Book Marketing Blogs

by Penny Sansevieri
Best of the Web Book Marketing Tips for the Week of November 12, 2012
November 16, 2012by: Paula
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We’ve got a collection of some of the best book marketing Tweets from the past week, courtesy of bloggers, marketers, authors and others. The topics include how to get Google to love your site, social media mistakes to avoid, the rewards and risks of self-publishing, and much more. Happy marketing!

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* 3 Social Media Mistakes Authors Must Stop Making Now

When you understand how to get the most out of social media, you’ll be able to take full advantage of what the sites can offer, and you won’t use the sites inappropriately:

http://buildbookbuzz.com/3-social-media-mistakes-authors-must-stop-making-now/

* What Will Make Google Love Your Site?

We all want better ranking on Google, but with all the updates it’s not always easy to know what works. Here’s how to get noticed and get traffic to your site:

http://www.huffingtonpost.com/penny-c-sansevieri/the-new-seo-how-to-build-_b_2076273.html

* 10 Rewards and Risks of Self-Publishing

Should you self-publish? There are pros and cons to self-publishing but once you understand what it entails you can make an informed decision:

http://workflowwriting.com/680688/10-rewards-and-risks-of-self-publishing.php

* Twitter for Business: 18 Things You Should NOT Do

When marketing with Twitter, here’s what you don’t want to do if you want to be successful:

http://blog.firebrandtalent.com/2012/08/twitter-for-business-18-things-you-should-not-do/

* The Key to Standing Out as a Nonfiction Author

Your books will succeed if they offer a fresh take on your topic. One author explains his own experience with nonfiction:

http://workflowwriting.com/680296/the-key-to-standing-out-as-a-nonfiction-author.php

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What Will Make Google Love Your Site?
November 15, 2012by: Penny
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We all want better ranking on Google, but with all the updates a la Panda and Penguin it’s hard to know what will woo Google’s fickle heart. Here are some tips to help Google fall in love with your website and get you some better ranking in the process!

http://www.huffingtonpost.com/penny-c-sansevieri/the-new-seo-how-to-build-_b_2076273.html

 

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Is Publishing Dead?
November 14, 2012by: Penny
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The New York Times did an interesting piece on publishing, though I’m not sure I agree with it the author does point out an interesting fact. The merger of bigger publishers signals a change. At some point, will there be any little guys left?
Where do you think publishing is going?

 

http://www.nytimes.com/2012/11/18/magazine/penguin-random-house-merger.html?et_mid=589639&rid=2646253&_r=0

 

 



Powerful Pinterest – a quick how-to guide
November 13, 2012by: Penny
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Here’s a short set up guide for Pinterest. Are you pinning yet?

http://www.slideshare.net/bookmkr/powerful-pinterest


 


 

 

 

 

 



AME Blog Carnival: Tips and Tricks for Writers and Authors November 12, 2012
November 12, 2012by: Paula
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Welcome to the November 12, 2012 edition of tips and tricks for writers and authors. We have insights into book marketing, social media, book publicity and writing this week. Thank you to the contributors!

 

 

 

 

 

 

 

Social Media

Sydney Bell presents 10 Ways to Make Your Blog More Social posted at Longhorn Leads, LLC, saying, “Having a blog is relatively easy; all you need to do is create a custom domain name and start writing and publishing posts. The tricky part of blogging is getting people to not only read what you’re writing, but also to respond to it.”

Book Marketing

Sarah Bolme presents Three Reasons to Enter a Book Award posted at Marketing Christian Books.

Sue Collier presents Create marketing magic with energized editorial and electrified titles, part two | Self-Publishing Resources posted at Self-Publishing Resources.

Book Publicity

David Leonhardt presents Win a free copy of The Frugal Book Promoter posted at A Ghost Writers Blog, saying, “For authors of great books that need promotion … and who have run out of both ideas and money, this blog contest is offering three free copies of Carolyn Howard-Johnson’s “The Frugal Book Promoter”.”

Writing

Paula Cappa presents The Supernatural Powers in Dreams: Psychic Reality posted at Paula Cappa, saying, “My short term goal is to keep blogging about short stories, genre, novels, my novel and characters. Long term goal, still working on this.”

Karen M. Rider presents Writers Must Get Paid; Imagine That! posted at Karen M. Rider, saying, “As a writer, your words are your bread and butter. Your goal as a writer, at any point in time, plays into the game of when you should allow your content to be published for free. Let your goal be your guide and choose wisely about whether or not to accept assignments that do and do not pay cold, hard cash.”

That concludes this edition. Submit your blog article to the next edition of tips and tricks for writers and authors using our carnival submission form. Past posts and future hosts can be found on our blog carnival index page.

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Best of the Web Book Marketing Tips for the Week of November 5, 2012
November 9, 2012by: Paula
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These are some of the most recommended book marketing Tweets from the past week, courtesy of bloggers, marketers, authors and others. The topics include the best social media for authors, how to rank higher in Google’s search engine ranking, what authors must know about book design, and much more. Happy marketing!

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* Five Twitter Mistakes You’ll Want to Avoid!

Twitter can be an incredibly effective marketing tool if you learn how to use it properly. Here are things you don’t need to worry about:

http://www.mediabistro.com/alltwitter/5-common-twitter-myths-that-are-hurting-your-efforts_b9221

* Is Your Call to Action Clear or Does Your Website Chase Visitors Away?

If you don’t give visitors to your site a reason to take action, your site is not working. Learn what your site needs:

http://excellerateassociates.com/2012/11/01/is-your-call-to-action-clear/

* Five Ways to Increase Your Blog’s Page Views

You want to get people reading your blog and hanging around. Here’s what you can do to keep them on your site:

http://www.sylvialiuland.com/2012/10/how-to-increase-your-blogs-page-views.html

* 6 Simple Tips to Rank High in Google’s Search Engine

It’s all about providing unique content that will keep visitors coming to your site and cause Google to rank your site as relevant:

http://www.jeffbullas.com/2012/09/28/6-simple-tips-to-rank-high-in-googles-search-engine/

* 17 Things Self-Publishers Need to Know about Book Design

These tips cover the essentials to professional book design that will make your book stand out:

http://workflowwriting.com/680021/17-things-self-publishers-need-to-know-about-book-design.php

* Which is the Best Social Media for Connecting With Readers?

There are many ways authors can connect with readers via social media. Author Jody Hedlund shares her experience:

http://jodyhedlund.blogspot.com/2012/11/which-is-best-social-media-for.html

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Sell More Books!
November 7, 2012by: Penny
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I did a presentation recently and have added it to Slideshare. Tips on how to sell more books! Enjoy!

 

http://www.slideshare.net/bookmkr/selling-more-books#



Will Every Amazon Book Fail?
November 5, 2012by: Penny
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It started with the mega-low sales of the Penny Marshall book (7,000 in hardcover sales and she was given an $800K advance), now it looks like Tim Ferris may face the same fate. Does Amazon stand a chance against a market that wants to do everything they can to prevent their success? Or was it just a fluke with the Marshall book? I mean Penny Marshall isn’t exactly top of mind with the general public. Though perhaps we’ve gotten sick of celeb memoirs in general. I hear that Cindi Lauper’s book did even worse, 3,000 or so in sales.

Here’s a NYT piece on the struggles Amazon faces, what do you think? http://bits.blogs.nytimes.com/2012/11/05/daily-report-a-cold-shoulder-for-amazon-as-publisher/

 

 



AME Blog Carnival: Tips and Tricks for Writers and Authors November 5, 2012
November 5, 2012by: Paula
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Welcome to the November 5, 2012 edition of tips and tricks for writers and authors. We’ve got advice on self-publishing, writing and book marketing. Thank you to this week’s contributors!

 

 

 

 

 

 

 

 

 

Writing

Nikki Gardner presents 10 Ways To Get Unstuck or What I’m Doing Before ‘The Perfect Storm posted at Art & Lemons, saying, “A creative list of ten ways to get unstuck in your writing and to inspire new work.”

Book Marketing

Holly Moulder presents Is Your Book Perfect for the Classroom? posted at From Teacher to Writer, saying, “My blog lists five ideas for selling books to public schools. As a retired teacher, I know the tricks of the trade for getting inside those classroom walls!”

Self-Publishing

Sue Collier presents Guest post by Austin Rinehart: What You Need to Know About Self-Publishing posted at Self-Publishing Resources.

Joel Friedlander presents Varieties of the Publishing Experience posted at The Book Designer, saying, “This article explores why it’s important to think about what you’ll be taking on when you self-publish.”

That concludes this edition. Submit your blog article to the next edition of tips and tricks for writers and authors using our carnival submission form. Past posts and future hosts can be found on our blog carnival index page.

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How to Make the Most of the Lists Feature on Twitter
November 5, 2012by: Penny
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Something that I find is really overlooked on Twitter is their list feature. When you’re following a lot of people sometimes it’s hard to isolate conversations. This feature let’s me follow specific groups of people or groups of people if I want. I can create and delete lists as needed. Some of what I use this feature for is:

 

1) To follow people I admire in the industry. You’ll see below a list of my Social Media Rockstars. These are folks who I admire and want to be sure catch their tweets and also RT them!

2) Prior to a speaking event or big networking program I’ll often isolate the speakers and follow them. It’s a great way to do some early networking. Keep in mind that often events have their own hashtag and you could just follow that, but when they don’t have a hashtag this technique works quite well.

3) Idea generation! This is another great way to help generate content by following thought-leaders in your market.

Now, here’s how you create a list on Twitter!

If you click on your home page on Twitter, you’ll see the following screen:

If you click on the word “Lists” it will take you through the process and let you create as many lists as you want. You can also chose to have them be public or private. Right now most of mine are private. I also have lists for publishing people I want to track, etc. Here’s my Social Media Rockstar list:

 

As you can see, it’s a really great way to isolate conversations on Twitter and keep the noise down. It also helps you stay focused on the things that are important to your business, book, or promotion.

 

Have fun!

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