Book Marketing Blogsby Penny Sansevieri
March 19, 2012
It’s a question I get asked a lot: “Why isn’t my book selling?” This question isn’t reserved for the author who is clueless about marketing. I’ve been asked this by savvy authors, even business people who can’t seem to figure out the system for selling.
Sometimes the reasons why a book isn’t selling are easy: the cover is poor, the content is not edited or the topic is unappealing. But in most cases that I’ve seen, you need to dig deeper. So, overlooking the obvious, let’s go a step further because the mysteries of selling might be a lot easier to fix than you think.
- Start Early: In many cases starting early means earlier than you think. Often, I see authors beginning their campaigns a month prior to book launch. If you do that, keep in mind that your results won’t show up for months (and months), often it takes up to six months to see anything you seed start to grow. That’s partially why marketing people will encourage you to start early because it can take so long to see results. (more…)
March 16, 2012
Here’s a collection of a few of the top book marketing Tweets from the past week, courtesy of bloggers, marketers, authors and others. The topics include getting the most out of Pinterest, using Quora for marketing, developing a brand strategy, writing readable and retweetable tweets, and much more. Happy marketing!
* 7 Components That Comprise a Comprehensive Brand Strategy
You need a brand strategy so you are clear on your audience for your marketing efforts: who will you reach and how? Learn how to develop your plan:
March 14, 2012
If you are ready to take your business, speaking career or book to the next level, consider becoming an expert. There’s a lot of talk these days about “being an expert,” and many folks who say they are experts really aren’t. Becoming an expert isn’t an overnight process, it takes time. In my view, however, it’s time well-spent.
I often get requests from folks wanting me to make them an expert and while it’s somewhat doable, it’s not entirely realistic that someone else can bestow you with expert status. Even if you pay them. You might argue that that’s what a media/marketing person should do and to some degree, that’s true. But what a lot of speakers, business owners and authors fail to understand is that becoming an expert isn’t something you do overnight, and if you hire a company to do this for you you’ll need a pretty big budget and a whole lot of time.
First, why would you want to become an expert? Because experts get considered for potential speaking engagements, acknowledged by the media, and noticed by potential customers. But being an expert, in a sea of experts, isn’t always easy. Doesn’t it seem that these days everyone is calling themselves an “expert?” Yet so few are. Being an expert shouldn’t be an ego thing, you should do it only if it benefits you, your goals, your business and your book (if you have one). (more…)
March 12, 2012
Guest post by Adria Saracino:
It’s finally over. You sat at your desk every day, plugging away at your manuscript. You got every one of those tens of thousands of words on the page. After endless tinkering, you even got most of them in the right order. Now all you need is a publisher.
The problem is that the traditional publishing model isn’t working, and publishers don’t want to spend time and money on something they aren’t sure will sell. That’s why Snooki was published by an imprint of Simon & Schuster and your lovingly crafted tale has been left behind.
That’s changing, though. You can build up an audience and bring the publishers to you – or end up leaving them out altogether – with social media marketing. The key is to have a plan. Simply Business made this interactive visualization that takes businesses through the process of creating a social media campaign. You can take notes from some of the most successful companies and utilize them to create your own campaign with the goal of getting published. (more…)
March 9, 2012
We’ve rounded up some of the best book marketing Tweets from the past week, courtesy of bloggers, marketers, authors and others. The topics include getting started with Internet marketing, setting goals for self-publishing, making the most of Goodreads, understanding the latest Facebook changes, and much more. Happy marketing!
* 10 Quick Tips on How to Get Started with Internet Marketing
Self-promotion may not come naturally to writers, but an online presence is vital:
March 7, 2012
We had a great show about using Facebook to sell your product that included a look at the pros and cons as well as examples of the brands that are successful.
About our guest: Dr. Natalie Petouhoff, author of Like My Stuff: How to Get 500 Million Members to Buy Your Products on Facebook, helps companies understand how social media affects the bottom-line and to create strategies that provide real business value. She does this by benchmarking your “As Is” and compares it to your “Could Be” best practices. With this insight, you can create a world-class social media and digital presence. You’ll be well-armed to devise a social media roadmap, track your progress, gather the right metrics to transform into a social media ROI analysis, articulate the business case, and justify the plan to upper management.
As a USC Adjunct professor, Natalie takes her real-world experiences as a Forrester Social Media Analyst, an Agency executive and a consulting executive and translates it into practical business advice. Dr. Natalie is President of Social Media Club Los Angeles, an accomplished keynote speaker and a quoted expert in NYTimes, FastCompany, USAToday, Bloomberg-BusinessWeek and a featured guest on TV and radio.
Q: Do you think adding shopping inside of social networks like Facebook (f-commerce) could ruin them?
Dr. Natalie: Yes, it potentially can. If you ask Mark Zuckerberg, he says social commerce is the next big thing… but of course he does… The skill with which brands fulfill on f-commerce will directly affect the success not only for their own individual brand, but as an industry as a whole. If social networking shopping sites are not delivered in the spirit of what the customer wants, it will fail. If not for this point alone, brands need to pay attention to f-commerce as an example of how shopping can be integrated within a social network. (more…)
March 5, 2012
Guest post by Lea Ryan:
What is surrealism exactly? The Oxford Dictionary defines it as: principles, ideals or practice of producing fantastic or incongruous imagery or effects in art, literature, film or literature.
Fantastic imagery never fails to pull my attention, whether it’s a painting, movie or a book. Surrealism is like being pulled into someone else’s dream, especially in the case of reading a novel. The further “out there” the imagery goes, the longer it stays with me.
The painting described in Rose Madder and the in-between dimensions of Gaiman’s American Gods, the transformation of the world in Koontz’s The Taking and King’s The Mist, the twisting of reality makes for compelling reading, especially when that twist involves a hefty dose of danger. (more…)
March 5, 2012
Remember the days of being in high school and wanting to hang with all the cool kids? Well, maybe you were one of the “cool kids;” if you were, lucky you. But if you are like most of us, you really weren’t. These days marketing is sort of like being back in high school, but it’s a popularity contest that’s skewed a bit differently. Marketing, to a large degree, is about social proof. But now more than ever there are numerous ways to track the success of the company, individual, or product so it’s important to look at how influential you are in those areas.
I’ve had folks in the media tell me that they prefer to have people on their show or in their publication who have a lot of fans, friends, or followers on one or more of the major social media sites. In other words, you could have a fantastic message, a great product, or fantastic business but you still might face an uphill climb if your social media numbers are low. It’s a sad but true statement in our society, and everyone’s marketing plan should include increasing your social proof. (more…)
March 2, 2012
Here’s a look at some of the best book marketing Tweets from the past week, courtesy of bloggers, marketers, authors and others. The topics include improving your Facebook Page fan engagement, promoting your book with social media, using Twitter for business, avoiding social media overload, and much more. Happy marketing!
* Avoid Social Media Overload: 4 Steps to Take Today
You can develop a social media schedule that works with your life yet keeps you active online:
February 29, 2012
Guest post by Steve Moore:
The media has become fixated on spontaneous symmetry breaking and the Higgs boson (the so-called “God particle,” a name that would surely make Mr. Higgs cringe). The Higgs mechanism (i.e. the spontaneous symmetry breaking) is necessary to give mass to some of the vector bosons in the electroweak or weak and electromagnetic interaction theory. Forgotten in all this media hoopla is the theory that led to the idea of quarks and gluons, the Eightfold Way of symmetries popularized by Mr. Gell-Mann. (Note that I refrain from using the term “discovered.” In theoretical physics, the math is “out there.” You just have to figure out what math matches up to the experimental data. Experimental physics is where “discoveries” are made.)
Now that I’ve had some fun imagining your eyes glazing over as if you’d just had tequila mixed with sleeping pills, let me say that this post is not about physics. (My eyes are glazed too, because the above is hardcore physics and I’ve been sipping my Jameson’s while writing like a madman.) The Eightfold Way I consider here is the shining path that leads you to a finished novel that someone might want to read. It’s my distillation of rules for writing a novel-a distillation that is not the quality of a fine Irish whiskey, but I’ve put some thought to it and would like to share (I’d like to share the Jameson’s too, but the internet hasn’t discovered e-drinking yet). (more…)