Book Marketing Blogs

by Penny Sansevieri
Best of the Web Book Marketing Tips for the Week of April 9, 2012
April 13, 2012by: Paula
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Here’s a roundup of some of the best book marketing Tweets from the past week, courtesy of bloggers, marketers, authors and others. The topics include using Facebook for book publicity, building hype on Goodreads, improving your Google ranking, and much more. Happy marketing!


* Even More Ways to Master Facebook’s Timeline

Now that Facebook has officially switched Pages over to the Timeline format learn some additional tips and tricks: (more…)

How to Market your Fan Page with the new Facebook Changes
April 11, 2012by: Penny
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As of March 30, Fan Pages on Facebook underwent significant changes. I’ve asked our Facebook expert Amy Porterfield to share some insights into these changes.

First up, Amy can you tell us what the biggest difference is with the new Fan Page changes?

Here’s the thing, it is no longer about the number of Likes.  Just because you have a lot of likes, a lot of fans, doesn’t mean you’re going to have success on Facebook.  If you want bottom-line results you must create ways to keep fans coming back for more, collect leads from quality fans and get them to take action inside and outside of Facebook.

With all the new changes, Pages are now more visually stimulating, which means that you can actually get more engagement just by the fact that there’s a new layout on your Facebook page.  To couple that with some of these strategies we’ll talk about in this article, you’ll have some surefire ways to get more action from your Facebook fans. (more…)

Using Stock Photos to Make Your Book Stand Out
April 9, 2012by: Paula
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Guest post by Adria Saracino:

Finishing a book is hard work, so the last thing you want to hear at this point is that there’s still a lot of work to be done. You’re exhausted, you’ve pored over everything and you just want to get it out there – so imagine how miserable you’d feel if you sent it on its way only for it to be ignored by the big wide world.

The spine of the book is an important aspect i...

If you want people to notice your book, it’s got to look great. People do judge books by their covers (you’re probably even guilty of it yourself). Publishing houses spend a lot of money on the cover of a book, so how are you supposed to compete on a modest budget?

The answer is stock photos. Using stock photos in your design is an affordable way of creating a professional looking cover, something a lot of book publishers both big and small do. However, there are a lot of considerations if you plan on going this route. Here is a how-to guide to using royalty free images.

Cover Design

The look of your book says a lot about what’s going on inside. Do your research and find where your book should be placed in the market, try and figure out what works for bestsellers in a similar genre. Get inspired and learn from the big guys – after all, they’re the ones you’ll be competing with. The Book Designer: offers practical and easy to understand advice for those delving into book design for the first time. (more…)

Best of the Web Book Marketing Tips for the Week of April 2, 2012
April 6, 2012by: Paula
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Enjoy a collection of some of the best book marketing Tweets from the past week, courtesy of bloggers, marketers, authors and others. The topics include maximizing your LinkedIn profile, getting bookstores to carry indie books, promoting an author’s books on Pinterest, improving your ebook sales, and much more. Happy marketing!


* How Authors Promote Each Other’s Books on Pinterest

It never hurts to help your friends, especially if they are authors. Here’s how you can use Pinterest to promote friends’ books:

* How To Pitch Your Book to Online Outlets

Email client software screenshot

One author explains how he got some great online coverage when he was promoting his book: (more…)

Indie Books and Bookstores…
April 4, 2012by: Paula
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Guest post by Steve Moore:

Recently an edition of the NY Times featured an article on Barnes & Noble bookstores in the business section.  A summary of the article:  B&N thinks that it’s doing everything it can to survive.  My observation:  No, there are things it could do but doesn’t want to do.  Since we are in the middle of a paradigm shift in the publishing world, I wouldn’t dare make predictions on how eBooks and indie publishing are going to affect legacy publishers.  I can warn them to look out, though.  I remember opting for betamax because it was technically the best option, but VHS won the day (and now, no one uses either one!).  Predicting the fickle fate of modern technologies is best left for people that don’t eat enough protein and can use the egg on their face.

Barnes & Noble nook (ebook reader device)

So, what things would I do if I were B&N?  (I’ll ask the same question of small mom and pop bookstores below.)  First, I’d bring out a competitor to the Kindle.  Check that off.  I don’t like the Nook, but I know people who do.  When I say Kindle, I’m referring to the e-ink low glare screen version I have, the one where you can only read books and newspapers.  The Fire is a Nook is an iPad-I don’t like any of them because I’m not an apps-icon pusher.  Apps are baby computer programs, the computer version of drug addiction.  I get along just fine without them and probably always will. (more…)

Why Every Business Owner Should Publish a Book (And How to Do It)
April 2, 2012by: Penny
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When I first published in 2000, I had no idea how helpful a book would be to my business. My initial goal for writing it was to share my knowledge, but the book did so much more than that: it helped advertise my business in a way that wasn’t advertorial, pushy, or ran the risk of getting ignored.

First, let’s go through some of the reasons to publish a book and then a few issues that might arise.

Books are a business card

This is a logo for ABBYY Business Card Reader,...

Most business owners know that getting word out about your business is crucial, especially now. If your business has a national audience, all the better. Even if it doesn’t, there are still many benefits to writing and publishing a book. I’ll list more of those later in this article. Think of it this way: while you’re out there working your business, your book can be out there, too, helping you grow your audience.

Expert status and credibility

Books have a great way of growing your expert status and enhancing your credibility within your market. Yes, generally authors are considered experts and no, not all of them are. But consumers in general assume that if you’re written a book on a particular subject, you probably know a whole lot about it and therefore, you’re an expert. Expert status and credibility are also helpful if you’re looking to gain more media attention. (more…)

Best of the Web Book Marketing Tips for the Week of March 26, 2012
March 30, 2012by: Paula
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Here’s a look back at some of the best book marketing Tweets from the past week, courtesy of bloggers, marketers, authors and others. The topics include what to pin to your Facebook Timeline, the top 10 social networks for marketing, tips for hitting the #1 spot on the Amazon store, how to drive more traffic to your site with Google+, and much more. Happy marketing!


* 7 Steps to Gain More Fans and Followers Organically

HAWTHORNE, CA - MARCH 29:  With the line stret...

Discover the secrets to growing your following with these practical tips: (more…)

Online Attacks: Everything You Need to Know if You’re Attacked Online
March 28, 2012by: Penny
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At one time or another it could happen to all of us. We’re attacked online. Whether it’s an errant blog post, a misunderstood tweet, or something more serious it’s out there and if it’s coming up in search, it’s always bad news. Unfortunately, with the Internet you are often guilty until proven innocent.

Image via CrunchBase

I recently presented a webinar about this topic;  in the wake of the Komen disaster, everyone is wondering, “what if this happens to me?” Likely you won’t be as visible as Komen, or as viral, but at the same time when you’re attacked it all feels the same: bad.

A few years ago someone visiting my website was unhappy with the navigation. Candidly, she was right. It was just before our new site was launched (we were going live with the revised website a week later) and some of the pages ended up in dead links. With an older site this is bound to happen. She was irritated by this and decided to lash out by putting up a YouTube video showing the faulty navigation. She said we were marketing experts and we should know better. In the end, she was right which is why we were redesigning the site. Her complaint, however, should have been brought to us directly and not put up on YouTube. The video was a painful eight minutes long, during which time she blasted us for not knowing our own website, offering a link (and a promise) that went nowhere. It was horrifying. She finally took the video down, and I’ll explain in a minute how we got her to do that. (more…)

Publishing Insiders Wrap-Up: Special Guest Amy Porterfield – The New Facebook Page
March 26, 2012by: Paula
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Host Penny Sansevieri discussed the upcoming changes to the Timelines for Facebook Pages with social media expert Amy Porterfield in this informative interview.

About our guest: Amy Porterfield is a social media strategist and co-author of Facebook Marketing All-In-One for Dummies. She helps entrepreneurs across industries establish strategies to maximize the power of social media and increase the success of their online marketing efforts.

Check out Amy’s blog post on the new changes (it also includes a link to her webinar on this topic):

Explaining the Facebook Changes

Facebook is rolling out the Timeline layout for all Facebook Pages – this is mandatory as of March 30. It changes how the Pages look – Pages will have big cover photos, and there are new ways to engage with your fans. Amy believes some of these changes will be extremely beneficial for businesses.

The problem or challenge business are having with these changes include making new plans now that the welcome pages are going away. The welcome pages used to be the place new people would land on when they visited a Page for the first time, and they would receive a call to action. The second thing that’s not ideal, on that Timeline cover photo, there are huge restrictions – you cannot use it to promote. This means you can’t have a call to action, you can’t include your website url, you can’t provide your address, etc. Facebook wants you to make the photo visually appealing. (more…)

Best of the Web Book Marketing Tips for the Week of March 19, 2012
March 23, 2012by: Paula
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We’ve collected some of the best book marketing Tweets from the past week, courtesy of bloggers, marketers, authors and others. The topics include SEO tips for your author blog, a refresher for online press releases, why Facebook’s Interest lists matter, 50 must-have social media tools, and much more. Happy marketing!


* Online Marketing: How To Make the Most Of the New YouTube

Infographic on how Social Media are being used...

YouTube has incredible power; users upload 48 hours of video each minute and watch more than three billion videos per day. Learn how to make the most of the site: (more…)

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