Book Marketing Blogsby Penny Sansevieri
July 30, 2012
Welcome to the July 30, 2012 edition of tips and tricks for writers and authors. Thanks to everyone who submitted a blog post and helped make this a terrific edition!
Suzanne Grenager presents “A Page a day and presto–a book!” at SuzanneGrenager.com saying: “It’s a fun, funky take on how I took myself from a terrified would-be author to a woman who did what it takes to produce a book she is proud of. It’s rife with the simplest possible wisdom wrapped in words I am pretty sure will light some writer fires. It also happens to have been my very first blog post so didn’t garner many comments (as more recent posts happily do).”
Jordan McCollum presents “Mass Editing Word Macros,” at JordanMcCollum.com saying: “I developed a handy trick to get Word to collect all the uses of any of your repetitive words so you can compare and edit your work to make it as strong as possible. It’s Find on steroids!” (more…)
July 27, 2012
Let’s take a look at some of the most useful book marketing Tweets from the past week, courtesy of bloggers, marketers, authors and others. The topics include Twitter rules for authors, how to turn your book into a movie, tools to create an eBook, social media mistakes to avoid, and much more. Happy marketing!
* 6 Twitter rules for authors, from Twitter (beginner edition)
Courtesy of Twitter, here are six rules to guide authors when using the site:
* Ready to turn your book into a movie?
Listen to Steven Arvanites as he tells you how it’s done and what you need to do to make it happen!
July 25, 2012
We had a great show offering book marketing insights and ideas with author Charlie Mac and publisher Doris Baker.
About our guests: Charlie Mac was born and raised in Southern California, where he grew up playing sports. He graduated from Cal Poly State University in Pomona, California, and went into business before starting his own company.
In the mid-90’s, Charlie was fascinated by a television interview with actor Paul Newman, who was asked why there wasn’t a sequel to Butch Cassidy and the Sundance Kid. Newman pointed out that no one actually saw Butch and Sundance die in the film.
For Charlie, this interview was the seed for Legends Lost.
But it took time for the seed to grow, and along the way, Charlie wrote his first three novels, A Minor Inconvenience, Traveling the Flatland and A Major Concern, before completing Legends Lost. Learn more at https://www.charliemacbooks.com/. (more…)
July 23, 2012
Welcome to the July 23, 2012 edition of tips and tricks for writers and authors. Thanks to all those who submitted a blog post for this edition so we can offer such great information!
Jon Rhodes presents How To Reduce Your Bounce Rate posted at Affiliate Help!, saying, “Here are some simple tips and tricks to help you reduce your blog’s bounce rate. This can help you gain more traffic, and get more sales.” (more…)
July 20, 2012
Ready for the big time? Listen to Steven Arvanites as he tells you how it’s done and what you need to do to make it happen!
Steven Arvanites heads the largest screenwriting organization in New York City that is free and open to all writers. A noted teacher, Mr. Arvanites is also a visiting professor at Hollins University teaching their M.F.A. screenwriting program. and an award winning screenwriter. You can visit his site at: http://nycscreenwriter.org/Home_Page.php
July 20, 2012
We’ve collected some of the best book marketing Tweets from the past week, courtesy of bloggers, marketers, authors and others. The topics include how to sell your book on Pinterest, four must-know publicity tips, experts’ blogging secrets, simple SEO tips, and much more. Happy marketing!
* 7 Ways to Sell More Books With Pinterest
Discover how to create a targeted campaign to promote your book on Pinterest that generates sales:
* Tips for Authors: 4 Must-Know Book Publicity Tips
Look into holiday gift guides, speaking engagements and more; here’s how:
July 19, 2012
The term “mobile” tends to confuse a lot of business owners. Questions pop up like “Do I really need it?”, “Is my site mobile ready?” and, “What do consumers expect from mobile?” Deciding to go mobile is, for many, no longer an option. With staggering numbers of people accessing content on their mobile phones, mobile is a must. I asked Tania Mulry of DDx Media to spend some time breaking mobile down for us.
Why is mobile marketing so important today?
Tania – Admit it. Your mobile phone is a remote control for your life. No other form of media can compare to its power in your life. It is your most personal device, and you almost never share it, unlike TVs, radios, newspapers, magazines and computers. Your mobile phone is always on, always with you and most likely, you even sleep next to it!
According to Wireless Intelligence, there are over 6.4 billion mobile connected devices in the world as of this writing. Considering the world population just crossed 7 billion, that’s pretty amazing! A survey conducted by the Cellular Telephone Industry Association (CTIA) determined that 92 percent of Americans simply do not leave the house without their cell phones.
Make no mistake about it. Mobile is not a marketing trend. It is an imperative. Analysts predict that mobile advertising spend will meet and then exceed online advertising spend next year. It is here to stay and it is working for many companies. Here’s why:
Mobile has enormous potential to connect advertising in the physical world directly to response and commerce opportunities on the phone. Mobile is a bridge that makes advertising more accessible and actionable to each consumer and therefore, it has the potential to increase the ROI of every marketing channel to which it is cleverly connected. (more…)
July 13, 2012
Here’s a look back at some of the most useful book marketing Tweets from the past week, courtesy of bloggers, marketers, authors and others. The topics include ways to promote your ebook, how to market your book on a budget, methods to get more traffic to your website, and much more. Happy marketing!
* 5 Tips for Terrific Power Tweeting
Learn how to successfully build an online tribe by using Twitter:
* 4 Quick Tips for Authors to Get Website Traffic Fast!
These strategies will drive more traffic to your site in no time:
July 11, 2012
We had a show full of insights into creating an author platform and marketing books with our special guest Judith Briles.
About our guest: Dr. Judith Briles is The Book Shepherd. She has worked with thousands of authors over the years, guiding and coaching them in creating a book that has no regrets. Whether your book is in an embryonic stage or is completed, her insights can enhance, develop and take it, and you, to the next, next level.
Judith is also the founder of Author U — a membership organization dedicated to the author who wants to be seriously successful. Her websites are http://thebookshepherd.com/ and www.AuthorU.org. You can follow her on Twitter at @AuthorU and @mybookshepherd.
The question facing authors: Do you go to New York or go on your own and self-publish? Judith says you go to New York if you want immediate entry into a bookstore; otherwise, self-publishing is the best choice. (more…)
July 11, 2012
I am so pleased to have Victoria Alexander here today, she is the author of My Wicked Little Lies and has published 29 books, half of which are on the bestseller list. What an amazing achievement Victoria, welcome.
Victoria- Thank you. Thank you, it is very cool.
I imagine that would be very cool. Do you remember when your first book hit the bestseller list?
Victoria-It was…no. Do you mean date wise? No. I remember it was August. I think it was The Marriage Lesson, I think. I was in the middle of desperately trying to finish another book. It was one of those things where you think, “Oh my gosh, that is so nice,” and then it did not matter because I had get back to work. It was “Wow, this is very cool,” and then it is back to work.
That is interesting. I have talked to other authors and they have said the same as you; sometimes they can remember the name, occasionally you can remember the date, most of you remember what you were doing and most of the time you go right back to work. It is not as if anyone is throwing you a parade.
Victoria-Yes, that is it! It is lovely and it is fabulous and I would much rather hit the bestseller list than not hit the bestseller list. Ultimately, it never happens at a time when you did not go, “Oh, this is fabulous, I have plenty of time to celebrate!” When I hit number one on the Times bestseller list, my editor and my agent called me on the same line and I did not really believe them at first, but they were not kidding and it was wonderful. I had some friends over working we were doing some brainstorming and I got to share it with them. That was cool, but you know it is fabulous and you go out and buy a dozen NY Times and then you go and finish the next book. (more…)