Book Marketing Blogs

by Penny Sansevieri
Why engaging on Facebook is so crucial
May 8, 2014by: Penny
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The average Facebook reach per post is only 12% (or less) of your audience, so if you want more people to see your posts, you’d better engage with them.

Engaging on Facebook


Here are some ideas:


- Ask a question.

- Fill in the blanks, post a picture and ask “What’s the one word you’d use to describe this” That kind of a thing.

- Give offers, discounts or contests that anyone can benefit from.

- Provide warnings about anything related to your market.

- Inspire with great, helpful  posts.



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52 Ways to Market Your Book: Tip #3 – Five Simple Ways to Grow your Email List
May 6, 2014by: Penny
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Welcome to Tip #3 of our 52 Ways to Market Your Book! I hope you’re enjoying these tips and they are helping you sell more books.  So, ready? Here we go!

3Five Simple Ways to Grow your Email List

If you have an email list or are thinking of starting one, congratulations! There’s no quicker way to build your customer base than through an email list. But starting and growing one can be tricky. Here are five tips that should help you not only get subscribers, but keep them as well.

1) What’s your ethical bribe? You must have a sign up bonus or ethical bribe to get folks to leave their email address. Sure you’ll get some people who are ready to sign up for anything but it’s not likely that those people will buy anything from you. The tougher it is to convince them to leave their email address, the better suited they are to your customer base.

2) Don’t hide your sign up form. Many times web sites will have sign ups at the bottom of the homepage, which users generally won’t find. If your sign up isn’t clear, and one of the first things surfers see when they land on your page, it needs to be.

3) Be careful what you ask for. Asking for too much personal data can be crippling to a sign up list. Generally I’ll recommend that people ask for an email and first and last name (in case your email program can customize each newsletter with the subscribers first name). Otherwise leave the extensive data gathering for another time. The quickest way to lose subscribers is to ask them for information they’re not comfortable giving.

4) Overpromise & overdeliver. If you’re going to do this, do it right. Don’t gather email addresses only to offer something of minimal value in the way of a newsletter. Make sure your readers know exactly what they’ll be getting, in fact, why not offer to let them scan some back issues so they know right up front what to expect. If you overpromise and underdeliver, you’ll not only lose subscribers, but valuable readers as well.

5) Say please, say thank you. You’ve already said “please” with your ethical bribe, now make sure you say thank you for signing up with a robust sign up page. Depending on what your goals are for this newsletter your sign up page can reflect this. Perhaps your book cover or some other information? While you don’t want to overwhelm folks, a blank sign up page is a little lackluster in its delivery and should be avoided at all costs. If you just want to say “thank you” that’s fine too, but make sure they have a way to get back to your home page.

If you still find that you’re getting a lot of unsubscribers, take a minute to email them and find out why. It’s possible they’ve changed their interests but in case it’s something you’ve done, you’ll want to find out what happened so you can avoid it in the future. Sometimes you will learn the most from the folks who decide to go, rather than those who have been with you for a long time.

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AME Blog Carnival: Tips and Tricks for Writers and Authors – May 5, 2014
May 5, 2014by: Paula
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Welcome to the Author Marketing Experts Blog Carnival. We have a great mix of tips on getting published, book marketing, writing, and more. Thank you to all of this week’s contributors.

Getting Published

Chrys Fey submitted Author Photo Tips posted at Write With Fey, saying, “As authors, we are in the business of words, not visuals. Readers get to know us through black and white lines, not images, but it is important for writers to have an author photo.”

Erica Verrillo submitted Top 5 Resources for Publishing Poetry posted at Publishing … and Other Forms of Insanity, saying, “If you would like to see your poetry published, here are the top five resources that will provide you with all the information you need to locate the most suitable literary journal for your work. If you want to pursue poetry as a long-term occupation, then do please take a look at the Poetry Society of America’s website and consider joining.”

Green Apple on Books

Book Marketing

Sarah Bolme submitted Use Coupons to Promote Your Book posted at Marketing Christian Books, saying, “Sell more books using coupons.”


Hope Clark submitted The Awesome Cape of Authorpreneurship posted at C. Hope Clark, saying, “After a hectic two weeks of two conferences, 2500 miles of car travel, and intense demand to be on my game in crowds, I sat down to decompress, review my notes, digest the business cards collected, and write about the new revelations I’ve had about being an authorpreneur.”

Emma Cooper submitted The Paper Trail posted at Emma Cooper, saying, “This blog post is about the ways in which writers record their ideas – the good, the bad and the desperate. It seems as though an old-fashioned note book is the most popular choice.”


Jennifer Tribe submitted 8 Must-Have Book Ingredients for Serious Self-Published Authors posted at Clear Prose, saying, “A list of things a self-published non-fiction book must have in order to be taken seriously.”

Colin Dunbar submitted Format a Book in Word: Global Settings posted at Format Book in Word, saying, “With our page size set, we continue with the global settings, and in this post we cover page layout and margins.”

That concludes this week’s carnival. Our weekly roundup offers the best book marketing, self-publishing, writing, and general publishing industry tips to guide authors, would-be authors, publishers and others on their book journey. Submit a post to our weekly carnival by using this link:

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Best of the Web Book Marketing Tips for the Week of April 28, 2014
May 2, 2014by: Paula
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Get some great tips from these top book marketing tweets, courtesy of bloggers, marketers, authors and others. The topics include cover design secrets, Pinterest for writers, blog post timing, and more. Happy marketing!


* “So You Want To Make A Living Writing? 13 Harsh Truths.”

Writing is a tough occupation, no question about it. But learn how you can succeed:

writing a book

* When to Hire a Professional When You Self-Publish a Book

There are some major areas where self-published authors should think carefully about whether to handle it themselves or hire a pro:

* Pinterest for Writers and Authors: How to Market Your Book

Don’t overlook marketing opportunities on Pinterest. How to get started:

* Blog Post Timing: When Is Your Best Publication Time?

Look at the research and use it as a guide to make sure your blog posts reach your readers:

* 8 Cover Design Secrets Used to Manipulate Readers into Buying Books

Your book cover is a vital marketing tool. Use these ideas to catch readers’ attention:

* 9 Things You Wish You Knew Before Your First TV Interview

Make sure you’re ready before you go on the air:

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SOCIAL MEDIA QUIZ – Which social site is right for YOU?
May 2, 2014by: Penny
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Which social site is right for YOU?-2If you feel like you’re not making any headway on social media take heart! It may not be you, it could be that you’re just on a social media site that’s all wrong for your message. Facebook is great, but may not be right for you.

We know we need to be social, but now it’s important to be on the right social media site because it’s not about being everywhere, it’s about being everywhere that matters. Finding the best place for you to focus isn’t always an easy thing and even when you do, you may still want to be on one or two other sites.

The goal with this quiz is to focus you on one main place. That’s where you’ll put the lion’s share of your efforts. If you were looking at this as a pie-chart, you’d put 60-70% of your time on your main social site and then divide up the rest elsewhere.

Being very focused will really help you to leverage more success in the right place, instead of spending your time dabbling in a bunch of different sites that aren’t really leveraging you much.

When you’re done with this quiz, you have my permission to ditch the sites that just aren’t working for you.

And remember:

It’s not about being everywhere, it’s about being everywhere that matters.



Ready, set, go!


What one topic do you most resonate with?

A. Images: Pretty visual. Images, video, stuff like that is easy to get and accumulate.

B. Pretty current, pop-culture-ish. It’s got a lot of current angles and spins to it.

C. I love inspiring and educating people. My topic is much more on the education/helpful level.

D. My topic is much more business-driven and/or technology focused.


43 blog

How easily can you come up with fun new blog topics?

A. I hate my blog, I prefer shorter, creative pitches and images to grab people’s attention

B. I’m usually at a complete loss. I prefer jumping on current trends or sharing other information.

C. I have no trouble coming up with blog topics

D. If I can get some keyword ideas on great sites like, I’m golden.


What audience are you trying to connect with?

A. Ladies, almost 100% female.

B. A young, hip crowd. Could be male or female.

C. Everyone. Under 50 and over 50!

D. Primarily men but women too, they have to love to learn new stuff.


What is your preferred way to socialize online?

A. I like to share ideas and connect with others with similar interests.

B. I’m a multitasker – I catch up on news, entertainment, what’s trending.

C. I like to comment on what others post, take part in virtual conversations.

D. I’m most comfortable in a group setting where I feel I can get to know who’s who.


How do you feel about doing video?Clapper board and film reel with filmstrip

A. Love it! Sign me up!

B. Video? Oh God no. Mother told me never to walk in front of a loaded camera.

C. If I can do it and be off-camera. Maybe I can narrate?

D. I’d need some good lighting, but otherwise I’m good with it.


How do you feel about real-time networking? 

A. It’s ok, but I am not much of an in-person kind of person. I prefer to do stuff online.

B. Love it. I love networking with other people in my industry.

C. I’m sort of lukewarm about it. I’d love to, but I don’t have the time or money to go to a lot of stuff.

D. I love networking, but I’m not sure who I should be networking with. I don’t know where to start.


How do you feel about getting personal with your followers?

A. I like to keep it positive, things that I find fun and interesting.

B. I tend to have opinions about everything and share them willingly!

C. I’m passionate about some things, but I’m pretty careful about what I divulge.

D. I prefer to keep it professional when I’m online.


Young Programmer

What are the chances you’ll use your account to expand your business? Be realistic!

A. I might want to sell product but only if it’s very straightforward.

B. For me it’s mostly about information sharing and staying on top of my key topics.

C. I can learn anything. I want access to apps, forms, sales tools, the works!

D. I’d like to promote my work, but mostly for lead generation and networking.



And now for the results…


Mostly A’s

Professional Pinner/YouTube Rock Star!


You love imagery and you often best express yourself with images. You were probably one of the first bloggers to have images on your blog, too. High-five for being such a trend-setter. Now it’s true, all social media sites should have images, but you are clearly more visual in nature and you should consider being on a site that really speaks to that.




Consider getting onto sites like Pinterest or even taking your message into video and getting yourself a YouTube channel.





Mostly B’s

Twitter Rock Star!

twitterYou thrive on pop-culture, know what’s happening in the world and your market before the first news alerts hit your phone. You are, in a word, Dialed-In. When the President is on TV giving a speech, you’re checking the Twitter hashtag instead of tuning into it on TV and you love that because you get a new, fresh perspective that really resonates with you. You should consider spending the lion’s share of your time on Twitter.



Mostly C’s

It’s Facebook for you!

facebookYou love your Newsfeed, don’t you? And checking in to see what’s up with your friends and the groups you follow. You don’t get out to networking events as much as you feel that you need or would like to. For this reason, we think that Facebook would be a fantastic resource for you. Grab yourself a Fan Page and have a ball. Post great, helpful and enticing content for your readers and be sure to Like and Share in return. Building love on any social media site shouldn’t be a one-way experience.



Mostly D’ s

Become a Google Plus Rock Star!

google-plusYou’re a Google Pluser! While so many folks are still leery about this Google-specific site, you eat this up. You’re a great networker mostly in business and always online. You love learning and your followers do, too. For this reason we think that Google Plus will rock your online world.  It’s a fantastic place to network and share helpful information. This isn’t a site where you would post family vacation pictures, leave that to Facebook – Google Plus is a place for the serious-minded business people and we think that’s you!



What’s next?

Well here are some links to sites that we think are just fantastic and should help you kickstart the promotion with your new, fabulous social media focus!


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52 Ways to Market Your Book: Tip #2 – How to Double Your Book Sales on Your Website
April 29, 2014by: Penny
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Welcome to Tip #2 of our 52 Ways to Market Your Book! I hope you’re enjoying these tips and they are helping you sell more books.  So, ready? Here we go!

How to Double Your Book Sales on Your Website.

Face it, times are tough! The economy blah, blah, blah. Tell me something new. The key is:


Everyone loves a bargain, especially today. And, bargains drive sales. Here’s a great way you can explode your sales:

Call a bargain what you want: a discount, coupon, sale, bonus package, gift with purchase, etc. The point is, people love it. Several weeks ago, we tried an experiment. We decided to bundle my latest title: Red Hot Internet Publicity, with an older book called Book Promotion Made 

Easy. By older I don’t mean outdated, I mean that it was an evergreen title, older to the list so the author had moved on from aggressively promoting it. The match was perfect and on the first launch our sales of Red Hot Internet Publicity quadrupled. I was stunned.

For many publishers, a backlist is either gold or stagnant. In either case, there’s likely a title that you can pair up with a newer one you are promoting. In the case of the bundle mentioned above, I didn’t even write Book Promotion Made Easy. So if you’re looking for pairing options and you don’t have a suitable book in-house to pair it with, consider co-promoting the titles with another author. Not only will you get a quality bundle, but if they have a list they can promote it to, you can participate in their promotion as well.

The breakdown was easy, here’s how we did it. We bundled together my new book Red Hot Internet Publicity with Book Promotion Made Easy. Total value: $30.95.

Red Hot is $18.95 and Book Promotion Made Easy is $12.00.

Book Marketing Experts offered the bundle that offered both books for $20. That’s a 35% savings or $10.95.

Want to know how we did it? I’ll tell you and here’s how you can create your own special website promotions to double or triple sales from your site:

For an example, here’s ours:

Book bundling is a fun and easy way to increase sales of virtually any book. I have found that when I pair up another book with mine at speaking events, I quadruple the sales there as well. Two books for $20? You bet that’s a great offer and not only that, it moves books and moves them quickly.


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Submit to the AME Blog Carnival!
April 28, 2014by: Paula
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AME Blog Carnival

Our weekly roundup will offer the best book marketing, self-publishing, writing and general publishing industry tips to guide authors, would-be authors, publishers and others on their book journey. The carnival runs every Monday, so please submit posts by Friday to be considered.
  • Book Marketing, Book Publicity, Social Media, Writing, Book Sales, Self-Publishing, Getting Published.

The Importance of Hashtags
April 25, 2014by: Penny
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You can get more traffic using Hashtags.

It used to be that Hashtags were just used for Twitter, but not anymore. Using Hashtags on sites like G+, Facebook, Pinterest, LinkedIn and Instagram are fantastic ways to drive more engagement. There are also quite a few Hashtag tools to help you find popular tags and track trends.

The Importance of Hashtags

Here are a few to consider: has been around forever and is still the best place to dig deeper into Hashtag trends, popularity and if you’re ready to go even deeper, you can see how many times a particular Hashtag has been tweeted in a 24-hour period. is great because it gives you a history on any Hashtag. So, for example, try plugging in a Hashtag and it’ll pull up when it was first used, how trendy it is and what the meaning of a Hashtag is. This is great when you’re not sure of the Hashtag you’re using. You want to key into something popular but that also drives a relevant meaning to your message.


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Best of the Web Book Marketing Tips for the Week of April 21, 2014
April 25, 2014by: Paula
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We’ve rounded up some top book marketing tweets, courtesy of bloggers, marketers, authors and others. The topics include pitching agents or editors, maintaining your eBook sales, reaching out to readers, and more. Happy marketing!


baby with red pencil3

* Can Writing & Self-Publishing Novellas Be Profitable? (Pros & Cons)

Writing shorter pieces can be a great way to keep your readers happy. Author Lindsay Buroker shares her experience:

* How do Authors Reach out to Readers?

Yes, you want to market, but it’s also about reaching out to readers. One author explains how to do it well:

* 4 Levels of Editing Explained: Which Service Does Your Book Need?

This piece will walk you through how to find an editor, as well as the four levels of editing:

* What Will You do When Your eBook Sales Slow Down?

Authors need to proactively find their readers, for starters, and not leave it to luck. Get some additional advice:

* 7 Tips for Pitching to an Agent or Editor at a Conference

Don’t be afraid to pitch your book, it can be a great experience. These tips will help get you ready:

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New Twitter Profiles: What you need to know!
April 23, 2014by: Penny
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Twitter has rolled out their new profiles. Here’s what you need to know to be ready.

The new Twitter profiles are available to everyone. To get it, log into your account and click on “edit” and it will show you (at the top) a button that let’s you explore the new header.

Twitter New Profiles


If you don’t have a perfectly sized graphic don’t worry. Twitter will let you resize this. I used a header from our YouTube which was not at all the right size. You’ll need to go in there and play with this a bit, too.

See my profile here:

Here is more information:

And here:



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