Book Marketing Blogs

by Penny Sansevieri
Best of the Web Book Marketing Tips for the Week of June 9, 2014
June 13, 2014by: Paula
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Learn from these social media and publishing tweets, courtesy of bloggers, marketers, authors and others. The topics include social media tricks, Pinterest ideas, a book launch checklist, and more. Happy marketing!


* How to Choose Keywords for Your Book on Amazon

Did you know your keywords show up in Google as well as on Amazon? Learn how to select the right keywords for your book:

* Book Launch Checklist

There are so many components to publishing a book. This handy checklist will walk you through pre-publication to the final product – your book:

book typewriter key

* Pinterest Ideas for the Indie Author

Authors are turning to Pinterest for promotion because the site offers so many opportunities. This terrific list is great to use, either for the examples or for brainstorming your own ideas:

* 7 Social Media Tricks You Haven’t Heard Before

Do you know how to feature positive fan comments on your timeline? Learn how – along with several other cool ideas:

* 5 Mistakes You’ll Make on the Way to Publishing Success

There’s a lot to learn when you decide to publish a book. The first is rushing to publish. Learn from each of these examples:

* 10 Ways to Test Market Your Nonfiction Book Idea Before You Publish

These tips will prevent you from getting too far along in the publishing process; learn how to get feedback that will guide you. Think of it as nonfiction R&D:

Get More Followers on Pinterest
June 12, 2014by: Penny
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Pinterest is such a fun site, often referred to as “eye candy” it’s a great way to drive traffic to your website. Here are a few quick ways to build more followers on Pinterest.

Share, share, share

Sharing is the best way to grab new followers and the more you share, the more people will see your pints. Since 80% of content on Pinterest are repins, you get some significant value in fresh, original content.

POSTED More Pinterest Followers - blog_pin 06112014

Hang with the Cool Kids

The popular pins on Pinterest are another way to grab lots of exposure. To find the most popular pins, click on the little box next to the search

bar. There you’ll see the various categories on Pinterest as well as your Home Feed (the people you follow) and “Popular” if you click on that you’ll see the best stuff trending on Pinterest. Repin and comment on these. It’s a great way to engage there.

And speaking of popular pins, when you’re commenting on these make sure that you write something other than “this is great” – be creative if you comment. The more creative you are, the more you’ll get noticed by the pinner and their followers.

Promote Your Boards

Most people don’t follow entire profiles but instead, will follow boards. So find your most popular boards and then rearrange your page and make sure they’re at the top of your Pinterest profile. Be sure to also share your pins on your social media. For example you can use the image from Pinterest on your Facebook page to drive more people to your board.

Follow the Leader

Following high ranking people in your industry is another good way to get engagement and perhaps even more followers. Many will follow you back and once you’re connected to them, you’ll get their updates into your stream so you can comment, and repin their posts!

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52 Ways to Market Your Book: Tip #8 – Five Quick Ways to Rev up Your Sites Searchability
June 10, 2014by: Penny
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Welcome to Tip #8 of our 52 Ways to Market Your Book! I hope you’re enjoying these tips and they are helping you sell more books.  So, ready? Here we go!

Five Quick Ways to Rev up Your Site’s Searchability

Tip 8 Final1) Content is king, so are keywords. Find the keywords that people are searching on for your market and then create content around those words.

2) Don’t abuse keywords. Have you ever seen those sites that seem to use keywords over and over again (i.e. keyword stuffing)? That’s an abuse of keywords and while it might temporarily inflate your search engine ranking, it won’t last. Once Google figures out what you’re doing (and trust me they will) your site ranking will drop drastically. It’s not pretty.

3) Google runs the world. Well, not really but they certainly do run the Internet. If you’re going to optimize your site for ranking make sure that it shows up high on Google, in the end it’s the main search engine we default to and the one that matters to your consumer. Studies show that an average web site gets 61% of its traffic from search engines, 41% of that from Google alone.

4) This stuff takes time. Nothing happens overnight, especially online (unless you’re a dancing pancake video that gets sent out to a billion people in a 4 hour time span). Ranking and searchability takes times. If you have a book launching in the next 3-6 months start this work now. You’ll be glad you did.

5) Update your site. While updating your site in principle might seem like an easy thing, it can be one of the biggest obstacles for a site owner. Why? Because often our web site people are overseas and once that 12 year old from Lithuania goes back to school it’s anyone’s guess how to find him. So here’s a tip: get a blog. A blog (if updated frequently) will ping the search engines and let them know you have fresh content on your site. Oh and seriously, fire the 12 year old and hire someone locally. You’ll be glad you did.

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AME Blog Carnival: Tips and Tricks for Writers and Authors – June 9, 2014
June 9, 2014by: Paula
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Welcome to the Author Marketing Experts Blog Carnival. We’ve got insights on book marketing, websites, and writing. Thank you to this week’s contributors!

Book Marketing

Sarah Bolme presents Don’t Overlook This Marketing Opportunity posted at Marketing Christian Books, saying, “Many self-published authors don’t think about this great marketing venue.”

marketing maze

Frances Caballo presents 18 LinkedIn Best Practices for Writers posted at Social Media Just for Writers, saying, “In this post, I review statistics, character limits, and 18 best practices for writers using LinkedIn.”


Erica Verrillo presents Getting an Agent: Schmooze or You Lose posted at Publishing…And Other Forms of Insanity, saying, “It’s a sad fact of life – but getting your work into print is all about who you know. But if you don’t know anybody, don’t jump off a bridge – yet. You can meet people in the industry rather easily. Here is a list of great places to meet agents, editors, and other authors. A big smile and a bit of charm can go far.”


Walsh Group presents 10 Signs Your Website Needs an Update posted at The Walsh Group Blog, saying, “There’s a cliché floating around about websites- that they’re the “new business cards”. While this analogy can be useful, thinking about your business’ website in this way may skew your understanding of how it functions in one crucial respect. A website is, or at least should be, a dynamic, ever changing entity. A respectable website is one that is updated frequently.”

That concludes this week’s carnival. Our weekly roundup offers the best book marketing, self-publishing, writing, and general publishing industry tips to guide authors, would-be authors, publishers and others on their book journey. Submit a post to our weekly carnival by using this link:

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Best of the Web Book Marketing Tips for the Week of June 2, 2014
June 6, 2014by: Paula
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Gain some book marketing insights from these top tweets, courtesy of bloggers, marketers, authors and others. The topics include getting more out of Amazon, staying motivated when book sales are slow, achieving your writing goals, and more. Happy marketing!


* Five Secrets to Achieving Your Writing Goals

While there’s no magic button you can press, there are steps you can take so you stop thinking about your writing, and you start doing:

* Twitter Trumps Facebook For Driving Book Sales

An analytics service examines online activity and its relationship to book sales. The results are quite interesting:

* 5 Marketing Strategies for Writers Who Hate Promoting Their Own Work

Even if you’re an introvert, or are just uncomfortable with marketing, these tips will help you set achievable goals:

strategy exit sign

* Getting More Out of Amazon: Using a URL to Get Traffic to Your Book Page

Take advantage of ways to maximize your exposure on Amazon. This video will show you how:

* What Authors Should Know: Proofreading Matters

Although this message appears frequently, it bears repeating:

* When Book Sales are Slow, How to Stay Motivated

Don’t lose hope if your book sales seem to stall. There are plenty of things you can do to get back on track:

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10 Essentials for YOUR Website
June 5, 2014by: Penny
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Is your website ready for business? When I ask this question at speaking events I do, often very few hands go up. Most people aren’t really sure, either way, if their website is working or not. The main goal of your site is to sell your book or product, and no matter what you’re selling, there are some basic things you must do and key elements your website needs to have.

The button for purchases on the keyboard. Online shop.This checklist will help you determine if your website is working as well as it should:

1. Make it user friendly: Don’t use tiny or difficult to read fonts. Make your page easy to scan – people don’t read. And, please, proofread your copy! There’s no quicker way to lose a sale than to present readers with typos and other needless gaffes. Your website is your 24/7 sales and marketing tool and you want to create a stellar first impression.

2. Invest in professional design: A quality site leaves a good impression on visitors and keeps them there. You’ve seen a bad site before, surely. Did you buy their product? Probably not. In fact, you probably didn’t even stick around long enough to find out how to purchase the item.

You don’t have to break the bank, but definitely consider hiring a professional to design your website. Designers understand layout, color, calls to action, and web surfing habits better than anyone. A good designer will not only produce a nice-looking site, but one that’s focused, with a clear call to action that will turn your site’s surfers into buyers.

3. Go Mobile: With mobile now such a huge part of our world, your site should be mobile-ready. Don’t make people zoom in and out or scroll left and right. Visitors are impatient, and won’t wait for content to load. Many sites like WordPress have simple plug ins, also check out Dudamobile which has a free platform to help you turn your desktop site into something that’s mobile friendly.

4. Make it sociable and shareable: Social widgets make it easy for others to share content, whether it’s your latest blog post, book synopsis, or events
calendar. All of the major social media sites have widgets you can add to your site. When you make it easy to share content you’ll get results. 10 essentials

5. Let visitors contact you: Make sure your site offers a way for people to get in touch with you. Don’t make visitors hunt for that phone number, email, or contact form – they won’t. They’ll just leave your site and they won’t come back.

6. Be media ready: Have a media room with downloadable materials ready to go. This includes a photo, bio, book synopsis and book cover. Offer the downloads in small files, people will appreciate that. In addition, your media room can have a Q&A, book reviews, book group questions, events calendar, and more. Make your media room the one stop source for easy to obtain information.

7. Have a call to action: Make sure your site is clear and concise. Cut the nonessentials. Remember, people don’t sit down to read web pages, they scan, so a home page of 200 to 250 words is ideal. Direct visitors to a specific action.

8. Make it easy for visitors to buy your book: Remember that call to action? Was yours for the visitor to buy your book? While it’s a good idea to have your products available at a number of e-tailers, you should have a spot on your site dedicated to sales – even if you direct people to or another site for the actual purchase. Make it easy otherwise you’ll lose the sale.

9. Keep your content fresh and engaging: Having a blog ensures you have regularly updated content (try to update once or twice a week) on your site as well as a page on your site where visitors can participate. Google will reward your site with a higher search ranking if it has fresh content. That ranking will help with search because you’ll be listed before your competition. If you’re using social media, make it easy for visitors to your site to click through and follow you wherever you are: Twitter, Facebook, LinkedIn, Google+, etc.

10. Check your traffic: You can see who visits your site, where they come from, and much more. Google Analytics is free and easy to use. You want to review the reports regularly so you understand who visits your site, how they find you, and what they do once they’re on your site. Then you’ll learn what works (and what doesn’t).

Best of luck! And remember, many changes, though subtle make a large impact from the consumer’s point of view!

Mobile Shopping

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52 Ways to Market Your Book: Tip #7 – How to Get More Media for Your Book!
June 3, 2014by: Penny
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Welcome to Tip #7 of our 52 Ways to Market Your Book! I hope you’re enjoying these tips and they are helping you sell more books.  So, ready? Here we go!


How to Get More Media for Your Book!

Ok, so I admit, there’s nothing new about what the media loves but this is a good reminder and some helpful tips to help sharpen your pitching skills and your campaign!

1. Be brief or be gone: Keep it short and to the point. In fact the subject line of your email should tell the story. Create a compelling subject line and follow that up with a short 2-3 sentence pitch in your email.

2. Relevance and target: I can’t say this enough. Pitch the right person and pitch topical stuff. If you aren’t sure who to pitch look up the show or ask the person answering the phone.

3. Tie-ins: What does your topic have to do with? A calendar date? Holiday? Local event? Tie ins are important, if you have one make sure the media is aware of it.

4. Visuals: What sort of visuals do you have? If your topic is crafting, cooking, painting, sculpting, or even something related to history visuals are always important. These can be props and/or B-roll which is an industry term meaning footage that rolls during your interview. Rarely will an interview be all-you focused. Viewers don’t respond well to talking heads so props, B-roll and anything else you can add that will enhance your interview is a great way to dress up your interview.

5. Responsiveness: Thanks to instant access to everything (a la Twitter and blogs) the media response time has shrunk. You must get back to media right away and respond to emails they send immediately (or as fast as you can). In fact it’s not a bad idea to set up a special email account for media pitches that you know you’ll have access to all the time. That way you can check it and don’t have to worry about sifting through the hundreds of other emails and spam you got.

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AME Blog Carnival: Tips and Tricks for Writers and Authors – June 1, 2014
June 2, 2014by: Paula
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Welcome to the Author Marketing Experts Blog Carnival. We’ve got insights on book sales, getting published, and writing. Thank you to this week’s contributors!

Book Sales

Sarah Bolme submitted Print vs. eBook posted at Marketing Christian Books, saying, “Sales growth of ebooks has stalled. What does this mean for selling your books?”

book within ebook

Getting Published

Erica Verrillo submitted Four Literary Agents Actively Looking for Clients posted at Publishing… And Other Forms of Insanity, saying, “Here are four literary agents actively seeking new clients. Make sure to read everything on their agency website to get a feel for what they represent. Some agencies are geared more toward commercial fiction while others prefer literary works. You are the best judge of whether your work will be a good fit.”


Chrys Fey submitted Use the Sixth Sense posted at Write With Fey, saying, “To create excellent prose you need to use the five senses: sight, sound, touch, taste, and smell. But to create amazing suspense and horror, you need to also use the sixth sense: your intuitive hunch, or more precisely, your character’s intuitive hunch.”

That concludes this week’s carnival. Our weekly roundup offers the best book marketing, self-publishing, writing, and general publishing industry tips to guide authors, would-be authors, publishers and others on their book journey. Submit a post to our weekly carnival by using this link:

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Best of the Web Book Marketing Tips for the Week of May 26, 2014
May 30, 2014by: Paula
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Enjoy these topical, informative book marketing tweets, courtesy of bloggers, marketers, authors and others. The topics include building your author platform, using social media press releases, developing an author website, and more. Happy marketing!


* The Base of the Writer’s Platform: Your Website

Your website helps you build your readership and maintain your connection; learn the basics of getting your site built:

* 8 Things That Will Derail Your Writing Goals the Fastest

Don’t let these issues keep you from writing your book:

* How to Get the Word Out With a Social Media Press Release

Learn how you can harness social media to spread the word about your book:

bookstore window graphic

* The Best Place to Sell Books is Not a Book Store

If you find this surprising, learn why top experts believe your best book sales won’t come from bookstores (and where you will sell your book):

* Your Author Platform: It’s Not About You!

It’s about meeting the needs of your readers, and here’s what you can do:

* 8 Great Writing Tools to Keep You Motivated to Write

Whether you have a lot of distractions or feel like you’ve hit a slump, these tools can get you back on track:

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Why Stepping Out of Your Comfort Zone Is Key to Success
May 29, 2014by: Penny
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We are creatures of habit. We take the same route to work, we order our coffee the same way. When I pop into my local Starbucks the barista doesn’t even have to ask me how I want my coffee. It’s comforting, easy and can really ding my creativity.

Comfort Zone - blog_pin I was just on the speaking circuit – six weeks of criss-crossing the country speaking at all sorts of events from BlogPaws (pet blogger event) to BlogHer/Food (food blogger conference). One thing that really stood out for me is that a different market, mindset and exposure to ideas different than my own can really help to spark creativity and new ideas. Now, I’m sure that you aren’t living in a vacuum, certainly new ideas are coming at us all the time but usually we’re pretty tuned out to them. We see what we want to see, what interests us. The old slogan “think outside the box is fine” but if you stay in the same mind-set, thinking outside the box is a bit tough.

Being at these events I could have easily just sat up in my room and worked on my own projects, showed up for my session and then gone back to my room again but that’s not really a good way to use my time. Instead I would visit the vendor booths, sit in on sessions and really take in how these groups are different. What resonates with them and what they have yet to explore. For example at the foodie event no one really cared about Google Plus, sure they’d heard of it but they hadn’t really used it. I can totally understand that given how well food and food-porn does on Pinterest but the point it: it’s important to be exposed to new ways of thinking and new models of promoting because it can, in effect, help you become a better marketer. Another example of this is a romance conference I spoke at. Many of the authors were carting around these character trading cards, they’d profile a character on each of the cards and use them as promo materials or trade them with other authors. You might think that this kind of thing is great for fiction authors but non-fiction won’t really benefit from this idea. Well, think again. I thought this idea was so unique and then it hit me: create trading cards for my book, How to Sell Your Books By The Truckload on Amazon, and create different tips, one tip per card. I took these around to speaking events and people loved them.

FRONT CARD-How to Sell Your Books_Penny Sansevieri             TIP 1_Pitching  Via  Email            TIP 10_Get More Power To Your Amazon Page

Doing what you’ve always done – as long as it’s working – is certainly great. But consider an exercise once a month: do something totally out of market. Read a magazine you wouldn’t normally read, listen to a podcast or radio show that you normally wouldn’t or, if you can, go to an event that you would never have considered. For example I go to a lot of social media conferences and I’m amazed at how many authors never consider doing this. Why? They figure it doesn’t matter to them. The point is this: it all matters. Sometimes ideas come from the most unexpected places. Taking a different route to work, reading or exploring outside of your market, could really help to expand your creativity. I recall a line in the movie Working Girl where Melanie Griffith is super determined to rise up the corporate ladder, so much so that she reads everything she can get her hands on. At one point Sigourney Weaver who plays her evil boss says: “You read W Magazine?”

“Yes,” says Griffith’s character, “because you never know where the good ideas will come from.”

My point exactly.

Knowledge Empowers You Acronym


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