Book Marketing Blogs

by Penny Sansevieri
AME Blog Carnival: Tips and Tricks for Writers and Authors – February 9, 2015
February 9, 2015by: Penny
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Welcome to Author Marketing Experts’ Blog Carnival. We thank this week’s contributors for their pieces on writing, getting published, book marketing, self-publishing, and social media.

Self-Publishing

Hazel Longuet submitted 20 Writing Tips: This Week’s Most Popular Articles On Writing posted at Novel Experience, saying, “Every Monday I do a round-up of the previous week’s top 20 articles on writing, self-publishing and book promotion as buzzed up by the actions of my 7k social media followers – comprising of primarily published and aspiring authors. So here are this week’s top 20…..”

Success Tools Toolbox Succeeding Goal Skills

Social Media

Chrys Fey submitted How to Create an Author Facebook Page posted at Write With Fey, saying, “Creating a Facebook Page is a big step, because it says you’re ready to get more readers and engage with them.”

Book Marketing

Mayowa Ajisafe submitted How To Get The Best Cover Design And Use Your Cover Design To Market Your Book, Build A Side Author Business And Sell More Books With Derek Murphy posted at Authors Crib, saying, “In this episode of Authors Crib Podcast, I had a chat with Derek Murphy of The Creativ Indie and DIY Book Covers who is an author and a book cover design expert who has designed tons of book covers for bestselling authors like Joanna Penn of TheCreativePenn.com. Derek shares his writing journey and discusses how he started working with authors as an editor and cover designer and offers tons of great cover design and book marketing tips, strategies and advice as well as his best tips on how authors can build a side business as an author to augment their writing income.”

Writing

David Leonhardt submitted Who Hires a Ghostwriter posted at The Happy Guy Writing Services, saying, “Everybody knows that some people hire ghostwriters. But it might surprise you to discover who some of those ‘some people’ are.”

Getting Published

Katie McCoach submitted What NOT to Say to a Literary Agent (or Editor) posted at KM Editorial, saying, “After attending an event hosted by GLAWS, KM Editorial shares the takeaways on what NOT to say to a literary agent (or editor) to sell your book.”

That concludes this week’s carnival. Our weekly roundup offers the best book marketing, self-publishing, writing, and general publishing industry tips to guide authors, would-be authors, publishers and others on their book journey. Submit a post to our weekly carnival by using this link: http://www.amarketingexpert.com/submit-ame-blog-carnival/



Best of the Web Book Marketing Tips for the Week of February 2, 2015
February 7, 2015by: Penny
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Get some ideas and inspiration from these book marketing and publishing industry tweets, courtesy of bloggers, marketers, authors and others. The topics include whether social media is worth a writer’s time, how to use Thunderclap to promote your book, a guide to advertising on Amazon, and more. Happy marketing!

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* How to Win Sales And Influence Amazon’s Algorithms

A great discussion between two authors who have found creative ways to share their audiences and boost their sales:

https://davidgaughran.wordpress.com/2015/01/31/how-to-win-sales-and-influence-algorithms/

* Tips for Gaining Attention in the World of Fiction

Here are some things you can do to get your book noticed:

http://www.writersandauthors.info/2014/12/tips-for-gaining-attention-in-world-of.html

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* Free Publicity for Your KDP Select Free Days

If you’re going to offer your ebook for free, you need to promote it. This list will give you a lot of options for free and paid sites as well as Facebook groups you can use to get the word out:

http://publishedtodeath.blogspot.com/2013/08/how-to-get-free-promotion-for-your.html

* How You Can Use Thunderclap to Promote Your Book

Thunderclap allows authors to build a book launch team, promote a sample chapter, share a book promotion, and more:

http://thefutureofink.com/thunderclap/

* How to Advertise on Amazon: A Step-by-Step Tutorial

Now that authors who use KDP Select can advertise on Amazon, the question is: how does it work? Author Nicholas Rossis explains:

http://nicholasrossis.me/2015/02/01/advertise-with-amazon-a-step-by-step-tutorial/

* 21 Free Resources for Authors

You’ll find a range of freebies here, and something is bound to be useful!

http://buildbookbuzz.com/21-free-resources-for-authors/

* The Finances of Publishing

How indie authors can set a realistic budget to get their book published, from book covers to editing to ebook and print formatting and more:

http://www.novelpublicity.com/2015/01/money-money-money-the-finances-of-publishing/

* Do Writers REALLY Need to Use Social Media Anymore?

Authors already have plenty to do – is social media just a time suck?

http://jodyhedlund.blogspot.com/2015/02/do-writers-really-need-to-use-social.html



What to do When Amazon Pulls Reviews
February 5, 2015by: ameeditor
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If you’ve ever had a review yanked off of Amazon you know how frustrating that can be. I’ve spoken to some authors who lost one and others who lost dozens. Each time it’s assumed that Amazon is the devil and that they get a certain amount of enjoyment just randomly pulling reviews. While I was pretty certain this wasn’t true, I decided to call Amazon Author Central and get to the bottom of this.

The rep there was super helpful and very clear about their guidelines. Let’s look at a few:

Amazon Reviews 1Friends and family: Amazon considers friends and family to be biased reviews, and, if they can make a connection, they will pull these. This means that while it’s great to encourage friends to review your book if a connection can be made Amazon will pull the review. While you may find this unfair, I do get Amazon’s stance on this. They want reviews that are authentic. We all do. Sometimes well-meaning friends and family will post glowing five-star reviews that just say: I loved this book! Without a detailed explanation as to why. Glad they loved it, but let’s build out this review so it’s not just one or two nondescript sentences. This also isn’t helpful to future readers who may be considering your book *and* while none of us likes 2-star reviews, keep in mind that a book page with all 5-star reviews is regarded as suspect. So there’s nothing wrong with asking these folks to review your book, just know that Amazon may pull the review if they deem it biased.

IP Addresses: This is another place where you need to really be careful. If you have all of your work friends review the book from the same IP address Amazon will pull all of those reviews. This happened to an author I spoke with recently. She lost over forty reviews because of this. It’s fine to encourage work associates to review the book, but not a good idea to strong arm them into reviewing the book on company time or from the same IP address.

Sketchy/Questionable Reviews: As I mentioned earlier, sketchy reviews will always draw attention. And I’m not talking about reviews that are well-written, but reviews that don’t offer some level of detail. Reviews lacking details are often called into question, or at the very least, looked into by Amazon.

Algorithm Changes: As we all know, Amazon switches up the algorithms on their site quite frequently. Because of this, some reviews may vanish for a while only to return later. If you see reviews missing hold off a day or two before calling Amazon to see what happened.

Gift Cards: Here’s another interesting thing I noticed, and let me preface this by saying that Amazon did not confirm this point, it’s just something that I’ve discovered on my own. If you issue an e-gift card to someone and they turn around and buy your book and then review it, Amazon could pull the review. Why? Since this all came from my research I can’t be 100% sure why but I suspect it’s because Amazon may view a gift card as a bribe, especially if the gift card exceeds the cost of the book by a lot. This is one reason why in late 2014 I switched to straight gift cards that you buy at Staples or wherever. We use gift cards a lot for our authors. Gifts for bloggers to give to their readers, raffle prizes, etc. I used to issue them all via Amazon until I happened to stumble on this. Gifting an eBook, however, is very different. I do this all the time for folks who want to review my books on Kindle. I will gift them the eBook with a note thanking them for the read or the possible review or whatever.Amazon Reviews 2

What to do if a review gets pulled? Call Author Central and ask them for help solving this. Be polite, not frantic and panicked, and explain that you think reviews are missing. In cases with books I’ve been monitoring, I take screenshots of the reviews every few days or so. Not because I’m being paranoid about reviews getting pulled, but to keep track of the review progress for any particular title. Reviews often move around on the page depending on how many folks find them “helpful” so that’s good to watch, too. In one particular case, I had noticed a review went missing for a title I was working on, and because I had a record I could easily go back to Amazon and ask them what was going on. In this case it was because of the algorithms and the review popped back onto the book page within a day or two.

Having Amazon pull a review does not have to mean that the review is gone for good, sometimes it’s something that’s easily fixed. If Amazon won’t reinstate it, find out why so you can be sure it never happens again. Monitoring the review policy is important and sadly it’s not an exact science. Some of their assessments aren’t always fair, I agree. But having a book on Amazon and adhering to their terms of service is the world we live in.



Why (some) Authors Fail: Tip #41 of 52 Ways to Market Your Book
February 4, 2015by: ameeditor
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Welcome to Tip #41 of our 52 Ways to Market Your Book! I hope you’re enjoying these tips and they are helping you sell more books.  So, ready? Here we go!

Tip 41Why (some) Authors Fail

Sorry for the buzz kill title of this article, but instead of spreading pixie dust as many marketing articles do, I thought I’d take a hard look at the realities of self-defeating behavior and some of the things authors might buy into that will sabotage their careers. Over the years I’ve written a lot of articles on how to be successful, but to be successful you must first learn how to fail up, meaning that you learn from what you did wrong, take full responsibility for it and move on. Lessons in publishing are often costly, both in time and dollars. I don’t presume to tell you that you should avoid making any mistakes, but many of them are avoidable. Here are a few for you to consider.

Not learning enough about the industry

The first piece of this is simple: get to know the market you are in. This is a bit of a dual message because I’m not just speaking of the market you are promoting to: your area of expertise, but also to the publishing industry at large. Who else is publishing in this area? What are they publishing? Is your area of writing hot or a fading trend? These are all good things to know before you jump headlong into your area. Getting to know your market can help you not only avoid expensive errors but also possibly incorporate trends into your book that could help to leverage its success. How to learn about the industry? Read up on it at sites like Publishersmarketplace.com; subscribe to the free or paid newsletter the site offers. This will give you a good sense of what’s selling, who’s buying, what’s being published. Publishers Weekly is another good resource. If you can’t afford a subscription try their online site at publishersweekly.com, or check out your local library to see if they carry any copies. This is a great industry resource.

Not Accepting Feedback

A couple of weeks ago an author who has sat in on a number of my classes, both online and off, asked me numerous times how she could get onto Huffington Post as a blogger. I told her I would try to pursue a Huffpo blogger for her to get feedback on her work. I did this as a favor because, well, she was relentless in her pursuit of this and I had to admire that. So, I finally got a blogger to review her work and the critique came back not so good. In fact it was terrible. I sat on it for a day, wondering if I should share it with her. I finally decided that if she was so relentless about her career, she would be equally relentless about crafting a perfect message, right? Not so much, actually. When I forwarded her the feedback she shot me off an email saying that many other people loved it and that astrologically this was a terrible time to accept feedback so she would dismiss it. Some moon phase or something. I honestly can’t recall.  No, I’m not making this up. OK, listen, full confession time here. I have a friend who calls me whenever Mercury is retrograde, “don’t buy anything electronic” she says, and I listen. Well, sometimes. Anyway, point being that I get that we’re all driven by a different drummer, but if someone takes the time to critique your work why would you not try to learn from that? Look, I know not everyone is going to be spot-on with their feedback, but take from it what you can and move on – better yourself, better your writing.

Feedback is a crucial part to any writer’s career. If someone who is more knowledgeable than you about the industry you are in is willing to give you feedback you should listen. Really. In a room of one hundred authors I can pick out the successful ones. You know who they are? They are the ones who aren’t so wrapped up in their egos that they aren’t willing to listen and learn.

Not Surrounding Yourself with Enough Professionals

Let’s face it, your mother and immediate family will love anything you write. These are not the people who will offer you the kind of guidance that will further your career. Yes, they will (and should) love and support you through this work, but you need professionals you trust by your side giving you advice, wisdom, and direction. You don’t need to keep a group of experts on retainer, but you need to know who they are so you can call on them when you need help.

Not Doing Their Research

What would you think of a store owner who opened a yogurt shop in downtown San Diego only to find that five other stores were opening within months of his, one of them a very successful franchise with a huge following? Wouldn’t this make you sort of wonder why on earth this store owner would do that, I mean open a store without doing the proper research?  Then why on earth would you launch head first into publishing without knowing your market – I mean the publishing market? So many authors learn the ropes after their book is out, and by then it’s too late. Well, not too late really because you still have a book, but late in the sense that you can’t really do anything about mistakes made and the money it’s gonna cost you. There are a ton of online resources out there. Get to know them. I’ve listed a number of them in this article and there are more, many more. The Internet is abundant with free content. Use it.

Measuring Their Success in Book Sales

Many of you might be shaking your head wondering how I could possibly say this, but it’s true. Book sales, even in the best of economic climates, are sketchy and planning your success or failure around them is a very bad way to market your book. Here’s the reality: exposure = awareness = sales. The more exposure you get, the more awareness there is for the book, the more sales you may get. But this equation takes time and in the midst of this marketing many other really great non-book-sale-related things may happen. An example of this is an author who didn’t really sell a lot of her books as she was marketing, but found that her speaking gigs started to pick up. Each speaking gig netted her about fifty book sales, and because of the market she was in, many of those book sales turned into individual consulting gigs that brought in much more revenue than a single book sale ever could have. Get the picture?

The other reason I say this is because book sales can be tough to calculate, many reporting agencies don’t report sales for three to six months. I know this sounds crazy but it’s part of the reason why publishing is such a tricky business. So, if you’re doing a huge push in December and you look at your statement in January and find that you’ve only sold 3 books, it might be because you’re looking at sales figures from September or October when you weren’t doing any marketing at all.

Still not convinced? Then let me share my own story with you. As of today, Red Hot Internet Publicity has been out since July of 2009. I suspect to date it’s sold 5,000 or fewer copies. Not impressive, is it? Does that number bother me? Not at all. Want to know why? Because out of the copies sold I have probably brought twenty to thirty new authors on board who will likely be authors for life. Also, I got a teaching gig at NYU because someone handed someone at NYU this book and all of a sudden – there you have it. So if I measured my success by book sales, you bet I’d be depressed. Thank God I don’t. Book sales aren’t what drive my success. The same should be true for you. Start measuring your success in other ways and book sales will come. I promise.

Seth Godin, aka brilliant marketer, addressed this in a recent blog post too: http://bit.ly/9n1Y9v

Not Understanding How New York Publishing Works

We may not like how the corporate publishing model works, we may find fault with it, but to understand it is to understand how the industry works. For example, knowing the publishing seasons and why Fall is the biggest time for New York publishers to launch a book and perhaps the worst time for you to send your book to market if you’ve self-published.

Also, know that corporate publishers don’t publish to niches, or rarely do, so if you’re publishing to a niche, you may have a real leg up.

As for bookstores, the big six in New York pretty much own most of the shelf space in your local Barnes & Noble, so if you’re vying to get in there, you are going to have to do more than show up with a book in hand and a winning smile. You’re going to have to promote yourself to that local market and gain enough interest for your book that people start asking for it in bookstores.

Understanding the corporate publishing model means knowing and researching your industry and again, not just the industry you are writing for, but the market of publishing in general. Knowing what’s selling, what’s not – who’s buying, who’s closing their doors. Knowledge is power. Arm yourself with it and you’ll have a much more successful campaign.

Playing the Blame Game

If something goes wrong, own it. Unless it’s really not your fault, unless you were taken for a ride somehow, swindled or whatever. Own it. Take responsibility. Here’s an example. Recently an author came up to me after a class I taught and said she’d pitched 200 bloggers and only 5 of them wanted her book. What was wrong with them? Well, maybe it wasn’t the bloggers at all. Bloggers are busy, busier than they’ve ever been so your pitch has to be strong and your book exactly right for the blogger you are pitching. If you’re not getting a lot of pick up on your pitch you might need a new pitch and/or you might need a new set of bloggers. Don’t assume it’s someone else’s fault. Investigate what happened and take a critical look at the results. If you don’t feel you can be objective, hire someone to sift through the data. Assuming success eluded you because of someone else’s lack of interest or follow through might be undermining your campaign and you could be missing out on important data that could really help turn your campaign around.

Believing in the Unbelievable

There are no guarantees. No one can promise book sales, fame, or Oprah. Period. End of story. If someone is promising you these things, run, or if the offer seems too good to be true it likely is. If all else fails ask someone you trust. I get folks asking me all the time about campaigns, programs, and marketing opportunities. Feel free to do the same. Whether you are working with us or not, now or in the future, I will always give you a fair and honest answer. If you’d rather go to someone else, great – but find someone whose opinion you trust and ask before signing on the dotted line.

Success is not about hard work alone, it’s also about making smart, savvy choices and not being blinded by your own ambition, creativity, or ego such that it undermines your work. To be successful you need to be relentless, believe in your work and your mission but you also need to be objective, realistic, and humble. That is a successful mix for any author and in the end, isn’t really about getting the book out there? Focus on what matters. Good luck!

Helpful Resources:

Some great and helpful books

Dan Poynter’s Self-Publishing Manual, Volume 2: How to Write, Print and Sell Your Own Book (ParaPublishing, 2009) Dan Poynter

The Complete Guide to Self-Publishing: Everything You Need to Know to Write, Publish, Promote and Sell Your Own Book (Writer’s Digest, 2009 or 2010) Marilyn Ross & Sue Collier

Doing Business by the Book: How to Craft a Crowd-Pleasing Book and Attract More Clients and Speaking Engagements Than You Ever Thought Possible – Sophfronia Scott (Advantage Media Group, 2008)

1001 Ways to Market Your Book – John Kremer (Open Horizons, 2009)

Red Hot Internet Publicity – Penny Sansevieri (Cosimo, 2009)

Get Published Today – Penny Sansevieri (Lulu Publishing, 2010)

Great Publishing Blogs

The Self Publishing Review http://www.selfpublishingreview.com/

POD People http://podpeep.blogspot.com/

Nathan Bransford http://blog.nathanbransford.com/

Moby Lives http://mhpbooks.com/mobylives/

Holt Uncensored http://www.holtuncensored.com/hu/

The Book Deal http://www.alanrinzler.com/blog/

Galleycat http://www.mediabistro.com/galleycat/?c=rss

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Winning the Plagiarism Battle
February 2, 2015by: ameeditor
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About a week ago, I shared an experience I had with a company who reposted an article I wrote without credit or permission. You can see that post here: http://www.amarketingexpert.com/someone-steals-stuff/
If you click on the article in question, you’ll see that the article is gone. I wanted to share what transpired after I reported them. GoDaddy wrote me for additional information, which I provided, and within 48 hours they wrote me back with this note:

 

Godaddy response amarketingexpert.com

 

 

 

 

 

 

 

 

Within an hour, the website owner who I’d been dealing with wrote me. He said he was surprised I’d taken this action and he cc’d GoDaddy on this correspondence. I reminded him of our correspondence and told him that in order to repost someone’s work you must credit them appropriately and contact them to ask permission.
So the website was down for a while, not sure how long, but I think at least a day. Now when you click the link it shows this:

 

404 Page Don't Let Someone Steal Your Stuff Amarketingexpert.com

 

 

 

 

 
It honestly took very little effort to battle this so if you ever find yourself in this situation, be sure to follow the guidelines here: http://www.amarketingexpert.com/someone-steals-stuff/
Don’t let someone steal your stuff!

 

Winning the Plagiarism Battle 1



AME Blog Carnival: Tips and Tricks for Writers and Authors – February 2, 2015
February 2, 2015by: Penny
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Happy February! Welcome to Author Marketing Experts’ Blog Carnival. This week features posts on social media, getting published, and book marketing. Thank you to all of the contributors.

Getting Published

Erica Verrillo submitted 8 February Writing Contests – No Entry Fees posted at Publishing… And Other Forms of Insanity, saying, “February is a short month, but it does not lack for writing contests. There is a little bit of everything this month: travel writing, poetry, short fiction, journalism, and – one of my favorites – the impoverished author contest.”

social media networks

Social Media

Hazel Longuet submitted The Ultimate Social Media Resources List posted at A Novel Experience, saying, “It can be confusing navigating the ever changing tide of social media channels. I’ve spent the last 2 years gathering the very best advice on social media, from some of the industry’s titans. It’s a great resource to guide me when I’m baffled, lacking inspiration or just in need of a tip or two. Today I’m going to share this resource with you…”

Book Marketing

Sarah Bolme submitted A Cautionary Tale posted at Marketing Christian Books, saying, “Humans are tactile beings. We have five senses: hearing, smelling, seeing, tasting, and touching. Good marketers know that one key to reaching people is to engage more than just one of the five human senses with your message.”

That concludes this week’s carnival. Our weekly roundup offers the best book marketing, self-publishing, writing, and general publishing industry tips to guide authors, would-be authors, publishers and others on their book journey. Submit a post to our weekly carnival by using this link: http://www.amarketingexpert.com/submit-ame-blog-carnival/



Best of the Web Book Marketing Tips for the Week of January 26, 2015
January 31, 2015by: Penny
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Get some useful tips from these book marketing and publishing industry tweets to guide you, courtesy of bloggers, marketers, authors and others. The topics include planning a successful book event, setting writing goals, dealing with plagiarized articles, and more. Happy marketing!

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* 5 Ways to Sell More Books on Amazon

These tips include ideas you may not have tried – such as having buyers of your book on Amazon buy books in the same basket. Here’s why that works:

http://www.selfpublishingreview.com/2015/01/five-ways-to-sell-more-books-on-amazon/

* 39 Ways to Get More Social Media Followers

These tips will help you connect with the right people, and not only grow your following, but maintain it:

http://www.inc.com/jayson-demers/39-ways-to-get-more-social-media-followers.html

when-someone-steals-A-012222015-blog_pin-200x300

* What to do When Someone Steals Your Stuff

If you find your blog post showing up on another site, and not credited to you, this is what you need to do:

http://www.amarketingexpert.com/someone-steals-stuff/

* Most Indie Authors Make Less Than $1K a Year

Interesting survey results show how tough it is to be an author. Yet indie authors, regardless of earnings, report higher levels of satisfaction:

http://www.adweek.com/galleycat/indie-authors-make-about-500-a-year/98099

* How to Set Writing Goals in Six Easy Steps

This guide will help you focus on why you write, and how much time you have, so you’ll get results:

http://thefutureofink.com/how-to-set-writing-goals/

* Twitter Advanced Search: The Ultimate Guide

Discover how to use Twitter to listen in to conversations online to gather valuable information on competitors, your industry, and more:

http://www.razorsocial.com/twitter-advanced-search/

* Is Your Amazon Author Page a Dead-End?

This free resource is underutilized by most authors, and yet it’s a great promotional tool when used properly:

http://authors.choosybookworm.com/is-your-amazon-author-page-a-dead-end/

* 5 Things to do Before Your Next Book Event

If you hope for a successful event that attracts attendees, these tips will help!

http://www.nessgraphica.com/5-things-to-do-before-your-next-book-event/



The New Kindle Singles and How it Can Benefit Your Book
January 29, 2015by: ameeditor
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POSTED Kindle Singles 01292015 - blog_pinBlogs have started incorporating “reading time” plugins into their posts. If the post takes five minutes or ten minutes, it’s often displayed on the blog post. Makes it pretty simple to know, going into it, how much time you should allocate to read a certain post.

Now, it seems, Amazon is doing the same thing. There have been some changes to Kindle Singles, and if you haven’t checked this out you should, because the added exposure could really benefit your book if it meets this criteria.

Here is a redesign of the Amazon Kindle Singles page. Now their short books are being identified by the time it takes to read them: 15 minutes, 30 minutes, and so on. Take a look:

 

 

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Per Amazon, you can propose books that are current on the Amazon site or you can pitch them an idea. But if you have a book that fits their guidelines (listed below), it could be a great way to gain some additional exposure because, from what I hear, the singles and short reads are gaining a lot of traction, especially with recent site enhancements like this:

post2

Here is what I got from Amazon related to short reads and singles:

You may propose any content you own the digital rights to for consideration as a Kindle Single. We consider books recently published via Kindle Direct Publishing (KDP), manuscripts or pitches. To nominate your self-published book, send us the title, ASIN, and a brief summary of your work. If it’s not yet published in the Kindle Store, please provide either a manuscript or pitch and a writing sample. All manuscripts submitted as attachments must be accompanied by a cover letter with a detailed summary of the submission.

To qualify, works must have a word count between 5,000 and 30,000 words. At this time, the following works are not being considered for Kindle Singles: how-to manuals, public domain works, reference books, travel guides, short story collections, and children’s books. Complete guidelines can be found at www.amazon.com/singlessubmissions

Please send your submission details to kindle-singles@amazon.com. Your proposal will be reviewed within 6 weeks, and you will be notified by email about our decision.

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Amazon Hack: Get Your Book into the Hands of an International Audience: Tip #40 of 52 Ways to Market Your Book
January 28, 2015by: ameeditor
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Welcome to Tip #40 of our 52 Ways to Market Your Book! I hope you’re enjoying these tips and they are helping you sell more books.  So, ready? Here we go!

Amazon Hack: Get Your Book into the Hands of an International Audience

The international book buying market is really growing. Are you taking advantage of it? If you’re not, you should be, and here’s a quick how-to to guide you and your book into more foreign sales. Theoretically, connecting all of your books to all of your Author Central Pages should bring you more visibility and more exposure in a variety of markets, not just in the US.

Not familiar with Amazon Author Central? If you’re not, go here and familiarize yourself with it first: www.authorcentral.amazon.com – it will take you through a quick sign-up process and you can claim all your books, and add content to your author page. It’s easy to do and having access to that Author Central page can really help you promote your book and also keep closer track of your sales on Amazon.

So let’s move to the international market. First, just about each country that Amazon has a footprint in will have an Author Central Page that you’ll need to gain access to. I’ve listed the international sites below so you can just click on them and start getting yourself into those markets. Right now, I want to walk you through what to expect when you do this.

Let’s say you decide to head over to France first. Bonjour Paris! The European set-up process is slightly different from the US, so let’s take you through it.

Here’s what you’ll get when you go to the Amazon Author Central link at their French site. It will ask you for your username and password. The good news is these are universal so you can use them at any of their sites (smart, Amazon). You’ll log in here:

post1

 

Once you log in, it will take you to this page, which asks to you to confirm this is where you intended to go:

post2

 

 

 

 

 

Then you’ll be asked to accept the Author Central Terms of Service agreement (I’ve been told it’s identical to the US version)

post3

 

 

 

 

 

 

 

Approving this will send you the identity confirmation page:

post4

 

 

 

 

 

 

Then, unlike the US system, it will ask you to confirm your books before sending you to another email confirmation page. I used a screenshot here from an author we are working with. They want to confirm these are your books so click the orange button and make sure that you don’t leave the “All formats” but rather pick the English only. Though this is all in a foreign language many browsers have a translation extension, if they don’t you can probably easily spot the word “English” from the two options.

post5

 

 

 

 

 

 

 

Once you complete this, it will take you to the email confirmation page:

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And you’ll want to check your email and your Spam because Amazon won’t let you in until you confirm your email address. The email will look like this:

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After clicking that you’re set – you’ll just need to start adding your books. Remember that if your books aren’t translated you’ll want to be sure and pick the English version, otherwise the system will never find it to add it to your profile. See this screenshot:

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Do you see the box that says Suche in front of it? That’s where you will identify the edition you want to pull. It should always say English.

One thing that I found helpful was keeping my US Author Central profile up the entire time because though the pages are in another language, the information is identical so if you can’t figure it out (and your browser won’t translate), check your US page to be sure. You can add almost the same information that you can on your US page. There are a few exceptions. For example, it won’t let you add your blog feed, but I suspect that Amazon will add that at some point.

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Now, much like your US Author Central page (screenshot above) you can also grab your Twitter feed, add videos, a bio, etc. You can really enhance this page and you should. Add endorsements, reviews, etc. Whatever you have on your US page should be mirrored on all of these international pages. The final page will look like this:

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Now if you think you need to create one for every country don’t worry about that just yet. Amazon isn’t everywhere and some of the countries do not have Author Central areas set up yet. Below are links to the various pages that you can set up as well as a link to all of the Amazon stores internationally. You should complete the ones you can now and keep an eye on this for later!

France: https://authorcentral.amazon.fr/gp/landing/278-9618540-8642433?ie=UTF8&*Version*=1&*entries*=0

Germany: https://authorcentral.amazon.de/

Japan: https://authorcentral.amazon.co.jp/

United Kingdom: https://authorcentral.amazon.co.uk/

Amazon’s International stores: https://www.amazon.com/gp/feature.html?docId=487250

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Book Bundling: Revive Interest in Your Older Books
January 26, 2015by: ameeditor
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How many of you have older books that you’re just not sure what to do with? They might sell a few copies a month, but overall they seem to just be collecting Internet dust – not to mention adding to the stress of needing to release your next title!

This is an issue a lot of authors face. When a book’s been out for a while and you feel like you’ve really exhausted the standard promotional options you figure it’s over. Well, it’s not.

What if I told you that you could simply and easily revive an old or older book and start making sales on it again? What if this also means you get the opportunity to bring in brand new readers and fans? Would you be game?

What I’m talking about here is book bundling.

Dust off your bookshelf 2B-2And what do buyers always love? A great deal on something they already want.

So to answer this need you give your buyers something more, something new, and a great deal. And there are so many options!

You can break an older book up into multiple books, short is the new long. People are busy and they love getting what they want in easier to digest fragments. Plus now you’re officially the author of a series! Another great book marketing angle.

You can turn a series into one book. Do you already have a series? Make the series one book and give people a screamin’ deal to get all three at once. Fans of a genre love to know it doesn’t end with a single story, so easy access to a new series is like Christmas coming early.

You can build a killer guide. Do you have multiple books on the same topic or that are targeted at a particular buyer? Business books, cook books, and self help are just a few examples. Put your older titles together for a discount and rename them as the “must have” guide to whatever your area of expertise is. This promises readers a ton of useful information and one-stop shopping.

You can piggyback. Do you have a new release? Bundle it with an older title, call the older title a free bonus, then voila, your older book is now getting all the benefits of your new book’s promotion and getting into brand new hands.

There’s a lot you can do with a book or books that have been out for a while, these are just a few strategies. As long as the content is still relevant you have no reason to not give it a second chance.

Keep in mind that once you do revive it, you need to start promoting it, treat it like it’s new. Even new books don’t magically become success stories simply because the make it to retail. Opt for some key promotional strategies that focus on getting the books in hands and getting reviews populated on places like Amazon. Research still shows that personal recommendations (from friends, colleagues, or popular bloggers) are what drive most book sales.

Make the most of it!

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