Book Marketing Blogs
by Penny SansevieriJune 22, 2011
These days it’s a must that every marketer create fresh, enticing content. While not everyone uses the term “content,” it still comes down to creating words, tweets, blog posts, etc., and whatever content you create, it means extra work for you. How can you keep up with your marketing, social media, and your content creation? More importantly, how can you create compelling content that readers will not only want to read, but that will also encourage them to buy your book?
Image via CrunchBase
For years, I’ve been creating all sorts of content. Whether it’s blog posts, tweets, Facebook updates, white papers, or HuffPo posts, it’s all about crafting helpful information people can use and messages that will drive users back to our website. The idea isn’t just to push something out there, but to push it out consistently. The best way to generate content is to stay in close touch with your industry. Keep apprised of your marketplace, industry news, changes to your field because all of this can help to spark ideas. If you’re scratching your head wondering how to do this, here are some quick tips to help turn you into a content machine. (more…)
June 20, 2011
It seems like, nowadays, nothing sells faster than celebrity books. Movie stars, performers, and even reality TV stars, are getting book deals left and right.
Image by Getty Images via @daylife
So, somewhat obviously, this seems like a great opportunity for authors who want to break in. If you are willing to ghost write for a celebrity book deal, you’ll be able to embark on a great opportunity in an exciting field, make some money, and will surely be taken on an exciting trip through this celebrity’s life. (more…)
June 17, 2011
We’re highlighting several top book marketing Tweets during the past week, from bloggers, marketers, authors and others. The topics include questions to ask before you write your book, how to build name recognition pre-publication, ways the home shopping channels can help you market – and much more. Good luck with your marketing endeavors!
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* 12 Blogs That Every Writer Must Read
Image by Jen 170 via Flickr
In search of inspiration? Then you’ll want to consider following these blogs:
http://www.e-junkie.info/2011/06/12-blogs-that-every-writer-must-read.html (more…)
June 15, 2011
We had a great show – with a lot of listener questions – covering what authors should know about selling their book in bulk and special sales with our guest Amy Collins.
About our guest:
Amy Collins is the owner of The Cadence Group, a sales and marketing service provider for the publishing industry. In 2008, The Cadence Group launched New Shelves Distribution, a full-scale book warehousing, sales and fulfillment company selling publisher’s books directly to the national chains and independent bookstores in North America. Learn more at http://www.thecadencegrp.com/. (more…)
June 13, 2011
Whether we admit it or not, we’ve all watched a home shopping channel, even if we just stopped by for a minute or two while channel surfing. Home shopping channels are big and the two of the biggest are HSN and QVC; together they generate a combined total of $10 billion in sales every year. They are geared to selling 24/7.
Image via Wikipedia
What can we learn from this mode of sales? Well, actually a lot. When you break down their method of selling you’ll see quite a bit of brilliance behind the shopping channels’ strategy that can be applied to your own marketing and sales efforts. (more…)
June 10, 2011
We’ve rounded up some of the best book marketing Tweets during the past week, from bloggers, marketers, authors and others. The topics include Twitter tips for authors, the benefits of Google alerts, public speaking tips, the pros and cons of designing your book and much more. Happy marketing!
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* HOW TO: Start Marketing on Facebook
Image via Wikipedia
Facebook shows no sign of slowing down. Between its growth in members and the ability to target customers through word-of-mouth and paid ads, it’s a great place for marketing. Here are six steps to getting started:
http://mashable.com/2011/05/25/facebook-marketing-guide/ (more…)
June 8, 2011
Don’t panic! Celebrate! Some people wait years to get an agent to actually request to read their materials, whether it be a manuscript or a book proposal. I should know, I’ve helped over a hundred clients get to that first step, and I know exactly how you feel.
Image by shutterhacks via Flickr
Remember, that this is just the beginning. Your manuscript or book proposal better be good and (more…)
June 7, 2011
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THE BOOK MARKETING EXPERT NEWSLETTER!
A newsletter all about SUCCESSFUL publishing and POWERFUL promotion.
May 27, 2010 Issue #221
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in this issue
– Note From The Editor
– Ethical Bribes
– Feature Article: Brown M&M’s: or What Van Halen Can Teach You About Book Marketing
– Leave Your Footprint Online
– How to Sell A Lot of Books on Amazon
– 50 Powerful Social Media Tactics to Use on YouTube
– Book Bits and Bites
– Free Toys and Downloads for Authors
– AME/LULU Webinar University
– Six Quick Tips for Twitter Success
– Keeping Up with Penny
– Hear What The Publishing Insiders Have to Say
– The Secret to Writing a Book Lightning Fast
– Research Trends in Your Topic
– Reader Tip: Earn Passive Income with Your Blog
– A Global Hunger for Social Media
– Twitter Tip: Tweet Deck
– Twitter Tip – HootSuite
– Reader Tip!
– WHO ARE WE
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Penny C. Sansevieri, Editor penny@amarketingexpert.com
Welcome to a new issue of THE BOOK MARKETING EXPERT NEWSLETTER. (more…)
June 6, 2011
When it comes to being competitive in publishing, it’s important to know as much about the landscape as you possibly can. In prior blog posts, we’ve already discussed the model in general, but now we’re going to dig a little further. Because regardless of how you publish, it’s important to have a clear understanding of the publishing landscape in general.
Image via Wikipedia
While you may not work within the traditional publishing model, you should always be aware of new models emerging, new trends, and publishers breaking new ground. For example, did you know that a few select publishers are starting to dabble in self-publishing? It’s big news in the industry and when you keep your head in the market, you’ll be able to stay in tune with what’s happening out there.
We all know what the big six are good at. They know how to produce a quality looking book and get it into bookstores. They know the publishing landscape, and they know how to get a title to market. But making yourself and your book competitive is not about understanding the strengths of these publishers, but understanding their weaknesses. To know where they miss the boat is to gain access to a market segment and marketing ideas that you might have overlooked. (more…)
June 5, 2011
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THE BOOK MARKETING EXPERT NEWSLETTER!
A newsletter all about SUCCESSFUL publishing and POWERFUL promotion.
June 10, 2010 Issue #222
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
in this issue
– Note From The Editor
– Blogging ideas for June
– Feature Article: Getting a Head Start on Holiday Sales
– Make Your Footprint Online
– You Can Sell A Lot of Books on Amazon
– 50 Powerful Social Media Tactics to use on Squidoo
– Book Bits and Bites
– The Story Behind MASH
– AME/LULU Webinar University
– Become a Trendspotter
– Keeping Up with Penny
– Hear What The Publishing Insiders Have to Say
– Topical Tweeting
– Google Alerts Tip
– Which Blogs Should You Follow?
– Three Quick Ways to Get More Sales on Your Website
– Twitter Tip: TwitterMail
– Twitter Tip – Twitter Quotient
– Reader Tip!
– WHO ARE WE
– ————————————————————
Penny C. Sansevieri, Editor penny@amarketingexpert.com
Welcome to a new issue of THE BOOK MARKETING EXPERT NEWSLETTER.
You are receiving this newsletter compliments of Author Marketing Experts, Inc. To opt out, please scroll down to the bottom of this newsletter. (more…)
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