Book Marketing Blogsby Penny Sansevieri
July 23, 2012
Welcome to the July 23, 2012 edition of tips and tricks for writers and authors. Thanks to all those who submitted a blog post for this edition so we can offer such great information!
Jon Rhodes presents How To Reduce Your Bounce Rate posted at Affiliate Help!, saying, “Here are some simple tips and tricks to help you reduce your blog’s bounce rate. This can help you gain more traffic, and get more sales.” (more…)
July 20, 2012
Ready for the big time? Listen to Steven Arvanites as he tells you how it’s done and what you need to do to make it happen!
Steven Arvanites heads the largest screenwriting organization in New York City that is free and open to all writers. A noted teacher, Mr. Arvanites is also a visiting professor at Hollins University teaching their M.F.A. screenwriting program. and an award winning screenwriter. You can visit his site at: http://nycscreenwriter.org/Home_Page.php
July 20, 2012
We’ve collected some of the best book marketing Tweets from the past week, courtesy of bloggers, marketers, authors and others. The topics include how to sell your book on Pinterest, four must-know publicity tips, experts’ blogging secrets, simple SEO tips, and much more. Happy marketing!
* 7 Ways to Sell More Books With Pinterest
Discover how to create a targeted campaign to promote your book on Pinterest that generates sales:
* Tips for Authors: 4 Must-Know Book Publicity Tips
Look into holiday gift guides, speaking engagements and more; here’s how:
July 19, 2012
The term “mobile” tends to confuse a lot of business owners. Questions pop up like “Do I really need it?”, “Is my site mobile ready?” and, “What do consumers expect from mobile?” Deciding to go mobile is, for many, no longer an option. With staggering numbers of people accessing content on their mobile phones, mobile is a must. I asked Tania Mulry of DDx Media to spend some time breaking mobile down for us.
Why is mobile marketing so important today?
Tania – Admit it. Your mobile phone is a remote control for your life. No other form of media can compare to its power in your life. It is your most personal device, and you almost never share it, unlike TVs, radios, newspapers, magazines and computers. Your mobile phone is always on, always with you and most likely, you even sleep next to it!
According to Wireless Intelligence, there are over 6.4 billion mobile connected devices in the world as of this writing. Considering the world population just crossed 7 billion, that’s pretty amazing! A survey conducted by the Cellular Telephone Industry Association (CTIA) determined that 92 percent of Americans simply do not leave the house without their cell phones.
Make no mistake about it. Mobile is not a marketing trend. It is an imperative. Analysts predict that mobile advertising spend will meet and then exceed online advertising spend next year. It is here to stay and it is working for many companies. Here’s why:
Mobile has enormous potential to connect advertising in the physical world directly to response and commerce opportunities on the phone. Mobile is a bridge that makes advertising more accessible and actionable to each consumer and therefore, it has the potential to increase the ROI of every marketing channel to which it is cleverly connected. (more…)
July 13, 2012
Here’s a look back at some of the most useful book marketing Tweets from the past week, courtesy of bloggers, marketers, authors and others. The topics include ways to promote your ebook, how to market your book on a budget, methods to get more traffic to your website, and much more. Happy marketing!
* 5 Tips for Terrific Power Tweeting
Learn how to successfully build an online tribe by using Twitter:
* 4 Quick Tips for Authors to Get Website Traffic Fast!
These strategies will drive more traffic to your site in no time:
July 11, 2012
We had a show full of insights into creating an author platform and marketing books with our special guest Judith Briles.
About our guest: Dr. Judith Briles is The Book Shepherd. She has worked with thousands of authors over the years, guiding and coaching them in creating a book that has no regrets. Whether your book is in an embryonic stage or is completed, her insights can enhance, develop and take it, and you, to the next, next level.
Judith is also the founder of Author U — a membership organization dedicated to the author who wants to be seriously successful. Her websites are http://thebookshepherd.com/ and www.AuthorU.org. You can follow her on Twitter at @AuthorU and @mybookshepherd.
The question facing authors: Do you go to New York or go on your own and self-publish? Judith says you go to New York if you want immediate entry into a bookstore; otherwise, self-publishing is the best choice. (more…)
July 11, 2012
I am so pleased to have Victoria Alexander here today, she is the author of My Wicked Little Lies and has published 29 books, half of which are on the bestseller list. What an amazing achievement Victoria, welcome.
Victoria- Thank you. Thank you, it is very cool.
I imagine that would be very cool. Do you remember when your first book hit the bestseller list?
Victoria-It was…no. Do you mean date wise? No. I remember it was August. I think it was The Marriage Lesson, I think. I was in the middle of desperately trying to finish another book. It was one of those things where you think, “Oh my gosh, that is so nice,” and then it did not matter because I had get back to work. It was “Wow, this is very cool,” and then it is back to work.
That is interesting. I have talked to other authors and they have said the same as you; sometimes they can remember the name, occasionally you can remember the date, most of you remember what you were doing and most of the time you go right back to work. It is not as if anyone is throwing you a parade.
Victoria-Yes, that is it! It is lovely and it is fabulous and I would much rather hit the bestseller list than not hit the bestseller list. Ultimately, it never happens at a time when you did not go, “Oh, this is fabulous, I have plenty of time to celebrate!” When I hit number one on the Times bestseller list, my editor and my agent called me on the same line and I did not really believe them at first, but they were not kidding and it was wonderful. I had some friends over working we were doing some brainstorming and I got to share it with them. That was cool, but you know it is fabulous and you go out and buy a dozen NY Times and then you go and finish the next book. (more…)
July 11, 2012
I am thrilled to be interviewing Stephanie Laurens in advance of the Romance Writers of America event coming in July in Anaheim, California. Welcome to the interview, so glad to have you here.
Stephanie-Thank you for inviting me.
With all of the books published it seems like more and more people want to become an author. What does it take to be successful these days?
Stephanie-I think the genre fiction anyway is all about telling a really good story and doing it again, and again, and again. Readers really want to come back to an author; they do not want a one-book wonder. That is all very well, but to be career author you have to be prepared to write one really good book and then write another really good book and keep feeding your readers. You build your audience over a long time.
So it is true then, because many times authors will get the advice the minute your first book is finished you should get started on your second. Would you even say this while they are trying to find a publisher or agent?
Stephanie-Oh yes, absolutely. It is really all about generating the energy and telling a really good story engagingly, thrillingly, so the audience is drawn in. The more you write, and the more stories you tell, the better you are going to get at that.
Right, right exactly. I am sure you have been asked this a million times; you are the author of fifty books and twenty-eight bestsellers. Amazing, but not surprising because your books are really terrific. What is the secret, if there is a secret, to becoming a bestseller?
Stephanie-it is knowing, and again this is for genre fiction, it is realizing that it is all about the readers responding to your work. That you are an entertainer and that is what your books are, that is why they read your books. They read your books for fun. So you have to churn that out again and again into that other world. You have to hit that spot again and again and again. You are delivering to your readers. Your readers learn about your brand, it is about branding, just like any other form of entertainment and your readers coming back to you. For your brand and what your brand delivers, so you have to keep delivering that. First, you have to figure out what the stories you really want to tell are, so that you can tell them with passion and you can be believable and convincing. So that you can grab the reader and take them into that other world, because that is what they are wanting, they are wanting you to take them into this other entertaining world and deliver that to them again, and again and again. That is, to me, what it takes to be a bestseller. It takes doing it again, and again and again. (more…)
July 10, 2012
I’m so excited to welcome author Robyn Carr. I am a huge fan. She is an enormously talented writer with 40 books. I have a hard time just getting out one, but she has 40 books written! You have had a lot of them on the New York Times Bestseller list. Robin, thank you so much for taking the time.
Robyn- It is nice to be here, thank you.
There are a lot of opportunities now for authors to get published and a lot of people are racing to publish eBooks, or whatever way they are taking to bring the dream to light. What do you think it takes to be successful now?
Robyn- Well, the things that you have always heard still apply. It is not true that just because you can type, you can publish. You can put anything you type out there in eBook form, but to gather an audience you have to write good books, and you have write books that people really want. The 99-cent book, just because you can, does not always collect the kind of audience that you really want. You really want enduring, long-lasting, dedicated audience and for that you have to do the things you always heard you have to do. You have to work hard, you have to continue to grow, you have to continue to learn and here is the secret; you have to have the right book at the right time. And you really cannot predict that. This is why editors and I say, and always have said, “Write the book you want to read”. Write it very, very well. Do not try to chase the trends. Just write the book you want to read.
That is phenomenal advice. So many people try to chase the trends. Chick lit was so hot for a while, and to some degrees still is. We talked briefly about vampire and zombie books and the like, and you are absolutely right. You have to write what you want to read first.
Robyn-You will never catch the trend. By the time you get the book done, small towns, people with military heroes will be all done.
Very true. What do you think the secret is to becoming a bestseller?
Robyn- Again, it is the age-old advice. You have to have the right book at the right time. In the case of Virgin River books, somebody said to me recently “Thank you so much for opening up this small town romance genre.” I have been writing these books for 20 years, it is not new to me. I have always been attracted to writing with ensemble casts. I like to have more than one primary character and more than one storyline. I really like small towns because the sense of community appeals to me. My first book with a small town plot was published in 1992; it has been a really long time. But, as for the Virgin River books, we had a very down economy and we were at war, we were a country that felt very vulnerable because war had come to our shores. We felt very dependent upon our military and had an awful lot of gratitude and respect for the military and that combination of a warm and fuzzy read, a comfort read, people with military heroes, was just the right book at just the right time. I did not see that in advance, it is not like a planned it to be the right book at the right time. It was the book I wanted to read and it worked. (more…)
July 9, 2012
Welcome to the July 9, 2012 edition of tips and tricks for writers and authors. Thanks to all of the contributors for offering their tips and insights!
Jonathan Milligan of presents 5 Reasons You Should Write an Amazon Kindle Book posted at Blogging Your Passion. “If you have considered self-publishing, here are 5 reasons you should take a closer look at publishing on Amazon Kindle.”