference I spoke at. Many of the authors were carting around these character trading cards, they’d profile a character on each of the cards and use them as promo materials or trade them with other authors. You might think that this kind of thing is great for fiction authors but non-fiction won’t really benefit from this idea. Well, think again. I thought this idea was so unique and then it hit me: create trading cards for my book, How to Sell Your Books By The Truckload on Amazon, and create different tips, one tip per card. I took these around to speaking events and people loved them.

FRONT CARD-How to Sell Your Books_Penny Sansevieri             TIP 1_Pitching  Via  Email            TIP 10_Get More Power To Your Amazon Page

Doing what you’ve always done – as long as it’s working – is certainly great. But consider an exercise once a month: do something totally out of market. Read a magazine you wouldn’t normally read, listen to a podcast or radio show that you normally wouldn’t or, if you can, go to an event that you would never have considered. For example I go to a lot of social media conferences and I’m amazed at how many authors never consider doing this. Why? They figure it doesn’t matter to them. The point is this: it all matters. Sometimes ideas come from the most unexpected places. Taking a different route to work, reading or exploring outside of your market, could really help to expand your creativity. I recall a line in the movie Working Girl where Melanie Griffith is super determined to rise up the corporate ladder, so much so that she reads everything she can get her hands on. At one point Sigourney Weaver who plays her evil boss says: “You read W Magazine?”

“Yes,” says Griffith’s character, “because you never know where the good ideas will come from.”

My point exactly.

Knowledge Empowers You Acronym

 

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52 Ways to Market Your Book: Tip #6 – Are you Marketing to Libraries?
May 27, 2014by: Penny
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Welcome to Tip #6 of our 52 Ways to Market Your Book! I hope you’re enjoying these tips and they are helping you sell more books.  So, ready? Here we go!

6Are you Marketing to Libraries?

Did you know that in a slow economy libraries tend to get a boost in visitors because folks don’t want to spend money on books? In fact I’ve talked to some libraries that say they have folks lined up to get their new releases. What does this mean to you? Well it means that if you’re book isn’t in a library you might want to see about getting it accepted there.

When I was marketing The Cliffhanger (my first novel) I learned a handy lesson. I dropped a copy of it off to the main library and found that getting it listed there generates automatic orders to any area libraries. Does this work for every city? Not sure, but you won’t know till you donate a copy (or three) of your book now will you?

Also, according to ALA (American Library Association) libraries buy nearly $1.8 billion in books annually. If donating a copy to your main library won’t work or if they’re hesitant to accept it into inventory, then try getting a review in library journals. Check with your local library to see which journals they subscribe to and then go online to find their submission information!

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AME Blog Carnival: Tips and Tricks for Writers and Authors – May 26, 2014
May 26, 2014by: Paula
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Welcome to the Author Marketing Experts Blog Carnival. We’ve got tips on writing, and getting published. Thank you to this week’s contributors!

Getting Published

Erica Verrillo submitted 17 US Children’s Book Publishers Accepting Manuscripts Directly From Writers posted at Publishing … and Other Forms of Insanity, saying, “If you are a children’s or young adult author, you have the option of submitting your work directly to quite a few publishers without needing an agent. While most of these are small to mid-range publishers, some, like Dial, are big names in the industry. As always, look at their catalogs to see if your work will be a good fit.”

best advice you'll ever get

Writing

Chrys Fey submitted Supernatural: How to Write posted at Write With Fey, saying, “Supernatural means anything above and beyond what is natural, something we will never be able to understand. Supernatural characters include demons, spirits and angels.”

Kelly Boyer Sagert submitted Romance your reader with captivating opening lines posted at The Search Guru, saying, “ways to attract readers from the beginning of an article/post/book and how to keep their attention throughout; uses real life examples.”

That concludes this week’s carnival. Our weekly roundup offers the best book marketing, self-publishing, writing, and general publishing industry tips to guide authors, would-be authors, publishers and others on their book journey. Submit a post to our weekly carnival by using this link: http://www.amarketingexpert.com/submit-ame-blog-carnival/

 

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Best of the Web Book Marketing Tips for the Week of May 19, 2014
May 23, 2014by: Paula
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Here’s a roundup of some of the top book marketing tweets, courtesy of bloggers, marketers, authors and others. The topics include creating more effective emails, developing a blogger outreach strategy, getting more book reviews, and more. Happy marketing!

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* How Many Books Do I Have to Sell to Make My Book a Bestseller?

Being a bestselling author does not mean you’ve sold millions of books. Here’s why:

http://dld.bz/abPed

bestseller stamp

* 5 Steps for Successful Self-Promotion

Does the prospect of self-promotion make you feel helpless? Discover five easy ways to get yourself out there:

http://bit.ly/1lryFzC

* 6 Ways to Get More Book Reviews

Try some of these methods for getting more readers to write a review of your book:

http://bit.ly/1vu8kI1

* How to Develop a Blogger Outreach Strategy

Blogger reviews and recommendations are so important. Learn how to cultivate them:

http://bit.ly/TuTH97

* Five Mistakes KILLING Self-Published Authors

The first issue: publishing before you’re ready. Learn what else to avoid:

http://bit.ly/1i0Fztm

* 10 Ways to Optimize Your Emails for Better Engagement

Don’t overlook email marketing; it can be extremely effective when done well. You just need to break through the clutter:

http://bit.ly/1mIM60N

* Top Five Marketing Mistakes Indie Authors Make (And How to Do Better)

Most Indie authors don’t sell many books, mainly because they’ve committed at least one of these mistakes:

http://bit.ly/1jVmRTz

* 7 Reasons You Are Better Off Self-Publishing

If you’re thinking about self-publishing this information will give you some issues to ponder:

http://ow.ly/x4fGQ

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A Quick Way to Find Great Keywords for your Books
May 22, 2014by: Penny
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Great Keywords - blog_pinWith all the talk about keywords and finding great ones to use, have you ever considered finding them on Amazon.com? More specifically, in the review section of similar books. Reading reviews across several books and digging through their review section may unearth keywords you hadn’t considered.

 

In order to determine what’s valid and what isn’t, look for patterns and repeated phrases across multiple reviews. What issues do these reviews address and what, if any, do the reviewers feel the book is lacking.

 

Reading reviews will show you a good deal about what your audience wants, what they are needing to be successful and/or entertained, and what they’d like to see more of. It’s a great way to find keywords you may not have considered but also, it could be a great opportunity to generate some new ideas for your book description, too!

 

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3D Person Holding A Laptop And Books

 



52 Ways to Market Your Book: Tip #5 – Three Quick Ways to Get More Sales on Your Website
May 20, 2014by: Penny
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Welcome to Tip #5 of our 52 Ways to Market Your Book! I hope you’re enjoying these tips and they are helping you sell more books.  So, ready? Here we go!

Three Quick Ways to Get More Sales on Your Web Site 5

1) People like what other people like: we often forget this but reviews do sell books. Make sure and list reviews, blurbs, and/or testimonials on your site and in your store.

2) How tough is it to get to your shopping cart? Now, more than ever you want to make the experience of getting to your shopping cart quick and easy. Add a buy-now button to your home page if you don’t already have one. Don’t hide your stuff, especially now.

3) People are really bargain hunting these days so give them a reason to shop on your site; offer specials, incentives, added value. This is especially good if you’re trying to lure folks from buying on Amazon and giving Jeff Bezos a big cut of your sales.

 

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AME Blog Carnival: Tips and Tricks for Writers and Authors – May 19, 2014
May 19, 2014by: Paula
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Welcome to the Author Marketing Experts Blog Carnival. We have a great mix of tips on self-publishing, book marketing, getting published, and writing. Thank you to all of this week’s contributors.

Getting Published

Erica Verrillo submitted What’s Your Book About? posted at Publishing … and Other Forms of Insanity, saying, “The reason you need to perfect your pitch before you talk to people or god forbid, before you write to them, is that the pitch forms the basis of your query letter, your proposal, and any other form of communication you will have about your book forever. Read about my mistakes (you can laugh if you like), and find out what I did to correct them.”

working on laptop keyboard

Self-Publishing

Karla Locke submitted Who’s Working for Self-Publishing Authors? posted at Armchair ePublishing, saying, “I work with a lot of book clients. We provide services to help them prepare their books for self-publishing, and this got me to thinking, “Who’s working for the authors?” This question came to me when one of my authors was given some one-sided advice and not the whole story.”

Writing

Imogen Bell submitted Why Almost Winning is a Good Thing posted at Imogen Bell Writing, saying, “Why rejection can be a boost for writers; how to turn it into a positive.”

Chrys Fey submitted Horror (How to Create) posted at Write With Fey, saying, “This post is not about how to write a horror story, but how to add horror to any story. Horror is an element that can be utilized by every writer just like romance, action, mystery and suspense.”

Book Marketing

Sarah Bolme submitted Passion & Expertise posted at Marketing Christian Books, saying, “An author is really the most qualified person to market his or her book. Why?”

That concludes this week’s carnival. Our weekly roundup offers the best book marketing, self-publishing, writing, and general publishing industry tips to guide authors, would-be authors, publishers and others on their book journey. Submit a post to our weekly carnival by using this link: http://www.amarketingexpert.com/submit-ame-blog-carnival/

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Best of the Web Book Marketing Tips for the Week of May 12, 2014
May 16, 2014by: Paula
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What are people touting on Twitter? Check out these top book marketing tweets, courtesy of bloggers, marketers, authors and others. The topics include improving blog readership, having an effective virtual blog tour, getting more website traffic, and more. Happy marketing!

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* Are Writers’ Conferences a Waste of Time for Indie Authors?

Discover four reasons indie authors should consider attending writers’ conferences:

http://bit.ly/SXUj71

* Do Authors Really Need a Writers Group or a Critique Partner?

Writing is a solitary activity, and one way to get an honest perspective on your work is getting feedback from others:

http://bit.ly/1lpLYiG

* The Ideal Frequency for Posting on Blogs and Social Media

There is no hard and fast rule for everyone, but these are some guidelines to consider:

http://bit.ly/1gjSTxV

Web traffic3

* Why Your Website Isn’t Getting Traffic: 7 Ways Content Could Fix It

With all the changes Google has made, it’s probably time for you to take a look at your site to make sure it’s working:

http://bit.ly/1iqWvbT

* 9 Steps to an Effective Virtual Book Tour

With the right planning, you can maximize the exposure you receive from a blog tour:

http://bit.ly/1pFjaaq

* 5 Down & Dirty Tips on Mastering Twitter

Power Twitter user Guy Kawasaki (1.4 million followers) shares what he’s learned about using the site successfully:

http://is.gd/K9PCvZ

* 10 Tactics to Improve Blog Readership

Get more people to read, interact – and share – your blog posts:

http://bit.ly/1fULHYG

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Marketing Tools: My Favorite Graphics Sites
May 15, 2014by: Penny
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Have you been thinking about adding more visual content to your blog, or other favorite social media site? Want to create the perfect, eye-catching pin to draw in your target audience?

How to Get Attention newspaper headline promising advice and tip

 

If you aren’t incorporating visual content to all of the places you hang out online, it’s time to start. Visual content drives engagement and people respond better to visual information than plain text; it’s a fact.

Here are some of my absolute favorite graphic creation sites: Graphic Creation Tools Pin

Canva – They have awesome templates. With Canva you can upload your own images for free, use as many of their free images (and there are lots) as you want, or use their premium images for only $1 a pop.

Photofunia – Very cool effects. You can upload your photo and make it look like it’s a billboard in Time Square.

LiveLuvCreate– This site has a social element to it. Here you can add quotes or your own text to photos and make them look amazing.

PlaceIt– They have tons of images of smartphones, tables etc. and you insert your image or whatever you want to promote onto that device’s screen. So easy.

PowerPoint- Yes. You can use it for graphics easily and it’s great if you don’t want to sign up to use an online site.

 

Happy creating!

bigstock-Writer-or-blogger--23104904

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