Book Marketing Blogs

by Penny Sansevieri
Best of the Web Book Marketing Tips for the Week of July 7, 2014
July 11, 2014by: Paula
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Get some marketing savvy courtesy of these book marketing tweets, from bloggers, marketers, authors and others. The topics include how book cover clichés can help sell books, tools to increase blog retweets, seven book promotion sins, and more. Happy marketing!


* 5 Twitter Tools to Increase Your Blog Retweets

These tools – like Click to Tweet – are easy to install and use!


* How to Attract Your Target Reader With These Language Tips and Tricks

There’s a lot of buzz about creating great, captivating headlines, but if that’s all you’ve got your readers will leave your site and never return:

* Seven Deadly Sins of Book Promotion

Oh yes, sloth, pride, envy, etc. can all have a negative impact on your marketing:

* Agent Views on Manuscripts That Have Been Self-Published

This is a must-read for self-published authors – or authors considering self-publishing in the hopes it will get them a traditional publishing deal:

* Book Cover Clichés: Why Using Them Will Actually Help You Sell More Books

If covers in certain genres look familiar, it’s intentional. Learn how it affects book sales:

* Killer Writing Tools That Will Help You Get the Job Done

These tools can help you stay on schedule, develop better content, and ensure a larger audience sees your work:

* 5 Reasons You’re Not Ready to Self-Publish Your Book

Sometimes, it’s better to wait before self-publishing. Use this checklist as a guide to determine if you’re ready:

How To Create Viral Content (Really)
July 10, 2014by: Penny
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Want your next blog post to go viral. Here’s a tip: Start with a headline. People open blog posts based on the headline, that’s really key so you have to start there. Headlines cause blog posts to go viral, the blog content, while important is not as key as the headline.

To get started, download a copy of Jon Morrow’s Headline Hacks (you can sign up for it here:

POSTED How to Create Viral Content 07102014Here are a few tips that I’ve learned on how to create some great headlines:

Numbers rock: People love things like 7 Ways To, 10 Ideas For… so try to use a number in your headline whenever possible.

Caps: headlines with the first letter of each word capped did better than a headline with just the first letter of the first word capped. Using all caps? I’d skip it. All caps always sounds LIKE YELLING.

Questions? Turns out, questions don’t do as well as you might think. Titles that phrased the headline in the form of a question didn’t get as many shares as you might think.

Your focus is your reader: Make sure that you address your reader in the headline. Your Guide to, or something similar will help create more exposure for your headline.


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Read Blogs in Your Market: Tip #12 of 52 Ways to Market Your Book
July 8, 2014by: Penny
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Welcome to Tip #12 of our 52 Ways to Market Your Book! I hope you’re enjoying these tips and they are helping you sell more books.  So, ready? Here we go!

Read blogs in your market

It’s really that simple: read what others are saying about your market. Even if you write fiction you can read up on publishing and other topics related to your book.

So why would you want to do this? Here are 5 reasons why you should stay dialed into your market online Tip 12

  1. You’ll hear about trends faster if you keep reading blogs by thought leaders in your market. Generally if an idea is good, you’ll see it on a few blogs before it hits the news.
  2. It’s a great way to connect with others. I talk about this in Social Networking on Blogs (See Selling Strategy #26).
  3. You won’t be clueless. Let’s face it, the worst thing that could happen is that you get a media interview and the interviewer asks you a question you should know the answer to, but you don’t. We can’t be expected to know everything but you should keep tabs on your market.
  4. Great ideas for blogging: If you’re eager to find new blog topics, why not dig into trending topics? The more blogs you read, the more ideas you’ll get.
  5. Sales ideas: Not only will you stay dialed into your market but reading blogs in your industry might give you new sales ideas or new ways to market your book.

So what’s the best way to read blogs? Subscribe to the RSS feed (really simple syndication) and capture all your blog listings in one spot through Feedly, which is a user friendly feed reader. I run all my feeds though there and it’s in one place. Easy!

How Popular is Your Topic?

One way to find out is to track it on Google Alerts. Try plugging in your keyword to see what comes up. You can access Google Alerts by going to Google and typing in Google Alerts in the search bar. Alerts are free and a really easy way to track what’s happening in your market. Keeping track of what’s being said, featured, and written about your brand is a good way to know how popular it is and who is saying what in your market.

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AME Blog Carnival: Tips and Tricks for Writers and Authors – July 7, 2014
July 7, 2014by: Paula
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Welcome to this week’s Author Marketing Experts’ Blog Carnival. This week we have some great tips on getting published, writing, book marketing, and social media. Thank you to this week’s contributors!

Social Media

Lorna Collins submitted Facebook 101 – Part 1 – The Basics posted at Lorna Collins, saying, “Confused about Facebook? You’re not alone. Today’s blog may help dispel some of the mystery.”

FB Like signs

Book Marketing

Sarah Bolme submitted Re-Purposing posted at Marketing Christian Books, saying, “Re-purposing is a technique for gaining more exposure for your books.”


Chrys Fey submitted Eliminate Redundancies posted at Write With Fey, saying, “This is a short post serving as a reminder to eliminate redundancies. Why should you want to eliminate redundancies in your writing? Well because they are redundant!”

Getting Published

Erica Verrillo submitted 2 New Agents Seeking Clients posted at Publishing… And Other Forms of Insanity, saying, “New agents are a boon to writers. They are enthusiastic, helpful, and they go the extra mile for their clients. What’s more many new agents have interned with well-known agencies, and already have contacts in major publishing houses.”

That concludes this week’s carnival. Our weekly roundup offers the best book marketing, self-publishing, writing, and general publishing industry tips to guide authors, would-be authors, publishers and others on their book journey. Submit a post to our weekly carnival by using this link:

A Special Thank You to Our Troops
July 3, 2014by: Penny
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Over the Christmas holiday we got together and made holiday care packages for the troops. You can read more about it here:

We’re happy to share some of the photos we got back from these amazing soldiers!

Christmas in Afghanistan 1

Would you look at that? They set up a stocking wall using the stuffed stockings AME sent over. That truly warms our hearts.

Christmas in Afghanistan 4

These heroes, fighting for our country, spend so many holidays away from family and miss out on momentous events in their loved ones lives. We cannot thank them enough for the sacrifices they make.

It is incredibly gratifying to see that the small gesture AME made brought such huge smiles to our troops faces, and hopefully made the holidays a little brighter and a little more like home.

Christmas in Afghanistan 3

We LOVE that some of the decorations AME sent were used to bling out holiday sweaters!

Units aren’t often authorized budgets to send fun or spirit lifting items overseas to their deployed soldiers. Whether it is a hand written letter, a care package, or a simple thank you card, there are tons of ways we can give back to these amazing folks and show them the love and support they most definitely deserve.

Here at AME we love giving back, it’s so important, and this project is something near and dear to our hearts.  I mean, we owe it to them, don’t we?

Do you want to get involved? Check out some of these programs that make it simple to show our troops the support and encouragement they deserve. We promise you’ll be glad you did!

POSTED Support our Troops (2) 07032014







And if you’re looking for ways to support our veterans at home, there are tons of great programs. We all know that these heroes continue to fight battles even after they return home, and many have scars we cannot see.

POSTED Support our Troops 07032014


Happy Independence Day!






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10 Things your friends can do to help you sell more books: Tip #11 of 52 Ways to Market Your Book
July 1, 2014by: Penny
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We hope you’re enjoying 52 Ways to Market Your Book! We’ve got your next batch of tips, are you ready? OK, here is what you can expect in the coming weeks!

Tip 11: Ten Things Your Friends Can Do To Help You Sell More Books 11

Tip 12: Read Blogs in Your Market

Tip 13: How’s Your Online Reputation?

Tip 14: Secrets for Getting Into Bookstores

Tip 15: How to Look Good Online

Tip 16: Never Sell Your Book

Tip 17: How to Network Like a Pro!

Tip 18: One Minute Marketing

Tip 19: Host a Video Contest!

Tip 20: The Power and Importance of Consistency

Want the complete book of tips? Get it here!

10 Things Your Friends Can do to Help you Sell More Books!  

Successful authors are not loners. They get out and they talk about their book, they engage people, they market and they enlist the help of their team. In this case we’re talking about your friends. Getting friends (and family) to help you market your book might be the best thing you can do for your book’s success, but how you go about engaging their help is another matter entirely. Friends and family who haven’t spent any time in the book industry might be at a loss for what to do and because of that, might end up doing nothing. I find that when I talk to folks they tell me they’d love to help but have no clue where to start. So take this list and pass it out to everyone you know, this should give them a good jump-off point and could certainly help boost your sales!

1) Do you have promotional pieces? T-shirts, postcards, bookmarks, hats, magnets? Send some to all of your friends and ask them to pass them out or leave them in places where your readers might shop.

2) Send friends and family an announcement e-mail and ask if they’ll send it to ten (or more) people they know with their endorsement to buy the book or better yet, if they have a newsletter or mailing list, see if they’ll announce your book to their newsletter readers!

3) Have them go into their local bookstore and talk to the manager about inviting you in for a local event or better yet, see if they’ll stock your book.

4) Encourage everyone you know to buy a book.

5) Offer them a commission if they sell books on your behalf.

6) If you’re in town see if they’ll host a book signing at their home to introduce you to their network of friends.

7) Do they have businesses? See if they’ll consider selling your book at their offices. (And remember to give them a percentage!)

8) Do they have any connections with local radio, TV or print? Ask them if they’ll make a call for you to see about getting you on the air.

9) Tell your friends what you need. Make up a promotional “wish list” for example “I wish I could do an event at XYZ bookstore, or I wish I could get into XYZ magazine.” You never know who they might know. Remember the six degrees of separation rule. Often friends want to help but they don’t know what you need. Tell them.

10) Thank them for all of their efforts and keep them apprised of your success. Often we get so busy promoting our books that we forget to say thank you and since we hate to boast, we also forget to tell people all the wonderful things that have happened to us and our books. Tell them. They’ll be happy for you and it might inspire them to do more!

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AME Blog Carnival: Tips and Tricks for Writers and Authors – June 30, 2014
June 30, 2014by: Paula
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Welcome to the Author Marketing Experts Blog Carnival. This week we’re sharing some great posts about social media, book marketing, and self-publishing. Thank you to this week’s contributors!


Colin Dunbar submitted Format a Book in Word: Global Settings posted at Format Book in Word, saying, “Naturally, the quality of the content of your book is the number 1 priority. But when you format your book, the layout of your content, structure and readability is just as important as the content itself.”


Social Media

Erica Verrillo submitted Disengaging from Readers: Dealing with Trolls, Cyber-bullies, and Other Web Cranks posted at Publishing … And Other Forms of Insanity, saying, “Engagement, as a marketing term, means getting someone to buy something or exhibit interest in your product in some tangible way. If you are a writer, engagement means getting someone to buy your book, or write a review. If you are a blogger, it means traffic to your blog. If you have launched an author website or Facebook page, it means having people visit, read your page(s), and make return visits. If you are a budding author here are a few simple rules to follow when embarking on ‘engagement.’ ”

Book Marketing

Frances Caballo submitted Chasing the Elusive Shareable Content posted at Social Media Just for Writers, saying, “We know certain characteristics of highly shareable content: you need captivating images, great videos, and limited text. However, what may be a captivating image to me might be be to another person. In this post I share my experiments with content as I find to find the “magic” formula for highly shareable content.”

That concludes this week’s carnival. Our weekly roundup offers the best book marketing, self-publishing, writing, and general publishing industry tips to guide authors, would-be authors, publishers and others on their book journey. Submit a post to our weekly carnival by using this link:

Best of the Web Book Marketing Tips for the Week of June 23, 2014
June 27, 2014by: Paula
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This roundup of top book marketing tweets, courtesy of bloggers, marketers, authors and others, offers plenty of ideas and inspiration. The topics include using Goodreads’ “Ask the Author” feature, building an email list, using hashtags to get traffic to your website, and more. Happy marketing!


* Want to Traditionally Publish? Here are 8 Things You Need to Know

Make sure you avoid these mistakes because they could disqualify your book if you want to be considered by a traditional publisher:

publish sign

* Twitter Guide for Writers & Illustrators

This is the ultimate guide for using Twitter, starting with the basics, along with tips on networking, promotion, and marketing on Twitter:

* 5 Twitter Tools to Increase Your Blog Retweets

There are some terrific plugins that are easy to install and give your followers a simple way to share your posts:

* Marketing for You, the Indie Author – Building an Email List

One author explains his methods for building an email list, and now he can sell direct to readers:

* How to Approach and Pitch Social Media Influencers

There is a method for building relationships with key people who are influencers in your niche. Here’s what you should do:

* 4 Ways to Rock Goodreads’ New ‘Ask The Author’ Feature

Have you checked out this author tool? It can be a great way to connect with readers:

* 3 Hot Social PR Trends and How to Use Them

Learn how to leverage the connection between social media and PR:

* 13 Blog Post Blunders You Should Avoid (And What to Do Instead)

Discover how you can make your blog one of the success stories – starting with giving your blog focus:

* Hashtags are Great for SEO

When you use hashtags you also send marketing traffic to your social media site or blog:

Promote that eBook
June 26, 2014by: Penny
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Promote that eBook!

We love our eBooks, don’t we? eBook lovers are super tight knit and really want to know about your eBook special so when you’re ready to promote your eBook, head on over to one or all of these blogs and websites and promote away!

Ereader News Today:

promote that ebook

Kindle Nation:

Pixel of Ink:

Inspired Reads:



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Ten Secrets for Savvy Search Engine Optimization: Tip #10 of 52 Ways to Market Your Book
June 24, 2014by: Penny
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Welcome to Tip #10 of our 52 Ways to Market Your Book. I hope you’re enjoying these tips and they are helping you sell more books.  So, ready? Here we go!

Ten Secrets for Savvy Search Engine Optimization

If you want to get a solid/high ranking in search engines  (and who doesn’t?), there are a few key things you need to do to make sure your site is helping, and not hurting your ranking. Google tends to dominate searches online (gaining a whopping 63% of all searches) so a lot of what I’m recommending here is based on this search engine preferences.

Tip 101. Do: Have great content and keep the word count on your home page to somewhere in the 250 word range.

2. Do: Get high quality, high traffic incoming links from relevant sites.

3. Do: Make sure your web site pages have titles, if you’re not sure ask your web designer about this.

4. Do: Use good keywords for your home page text. Don’t talk about yourself; remember it’s about the person landing on your site, not about you.

5. Do: Check out your competition: if you’re trying to get incoming links, see who’s linking to your competition. How do you search for incoming links? Pop the following into your Google search box:

6. Do: Have a focused goal on your home page. While your site can do a good many things (and many sites do), your home page should have one goal. Once you get someone to your web site you don’t want to confuse them. A confused mind doesn’t make a choice and will likely click off to your competition.

7. Do: Get a good URL, something that relates to your topic and is easy to remember. If you have a few different web site addresses (such as your name, maybe an old domain, etc.) make sure they aren’t all forwarding to the same page on your site. Have them forward to different pages; this will also help with your search rank.

8. Don’t: And speaking of keywords…try to avoid using slogans, catch phrases or industry jargon. Here’s why: first off your reader might be a layperson and doesn’t understand what you’ve written, if you confuse the reader you will lose them. Second, when you search for your site in Google, you’ll see that some text comes up with your site URL, this text is pulled from your home page so use that space wisely.

9. Don’t: Use flash, it’s pretty and also pretty annoying. People don’t have time to wait through flash and also search engines can’t spider flash. If you have a flash page as an entrance to your site it’s like putting up a brick wall no one can see through. Your site is behind there somewhere, but no one will ever find it. Not good.

10. Don’t: Use link farms to get a lot of incoming links. What are link farms? They are services sold with the specific objective of getting incoming links to your site. The problem with these services is they don’t care *what* kind of links they get you as long as it’s a link. What this means to you is that you might get a thousand new links to your book on diet and health but they might all be links coming from plumbing sites (I’m not kidding, I’ve seen this happen).

Search Engine Optimization doesn’t have to be complicated or difficult, the thing to remember is that a static site, boring site, doesn’t help your ranking. As a final tip you should also consider getting a blog. If you think blogs are passé think again. A blog, if updated frequently (a minimum of twice weekly) will help your site spider through the search engines and, along with the other tips mentioned above, help you gain ranking and customers.

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