Book Marketing Blogsby Penny Sansevieri
August 12, 2011
We’ve rounded up a few of the top book marketing Tweets from the past week, courtesy of bloggers, marketers, authors and others. The topics include ways for readers, authors and writers to use Google+, how to build your personal brand on Facebook, simple SEO tips for authors, ways to use video for promotion and much more. Happy marketing!
* 5 Things Lady Gaga Can Teach Marketers About Community Building
Believe it or not, Lady Gaga can teach you a lot about successfully marketing yourself:
August 10, 2011
We had a great show featuring Susan Edwards, COO of Ellora’s Cave, who discussed the company’s publishing success and offered tips for aspiring romance writers. You can learn more at http://www.jasminejade.com/.
Jaid Black started the company. Jaid is her pen name; Tina Engler is her real name. Tina was a welfare mom who was reading romance books as an escape, and then she started writing them. She didn’t like how romance books used euphemisms for sex, or that when things got good they slammed the door in the reader’s face.
Tina’s books were more explicit, taking the readers into the bedroom. She published in digital form and sold her books from her website. That first year Tina wrote under three different pen names, and made $40,000. (more…)
August 8, 2011
You hear it all the time: video sells. But often we find ourselves with a nice little YouTube channel and one video, at a loss for how to create additional content or what might be compelling. If this describes you, or if you haven’t even started doing video for the same reason, then let’s look at some creative ways to get yourself and your message on video!
Creating professional content:
First off, don’t make creating video too complicated. Just about every phone or device has a video camera on it, and while I don’t recommend using phones as a long-term video recording device, it’s handy to have one with you when you’re doing videos on the fly. To get started though, get yourself a small video camera. I used to love the Flip cameras until they discontinued making them, but Kodak has some great devices, and if you have an iPad2 and haven’t experimented with the video on it yet, you might want to try it, it’s really fantastic. (more…)
August 5, 2011
Here’s a look back at some of the top book marketing Tweets from the past week, courtesy of bloggers, marketers, authors and others. The topics include: when to send press releases, how to maximize your press release tweets, how to get the most out of YouTube, tips for Google+ and the top sites for authors online. Happy marketing!
* Top 7 Reasons Blogs Fail and What to Do About It
August 3, 2011
Commenting on various blogs throughout the blogosphere is, in many ways, one of the most effective ways to build a community of readers, whether you are promoting your work, product, or service.
On the other hand, many hard-line “marketers” are grabbing on to the blog commenting method as a marketing strategy such that it has become ineffective in many ways. To be truly effective, it all depends on how you do it. Here are a few dos and don’ts if you want to use blog commenting to promote your book or your blog. (more…)
August 1, 2011
Getting top ranking on Google may seem like a lofty goal, but many authors we work with do achieve this. And while they may not come up on the #1 spot on Google, they can get pretty high. The secret, though, isn’t in “gaming” the system as many people like to think.
In fact, Google is too smart for most black hat marketers. On average, Google changes its algorithms over 500 times a year. Why do they do this? Well, mostly to make sure that websites that are focused on content farming and other black hat SEO tactics don’t climb up the search engine ranking.
Last year Google implemented changes which are now being referred to as the “Panda” update. What this did is go after content farms and the like, lowering those sites’ rankings by up to 90%. What are content farms? Sites that are focused on high volume, low-quality content. These sites often try and sell AdWords on their pages to game the system and make money that way. Google is always on the lookout for these types of sites and unfortunately during this update, bigger and respectable sites like Suite101 and EzineArticles got hit hard, too. If this story concerns you, and it should, keep in mind that you likely won’t become a site like Suite101 unless you are singularly focused on content aggregation. (more…)
July 29, 2011
Below you will find a few of the best book marketing Tweets from the past week, courtesy of bloggers, marketers, authors and others. The topics include Facebook commenting strategies, how to get email addresses from your followers, what poor book sales really mean, why an online presence matters to your book, and much more. Happy marketing!
* Golden Nugget: How To Collect E-Mail Addresses
Emails are a valuable marketing tool, but getting people to give you a valid address is not as simple as passing around a sheet of paper at an event. Learn why email addresses matter and how you can grow your list successfully:
July 27, 2011
We had a great show featuring Sherrie Wilkolaski, AME’s Director of Marketing, and our special guest Shelley Hitz, discussing the many ways to re-purpose content and communicate with your followers across social media and online platforms.
About our guest: Shelley Hitz is an entrepreneur, speaker, author and consultant to organizations, individuals and businesses who want to multiply their impact through self-publishing. She teaches from personal experience. Over a two-year span, while working full-time, she self-published five books, multiple audio CDs, authored two websites that attract thousands of visitors each month, and created multiple products that she sells through her website and at her speaking engagements.
Her website, http://www.Self-Publishing-Coach.com also offers a monthly newsletter, tele-classes, special reports, e-books, webinars, podcasts, videos as well as book marketing resources to help individuals, small organizations, and businesses achieve their goals and multiply their impact through self-publishing. (more…)
July 25, 2011
For the past five or so years, we’ve organized teams to support an author’s efforts to increase the SEO of his or her website. We’ve done this a number of ways, but the biggest and most powerful was – and is – blog commenting.
When we first launched teams to offer blog commenting, most people didn’t have a clue how powerful this type of marketing was. Most Internet people did and have been doing it ever since. Now it’s become more mainstream, and everyone seems to want to jump on the blog commenting bandwagon. But let me caution you, because there’s a right way and a very wrong way to do this. I’ll explain both. (more…)
July 22, 2011
Here’s a look back at a few of the best book marketing Tweets from the past week, courtesy of bloggers, marketers, authors and others. The topics include connecting on Google+, cultivating Facebook fans, giving away free stuff, using corporations and nonprofits to sell your book and much more. Best of luck with your marketing efforts!
* 5 Types of Facebook Fans You Need to Cultivate
Just like you’d want a variety of people to attend a party at your house to keep things lively, you want to attract different personalities to your Facebook Page to ensure its success: