The Book Marketing Blog

by Penny Sansevieri
Weekly Wrap-Up: Book Marketing Fun Finds!
July 12, 2015by: ameeditor

  Here’s a weekly wrap-up of some of Penny’s book marketing events, news, and fun finds! Are you terrified of marketing? Learn how to overcome your fear with this article from Lisa Tener: Marketing Terrifies Me: How to Overcome Fear of Marketing / Sales (for Authors and Others). Demystifying Keywords, Categories, and Themes For Amazon Indie Authors – Penny’s guest post on Writer Unboxed. What every writer wants! The Secret To Getting Your Book on the TODAY Show from Dan Blank! Lessons from Buzzfeed on how to…

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10 Point Website Check-Up: Bonus Tip!
July 10, 2015by: ameeditor

Ask any Search Engine Marketing Expert and they’ll tell you the importance of anchor text. So what is it? It’s the hyperlinked text that you click on to follow a link. Most people overlook this text, using words like “click here” or other nebulous terms. But if used correctly, anchor text can help with your site ranking. It’s not difficult if you understand a few basic concepts: Anchor text should be descriptive, using the link you’re sending people and keywords…

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Your 10 Point Website Check Up
July 8, 2015by: ameeditor

Congratulations, you have a website! Now the hard part: to make sure it’s doing what you need it to – help sell your book or product. Of course, websites differ in color, layout, and target audience, but there are 10 fundamental elements that should always remain standard.   @bookgal shares 10 #tips for making the most of your #website! Click To Tweet Has your #website had a checkup recently? These ten elements will help you #sell #books! Click To Tweet

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Sell More Books on Amazon! Tip #1: Pitching via Email
July 7, 2015by: ameeditor

  Welcome to our “Sell More Books on Amazon” series! These useful tips will help you make the most of your book marketing! Our first tip will focus on Pitching Via Email.  Email is fast, quick and easy to pitch bloggers but there is a right and wrong way to do this. A bad pitch or a rambling email can send your email into the delete bin so here are some quick tips to get your pitch the attention it deserves….

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How to Get More Sign-Ups on Your Newsletter List!
July 6, 2015by: ameeditor

Looking to expand your newsletter distribution? Here are some great tips on how to get more sign-ups for your newsletter list! How to get more #newsletter #signups – #tips from @bookgal! Click To Tweet

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Weekly Wrap-Up: Book Marketing Fun Finds!
July 5, 2015by: ameeditor

  We hope you all enjoyed a healthy and happy Independence Day! The world’s 57 Largest Book Publishers in 2015 from Publisher’s Weekly. Are you leveraging news for your book or business? Here, Penny recommends Ten Ways to Use Breaking News to Build Buzz for Your Book, Product or Business. Announcement! Smashwords now Allows “Assetless” Pre-Orders. $0.99 until 7/6 only on Amazon! Lutheran Reformation eBook Where Christ is Present! Want to learn about self publishing from the experts (and eat pizza!)? Join Penny…

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Happy Independence Day!
July 4, 2015by: ameeditor

In honor of this 4th of July, we at AME offer you David Handlin’s list of the 100 best American novels from 1770 to 1985, from the American Scholar last summer. Happy reading and Happy Independence Day! Happy Independence Day from @bookgal! Click To Tweet In honor of #independence #day, here are 100 of the best #american #novels. Happy #reading and… Click To Tweet

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Six Ways To Think Like a Publicist and Sell More Books!
July 1, 2015by: ameeditor

  Being a publicist is more than knowing how to craft a snazzy email, it’s a dedicated, ongoing effort. If you do it right, you can accumulate great mentions, features, and reviews…and sell more books! Know the rules, honor the rules and if you’re lucky, the media will beat a path to your door. 1. Think Like a Journalist: Journalists care about one thing: “Will this interest my readers?” Use that objectivity to gain greater access to media, both online…

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The New Changes to Kindle Unlimited
June 30, 2015by: ameeditor

If you haven’t heard the news yet, Amazon is making changes to Kindle Unlimited beginning July 1, 2015. They are going to be paying by page read for books that are in the Kindle Unlimited service. If you aren’t familiar with Kindle Unlimited this is Amazon’s “Netflix” service for books: you can rent books for a set fee per month. If you’ve self-published and your book is in their KDP Select program you are automatically in the Kindle Unlimited system….

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Ten Ways to Use Breaking News to Build Buzz for Your Book, Product or Business
June 30, 2015by: ameeditor

In an age of the 24-hour news cycle, there is always breaking news. But what can you do if you’ve got something to say about a breaking news story? Take action! First, join the conversation, especially if the issue is on your topic or within your area of expertise. You’ll find discussion on social media, considerable television coverage and plenty of cable talk show debates. These ten steps are key to identifying your expertise, developing talking points, and being ready…

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