Book Marketing Blogs

by Penny Sansevieri
Best of the Web Book Marketing Tips for the Week of March 4, 2013
March 8, 2013by: Penny
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Need a marketing pick-me-up? Take a look at these popular book marketing Tweets from the past week, courtesy of bloggers, marketers, authors and others. The topics include how to use StumbleUpon, where readers get their books, why HARO can help your career, and more. We wish you the best of luck in your book marketing efforts!

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* Learn How You Can Add Your Website as a Facebook Fan Page Tab App

This app is free. Easy step-by-step instructions will have your app up and running in no time:

http://louisem.com/1197/facebook-timeline-fan-page-tabs-add-your-website-and-pinterest-boards

* Blueprint for Building the Perfect Tweet

Learn how to increase the chance that your tweets will be shared far and wide:

http://www.mediabistro.com/alltwitter/build-perfect-tweet_b37207

* 5 Steps to Boost eBook Sales

Smashwords’ Mark Coker says authors shouldn’t give up; they can always improve their books (and sales):

http://www.huffingtonpost.com/mark-coker/six-steps-to-boost-book-s_b_2807919.html

* Help a Reporter Out Can Be a Boon for Your Career

Use HARO wisely, and it can be a great way to showcase your expertise:

http://sharingwithwriters.blogspot.com/2013/03/getting-smart-about-help-reporter-out.html

* Where Readers are Getting Their Books 

GoodReads did a survey and here are the results. Take a look at where these specific titles were purchased. How does this relate to your book?

http://www.youtube.com/watch?v=U6YIshOrebQ

* StumbleUpon: A Beginner’s Guide

This content discovery site is a great tool for you to share your own content and ensure that you’re found online:

http://mashable.com/2013/02/27/stumbleupon-for-beginners/

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Tips for Planning a Super Successful Author Event!
March 7, 2013by: Penny Sansevieri
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If you’re doing a book event to help promote your book and (maybe) help you to grow your speaking career! Here’s a short and helpful video to help you add more buzz to your next author event!

 

 



Amazon vs. Beautiful Disaster
March 5, 2013by: Penny Sansevieri
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Beautiful-Disaster-by-Jamie-McGuireIt seems that people love to go off the deep end where Amazon is concerned. This morning someone tagged me in a post about Amazon offering a refund to anyone who purchased the self-published version of Beautiful Disaster. She wanted to get to the bottom of this post and good for her, without all the details I would, too. But the author posted a blog that said that Amazon was refunding copies of her book. This, of course, sent the Twitter stream and many online publishing portals into a tailspin. “Amazon is at it again!” an author’s advocate said. They are, once again, punishing the little guy. Blogs ran rampant with the news. Wait! If an author could get picked up by a traditional house, would they all face the same peril? Was Amazon offering a refund to anyone who bought the self-published version of Beautiful Disaster as punishment to the author for securing a traditional deal?

Actually, it’s much more benign than that. The original self-published book had song lyrics in it, a lot of them. You need permission to use song lyrics, bottom line. So, perhaps the Amazon email wasn’t worded correctly or whatever. Candidly, in this environment I’m not sure Amazon could have won this battle anyway. Do I think that Amazon does everything right? No, absolutely not. I want KDP to not be so restrictive and I want details on who bought my books. If you want my list of things I want from Amazon I’ll send that to you, but that’s not what this post is about. This post is about getting facts before you start a revolution.

We live in a world of instant everything and we are all reporters now. Remember that. If you have a Twitter account, you’re on Facebook, Google+ or whatever you have a responsibility to the folks who follow you. If you want to start a revolution go for it, but make sure you’re fighting the right battle.

I get that most of this was done because we want to protect our author community. When someone has wronged us we want to shout it from the rooftops. That’s great. But this kind of misrepresentation of the facts does nothing to help this community. All it does is make us look like a bunch of trigger happy people who don’t do their research. We’re better than that. Now that’s a revolution worth fighting for.

Here’s a post on the Amazon mess, note the comments and the helpful and insightful points from the IP attorney: http://www.thepassivevoice.com/03/2013/amazon-beautiful-disaster-emails/

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AME Blog Carnival: Tips and Tricks for Writers and Authors – March 4, 2013
March 4, 2013by: Penny
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Welcome to the March 4, 2013 edition of tips and tricks for writers and authors. We have some great tips on writing, book marketing and self-publishing this issue. Thank you to the contributors. We hope you find these tips useful!

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Writing

Jocelyn Crawley presents Writing Tips: Articulating Anticipation posted at Jocelyn Crawley, saying, “This article provides readers with a writing prompt. It also includes links to other writing tips.”

Chrys Fey presents The World Is Your Writing Tool posted at Write With Fey, saying, “Writers can get inspiration from anything and anywhere! As a writer, you can use your life, your nightly dreams, and even the world around you as a writing tool. They’re free, use them!”

Dana Sitar presents 28 Things I Loved on the Internet in February posted at DIY Writing, saying, “Resources for writers, creatives, and dreamers on writing, blogging, book marketing, life, career, social media, and some stuff that’s just fun to watch or read.”

Carrie presents 25 Writing Prompts posted at Carrie Elle, saying, “These 25 writing prompts are fun and suitable for everyone.”

Jon Rhodes presents How To Be A More Interesting Blogger posted at Affiliate Help!, saying, “It is far easier to market interesting content. Here’s how to be a more interesting writer.”

Self-Publishing

Rozsa Gaston presents Follow Your Bliss and Self-Publish in 2013 posted at Rozsa Gaston, saying, “This is based on a self-publishing presentation on following your bliss in 2013 that I gave to the Dept. of Citywide Administrative Services of New York City on Jan. 4, 2013. A packed audience, and well received. Commissioner Edna Wells Handy was present and sent a hearty thank you note.”

Book Marketing

Sarah Bolme presents Children are Avid eBook Readers posted at Marketing Christian Books.

That concludes this edition. Submit your blog article to the next edition of tips and tricks for writers and authors using our carnival submission form. Past posts and future hosts can be found on our blog carnival index page.

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Best of the Web Book Marketing Tips for the Week of February 25, 2013
March 1, 2013by: Penny
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Need some writing and marketing ideas? This week’s roundup features some top book marketing Tweets from the past week, courtesy of bloggers, marketers, authors and others. The topics include awards authors should seek in 2013, a cool end of book promotion idea, how to build a great blog, and more. We wish you success in your writing and marketing endeavors!

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* 6 Tips to Help You Build a Great Blog

It’s not just about having a blog; it’s about making your blog stand out. Here’s what you can do:

http://basicblogtips.com/build-great-blog.html

* When Publishing Online, Your Content Must be Optimized for Search Engine Indexing

You want your online content to be discovered, and read. This is how you can optimize your content:

http://writingontheweb.com/2013/02/21/seo-3-things-journalists-and-bloggers-can-learn/

* How to Google-Proof Your Website in Six Steps

After Google made some updates (Panda and Penguin), many sites got fewer visitors. Take these steps to keep up with Google’s changes:

http://socialmediatoday.com/mike-allton/1252341/how-google-proof-your-website-six-steps

* What’s at the End of Your Book?

Check out this cool promotion idea:

http://www.amarketingexpert.com/whats-at-the-end-of-your-book-check-out-this-cool-promotion-idea/

* 32 Book Awards Authors Should Pursue for 2013

You’ve got nothing to lose; take a look at this list of awards and enter all that apply to you and your book:

http://www.sellingbooks.com/32-book-awards-for-2013/

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eBook Formats? Which ones do your readers prefer?
March 1, 2013by: Penny Sansevieri
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Another interesting snippet from this Goodreads survey about formats and what readers prefer. The results may surprise you. From Tools of Change for Publishing.



What’s at the End of Your Book (check out this cool promotion idea!)
February 28, 2013by: Penny Sansevieri
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Have you given much thought to what’s at the end of your book? Don’t waste this opportunity to engage with readers! Here’s an interesting video from Otis Chandler of Goodreads.com taken at Tools of Change. From a survey done by Goodreads.



Where do Readers Buy eBooks? (the answer might surprise you)
February 26, 2013by: Penny Sansevieri
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So where do readers buy eBooks? This clip might surprise you! Here’s an interesting video from Otis Chandler of Goodreads.com taken at Tools of Change. From a survey done by Goodreads.



Where Your Readers are Finding Books!
February 26, 2013by: Penny Sansevieri
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Goodreads did a survey and here are the results. Take a look at where these specific titles were purchased. How does this relate to your book? An interesting video from Otis Chandler of Goodreads.com taken at Tools of Change.



AME Blog Carnival: Tips and Tricks for Writers and Authors – February 25, 2013
February 25, 2013by: Penny
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Welcome to the February 25, 2013 edition of tips and tricks for writers and authors. We have insights and ideas for writing, and self-publishing, in this issue. We hope you enjoy the tips, and thank you to all of the contributors!

English: Oscar Pistorius during 2011 World cha...

English: Oscar Pistorius during 2011 World championships Athletics in Daegu (Photo credit: Wikipedia)

Self-Publishing

Jess Lee presents Case Study: Turn a Crappy Cover into a Golden Cover posted at Create Your Own Ebook Cover, saying, “As an indie author, you’ve probably messed about in GIMP or Photoshop to create an ebook cover. Learn the System for Covers that Rock and create an book cover that gathers readers by the handful!”

Writing

Hannah E. Christian presents My Experience With Journaling posted at Hannah E. Christian – Blog.

Chrys Fey presents Your Life Is Your Novel posted at Write With Fey, saying, “Just because you’re writing fiction doesn’t mean you can’t use your real life as inspiration. I do!”

Samir Bharadwaj presents Evolving Your Writing Voice posted at Samir Bharadwaj dot Com, saying, “Finding a unique writing voice which is all your own can be a challenge. Here are some strategies to get you started.”

David Leonhardt presents Before you sign a Ghostwriter contract posted at A Ghost Writers Blog, saying, “You have found a ghostwriter that you want to work with. You are ready to sign a contract. But does the contract cover everything? Here is a quick guide to what you need to know…”

John Schmoll presents Even More Blogging Tips From a Beginner, Part II posted at Frugal Rules, saying, “Running a blog means that I learn something new nearly every week. One of the favorite aspects I enjoy about blogging is the community aspect that you can find in the blogosphere.”

Marisa Wikramanayake presents How to write a book: Part 1: Introduction | Marisa Wikramanayake posted at Marisa Wikramanayake.

Karen M. Rider presents Writing Fiction Ripped From the Headlines posted at Karen M. Rider, saying, “We who write fiction (or aspire to write it between all of life’s other busy moments) can’t be shy about ripping  inspiration right from the headlines. Case in point: The Pistorius Murder Case. Can you imagine the pitch for the book:

“What exactly happened in South Africa the night Oscar Pistorius, an Olympic runner whose lower legs were amputated when he was less than a year old, killed his girlfriend Reeva Steenkamp in the predawn hours of Valentine’s Day? That’s what homicide detective “Joe Detective” is trying to find out until he gets suspended for attempted murder, himself. But Joe just can’t let this one go and keeps working the case while the charges against him get sorted out….”

Pistorius claims he mistook his beloved for an intruder when he shot her through a locked door in a bathroom in his home. Somehow the truth will come out. Meanwhile set your mind to the case like a writer hot for a story using the riveting questions provided by Karen. Who knows — you just might write the book based on the case!”

Joanna Penn presents How to Write More and Create a Daily Writing Habit posted at The Creative Penn, saying, “One of the best ways to sell more books, is to have more product available. For this, you need to write more word count. Here’s how one author is doing it in 2013.”

That concludes this edition. Submit your blog article to the next edition of tips and tricks for writers and authors using our carnival submission form. Past posts and future hosts can be found on our blog carnival index page.

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