Book Marketing Blogsby Penny Sansevieri
March 7, 2012
We had a great show about using Facebook to sell your product that included a look at the pros and cons as well as examples of the brands that are successful.
About our guest: Dr. Natalie Petouhoff, author of Like My Stuff: How to Get 500 Million Members to Buy Your Products on Facebook, helps companies understand how social media affects the bottom-line and to create strategies that provide real business value. She does this by benchmarking your “As Is” and compares it to your “Could Be” best practices. With this insight, you can create a world-class social media and digital presence. You’ll be well-armed to devise a social media roadmap, track your progress, gather the right metrics to transform into a social media ROI analysis, articulate the business case, and justify the plan to upper management.
As a USC Adjunct professor, Natalie takes her real-world experiences as a Forrester Social Media Analyst, an Agency executive and a consulting executive and translates it into practical business advice. Dr. Natalie is President of Social Media Club Los Angeles, an accomplished keynote speaker and a quoted expert in NYTimes, FastCompany, USAToday, Bloomberg-BusinessWeek and a featured guest on TV and radio.
Q: Do you think adding shopping inside of social networks like Facebook (f-commerce) could ruin them?
Dr. Natalie: Yes, it potentially can. If you ask Mark Zuckerberg, he says social commerce is the next big thing… but of course he does… The skill with which brands fulfill on f-commerce will directly affect the success not only for their own individual brand, but as an industry as a whole. If social networking shopping sites are not delivered in the spirit of what the customer wants, it will fail. If not for this point alone, brands need to pay attention to f-commerce as an example of how shopping can be integrated within a social network. (more…)
March 5, 2012
Guest post by Lea Ryan:
What is surrealism exactly? The Oxford Dictionary defines it as: principles, ideals or practice of producing fantastic or incongruous imagery or effects in art, literature, film or literature.
Fantastic imagery never fails to pull my attention, whether it’s a painting, movie or a book. Surrealism is like being pulled into someone else’s dream, especially in the case of reading a novel. The further “out there” the imagery goes, the longer it stays with me.
The painting described in Rose Madder and the in-between dimensions of Gaiman’s American Gods, the transformation of the world in Koontz’s The Taking and King’s The Mist, the twisting of reality makes for compelling reading, especially when that twist involves a hefty dose of danger. (more…)
March 5, 2012
Remember the days of being in high school and wanting to hang with all the cool kids? Well, maybe you were one of the “cool kids;” if you were, lucky you. But if you are like most of us, you really weren’t. These days marketing is sort of like being back in high school, but it’s a popularity contest that’s skewed a bit differently. Marketing, to a large degree, is about social proof. But now more than ever there are numerous ways to track the success of the company, individual, or product so it’s important to look at how influential you are in those areas.
I’ve had folks in the media tell me that they prefer to have people on their show or in their publication who have a lot of fans, friends, or followers on one or more of the major social media sites. In other words, you could have a fantastic message, a great product, or fantastic business but you still might face an uphill climb if your social media numbers are low. It’s a sad but true statement in our society, and everyone’s marketing plan should include increasing your social proof. (more…)
March 2, 2012
Here’s a look at some of the best book marketing Tweets from the past week, courtesy of bloggers, marketers, authors and others. The topics include improving your Facebook Page fan engagement, promoting your book with social media, using Twitter for business, avoiding social media overload, and much more. Happy marketing!
* Avoid Social Media Overload: 4 Steps to Take Today
You can develop a social media schedule that works with your life yet keeps you active online:
February 29, 2012
Guest post by Steve Moore:
The media has become fixated on spontaneous symmetry breaking and the Higgs boson (the so-called “God particle,” a name that would surely make Mr. Higgs cringe). The Higgs mechanism (i.e. the spontaneous symmetry breaking) is necessary to give mass to some of the vector bosons in the electroweak or weak and electromagnetic interaction theory. Forgotten in all this media hoopla is the theory that led to the idea of quarks and gluons, the Eightfold Way of symmetries popularized by Mr. Gell-Mann. (Note that I refrain from using the term “discovered.” In theoretical physics, the math is “out there.” You just have to figure out what math matches up to the experimental data. Experimental physics is where “discoveries” are made.)
Now that I’ve had some fun imagining your eyes glazing over as if you’d just had tequila mixed with sleeping pills, let me say that this post is not about physics. (My eyes are glazed too, because the above is hardcore physics and I’ve been sipping my Jameson’s while writing like a madman.) The Eightfold Way I consider here is the shining path that leads you to a finished novel that someone might want to read. It’s my distillation of rules for writing a novel-a distillation that is not the quality of a fine Irish whiskey, but I’ve put some thought to it and would like to share (I’d like to share the Jameson’s too, but the internet hasn’t discovered e-drinking yet). (more…)
February 27, 2012
With all the talk of Facebook, Twitter, and now Google+, it’s easy to forget some of the good, tried-and-true marketing tactics. For instance, the autoresponder. I started using autoresponders about eight years ago, and since then it’s become a consistent part of our marketing.
While autoresponders may not be as sexy as some of the new social media, it’s a method of marketing that should not be overlooked. Here’s why. We get flooded with information via text messages, Twitter tweets, or Facebook status updates – the information is endless. We don’t often retain what we read or hear just once. That’s why there is the “marketing rule of seven,” in other words it takes seven impressions to your book, message, or product for your consumer to take notice. Certainly it’s conceivable that you could manually send out email messages to your customer base. But if you’re trying to run a business, create a product, write new books, and all of the other things that fill your day, this really isn’t very reasonable. (more…)
February 24, 2012
We have rounded up some of the most informative book marketing Tweets from the past week, courtesy of bloggers, marketers, authors and others. The topics include marketing with Pinterest, creating the ideal About page, sharing on Facebook, Twitter and Google+, maximizing your publicity campaign, and much more. Happy marketing!
* A Book Publicity Campaign is Only as Good as the Author’s Responsiveness
Get the most out of your publicity campaign with these tips:
February 22, 2012
The show opened with some industry news from hosts Penny Sansevieri and Paula Krapf.
A lot of publishing news these days is tied to the letter “A” for Amazon. On Feb. 13, author J.A. Konrath wrote a post titled “Amazon Will Destroy You” for his blog, A Newbie’s Guide to Publishing. He noted that Amazon is focused on the future – 2018 to be exact. Meanwhile, in his opinion, the New York publishing industry has not changed and is not competitive. Konrath feels the traditional publishing industry has been too slow – too slow to adapt to the Internet, to sell books through their sites, etc. He concluded: “Amazon is going to destroy the Big 6, destroy bookstores, destroy 95% of all agents, destroy distributors (Ingram, Baker & Taylor), and revolutionize the publishing industry by becoming the dominant force.” You can read the entire blog post here: (more…)
February 20, 2012
Building a media list is often tricky. Traditionally PR firms spend a lot of money on yearly subscriptions to online databases that give them access to every media contact in the US and sometimes the world. As a business owner, speaker or author you don’t need to have that big of a media list, you just need a strong set of contacts that you can go to when you have a news item, a launch, or an interesting story to tell.
When we consider our publicity budget, we don’t often take into account the pricey subscriptions to these services. It’s generally not a good idea, or a prudent use of your marketing budget, to sign up for a database such as this. But the problem is that you still need the contacts. There is, however, an alternative that does require some work and planning but will help you build a strong, long-term list.
- Start early: This process, while it will save you money, will take you anywhere from three to six months to pull a good list together. The longer you work this process, the more comprehensive a list you will develop. (more…)
February 17, 2012
Here’s a roundup of some of the best book marketing Tweets from the past week, courtesy of bloggers, marketers, authors and others. The topics include getting the most out of Pinterest, pros and cons of social medial for authors, marketing your business with ebooks, and much more. Happy marketing!
* 10 Tips on Using Pinterest for Your Business