Book Marketing Blogsby Penny Sansevieri
August 13, 2012
Welcome to the August 13, 2012 edition of tips and tricks for writers and authors, with insights into book marketing, social media, and writing. Thank you to everyone who submitted a blog post!
Phyllis Zimbler Miller presents SCBWI Conference: Amazon Cares About Authors — Internet Marketing posted at Miller Mosaic Social Media Marketing. (more…)
August 10, 2012
Here’s a look back at some of the top book marketing Tweets from the past week, courtesy of bloggers, marketers, authors and others. The topics include developing a Pinterest strategy, making a living as a writer, managing annoying Twitterers, and much more. Happy marketing!
* Twitter, Facebook, LinkedIn, Pinterest – A Social Media Checklist For Businesses
If you’ve ever wondered how you should get started with social media, this handy infographic will lead the way:
* Which Social Platform Really Drives the Most Traffic?
While Facebook is clearly number one, the second place site might surprise you – and it might be worth checking out:
August 8, 2012
Guest post by Deanna Proach
Not long ago Facebook contained a social stigma where everybody used it solely for the purpose of bragging rights, gossip and to measure each other based on the quantity of friends they have on their list and by the number of comments and likes they receive by people. While this is still true to some people, the tables seem to be turning quick. Business owners, entrepreneurs and wrters, are increasingly using Facebook to grow their customer/client base and to make lasting connections with industry experts. This is because industry experts are creating business pages and/or groups designed just for the purpose of networking. Nowadays, they are very easy to find.
Months prior to the release of my first book, Day of Revenge, I connected with Apex Reviews on Facebook–a book review/promo company that gave Day of Revenge a four-star review and also produced a stellar book video trailer. Several months later, I received a message from Apex Reviews on Facebook–a message that had been sent en-mass to several people–listing a new traditional publisher–PULSEpub–that was looking for authors. At that time, I was working on my second novel, To be Maria, so I wasn’t quite ready for the submissions stage. However, I bookmarked the PULSEpub website and kept them in mind until I felt good and ready to email the editorial team a standard submission form–a query letter, synopsis and first three chapters.
Well, in May of 2012 I signed a contract with PULSEpub for the publication of To be Maria. This is the largest achievement I’ve made via networking on Facebook.
August 7, 2012
For many of us, traffic and website analytics is a very foreign idea. But understanding traffic and reading website analytics reports doesn’t have to be a complicated endeavor. First up, let’s break down the terminology:
Page views: Each time someone lands on your site (when they load one of your pages) it generates a page view. Keep in mind that this tallies regardless of who visits or how many times they’ve been to the site. It sounds like a bad measurement of traffic and to some degree it is. We all love returning visitors but most of us really care about those valuable first time folks.
Visits: This measure shares how many users have spent time on your website, regardless of the number of pages each user views.
Unique visitors: This is an important stat and as the name implies, this metric counts only the unique users who visit the site. If a particular visitor comes to the site every day, it still only counts as one visit.
Pages/visit: This metric shows you how many pages a visitor perused during each session, the higher this number, the better.
Average visit duration: How much time do users spend on the site during each visit? While you want someone to spend a long time on a site, the average time spent is generally 3-5 min and sometimes less. Obviously longer is better, but the only site in the world that gets massive visit duration is currently Facebook, with an average of twenty minutes per visit.
Bounce rate: This number indicated people who “bounce” off of the page. So, someone visits and then decides they are either in the wrong place or you’ve sent them into “surf shock” and they leave. Generally the lower the number the better, but the average bounce rate is around 50-59%.
% new visits: This measure is the percentage of your traffic from first-time users who have never been to the site before. If you’re eager to get repeat people to your site (and this will often depend on the nature of your business) you’ll want this number lower than your repeating visitor number.
Understanding Google Analytics
These days, most websites use a service called Google Analytics to measure traffic. It’s considered by most web designers to be the gold standard of measurement and it’s also free which is great.
Getting Google Analytics is easy, you can just register on the site and it will give you a snippet of code that will go on each page of your website. Your web person can do this if it wasn’t installed when your site was built. Most hosting companies come with a C-panel backend that measures traffic, even so I highly recommend getting Google Analytics for accuracy and other reasons you’ll see in a minute.
Once you set up Google Analytics, give it a few days to gather data, once you do you’ll start to see numbers appear on your dashboard. Google Analytics continues to update their system and recently launched a beta version of real time traffic. Once you’re logged in you can find it on the left hand side of the page.
Real Time Traffic
I tend to watch these real-time traffic numbers pretty closely. It’s also a great tool if you’re on top of a promotion, you can see what kind of traffic you’re driving to your website, in real time!
Getting to Know Your Data
When you first start looking through the numbers, you’ll want to get a sense of some of the numbers we described above: Page Views, Bounce Rate, etc. If you’re worried that your bounce rate is too high, consult your web person to see if there’s anything you can do to lower it.
One of the areas I spend a lot of time on is the Traffic from All Sources so I can gauge what’s coming from where. Not only will this help me as I’m creating referring traffic from various channels, but it also helps me know what’s work and what isn’t. You can find this area here. Click on Traffic Sources and then All Traffic:
Measuring Social Media
One of the most exciting additions to Google Analytics has been their tracking of social media. This is a fantastic tool lets you see how much of your traffic is coming from social. So, what’s a good mix? I think half of your traffic should come from social media, the rest should come organically from Google. Here’s a snapshot of what these two graphs look like. Once you do that, you’ll see two sets of bars/graphs indicating traffic patterns.
The top bar shows you the social media referrals, with a comparison chart to all traffic, which is super helpful. You don’t need to do anything to set this up. Google tracks social traffic automatically.
Google Analytics can also connect to your AdWords campaign, allowing you to measure how your online ad campaign is performing. This will allow you to track how your ads are doing and whether they are bringing you vistors. If you run ads on your site, click Content > AdSense > Overview to see which pages on your site are earning the most revenue (and how much). You’ll need to link them together in the AdSense tool first.
How much traffic you get and how well it’s converting will depend on your reach and your website, but knowing these numbers is important. Keep in mind that the importance of each category will depend largely on the industry you’re in as I mentioned previously. If you want lots of returning visitors, then the % of new visits number will need to be lower. If you’re looking for lots of new traffic then Unique Visitors is what you need to pay attention to.
Getting to know your traffic is not only important, but mandatory if you’re going to know how effective your online marketing is. Also, knowing your Google Analytics numbers will also show you if there’s a problem on your site, like low conversion which could be because of a broken page or broken link.
August 6, 2012
Welcome to the August 6, 2012 edition of tips and tricks for writers and authors. Thank you to all those who submitted a post for this week’s edition!
Lynnette Phillips presents 4 Quick Tips for Authors to Get Website Traffic Fast! posted at Book World Marketing, saying, “Post by Lynnette Phillips originally shared with the Book Designer’s readers.”
Karen Cioffi presents Blog Posting, Keywords, Anchor Text, Tags, and Website Statistics Part 1 posted at Karen Cioffi Writing and Marketing, saying, “This article explains about effective blog posting to bring traffic by using keywords, anchor text, and tags. Here are the first two paragraphs: ‘Every marketer knows the importance of article marketing – it’s an effective visibility tool and increases the user’s expert status. For individual websites, this is in the form of blog posting. But, you can write an article that’s properly formatted, has a great title and amazing information and if you don’t use keywords, include tags, SHARE and Promote that article, you won’t get optimized traffic to your site. This can’t be stressed enough.’ ” (more…)
August 3, 2012
We’ve collected some of the best book marketing Tweets from the past week, courtesy of bloggers, marketers, authors and others. The topics include how to get started with social marketing, which social platform drives the most traffic, keys to blogging success, and much more. Happy marketing!
* 9 Keys to Blogging Success from A-list Bloggers
A group of bloggers share what they’ve learned as they blogged their way to success:
* How Facebook Advertising Works for Authors
A step by step explanation of how to get the most out of Facebook ads:
July 31, 2012
Before I launch into this topic let me be clear: Facebook profiles should never be used for business/marketing but that said, I’ve used my Facebook Profile to connect and offer helpful guidance and it’s worked extremely well for me, it can for you, too. Just remember, no selling.
When we work with clients, they often come to us with Facebook Profiles that have lots of friends, but Fan Pages that don’t have a ton of Fans. Yes, you can try to move them over, in fact at one point Facebook would even let you migrate people from your Profile to your Fan Page. Candidly I don’t know anyone who ever did that and I’m not even sure you can actually do that anymore.
The biggest problem most people face with a personal Profile is that they have a lot of content that’s, well, personal and most people want to keep sharing personal information. So what I’m going to talk about, largely, is segmenting information out because that’s the only and best way to capture some additional people to your message, and perhaps also fans to your Fan Page.
How to Separate Your Content on Facebook
Let’s look at how you can segment out your lists, personal and public. With all the Facebook changes and updates it’s actually pretty darned easy to do this. Let’s have a look.
First , you want to allow subscribers to sign up for your public updates. If you haven’t set this in your account now is the time to do so. Head to: Account Settings and then click on “Subscribers.”
When you’ve done that, head on over to your photo albums and set the privacy settings there, too. You’ll see privacy settings by each group or photo album you have on Facebook.
And be sure to change any settings to indicate that you want to include particular groups only (as opposed to sharing publicly).
Managing Your Account Settings
Once you are in your account (you’ve clicked on Account Settings) you’ll see on the left hand side towards the bottom where it says “You can also visit your privacy settings.” This will take you to where you need to go next and allow you to control each post as it’s added to your personal Profile.
You can also modify your personal Timeline settings so that this information is only visible to friends, but I feel like if you’re going to use your profile for networking, why wouldn’t you want people to learn more about you? I left my settings public, but you can decide what works for you!
This way, you can keep your personal “about” information private. I would suggest keeping things like your website listings public so people can always get to your business, blog, or other websites.
Now to Update
Now that you’re ready to use your personal Profile for networking purposes, you’ll want to post helpful information. Links to articles, even helpful Tweets, videos, and any other content that your consumer might benefit from. Remember: be helpful, not salesy.
And finally, one of the biggest benefits to using a personal Profile is that the updates tend to show up better in the news stream, and it only takes four Likes and four comments to rise to the top of the newsfeed. One of the things I’ll do on my Facebook Profile occasionally is go to www.someecard.com and create something funny, or use a quote around my area of expertise. People love quotes and love humor, you can do this to help drive more engagement to your Profile page and, more exposure. Just be sure that when you’re posting stuff that you want to share publically that you modify each of those status updates so it will push the content out publicly. If you have your security set to keep your updates isolated to your friends, you will need to modify each public update as you post it.
If you’ve got a lot of people on your profile and don’t want to give up the connections you’ve made there, these easy tweaks will let you stay connected and keep them informed, without giving up any of your personal information. Marketing on Facebook doesn’t have to be limited to Fan Pages but again, be careful not to sell. Inform, inspire, engage, you’ll be amazed at the great connections you can make that way!
To see how I implement these strategies on my Facebook Profile, click here: https://www.facebook.com/penny.sansevieri
July 30, 2012
Welcome to the July 30, 2012 edition of tips and tricks for writers and authors. Thanks to everyone who submitted a blog post and helped make this a terrific edition!
Suzanne Grenager presents “A Page a day and presto–a book!” at SuzanneGrenager.com saying: “It’s a fun, funky take on how I took myself from a terrified would-be author to a woman who did what it takes to produce a book she is proud of. It’s rife with the simplest possible wisdom wrapped in words I am pretty sure will light some writer fires. It also happens to have been my very first blog post so didn’t garner many comments (as more recent posts happily do).”
Jordan McCollum presents “Mass Editing Word Macros,” at JordanMcCollum.com saying: “I developed a handy trick to get Word to collect all the uses of any of your repetitive words so you can compare and edit your work to make it as strong as possible. It’s Find on steroids!” (more…)
July 27, 2012
Let’s take a look at some of the most useful book marketing Tweets from the past week, courtesy of bloggers, marketers, authors and others. The topics include Twitter rules for authors, how to turn your book into a movie, tools to create an eBook, social media mistakes to avoid, and much more. Happy marketing!
* 6 Twitter rules for authors, from Twitter (beginner edition)
Courtesy of Twitter, here are six rules to guide authors when using the site:
* Ready to turn your book into a movie?
Listen to Steven Arvanites as he tells you how it’s done and what you need to do to make it happen!
July 25, 2012
We had a great show offering book marketing insights and ideas with author Charlie Mac and publisher Doris Baker.
About our guests: Charlie Mac was born and raised in Southern California, where he grew up playing sports. He graduated from Cal Poly State University in Pomona, California, and went into business before starting his own company.
In the mid-90’s, Charlie was fascinated by a television interview with actor Paul Newman, who was asked why there wasn’t a sequel to Butch Cassidy and the Sundance Kid. Newman pointed out that no one actually saw Butch and Sundance die in the film.
For Charlie, this interview was the seed for Legends Lost.
But it took time for the seed to grow, and along the way, Charlie wrote his first three novels, A Minor Inconvenience, Traveling the Flatland and A Major Concern, before completing Legends Lost. Learn more at https://www.charliemacbooks.com/. (more…)