Book Marketing Blogs

by Penny Sansevieri
How to Make the Most of the Lists Feature on Twitter
November 5, 2012by: Penny
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Something that I find is really overlooked on Twitter is their list feature. When you’re following a lot of people sometimes it’s hard to isolate conversations. This feature let’s me follow specific groups of people or groups of people if I want. I can create and delete lists as needed. Some of what I use this feature for is:

 

1) To follow people I admire in the industry. You’ll see below a list of my Social Media Rockstars. These are folks who I admire and want to be sure catch their tweets and also RT them!

2) Prior to a speaking event or big networking program I’ll often isolate the speakers and follow them. It’s a great way to do some early networking. Keep in mind that often events have their own hashtag and you could just follow that, but when they don’t have a hashtag this technique works quite well.

3) Idea generation! This is another great way to help generate content by following thought-leaders in your market.

Now, here’s how you create a list on Twitter!

If you click on your home page on Twitter, you’ll see the following screen:

If you click on the word “Lists” it will take you through the process and let you create as many lists as you want. You can also chose to have them be public or private. Right now most of mine are private. I also have lists for publishing people I want to track, etc. Here’s my Social Media Rockstar list:

 

As you can see, it’s a really great way to isolate conversations on Twitter and keep the noise down. It also helps you stay focused on the things that are important to your business, book, or promotion.

 

Have fun!

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Best of the Web Book Marketing Tips for the Week of October 29, 2012
November 2, 2012by: Paula
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We’ve pulled together some of the best book marketing Tweets from the past week, courtesy of bloggers, marketers, authors and others. The topics include finding more readers for your books, increasing the chance that your emails will be read, avoiding mistakes when using social media, and much more. Happy marketing!

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* 21 Rules For Effective Social Media Marketing

Regardless of the social media site you use, some practices remain the same: position yourself as an expert, be helpful, and engage your followers. Here are 21 great tips for using social media:

http://www.mediabistro.com/alltwitter/21-rules-social-media-marketing_b30031

* Are You Making These Social Media Mistakes When Promoting Your Book?

Let’s start with posting “buy my book” everywhere – that’s a big no-no. Learn what else to avoid when marketing with social media:

http://buildbookbuzz.com/3-social-media-mistakes-authors-must-stop-making-now/

* 5 Tips to Increase the Chance that Your Emails Will Be Read

Make sure your emails don’t end up unread and in the trash can by following these tips:

http://mashable.com/2012/10/23/get-emails-read/

* 10 Things You Should Not Ignore In Your Digital Marketing Strategy

Social media expert Jeff Bullas outlines the 10 strategies to employ as part of your social media marketing:

http://www.jeffbullas.com/2010/11/24/10-things-you-should-not-ignore-in-your-digital-marketing-strategy/

* How Do You Know If Your Blog Is Making an Impact?

Your blog’s statistics may not tell you the whole story:

http://socialmediatoday.com/markwschaefer/936496/how-do-you-know-if-your-blog-making-impact

* 13 Ways to Find New Readers for Your Books

Feeling stuck? See if these methods for getting readers for your books help you grow your audience:

http://bookmarketingmaven.typepad.com/book_marketing_maven/2012/10/13-ways-to-find-new-readers-for-your-books.html

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Blogging, the Ultimate Optimization Tool!
November 2, 2012by: Penny
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I had the opportunity to interview Rich Brooks who is the CEO of Flyte New Media and just a super-smart guy when it comes to blogging, social media and all things Internet. Here’s a topic we covered on using a blog to help optimize your site!

http://www.huffingtonpost.com/penny-c-sansevieri/how-to-optimize-your-message-with-blogging_b_1565031.html

 



The Secret to Getting More Book Reviews (even if your book is out)
November 2, 2012by: Penny
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If you’re scratching your head wondering how to get more readers for your book, reviews might be a great way to do that. Here’s a piece on how to get more reviews and yes, it works even if your book has been out for a while!

http://www.huffingtonpost.com/penny-c-sansevieri/book-promotion-tips_b_1544510.html

 

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AME Blog Carnival: Tips and Tricks for Writers and Authors October 29, 2012
October 29, 2012by: Paula
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Welcome to the October 29, 2012 edition of tips and tricks for writers and authors. We’ve got insights into self-publishing, writing and book marketing this week. Thank you to the participants, and we hope you find these tips useful!

 

 

 

 

 

 

 

 

Self-Publishing

Laura Howard presents What Not To Do If You Self-Publish posted at Erin Reel, saying, “This is a list of the five things NOT to do when self-publishing!

Writing

Sybil Stershic presents Confessions of a Reluctant Business Author posted at Quality Service Marketing, saying, “Few people have the nerve to ask a woman who just went through childbirth when she’s going to have her next baby. Yet as soon as an author publishes a new book, some people think it’s ok to start pushing for the next one!

That pressure is what inspired my post, “Confessions of a Reluctant Business Author,” in which I share what I’ve learned in coping with writing challenges and frustrations based on my experience in writing two business books and maintaining a niche blog.

Karin M. Ryder presents Submitted Short Fiction: Rejection Lessons Learned posted at Karin M. Ryder, saying, “You’ve carefully selected the publications to submit your work. You’ve written (and rewritten) your absolute best work. You followed all the submission guidelines. So, why did the editors bounce your short story from their desk into the rejection bin? How much does an editor’s personal bias influence the decision to reject a short story?

Most of the time, when you get a rejection from a literary publication, you aren’t given any reason at all specific to why your submission got bounced. Instead, like me, you receive generic statements that your story is “not what we’re looking for a this time” or even worse, “yours was among hundreds of quality submissions but we’re going to have to turn it down. This is not a reflection, necessarily, on the quality of your writing…”

Book Marketing

Carolyn Howard-Johnson presents Criticism Turned to Self Reflection: What Style for Newsletters? posted at Sharing with Writers, saying, “I once asked my readers about my plain-text Sharing with Writers e-newsletters and they voted overwhelmingly for keeping them long and simple rather than short, colorful, and in HTML.”

That concludes this edition. Submit your blog article to the next edition of tips and tricks for writers and authors using our carnival submission form. Past posts and future hosts can be found on our blog carnival index page.

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Got TV? Here’s how to get more media and maximize any interview!
October 26, 2012by: Penny
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If you’re ready for your close up but not sure where to start, there are a lot of fantastic places to find media leads. Here’s a post on all things media, getting it, finding it and maximizing it!

 

http://www.huffingtonpost.com/penny-c-sansevieri/maximizing-media-leads_b_748574.html



Best of the Web Book Marketing Tips for the Week of October 22, 2012
October 26, 2012by: Paula
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Here’s a look back at some of the most useful book marketing Tweets from the past week, courtesy of bloggers, marketers, authors and others. The topics include how to price your eBook, get more exposure for your online press release, improve your blog’s “About” page, and much more. Happy marketing!

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* Kindle Pricing Strategies: How to Price Your eBook

If you aren’t sure how to price your eBook, here’s some help:

http://thefutureofink.com/kindle-pricing-strategies/

* Why Your Blog’s “About” Page Matters

Your “About” page gets a lot of visitors so make sure you maximize its marketing potential for readers and media:

http://www.thebookdesigner.com/2011/08/why-your-blogs-about-page-matters/ (more…)



Self-Publishing Grows…again!
October 25, 2012by: Penny
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The numbers are in and Bowker has estimated that indie publishing has tripled since 2007. According to Bowker, a whooping 250,000 books were published in 2007! See the story here: http://www.digitalbookworld.com/2012/bowker-nearly-250000-self-published-books-in-u-s-in-2011-growing-fast/?et_mid=586434&rid=2646253

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AME Blog Carnival: Tips and Tricks for Writers and Authors October 22, 2012
October 22, 2012by: Paula
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Welcome to the October 22, 2012 edition of tips and tricks for writers and authors, with tips and insights into book marketing, writing and self-publishing. Thank you to this week’s contributors.

Book Marketing

Apollo5 Launch

Apollo5 Launch (Photo credit: Wikipedia)

Sarah Bolme presents Your e-Reader is Spying posted at Marketing Christian Books.

Joel Friedlander presents Quick Tips for Contests & Giveaways posted at The Book Designer, saying, “This article explores creative ways to launch your book.” (more…)



Best of the Web Book Marketing Tips for the Week of October 15, 2012
October 19, 2012by: Paula
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We’ve collected some of the best book marketing Tweets from the past week, courtesy of bloggers, marketers, authors and others. The topics include a free Pinterest marketing eBook download, how to get more out of Twitter, ways to increase your blog’s SEO, and much more. Happy marketing!

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* Powerful Pinterest: Ready to Master Marketing on Pinterest?

Download a FREE copy of Penny’s new eBook about marketing with Pinterest:

http://www.amarketingexpert.com/free-powerful-pinterest/

* 5 Easy Ways to Increase Your Blog’s SEO for Writers

Learn what you can do to help search engines find your site, and increase your visibility online:

http://www.fromthewriteangle.com/2012/09/tips-to-increase-blog-seo.html.html (more…)





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