Book Marketing Blogsby Penny Sansevieri
September 3, 2012
Welcome to the September 3, 2012 edition of tips and tricks for writers and authors, with insights into social media, writing, book sales, and book marketing. Thank you to all of the contributors who submitted a blog post – we appreciate your participation!
Jenn Crowell presents Fundraising Fundamentals for Writers, posted at Jenn Crowell, saying, “Here are six helpful tips for writers seeking grants and other funding for their projects (along with a hearty recommendation of artists’ coach Gigi Rosenberg!).”
August 31, 2012
Get inspired by some of the best book marketing Tweets from the past week, courtesy of bloggers, marketers, authors and others. The topics include finding new readers, selling books with social media, creating the perfect Facebook Fan Page, and much more. Happy marketing!
* How to Create the Perfect Facebook Fan Page, 2012 Edition
The Timeline layout has its fans and detractors, but it looks like it’s here to stay. Check out some ideas for getting the most out of your Page:
* Self-Publishing a Book? Here Are Five Must Read Tips That Will Really Work
Here is some great advice for authors – by two authors who self-published their own book and share what they’ve learned:
August 29, 2012
Much is being written after the New York Time article this weekend on (paid) reviews (see it here), now Galley Cat has shared this graph for reading the Amazon reviews:
What do you think about paid vs. non-paid reviews? The issue has been around for a while. Initially nearly every publishing person said that paid reviews were unethical, but with the extent of books published are paid reviews going to be a “must”? Let us know what you think!
August 29, 2012
Can male authors successfully portray female protagonists? Author Steve Moore argues that male authors have no choice; they must have female characters otherwise they won’t be able to build a female readership (which is potentially half of their audience).
August 27, 2012
Welcome to the August 27, 2012 edition of tips and tricks for writers and authors, with insights into writing, book sales, book marketing, and self-publishing. Thank you to the contributors who submitted a blog post on one of our topics and helped make this a great edition!
Sue Collier presents How front and back matter can stimulate book sales | Self-Publishing Resources posted at Self-Publishing Resources.
It’s your brand, your identity, and your business, and if you’re an author, understanding this concept is crucial. You can’t ignore the importance of having a solid brand platform online, especially in today’s fast-paced electronic world.” (more…)
August 24, 2012
We’ve gathered some of the best book marketing Tweets from the past week, courtesy of bloggers, marketers, authors and others. The topics include using social media to get an agent, influencing people with social media, ensuring your website shows up in Google, and much more. Happy marketing!
* How Authors Can Use Social Media to Land An Agent
Learn how authors can build a social media presence that will help them be successful:
* 13 Simple Tips for a Better Blog
If you want to get more visitors to your blog, it will take time, but these ideas will get you started:
August 22, 2012
We had a great segment about formatting, distributing, marketing and selling eBooks – and we’ll continue the discussion with our guest Amy Collins on the Sept. 4 Publishing Insiders show.
About our guest: Amy Collins is the owner of The Cadence Group, a sales and marketing service provider for the publishing industry. In 2008, The Cadence Group launched New Shelves Distribution, a full-scale book warehousing, sales and fulfillment company selling publisher’s books directly to the national chains and independent bookstores in North America. You may reach Amy at email@example.com or http://www.thecadencegrp.com/.
Authors must market their eBooks
Authors seem to think eBooks market themselves once they are available online, because they’re electronic and therefore everybody will see it, unlike books which sit on a bookstore shelf and are limited. It’s true there are no limits on where an eBook can go, but it takes work to get into the consciousness of people. You don’t immediately end up on Huffington Post. Successful eBook authors like Amanda Hocking and John Locke did a lot of marketing to get where they are today – Amanda went from self-publishing her own eBooks to a three-book deal with a traditional publisher and John has sold millions of his eBooks.
What is eBook distribution and why do authors need it?
There are four main sites where people buy their eBooks, says Amy: (more…)
August 20, 2012
Welcome to the August 20, 2012 edition of tips and tricks for writers and authors, with insights into book marketing, social media, self-publishing, and writing. Thank you to all of the contributors who submitted a blog post and helped make this a great edition!
Karen M. Rider presents Should Personal Bias affect Why an Editor Rejects a Submission? posted at Soul of a Writer , saying, “You’ve carefully selected the publications to submit your work. You’ve written (and rewritten) your absolute best work. You followed all the submission guidelines. So, why did the editors bounce your short story from their desk into the rejection bin? How much does an editor’s personal bias influence the decision to reject a short story?
Most of the time, when you get a rejection from a literary publication, you aren’t given any reason at all specific to why your submission got bounced. Instead, like me, you receive generic statements that your story is “not what we’re looking for a this time” or even worse, “yours was among hundreds of quality submissions but we’re going to have to turn it down. This is not a reflection, necessarily, on the quality of your writing…”
At some point, we, as authors, need to stop tweaking, changing, and altering and just SHIP. Our careers depend on it, but we also want to produce the BEST quality product (book) that we can!
This post goes into the issues a little more.” (more…)
August 17, 2012
Let’s look back at some useful book marketing Tweets from the past week, courtesy of bloggers, marketers, authors and others. The topics include building your Pinterest following with Facebook, learning from self-publishing marketing mistakes, growing your audience with Amazon, and much more. Happy marketing!
* The Ultimate Guide to Social Media for Writers
If you aren’t even sure how to get started with social media, this blog post will walk you through your options and guide your strategy:
* How Amazon Grew My Audience By More Than 24,000 Readers in Three Days
Giving away a free book via the Kindle Direct Publishing Program at Amazon.com can provide a great boost for your book:
August 15, 2012
Getting found locally used to be pretty easy with phone books and ads in local papers. But most of us don’t even have a Yellow Pages in our homes and, instead, turn to our research online or on our phones. Smart phones are driving a lot of that search and according to a recent survey done by ISACA, 58% of consumers who have smart phones use location-based marketing applications despite concerns about safety and personal information. The survey also reports that the use of location-based marketing apps is up one-third from a year ago.
In a prior article we looked at the importance of mobile marketing (http://www.huffingtonpost.com/penny-c-sansevieri/mobile-marketing-magic_b_1672829.html). Now, it’s time to focus in on why it’s key to grab your local search real estate.
If your business does business locally, whether it’s through an actual storefront or some other means, you’ll really want to optimize your local visibility. Keep in mind that in order to do this, you’ll need to make sure that your website is optimized for local search. This means checking to see if your title tags and meta descriptions reflect local text. When we think local, we often think of sites like Yelp which allow consumers to review local businesses. Reviews are great but often need to be encouraged. Adding buttons to your website to encourage customers to review your business is also great. A local dog groomer near me encourages reviews on Yelp by offering $5 off their next grooming visit. (more…)