Book Marketing Blogs

by Penny Sansevieri
AME Blog Carnival: tips and tricks for writers and authors – February 3, 2014
February 3, 2014by: Paula
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Welcome to the February 3, 2014 edition of tips and tricks for writers and authors. We have a lot of information in this edition, from book marketing and getting published to self-publishing and social media. Thank you to all of the contributors.

Book Marketing

Glenn Miller presents The 3 Online Profiles Every Author Must Have (and They’re Not Facebook or Twitter) posted at Glenn Miller.

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Getting Published

Laura Hedgecock presents Is My Writing Good Enough? Self-Doubt and Advocacy posted at Redwoods Society, saying, “This article examines how to combat the self-doubt that every writer faces.”

Self-Publishing

Erica Verrillo presents Hugh Howey’s Self-Publishing Success Story – Luck, Timing, and Writing for the Right Reasons posted at Publishing … and Other Forms of Insanity, saying, “What is unusual about Hugh Howey is that he remained a self-published author on Amazon’s Kindle platform – even after he landed a major book deal with Simon and Schuster. He also turned down offers from agents – until one of them dangled Hollywood before him. Why did Howey retain his electronic rights? It turns out he had some very good reasons.”

Social Media

Jon Rhodes presents 9 Ways To Jazz Up Your Finished Blog Post posted at Affiliate Help!, saying, “Make you blog posts dazzle with these 9 top tips.”

writing

Chrys Fey presents Words to Cut Out of Your Writing posted at Write With Fey, saying, “In my recent post, How To Edit a Book, the second step says to “Cut it Out!” and refers to clichés and passive voice, but there are words you should cut out of your manuscript too.”

That concludes this edition. Submit your blog article to the next edition of tips and tricks for writers and authors using our carnival submission form. Past posts and future hosts can be found on our blog carnival index page.

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Best of the Web Book Marketing Tips for the Week of Jan. 27, 2014
January 31, 2014by: Paula
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Here are some great tips we found among the top book marketing tweets from the past week, courtesy of bloggers, marketers, authors and others. The topics include why your Facebook posts may not get a response, creative ways to launch products with social media, how to use Pinterest for book promotion, and more. Best of luck with your marketing!

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* When is the Best Time to Release a Book?

Your publication schedule can affect the success of your book. Here’s what you should know about timing your book’s publication:

http://audenstreasury.blogspot.com/2014/01/when-to-release-book.html

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* 5 Ways to Use Pinterest for Book Promotion

A collection of clever, creative ways authors can use Pinterest for marketing their books:

http://selfpublishingteam.com/5-ways-to-use-pinterest-for-book-promotion/

* What’s Your Writerly Social Media Persona?

Your online behavior matters – and it can affect your book sales:

http://buildbookbuzz.com/author-social-media-persona/

* 9 Creative Ways to Use Social Media to Launch a Product

Get some great ideas from this overview of how social media helped launch a new initiative:

http://www.socialmediaexaminer.com/social-media-product-launch/

* Writers, Know Your Audience

Create a persona for your target customer before creating a single product. Here’s how:

http://informationproductsforwriters.com/will-buy-information-products/

* 6 Reasons Your Facebook Postings May Not Get Responses

Facebook recently changes its algorithm, and that affects what users now see in their newsfeed:

http://socialmediatoday.com/debraellis/2097086/6-reasons-your-facebook-postings-may-not-get-responses

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AME Blog Carnival: tips and tricks for writers and authors – January 27, 2014
January 27, 2014by: Paula
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Welcome to the January 27, 2014 edition of tips and tricks for writers and authors. We’ve got some insights into book marketing and book design this week. Thank  you to the contributors.

Book Marketing

Chrys Fey presents Online Marketing Symposium posted at Write With Fey, saying, “Find out what worked and what didn’t work for me while marketing my eBook, Hurricane Crimes. This is part of a blogfest.”

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Erica Verrillo presents Submitting Your Website to Web Directories posted at Publishing … and Other Forms of Insanity, saying, “If you have recently launched an author’s website, you may be wondering how to get it noticed. New websites may take weeks to get “crawled” by search engines – a delay which can transform the heady, champagne-guzzling high of a website launch into a nail-biting, pillow-punching pit of despair. Now is the time to list your website on a web directory.”

Book Design

Byteful Travel presents A Key Book Designing Tip: Always Include Reputable Reviews! posted at Aravinda Publishing, saying, “Today, I’d like to share a visual example of something I’ve learned over the last few months: the importance of putting reviews on the back of your paperback! In retrospect this seems fairly obvious, but you may be surprised how many books don’t do it. Reviews are key because they provide extremely helpful “social proof” for the book, and can be key to self-publishing success.”

That concludes this edition. Submit your blog article to the next edition of tips and tricks for writers and authors using our carnival submission form. Past posts and future hosts can be found on our blog carnival index page.

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Best of the Web Book Marketing Tips for the Week of Jan. 20, 2014
January 24, 2014by: Paula
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We’ve got some great advice from some top book marketing tweets from the past week, courtesy of bloggers, marketers, authors and others. The topics include secrets to a successful blog tour, how to get more book reviews, blog post ideas, and more. Happy marketing!

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* Seeking a Good Writers’ Conference or Book Festival in 2014?

A handy list; this is a great resource so be sure to share it:

http://jodierennerediting.blogspot.com/2014/01/writers-conferences-book-festivals-in.html

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* Amazon Hack: A Quick Tip for More Reviews and Networking with Reviewers!

Build relationships with reviewers, it’s worth the effort and can lead to more reviews:

http://www.amarketingexpert.com/amazon-hack-quick-tip-reviews-networking-reviewers/

* Three Keys to Successful Author Blogging

It’s about content, readers, and networking. Read more:

http://www.thebookdesigner.com/2011/02/three-keys-to-successful-author-blogging/

* Infographic: 4 Key Book Publishing Paths

There are several varieties of traditional and self-publishing which means authors have a lot of options:

http://janefriedman.com/2013/11/19/infographic-key-book-publishing-paths/

* Don’t Know What to Write About?

Get ideas from the Blog Topic Generator, a free tool:

http://blog.hubspot.com/marketing/blog-topic-generator-ht

* What’s the Secret to a Successful Blog Tour?

We’ve got five tips that will help you get more exposure from your blog tour:

http://sharingwithwriters.blogspot.com/2014/01/blog-tour-tips-reminder-or-new-ideas.html

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How Amazon Thinks, Why Brands No Longer Matter – and other insights from Digital Book World 2014
January 23, 2014by: Penny
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I was invited to Digital Book World to speak on a panel about what’s working when it comes to social media. But first, here’s a recap of some of the best tweets and I think you’ll really be surprised by some of the findings:

 

eBook Sales, how are we doing, really? Turns out, fiction really cleans up in this market. Here are the numbers:

60% of sales come from adult fiction with only 27% adult non-fiction, and where does the rest go? The smaller percentage goes to children’s books.

One of the biggest messages from this event that I heard over and over again was this: Everything works better when you have relationships with your reader.

This means reaching out to your reader, dialoging with them, thanking them for a review. Here’s how you can thank folks for their reviews on Amazon:

https://www.youtube.com/watch?v=Y5QnQfkYDCQ&feature=c4-overview&list=UUkB2oHqfvggcrpRPi2ps_Gg

 

To that end,

Author name recognition important, but famous name is not enough. Fan loyalty is the key. #DBW14 Peter Hildick-Smith, Codex Group.

@Bookgal: Marketing is a convo w/the reader, focus on one reader not the masses. This makes the convo focused & interesting. It’s a big dif. #DBW14

 

And this tweet goes to pricing. This is why I don’t recommend that authors go full–price on their first book. You can charge more once you are a brand and have some books out there:

@mrmullin: People willing to pay 66% more in ebook for author with brand equity with a fan base, according to Codex. #dbw14

“Create more value than you capture.” Every author needs to apply this! Lessons from @Uber @timoreilly #DBW14

 

And what are major publishers looking for? They’re looking for big overseas sales. This per Carolyn Reidy, CEO of Simon & Schuster:

“Looking forward to huge digital growth overseas. Markets are growing quickly and catching up fast.” per Carolyn Reidy #DBW14 #ebooks

 

In fact, the numbers of non-English speakers is pretty amazing:

#dbw14 2 billion #english speakers globally;1.4 are non native English speakers– @Nielsen

 

Annual Writing Income (survey done by F&W Publications) – I would think that this is average, though I would also say that when viewing this, you should consider the numbers. There are a lot more books self-published so the numbers are bound to be lower, especially when you figure that 1% of these authors publish a book that’s actually saleable.

How much do authors make?

 

 

 

 

 

 

 

 

 

According to Dana Beth Weinberg, who presented on reasons why authors would want to self-publish or why publishers should be worried that so many authors are going the indie route, here’s a slide she shared on “the math” behind indie royalty, vs. traditional. Her comparison at the bottom to the fans is juxtaposed to the comment earlier in the conference that an author needs 50,000 fans to make a difference:

Here's how much indie authors can make!

 

 

 

 

 

 

 

 

I took this picture because I think it speaks to our marketing, just in general. We often subscribe to old, outdated theories that really no longer work. It’s really important to learn what’s new and what’s actually working, versus just doing stuff because it feels productive. This session was led by Emanuel Rosen, author of The Anatomy of Buzz.

Why Your Marketing Doesn't Work

 

 

 

 

 

 

 

 

 

The above is particularly true when you consider the following, too:

How do consumers buy?

Consumers today are influenced by other people more than by marketing. Brand is getting less important, not more. @EmanuelRosen

When consumers rely on user reviews persuasion no longer works. This was particularly staggering. Remember how the old sales model was that you needed three tiers of pricing to get folks to buy the medium-priced item? That’s just not true anymore, according to Emanual Rosen, who gave a fascinating presentation about the new world of sales:

Sales theory was have 3 tiers of pricing: high, med, low – which will push more sales to medium price. That’s not true anymore.

Here is a great clip on how consumers buy, when market research makes sense, and when it doesn’t. Turns out, people are heavily influenced by other people:

 

 

Is branding important? Emanuel Rosen seems to disagree. Very interesting clip!

Brad Stone, author of Everything Amazon, was the highlight of the final day at Digital Book World and presented a very interesting session on Amazon. Here he talks about the Amazon mindset:

 

 

 

Lots of conversations were overheard in the hallway, one publisher had this to say: It’s too late to battle Amazon because we let them ride for so long. Making new startups really hard.

And this in a Tweet:

@Tom_Chalmers: Nice to see it said – ‘Publishers should be working from massive consumer databases and speaking directly to customer’ @MikeShatzkin

 

Are you on Wattpad? If you’re not, you should check it out, their traffic is tremendous. Here’s a quick tip for more exposure there:

@wattpad does very well in mobile. Readers selecting short stories. Romance, mysteries, sci-fi are huge.

 

 

On a panel about community, Sarah Wendell, co-founder of Smart Bitches, Trashy Books said this about why she does not force everyone to her website and why she posts in a variety of places online:

 

@smartbitches better to interact with people where they are, instead of bring them to site, so goal is different to website traffic

If you want to check out more tweets from this fantastic event, search the hashtag: #DBW14 on Twitter!

 

And Best query letter – Every!

2014-01-15 10.53.18

 

 

 

 

 

 

 

 

And finally, here’s a write up from my session: http://www.digitalbookworld.com/2014/which-social-media-and-marketing-tools-are-publishers-actually-using-successfully/?et_mid=656404&rid=239512280



Amazon Hack: A Quick Tip for More Reviews and Networking with Reviewers!
January 21, 2014by: Penny
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Did you know that you can thank your reviewers on Amazon and while saying “thank you” is great, here’s the bigger picture: It’s all about relationships. So reaching out to your reviewers is one way to do that. This quick video will show you how to network with reviewers, say thank you and – even offer them another book to review!



Amazon Hack: An Easy Way to Make Changes to Your Book
January 21, 2014by: Penny
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Over the years, authors have told me that they can never seem to reach Amazon. Well now you can. Here’s a simple trick for reaching the Amazon team to help you update your book page, add reviews, change categories, or whatever you need to enhance your book.

 

 



Crowdfunding Your Book – an interview with PubSlush!
January 20, 2014by: Penny
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Ready to get some funding for your book? This interview with Amanda Barbara of PubSlush will teach you the ins and outs of crowdfunding a book:

What does it take to raise a lot of money?
Which books do better in crowdfunding?
What does an author need to do to be successful with these types of programs?
Can you really make money to support your book promotion?
Do you need a book video to entice funding?

You’ll learn all of this and more!

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AME Blog Carnival – tips and tricks for writers and authors – January 20, 2014
January 20, 2014by: Paula
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Welcome to the January 20, 2014 edition of tips and tricks for writers and authors. This week we have some good insights on book marketing, and writing. Thank you to all of this week’s contributors!

Book Marketing

Sarah Bolme presents Simple, But Effective, posted at Marketing Christian Books, saying, “I recently discovered this interesting book marketing technique.”

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Writing

Emma Lee-Potter presents How to Write a Plot, posted at Emma Lee Potter, saying, “On a sunny autumn morning I came up with the perfect plan and drove 40 miles through the stunning Cotswolds countryside to attend a Writing a Good Plot workshop at the Cheltenham Literature Festival.”

Chrys Fey presents How to Edit a Book, posted at Write With Fey, saying, “Every writer has their own technique to editing and there is no wrong way to go about it. All I can do is share how I edit my books to help you develop your own technique.”

Erica Verrillo presents A New Year’s Resolution – For Writers, posted at Publishing… And Other Forms of Insanity, saying, “It’s January, and I can guess what you have resolved for 2014, because every writer makes the same New Year’s resolutions. Chances are, you will make the same resolutions next year, and they will be equally as futile. The problem is that you are setting your sights too low. If you are going to make a resolution, make it big. This is my New Year’s Resolution …”

That concludes this edition. Submit your blog article to the next edition of tips and tricks for writers and authors using our carnival submission form. Past posts and future hosts can be found on our blog carnival index page.

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Best of the Web Book Marketing Tips for the Week of Jan. 13, 2014
January 17, 2014by: Paula
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Here are some hot tips via book marketing tweets from the past week, courtesy of bloggers, marketers, authors and others. The topics include how to tie current events to your marketing, what to post on social media, book sales for self-published authors, and more.

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* How to Use a Call to Action in Social Media – Dos & Don’ts

Seven experts explain what a call to action is and provide examples of successful CTA posts in social media:

http://www.profnetconnect.com/popelbaum/blog/2014/01/14/the_qa_team:_call-to-action_use_in_social_media

* Authors: What Should You Post on Social Media Sites?

Your best bet is to share a mix of information, and remember that your followers don’t want to read endless self-promotional posts:

http://www.sandyappleyard.com/2014/01/13/authors-post-social-media-sites/

* How Successful Authors Use Social Media to Sell More Books

Social media can increase your visibility (and readership). One author shares his experience:

http://thewritelife.com/how-successful-authors-use-social-media-to-sell-more-books/

* Are You Making the Most of These 6 Critical Campaign Promotion Channels?

Your marketing has a better chance of being successful if you rely on multiple sources:

http://blog.hubspot.com/marketing/inbound-marketing-campaign-promotion-channels-list

* Yikes. Self-Published Authors See Much Lower Sales

This chart presented at Digital Book World says it all: self-published authors have lower sales than traditionally published and hybrid authors:

https://twitter.com/Bookgal/status/423479091166064641/photo/1

* How Current Events Can Tie in With Your Marketing Strategy

When there’s breaking news and you’ve got some insights to share, here’s how you can get your moment in the spotlight:

http://www.prnewswire.com/news-releases/using-events-to-your-advantage-how-news-can-create-buzz-for-your-brand-240300221.html

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