Book Marketing Blogs

by Penny Sansevieri
Getting More Reviews
January 6, 2014by: Penny
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Get More ReviewsPeople ask me all the time: How can I get more reviews? Well, have you ever tried asking for them? No, I don’t mean from reviewers. I mean from your readers. And this isn’t family and friends because, though well-meaning, they may not have the time to review, or they may not know what to say. In future posts, I’m going to address some steps to help friends and family become savvy reviewers, for now, let’s focus on your readers. Let’s follow the love and by this I mean, go after folks who are already engaged with your book, who have gotten to the end and think, “I just loved this!”

Goodreads did a study last year and they found that 90% of all readers want to engage with the author at the end of the book. So certainly adding your contact info is important but also when your readers get to the end of your book, that’s the time to ask them for a review. Tell them how important their feedback is (that’s very true) and how important reviews are. We worked with an author and asked her to include a letter in the back of her book. This simple request netted her over 80 reader reviews, and though the book came out a year ago, she continues to get reviews for it.

Here’s a sample of the letter we used, and below is the book in question.

 

The Publicist Review Letter

 

 

 

 

 

 

 

 

 

 

 

Wondering about the book in question? Here it is: http://www.amazon.com/The-Publicist-Christina-George-ebook/dp/B00AI3B3UK/ref=pd_sim_b_2

Good luck!



AME Blog Carnival: tips and tricks for writers and authors – January 6, 2014
January 6, 2014by: Paula
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Welcome to the January 6, 2014 edition of tips and tricks for writers and authors. We have some great posts on book marketing, writing, and getting published. Thank you to all who contributed to our first Blog Carnival of 2014.

Book Marketing

Sarah Bolme presents The Free eBook Conundrum posted at Marketing Christian Books, saying, “A current trend in marketing books is to give away free digital copies to hook readers. I think that publishers and authors should be very careful about how they use this strategy.”

reading ebook2

R.J. from Book Marketing Tools presents 5 New Year’s Resolutions for Authors posted at Book Marketing Tools Blog, saying, “It is so easy to fall into the trap of making resolutions such as ‘Sell more books.’ That isn’t something you are directly in control of. Here are 5 resolutions authors can make that they are in control of!”

Getting Published

Erica Verrillo presents 3 Literary Agents Seeking New Clients posted at Publishing … and Other Forms of Insanity, saying, “These three literary agents have opened their doors to new clients. As always, visit the website of their agencies, check their list of clients, check the publishers they work with, and read all submission requirements carefully before contacting.”

Writing

Chrys Fey presents Should You Kill Off Your Protagonist? posted at Write With Fey, saying, ““Should I kill off my protagonist?” This is a question that many aspiring writers ask themselves and sometimes they can’t decide whether they should or not.”

Vanessa Morgan presents Writing at the coffee shop posted at Vanessa Morgan.

That concludes this edition. Submit your blog article to the next edition of tips and tricks for writers and authors using our carnival submission form. Past posts and future hosts can be found on our blog carnival index page.

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Best of the Web Book Marketing Tips for the Week of Dec. 30, 2013
January 3, 2014by: Paula
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Happy New Year! Here’s a roundup of some top book marketing tweets from the past week, courtesy of bloggers, marketers, authors and others. The topics include creating shorter tweets, predicting publishing trends in 2014, adding an Amazon store to your Facebook Page, and more. Happy marketing!

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* The Base of the Writer’s Platform: Your Website

Having a website gives readers a place to find you and connect with you online:

http://nowastedink.com/2013/12/20/the-base-of-the-writers-platform-your-website/

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* How to Add an Amazon Store to Your Facebook Page

If you’ve got a Facebook Page, why not make it easy for readers to buy your books?

http://self-publishingforbeginners.blogspot.co.uk/2013/06/how-to-add-amazon-store-to-your.html

* Top 5 Publishing Predictions Posts for 2014

Will Barnes & Noble survive? How will book marketing change? Learn about those issues and more:

http://www.publishingtrends.com/2013/12/top-5-publishing-predictions-posts-2014/

* 6 Tips for Shorter Tweets [INFOGRAPHIC]

You’ve only got 140 characters. Here’s how to write effective, yet shorter, posts:

http://www.mediabistro.com/alltwitter/6-tips-shorter-tweets_b53324

* 90 Tips to Make Your Blog Rock

If you need a little inspiration to kick things up in 2014, here are plenty of ideas:

http://www.jeffbullas.com/2010/12/02/90-tips-to-make-your-blog-rock/

7 Tips for Building a Social Media Audience

Get some useful tips on how to build and maintain an audience on social media:

http://mashable.com/2013/12/24/grow-social-audience/

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Goal Setting 2014: The One Book Marketing Secret That Will Change Your Life
December 30, 2013by: Penny
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This time of year The One Thing That Will Make You Successful in 2014! people talk about goal-setting as though it were some sacred mission. Setting goals or New Year’s resolutions has become the thing to do these final days of the year. Though here is the kicker: turns out, only eight percent of us will keep them. Staggering, no? If this makes you want to tear up your resolution list, take heart. There’s one thing you can do to fix this: find one thing. I mean literally.

If there’s something I’ve noticed in book marketing (and, for that matter, in life) sometimes doing one thing can literally change your life, and your marketing, for the better. The problem is that we often look at what others are doing to market their book and we think, “I need to do it all, come January 1 I’m on Twitter, and Pinterest, and Facebook and, and…” Granted, while everyone else is watching the Rose Parade, you’ll be powering out your social media, tweeting and posting away. But for how long? And therein lies the problem. We push ourselves to do it all, because it’s a bright shiny New Year and that’s what you do, right? Well, maybe some of us can. That would be the eight percent. The rest of us, however, the ninety-two percent, will be struggling to keep up with the brisk pace we set for ourselves on December 31.

But then there’s one thing. What one thing could you do in the New Year that will change your marketing world for the better? When I asked some authors we work with, they gave me all sorts of answers. One even said, “If I limit myself to scanning social media, I’ll have more time to blog.” Great, that’s his one thing. For someone else, she said, “I need to blog more.” Fantastic, there’s another “one thing.”

Now you may be reading this thinking that it’s pretty Pollyanna of me to reduce your entire list (maybe pages of goals) down to one thing but consider this: sometimes one thing is all it takes to create a domino effect that moves the rest of your marketing in the right direction.

For the gal who wants to blog more, now she’s creating content that she can easily share on social media. For the guy who wants less “screen time” on social media, he’s now bought himself an hour a day (maybe more if he’s on Pinterest) to devote to doing other things. Want more ideas? Take a look at some of the other input I got:

1)      Hire a coach to give me advice and keep me on the right marketing track.

2)      Learn how to do social media so I no longer feel like a dinosaur.

3)      Join a local riters group and attend at least one meeting a month.

4)      Get more active on LinkedIn, drop all the other social sites.

5)      Add Google Plus to my list of social sites.

That one thing, for many of these folks, could help boost their marketing, or certainly turn their marketing in a favorable new direction. At the very least they’re not dealing with some lengthy list they may never get through. When I coach authors I often tell them that if their list is too long, they’ll only end up discouraged when they don’t hit all of the fifty goals they set for themselves. When discouragement kicks in, the interest in marketing diminishes.

So, let me ask you: what’s your one thing? What’s the one thing you could do in 2014 that would turn your marketing around? Got it? Now tear up that long list (or put it somewhere for next year) and focus on that one thing. Just one.

Happy New Year!

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AME Blog Carnival: tips and tricks for writers and authors – December 30, 2013
December 30, 2013by: Paula
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Welcome to the December 30, 2013 edition of tips and tricks for writers and authors. We have a nice mix of insights into book marketing, writing, social media, and book sales. Thank you to all of the contributors. Happy New Year, and best of luck with your marketing in 2014!

Book Marketing

W. Terry Whalin presents If You Missed Some Goals for 2013… posted at The Writing Life, saying, “Setting goals helps keep your marketing on track; don’t set them aside and give up!”

goals2

Book Sales

Erica Verrillo presents What Authors Want posted at Publishing … and Other Forms of Insanity, saying, “Digital Book World and Writer’s Digest recently conducted an enlightening survey of 5,000 authors – “What Authors Want: A Survey of Authors to Understand Their Priorities in the Self-Publishing Era.” The study revealed four distinct groups of writers, each with a unique motivation for getting published, and each with a different strategy for promotion. Only one group could claim success across the board.”

Writing

Chrys Fey presents Writing About: A Battle posted at Write With Fey, saying, “Here are 16 steps and tips on how to write a battle!”

Lisa Romeo presents Writers: A Year-End Call for *I Did It* Lists. Join me? posted at Lisa Romeo Writes.

Pa Ul presents Perfect Time to Write – Pa Ul posted at Pa Ul.

Social Media

R.J. Adams presents 5 Things For Authors To Tweet About (That Aren’t “Buy My Book!”) posted at Book Marketing Tools, saying, “A major trap that authors fall into on Twitter is trying to get too many people to buy their book. That can cause readers to stop following you. Here are 5 great things you can tweet about that aren’t just ‘BUY MY BOOK!’ to help you not fall into that trap!”

That concludes this edition. Submit your blog article to the next edition of tips and tricks for writers and authors using our carnival submission form. Past posts and future hosts can be found on our blog carnival index page.

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The Marketing Tool We Often Forget: Gratitude
December 27, 2013by: Penny
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This holiday season The Importance of Saying Thank youit seems, more than ever, that a thank you goes a long way. We’re all busy, we’re all trying to keep up. We fight different battles but deal with the same issues: so much to do and so little time to do it in. No one is immune to this. We all talk about living more simplistically but, let’s face it, that’s pretty hard to do when you’re marketing yourself or your book. It’s hard to step away from all the buzz. We hope that one thing we do will leverage some big success. The problem is that it’s not one thing, it’s a collection of things. I often find the more gracious we are about our wins and our losses, the more wins seem to come our way.

One of the most important things you will do before the end of the year isn’t counting up the things you need to do next year (there’s plenty of time for that), or listing the things you never got to (don’t beat yourself up, no one is perfect). The most important thing is to go down this long list of people who have helped you and say “thank you.” Without them, you’d have a lot more on that “still to do list.”

Gratitude is, in my view, is something in pretty short supply.  You really have to give before you get and that is, for many, a tough lesson to learn.

Today I experimented with something on my Facebook page. I offered a free copy of my book to anyone willing to post an honest review. I was stunned at that response I got. Many said “you give so much, I’d like to give back.” I think that rocks. It’s true that the more you give, the more you get. All marketing campaigns should be based on that one little secret: give more than you get. Give more than you sell, give more than you ever thought you would. You will, eventually, reap the rewards.

So, with that, I want to say thank you to you, our readers. To the authors we work with who we adore, to our reviewers who are amazing and who read and review books just for the love of the book. To our social media peeps who read what we post (thank you), who retweet us (we love that), who like our posts on Facebook (so we don’t feel like we’re posting drivel), and to the people who continuously say “you helped me” because that’s what we do. Not everyone will work with us as a marketing firm, but we hope that everyone will learn from the things we share.



Best of the Web Book Marketing Tips for the Week of Dec. 23, 2013
December 27, 2013by: Paula
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Here’s a look back at some useful and oft-retweeted book marketing tweets from the past week, courtesy of bloggers, marketers, authors and others. The topics include conducting a Library Thing eBook giveaway, engaging successfully on Twitter, succeeding online, and more. Best of luck with your marketing in 2014!

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* List of eBook Professionals

A free directory of cover designers, formatters, freelance editors, and more:

https://docs.google.com/spreadsheet/ccc?pli=1&key=0At-RSfaoYUZbdE0xNkZza053VEFBei1pZUZncXdmYmc&hl=en_US#gid=0

ereader3

* How to Succeed Online (Even if You Aren’t a Rock Star)

Focus on what you’re good at and don’t be discouraged by someone else’s larger following:

http://www.copyblogger.com/celebrate/

* 14 Twitter Mistakes to Avoid

It starts with ‘think before tweeting:’

http://www.jeffbullas.com/2013/03/25/14-twitter-mistakes-to-avoid/

* How to Engage Successfully on Twitter

You can be successful on Twitter by learning from the experts and creating a personalized strategy:

http://www.jeffbullas.com/2013/01/15/how-to-engage-successfully-on-twitter/

* How to Conduct a LibraryThing eBook Giveaway

Unlike Goodreads, Library Thing allows you to offer eBook giveaways, giving you another way to get more exposure and reviews for your book:

http://thefutureofink.com/librarything-ebook-giveaway/

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AME Blog Carnival: tips and tricks for writers and authors – December 23, 2013
December 23, 2013by: Paula
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Welcome to the December 23, 2013 edition of tips and tricks for writers and authors. We’ve got a good mix of tips on book marketing, writing, and social media this week. Thank you to all of the contributors. Happy holidays!

Book Marketing

R.J. from Book Marketing Tools presents Put Calls To Action In The Back Of Your Books To Sell More Books posted at Book Marketing Tools Blog, saying, “If a reader makes it to the end of your book, they are going to go somewhere. If you can direct them in a specific direction, then you are likely to keep them as a reader. If you don’t, they may move onto the next book in their reading list and you have lost the opportunity to continue to sell to them. Use this list of ideas to provide clear calls to action at the back of your book.”

reader behind book2

Kimberley Grabas presents To Blog Or Not To Blog: Is It Really Necessary? posted at Your Writer Platform, saying, “”There are millions of blogs out there. What’s the point of adding another to the mix? What are the chances that my blog will stand out from the hordes of others competing for the limited attention of readers?” Sound familiar? Many writers feel this way, but is it a sound argument? Go ahead and change “blog” to “book” and re-read the above three sentences. Uh-oh. See what happened there? You’ve just argued yourself out of a career in writing.”

Book Sales

Sarah Bolme presents Way Ahead of the Competition posted at Marketing Christian Books.

Writing

Erica Verrillo presents Publishing … and Other Forms of Insanity: On Writing: Why I Don’t Listen to Stephen King posted at Publishing … and Other Forms of Insanity, saying, “Normally, I don’t like to give people advice about writing. I prefer to offer advice on how to get your writing published, how to deal with the publishing world, how to be a success. I leave the writing instruction manual to other less qualified people – by which I mean famous writers. Truth is, famous writers don’t know jack. That’s because they are writing intuitively, a skill they can’t pass on. Here are Stephen King’s writing “rules” and the reasons I don’t follow them. (And why you shouldn’t either. Listen to me instead.)”

Social Media

Jon Rhodes presents Why You Need To Get Yourself On Google Plus posted at Affiliate Help!, saying, “If you want free publicity online, then you should get active on Google Plus. Here is how and why…”

That concludes this edition. Submit your blog article to the next edition of tips and tricks for writers and authors using our carnival submission form. Past posts and future hosts can be found on our blog carnival index page.

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Best of the Web Book Marketing Tips for the Week of Dec. 16, 2013
December 20, 2013by: Paula
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We’ve rounded up some of the best book marketing tweets from the past week, courtesy of bloggers, marketers, authors and others. The topics include improving your social media marketing in 2014, looking at the pros and cons of writing contests, creating the perfect LinkedIn profile, and more. Happy marketing!

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* Tips for Creating a LinkedIn Profile that Gets Noticed

What you should know if you’re going to use LinkedIn (and you should use the site for networking and promotion):

http://www.personalbrandingblog.com/tips-for-creating-a-linkedin-profile-that-gets-noticed/

* The Pros and Cons of Writing Contests

There are a lot of variables when it comes to contests. One author shares her thoughts:

http://jamigold.com/2013/11/the-pros-and-cons-of-writing-contests/

frame of books2

* 12 Social Media Predictions for 2014

For starters, Google+ is no longer an option. Here are some other marketing tips to consider adding to your promotional efforts:

http://www.huffingtonpost.com/penny-c-sansevieri/twelve-social-media-predi_b_4453324.html

* 4 Ways to Improve Your Social Media Marketing Strategy for 2014

The past year introduced a number of trends; here’s how you can take advantage of them in the New Year:

http://socialmediatoday.com/elizabethkent/2002716/social-media-marketing-strategy-plan-2014

* 8 Ways to Authors Can Use Goodreads to Promote Their Book

This social site for book lovers offers a number of opportunities for authors to publicize their books:

http://www.authormedia.com/how-to-promote-books-goodreads/

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The Author Marketing Experts Retreat!
December 18, 2013by: Penny
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The AME Retreat!

Here we all are, meeting and discussing new promotions!

Hard at work at the AME retreat

 

 

 

 

 

 

 

 

 

 

Baby Liv, Amy’s little one – already hard at work:

 

Baby Liv already helping authors!

 

 

 

 

 

 

 

 

 

 

 

 

Please tell me about your book!

 

Hi, Please tell me about your book!

 

 

 

 

 

 

 

 

 

 

 

 

Paula’s 10 year party – we got Belgian waffles for dessert!

 

 

Paula's 10 Year! For dessert we had Belgian waffles!

 

 

 

 

 

 

 

 

 

 

 

 

Bernie stole the show!

2013-12-11 16.06.02 Bernie was in charge

 

 

 

 

 

 

 

 

 

 

 

 

 

Katie’s One Year celebration. We call her KT and got her a super hero shirt and cupcakes :-)

Celebrating Katie's One Year with AME! Katie's cupcakes :-)

 

 

 

 

 

 

 

 

 

 

 

 

This was our wrapping session, Amy found a base in Afghanistan that does not get a lot of Christmas loot, so we packed stockings and decorations for 40 guys!

Ready to pack the stockings for the military! 2013-12-13 09.35.31 Such fun! 2013-12-13 09.40.12 2013-12-13 09.40.17

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Paula makes cards by hand. They are amazing. We had one for every stocking!

 

Beautiful cards!

Beautiful cards – Paula makes these by hand!

Paula makes cards by hand, she had one for every stocking! 2013-12-13 09.40.28 We set all the stockings out and then put the goodies on top! 2013-12-13 10.36.26

 

 

 

 

 

 

 

 

 

We set all the stockings out and then put the goodies on top!

2013-12-13 09.40.28 2013-12-13 09.40.12 2013-12-13 09.40.17 2013-12-13 09.46.46 2013-12-13 10.36.06 2013-12-13 10.36.26 2013-12-13 10.44.51 2013-12-13 10.44.58 Writing cards! Writing cards for the stockings! 2013-12-13 11.12.35

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

2013-12-13 11.34.44

And they’re off!

And they’re off to Afghanistan!

Almost ready to go! 2013-12-13 11.34.53 2013-12-13 11.35.57 2013-12-13 11.36.01 AME Retreat!

 

 

 

 

 

 

 

 

 

 

 

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