Book Marketing Blogs

by Penny Sansevieri
Are you really ready to publish?
September 6, 2012by: Penny
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How do you know if you’re really ready for the world of publishing? Here are 7 reasons why you might not be!

http://www.huffingtonpost.com/penny-c-sansevieri/7-signs-that-youre-not-re_b_1855988.html

 



Faking it: the review debate continues
September 5, 2012by: Penny
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Image representing Amazon as depicted in Crunc...

 

Over the weekend another review scandal erupted in the UK when it was discovered that author R.J. Ellory faked his own reviews on Amazon. You won’t believe this story:

http://bits.blogs.nytimes.com/2012/09/04/his-biggest-fan-was-himself/

How long before Amazon is forced to put more actions in place to guard against this sort of thing? How long before Amazon reviews become less of the golden ticket they are today?

Debate this here, I’d love your thoughts!

For now, shame on you, R.J.

 

 

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Highest Paid Authors
September 5, 2012by: Penny
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J.K. Rowling

Cover of J.K. Rowling

Forbes Magazine just put out a list of the highest paid authors. A few surprises here: J.K Rowling didn’t make the list. I also expected David Baldacci to make it into the top 10.

http://addicted2success.com/news/forbes-top-10-list-of-the-highest-paid-authors-2/?goback=.gde_2155972_member_159197198

Who did you expect to see on this list? I’d love to hear your feedback.

From another perspective (and perhaps more accurate) a list of best-selling authors (by number of books sold) for fiction: http://en.wikipedia.org/wiki/List_of_best-selling_fiction_authors

 

 

 

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Publishing Insiders Wrap-Up: The Secrets of eBook Promotion and Sales Part 2
September 5, 2012by: Paula
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We had a great segment about launching, promoting and getting reviews for eBooks with our guest Amy Collins.

About our guest: Amy Collins is the owner of New Shelves Book Distribution, a full-scale book warehousing, sales and fulfillment company selling publisher’s books directly to the national chains and independent bookstores in North America. You may reach Amy at amy@newshelves.com or http://www.newshelvesdistribution.com

The show kicked off with some industry news, including a discussion of paid book reviews that sprang from a recent New York Times article about a man who created a company that not only charged for book reviews but posted fake reviews online – check out our blog post - http://www.amarketingexpert.com/the-review-debate-continues/ – and listen to what our panel had to say. A future Publishing Insiders show will be devoted to the issue of paid book reviews. (more…)



AME Blog Carnival: Tips and Tricks for Writers and Authors, September 3, 2012
September 3, 2012by: Paula
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Welcome to the September 3, 2012 edition of tips and tricks for writers and authors, with insights into social media, writing, book sales, and book marketing. Thank you to all of the contributors who submitted a blog post – we appreciate your participation!

Book Marketing

English: penulis = writer

Jenn Crowell presents Fundraising Fundamentals for Writers, posted at Jenn Crowell, saying, “Here are six helpful tips for writers seeking grants and other funding for their projects (along with a hearty recommendation of artists’ coach Gigi Rosenberg!).”

Philip Nork presents Things I’ve Learned as an Indie Author posted at Author Philip Nork, saying, “This is a blog post about what I’ve learned as a published author.” (more…)



Best of the Web Book Marketing Tips for the Week of August 27, 2012
August 31, 2012by: Paula
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Get inspired by some of the best book marketing Tweets from the past week, courtesy of bloggers, marketers, authors and others. The topics include finding new readers, selling books with social media, creating the perfect Facebook Fan Page, and much more. Happy marketing!

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* How to Create the Perfect Facebook Fan Page, 2012 Edition

SAN FRANCISCO, CA - SEPTEMBER 22:  Facebook CE...

(Image credit: Getty Images via @daylife)

The Timeline layout has its fans and detractors, but it looks like it’s here to stay. Check out some ideas for getting the most out of your Page:

http://www.techipedia.com/2012/perfect-facebook-fan-page/

* Self-Publishing a Book? Here Are Five Must Read Tips That Will Really Work

Here is some great advice for authors – by two authors who self-published their own book and share what they’ve learned:

http://bubblecow.co/self-publishing-a-book/ (more…)



The Review Debate Continues…
August 29, 2012by: Penny
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Much is being written after the New York Time article this weekend on (paid) reviews (see it here), now Galley Cat has shared this graph for reading the Amazon reviews:

 

http://www.mediabistro.com/galleycat/how-to-read-amazon-review-graphs_b56703

 

What do you think about paid vs. non-paid reviews? The issue has been around for a while. Initially nearly every publishing person said that paid reviews were unethical, but with the extent of books published are paid reviews going to be a “must”? Let us know what you think!

 

 

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What Does it Take To Develop a Strong Female Character?
August 29, 2012by: Paula
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Can male authors successfully portray female protagonists? Author Steve Moore argues that male authors have no choice; they must have female characters otherwise they won’t be able to build a female readership (which is potentially half of their audience).

Steve would love some feedback on how to create strong female characters that appeal to readers. Check out his blog post and let him know what you think!

http://stevenmmoore.com/?p=2101

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AME Blog Carnival: Tips and Tricks for Writers and Authors, August 27, 2012
August 27, 2012by: Paula
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Welcome to the August 27, 2012 edition of tips and tricks for writers and authors, with insights into writing, book sales, book marketing, and self-publishing. Thank you to the contributors who submitted a blog post on one of our topics and helped make this a great edition!

Book Sales

Books in the Douglasville, Georgia Borders store.

(Photo credit: Wikipedia)

Sue Collier presents How front and back matter can stimulate book sales | Self-Publishing Resources posted at Self-Publishing Resources.

Book Marketing

Nick Thacker presents How to Build a Platform posted at LiveHacked.com, saying, “A ‘Home Base,’ first of all, is not an extension of you–it is you, as you exist online.

It’s your brand, your identity, and your business, and if you’re an author, understanding this concept is crucial. You can’t ignore the importance of having a solid brand platform online, especially in today’s fast-paced electronic world.” (more…)



Best of the Web Book Marketing Tips for the Week of August 20, 2012
August 24, 2012by: Paula
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We’ve gathered some of the best book marketing Tweets from the past week, courtesy of bloggers, marketers, authors and others. The topics include using social media to get an agent, influencing people with social media, ensuring your website shows up in Google, and much more. Happy marketing!

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English: Infographic on how Social Media are b...

* How Authors Can Use Social Media to Land An Agent

Learn how authors can build a social media presence that will help them be successful:

http://socialtimes.com/how-authors-can-use-social-media-to-land-an-agent_b103273

* 13 Simple Tips for a Better Blog

If you want to get more visitors to your blog, it will take time, but these ideas will get you started:

http://www.rachellegardner.com/2012/08/simple-tips-for-a-better-blog/ (more…)





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