The Book Marketing Blog

by Penny Sansevieri
Get More Followers! Creative Ways to Use Twitter!
May 2, 2013by: ameeditor
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Fun tips for growing Twitter followers and a super creative idea you can use, too! From the ASJA conference last week (Association of Journalists and Authors) a session on Twitter and LinkedIn with Mark S. Luckie Fun tips for growing Twitter followers and a super creative idea you can use, too!

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Secrets to Turning Your Website Into a Selling Machine!
May 1, 2013by: Penny
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Finding Your Keywords

First, figure out what you want your keywords to be. What sort of searches do you want to come up for? This is important because pinning yourself to the wrong search term, could get you poor results. Getting someone too early or too late in the buying process may get you a lot of traffic, but it may not be the right kind. Figure out where their point of entry is. This isn’t something that you can search online using Google AdWords, Trends or Insight—it’s something you learn by researching your market. I learned about this when I did my own research. I plugged in a bunch of keywords I wanted to rank for to see what came up.

First, gather some search terms. Not all of these will be your keywords, they are just your starting point. They might end up being perfect or you might scrap the list and start over. Your research will point you in the right direction.

Let’s say you have a series of keywords you are considering but you aren’t sure what other variables folks might be searching on. Hop on over to When you land on this site, you’ll see a simple box to plug in your keyword. When you do, you’ll get back variations of searches that come up in sites like YouTube, Google, Yahoo! and Bing. It will also show these terms as used on, which can be helpful if you are selecting tags to go with your business. You’ll want to spend some time here, clicking the various links to find different ways that consumers search on these keywords. You also might find a better search term than what you currently use, or it might validate your research. Either way, it’s a fantastic site and one I use often.

Once you get your keywords nailed down, Google AdWords is a great place to research their popularity. You want to know that your keywords are getting enough searches to matter to your traffic. If you go to Google AdWords, punch in your keywords and then turn off the broad match so you narrow down your results a bit more. You can also play around with “exact” and “phrase,” but I usually stick with all three of those unchecked to see what kind of results I get.

Generally I look for Global Monthly Searches that are above 650; I’d rather it be higher, but if you are searching a niche term, that might be the best you can do.

How to Use Keywords

You now need to know how to use the keywords you spent so much time finding. First and foremost, incorporate them into the copy on your home page. I recommend keeping the verbiage on your home page to no more than 250 words, but make sure that this text is keyword rich. Address your visitors’ concerns, not yours. Remember that the first few lines of your website copy will show up in searches, so make sure it’s relevant to the audience.

The URL you’re using could make a difference. When we did our keywords, we established that we wanted to come up for the term “Book marketing,” so we started using it everywhere, in our Facebook Page ( , on our YouTube Channel ( and even in our URL. I bought

Now, we don’t use this URL per se, it just points to our main domain name which is Why did we do that? Because the use of your core search terms is key to driving traffic and getting higher in the search rank. Want proof? Before we did all of this, our website was generally at the bottom of page one on Google or on page two when you plugged in “book marketing” in the search bar. Three months after we made these changes (keywords on the home page and keywords in our Facebook branding, YouTube and URL), we came up #3 in search, sometimes #2 and on a stupendously good day, we’re #1. Now that’s a great traffic jam!

You also can and should use keywords in your blog posts. Not so much that your posts don’t make sense (this is called keyword stuffing), but sprinkle them throughout your content, like we did with this chapter (using words like marketing, book marketing, keywords, etc.).

You should also use the keywords in your YouTube videos and in Alt tags in pictures on your website. Keywords are fantastic, and once you go through the work of finding them, you can use them over and over again.

RHIPExcerpt from Red Hot Internet Publicity: An Insider’s Guide to Marketing Online by Penny Sansevieri, available now on

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AME Blog Carnival: Tips and Tricks for Writers and Authors – April 29, 2013
April 29, 2013by: Penny
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Welcome to the April 29, 2013 edition of tips and tricks for writers and authors. We’ve got a nice mix of writing, book marketing, and self-publishing tips this week. Thank you to the contributors!













Book Marketing

Sarah Bolme presents Do Blogs Influence Purchasing Decisions? posted at Marketing Christian Books.


Tom Trimbath presents Modern Self-Publishing, a CreateSpace example posted at Madrona Workshop Troupe, saying, “Self-publishing, it’s easy. Yes, and so is picking up a grain of sand, but picking up a beach is a lot of work. Self-publishing is a long list of relatively easy steps, not as easy as picking up a grain of sand, but also not as hard as picking up a beach. Here’s my most recent experience self-publishing my work.”


Chrys Fey presents How To Rewrite A Book posted at Write With Fey, saying, “Sometimes writers fall out-of-love with their books. What do you do if this happens to you? You don’t give up, you rewrite! This post will tell you how.”

David Leonhardt presents Write to the point (never mind the word count!) posted at A Ghost Writers Blog, saying, “Thomas Jefferson said, “The most valuable of all talents is that of never using two words when one will do.” In order to please Google, many people will use two, three or four words where just one will do, and their writing quality suffers big time for it. When you write to the point, you stop when you have said your piece. That might be at 100 words. Or it might be at 200. In the case of this article, it is at 451.”

That concludes this edition. Submit your blog article to the next edition of tips and tricks for writers and authors using our carnival submission form. Past posts and future hosts can be found on our blog carnival index page.

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Best of the Web Book Marketing Tips for the Week of April 22, 2013
April 26, 2013by: Penny
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What are the hot topics in book marketing this week? We’ve rounded up some of the top book marketing Tweets from the past week, courtesy of bloggers, marketers, authors and others. The topics include using Pinterest to promote your products, building your platform in only 5 minutes a day, learning 11 rules of Twitter etiquette, and more. Happy marketing!















* 150 Useful, Educational, and Inspirational Blogs for Aspiring Writers

This comprehensive list of blogs is a handy reference tool:

* 50 Simple Ways to Build Your Platform in 5 Minutes a Day

Don’t be overwhelmed by what you need to do to build an online presence. Take it one step at a time:

* Sharing On Facebook Is Worth 6 Times More Than A Twitter Tweet 

A new report says that Facebook shares have more value than tweets:

* 10 Book Club Appearance Tips for Writers

These tips will let you get the most out of any book club program:

* How to Use Pinterest to Promote Your Products

Now that Pinterest has business pages, learn how you can gain exposure and sales:

* 11 Rules of Twitter Etiquette You Need to Know

These rules may seem simple but many Twitter users overlook these tips and don’t get the most out of Twitter:

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Tips for Getting Leads on Facebook!
April 24, 2013by: ameeditor
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Amy Porterfield is such a whiz at everything Facebook. Here she takes us through using video on Facebook to get leads. Super informative session. This short clip is packed with information but she has lots more on her website:



AME Blog Carnival: Tips and Tricks for Writers and Authors – April 22, 2013
April 22, 2013by: Penny
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Welcome to the April 22, 2013 edition of Tips and Tricks for Writers and Authors. We’ve got a mix of tips on goal-setting, Kindle advice for nonfiction authors, ideas to revise your work, and more. Thank you to the contributors!












Amanda Socci presents Public Setting of Goals | Creative Idea GalCreative Idea Gal posted at Creative Idea Gal, saying, “Amanda M. Socci sets writing goals and encourages others to do the same.”


Nick Daws presents Kindle Nonfiction Author? Think About the Reader! posted at Nick Daws’ Writing Blog, saying, “In this post I look at some specific issues with nonfiction books for Kindle authors.”


QuirkyGirl presents Revising? Try taking a D.A.R.K.E.R. path posted at Amy writes….

Chrys Fey presents Epilogue Or Not To Epilogue? posted at Write With Fey, saying, “Should you write an epilogue at the end of your book?… This post explains the role of an epilogue and when one is necessary.”

That concludes this edition. Submit your blog article to the next edition of tips and tricks for writers and authors using our carnival submission form. Past posts and future hosts can be found on our blog carnival index page.

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How Hugh Howey Could Have Done It Better
April 16, 2013by: ameeditor
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I’m not a huge fan of people who want to dismiss self-publishing as the poor man’s way onto a bookshelf. I care even less for those people who would take advantage of authors seeking to get their books published. When mega-success and self-publishing icon, Hugh Howey, called out a woman he met at WorldCon in a very public (he put it out on his blog) and pretty angry way (read it for yourself) you could hear a collective gasp from fans and industry people who have admired Hugh and his diligent climb to fame. So here’s my thing. I don’t know whether Hugh is a misogynist or if he’s just really pissed off. Look, there are days when I feel like ranting on this blog about misdeeds, people taken advantage of. Candidly, it makes me sick. But when you create a blog post that’s got such a hateful bite to it that no one really pays much mind to the person in question, but rather questions the author of the blog, you’ve missed the point you were trying to make.

Hugh Howie by Wired MagazineThere was an article I read last week (and forgive me, I read so much these days I can’t recall where it was from) and in it they talked about the lack of decorum online. I think that there is a time and a place for a rant but even then unless the person in question is stealing money from the elderly, killing puppies or selling kids into slavery, I’m not sure hateful banter really has a place. The point is that if you’ve been in self-publishing longer than a day, you know that there are and will always be folks who hate it. People who think that only low-lifes publish their own books. There will also be people (and often these are the same folks) who will take money from authors, make big promises and deliver nothing. It’s heartbreaking and dishonest and it happens all the time.

Instead of making this hate-rant on his blog, I wish Hugh had used the considerable platform he has to call this person out – or challenge her to explain herself. People look up to someone like Hugh Howey, and being in that position gives him the best possible opportunity to help, rather than hurt, the market. Unfortunately now he just looks like an angry author with an ax to grind. A colleague said to me, “but if this had been about a man, no one would say anything.” I tend to disagree, and although called him a misogynist, the point isn’t really if he hates women, the point is that when you’re given the gift of such access to so many people, you should be careful how you use it.

Haters are gonna hate, but it doesn’t mean you have to be one of them.

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AME Blog Carnival: Tips and Tricks for Writers and Authors – April 15, 2013
April 15, 2013by: Penny
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Welcome to the April 15, 2013 edition of tips and tricks for writers and authors. We’ve got a great mix of book marketing and writing tips this week. We hope they’ll help you on your writing and publishing journey. Thank you to all of the contributors!










Book Marketing:

Sarah Bolme presents Are You Phone Smart? posted at Marketing Christian Books.

Kimberley Grabas presents 11 Author Website Must Have Elements posted at Your Writer Platform, saying, “An author website has a lofty goal: it needs to not just be, but also needs to perform and respond. No longer just a fancy, static, online business card, it is an author’s ‘homebase,’ a marketing and networking hub and a portal that allows communication to flow between an author and his or her readers. And website visits can translate directly into books sold…”

Rich Page presents The Ultimate Guide to Conversion Rate Optimization posted at Rich Page: Website Optimizer, saying, “Any author who has a website that sells their own books will find this useful to sell more! :)”

Phyllis Zimbler Miller presents Subtitles on Fiction Books posted at Phyllis Zimbler Miller, saying, “What’s important about a subtitle on a fiction book?”


Angela Greenfield presents Choosing Fictional Character Names – posted at, saying, “Handling the complex task of choosing fictional character names.”

Jessica Clark presents The Big List of Different Types of Poems posted at Kenney Myers, saying, “There’s definitely more to poetry than the rhyming sentiments in greeting cards, though many of those verses do adhere to one of these style forms.”

Chrys Fey presents Five Tips To Spice Up Your Writing posted at Write With Fey, saying, “You can spice up your writing the normal way with clever similes and metaphors, interesting words, and neat adjectives, or you can do it the extraordinary way.”

David Leonhardt presents Wreck-It Ralph and Character Jobs, Part I posted at A Ghost Writers Blog, saying, “It is hard to separate people from their jobs, because one of the first questions we ask is, “What do you do?” Why would your characters, including in nonfiction, be any different?”

Kendra L. Saunders presents Got Inspiration? Five Inspirational Writing Tips That No One’s Told You | Nerd Caliber posted at Nerd Caliber, saying, “I got a lot of great comments from people who read this article and said it helped them. It’s also drawn from my popular writing panel “The 5-Headed Muse.””

Phil Byrne presents How To Blog When Busy posted at Phil Byrne.

That concludes this edition. Submit your blog article to the next edition of tips and tricks for writers and authors using our carnival submission form. Past posts and future hosts can be found on our blog carnival index page.

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Get More Traffic, Customers, Sales: Hot tips, insight, and tricks to blast your message online!
April 15, 2013by: ameeditor
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Online SuccessI was at Social Media Marketing World this past week and WOW, what a fantastic event. I had the pleasure of hearing a lot of great presentations as well as learn a ton of new information. Here are some of the best Tweets I pulled from this event along with a few how-to’s. Enjoy!


Facebook  Tips and Tricks

@MariSmith: 10 Most Popular Facebook KPIs (Key Performance Indicators) via @fanpagekarma [Good one!] #smmw13

Is your Facebook page performing? Here’s a link to a great site that will tell you things like Reach, Posts per Day, and how many shares you’re getting, etc. It’s important to keep track of all of your metrics, not just some of them. You want to know if what you’re doing is working!

@MariSmith: Keep up to date with all things Facebook! Follow this Interest List: (over 30k followers!) #smmw13

Fabulous and fun group to join to keep up with Facebook changes, social media networking, etc.

@Ben_CaFCP: Wait about 6 hours before you promote your FB posts to get some organic reach – #SMMW13 @MariSmith Increase FB reach

This is an interesting revelation. So, often when we run promoted posts we’ll do them right away. So put a post-up on FB and then pay for the promotion. Mari says not to do that, wait till it’s got some organic outreach. She says it’s a better model for marketing.

Tip: Are you familiar with Hyper Alerts? See:  you can use this service to track any comments or posts on Facebook. So if you’re tracking a particular person, company, or a bunch of people, use HyperAlerts to help you keep track of these folks.

@eernoult: We have the perfect tool for you to gauge your #Facebook #Reach how do you stack up? #SMMW13

This is such a fun and helpful site, connect your FB page to it and it’ll help you keep track of your stats on FB, it’s really great if you want to go deeper and see if your reach is growing, what’s getting the most attention and what’s not working. Always important to know what’s not working!

Tip: Fun Facebook Facts from Amy Porterfield!

Amy Porterfield did a fantastic session on Facebook, here are some takeaways:

  • Am I educating, entertaining or empowering? This is a good question to ask when you’re promoting to your FB Fan Page.
  • Looking for more engagement with the photo’s you post? Try “caption this” to a photo to get people engaged.
  • Key point: Images are great attractors.
  • How many times should you post: Amy suggests two to five times a day! She also suggested calls to action, so saying “please share” or “click this” or “watch now”


 Using Kickstarter:

 @ChristinaMila: Kickstarter is about selling product – not funding a business – and building  direct relationships with customers. @mitchjoel #smmw13

This was a great tweet on Kickstarter because I think that most folks getting on there want to fund something. I get it, it’s Kickstarter it’s kind of how the whole site got so well-known, but candidly it’s really about connecting directly with your customer. This site will let you do that if you work it right.

Marketing That Stands Out From the Crowd


@SuperRob: You’re not competing against others in your field, you’re competing against EVERYONE for attention. Be helpful! @jaybaer #smmw13

Super thought. Here’s the deal, we are always competing against everything for attention. Consider this: do you really think that your consumer is so laser-focused on the products they want that they won’t be distracted by whatever is going on in the news, or what’s happening in other areas of their work and home lives? No, it’s all one. So you’re really competing against all of it, not just your competition. If that were true, we’d all be rockstars.

@monikarun: RT @julielowe “Make them laugh or cry & they’ll share it out the wazoo.” @MariSmith #SMMW13

 Amen. This is the emotion that it takes to get something to your buyer. Think Susan Boyle. What made you want to share that video? It was the awe factor or as someone once called it, “The time to Cool!” meaning the time it takes for someone to see what you’re doing and go, “Wow, that’s cool!”

I like that analogy! RT @DaveKerpen: We eat news but we cook from recipes. Be useful. #smmw13

Totally great analogy: make sure that your information breaks down the steps, ideas, whatever just like a recipe!

@JHouston89: What dreams are you empowering? 20% of your message can be promotional #smmw13

@micheseco: It’s better to sell dreams than benefits: it brings more engagement & interaction #smmw13

This is great, though I realize it may not work for everyone reading this. But if you can empower dreams then do that first. What can you help your consumer with? What problem do you solve for them? Key into this and include it in your marketing message!

Factoid! The average attention span is 9 seconds

WHOA, can you believe that. Nine seconds. That means I’ve already lost everyone’s interest in this piece. :)

@Bethany_Kate: Boring is the kiss of death! Stand out or don’t bother. Social media is not about blending in. @SallyHogshead #SMMW13

That’s so true! I think that the best kind of marketing is whatever makes people think.

@UrviMehta: RT @MariSmith: 80% content, 20% promotion. 80% focus on *them*, 20% focus on you. #smmw13

Love this tweet. So often the balance shifts to 80% sales and 20% on them, I really hate that when I get newsletters or subscribe to them only to find that they are just a sales pitch. Nothing makes me unsub faster than that!


 Take Care of Your Customers

 @MariSmith: “45% of questions that companies receive via social media are *not* responded to.” @socialbakers #smmw13 [:/ Hmm!]

Yikes, this is a scary stat. And more and more businesses need to communicate with customers yet so many of them aren’t doing it. Are you?

@MariSmith: “On average, companies take 13.7 hours to respond to Facebook fan posts.”  @socialbakers #smmw13

Another yikes. Almost 14 hours to respond to a Facebook like post? That’s ridiculous. If you post something, do you want to wait 14 hours for a response? Not likely. Keep in mind that responding is money and typically, consumers want a response in 30 minutes or less!

@lisackeller: 50% of Twitter users expect a response within 2 hours. 70% expect a response on FB within 48 hrs. #smmw13

Can you believe this timing? Well, it’s easier to manage than Facebook, that’s for sure. But candidly if you’re not on top of your social media, it might just run you over. Be sure to respond to your fans, consumers, readers. Very important to engage in a timely fashion.

 @SusieHays: Worry less about selling better, worry more about teaching #SMMW13 @JayBaer

 Totally true. A good reminder about content over sales copy. People are tired of being sold.


The Power of Podcasts

Tip: Think podcasting is a not-so-hot idea, maybe think again, check this out:

BMW and Ford are integrating Podcasting into cars. @mike_stelzner @smexaminer #smmw13 [Woa!]

What does this mean for you? This means that if you think you can be a radio star then grab your own podcast. In a few weeks we’ll identify some great ways to get started with podcasting! And here’s another fun tip:

Podcasting tip: Keep folks engaged – pause, repeat important things, use dynamics, break it up with transitions – via @PatFlynn #smmw13


Build Email Lists; They Work

Are you building your email list? Check this out from Chris Brogan:

RT @mikehermus Email: far from dead @chrisbrogan says his email list is much smaller than social presence, but drives more traffic. #SMMW13

I would 100% agree with this.


 The Power of Using Images Online:

 @EricaEfron: Great tips! @MariSmith: 4 Best Practices for Finding Facebook and Blog Images #smmw13

It’s so important to use images these days, but finding them can be tricky. This is a great link to help you find good images for your blog and Pinterest!

@therichbrooks: 13 Free or Cheap Stock Photography Sites for Your Blog (or #Pinterest) #smmw13

Love this! If you need stock images (and who doesn’t) try one of these great finds! Thanks, Rich!


  Blogging Inspiration:

Tip: Looking for interesting topics to blog about? Check out and also: – both places are great for finding content when you’re feeling tapped out!


Learn About SlideShare:

@dawndevirgilio: Slideshare. It’s like YouTube for Powerpoints. Love these comparisons.

Have you started using SlideShare yet? It’s a great site and it’s getting quite a bit of reach. Check it out at:

@JasonMillerCA: Slides from my presentation today: How to Optimize Social for Lead Generation – on @slideshare #smmw13

And speaking of Slidshare, here’s a fun presentation from one of the speakers. Enjoy!

@ciaoenrico: Great site for stupid questions This one I did for, “how do I sign up for Twitter?” Try it yourself! #smmw13

This is kind of a fun site – give it try!


  Odds and Ends of More Good Tips:

 @DebraJasper: Jason Miller: 33% of us trust company to buyer messages. 92% trust buyer to buyer messages. #smmw13

 Wow this number is pretty staggering, no? It says a lot when someone recommends something to you, doesn’t it? What does this mean: engage your consumers/buyers/readers. Seriously. This is why it’s *so* important to engage your readers and connect with them. This will help you grow your market, probably more than any other marketing tool in your toolbox.

 @QRKim: YouTube tip: Use @fiverr to have your videos transcribed. Don’t leave it up to #youtube to get it right.  #Smmw13

 Fun tip! So you know that YouTube will do a transcription of your video but it’s often not that great or precise. So Fiverr is a fantastic and inexpensive place to find someone who can do inexpensive transcription.

@Bookgal: Great speaker tip: schedule tweets to run during your session. Sharing info real time. Yah! Love it @MariSmith #smmw13

This was such a great idea. So, what you do is schedule tweets that relate to your talk and set them to run during your session. Fantastic idea and a great way to engage beyond the room. Don’t forget to add the conference hashtag, too!

@angelamarie85: Real life communities have formed because of hashtags. So see. I told you all #YOLO wasn’t stupid. #smmw13

If this confuses you here’s what this means: hashtags are fantastic for search. So using them on Twitter, Pinterest, and Facebook (also don’t forget about Google+) is a great way to build community within your messages and help you show up better in search. I use hashtags everywhere now! You should, too!

@TheMikeEllis: If you become the greatest listener in the world you’ll become the greatest blog content writer — @TheSalesLion #smmw13

This is a great blurb and totally true. Listening to what your customers want will help you be better at everything, not just blogging!

@KateRados: ‘Be the orange ticket’ might be the best advice I’ve gotten so far via #smmw13

This came out of a session with Sally Hogshead where she talked about a ride at Disneyland that had a green ticket and orange ticket. So you could pick the level of ride you wanted. Orange was super-fast, super harsh and only for the die-hard riders. Green was a bit gentler, etc. Needless to say 90% of folks wanted to go for the orange but guess what? When she tried the green ticket ride Sally discovered it was the same ride. Guess what? The same is true in marketing: Change perception of your value. Be the orange ticket. Here’s another tweet about that:

 @HollyChessman: You don’t have to change the product – you have to change the perception -via @SallyHogshead #smmw13

This is a super tip. Most of the time we think we need to reinvent everything. Sometimes we do but most times we just don’t. Change the perception, not the product. YAH!

@therichbrooks: From my #smmw13 presentation: How to create external links to your website from within your YouTube videos:

Fantastic and fun article by Rich Brooks who has a ton of super helpful content. YouTube is a huge help when it comes to promotion. Be sure that you’re doing something on YouTube because video and images are huge traffic drivers in social!


Want to know more about this fab event? Click here:

Best of the Web Book Marketing Tips for the Week of April 8, 2013
April 12, 2013by: Penny
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Gain some new marketing insights via these book marketing Tweets from the past week, courtesy of bloggers, marketers, authors and others. The topics include how to use Twitter Vine, why you should have a social media calendar, how to write, publish and market a book, and more. We wish you publishing and marketing success!


book marketing













* Five Tips to Create Publicity for Your Book

An author offers some ideas for how to generate publicity:

* How Small Business Can (And Should) Use Social Media

Some great tips, including goals, strategies and case studies, for using social media to boost your profile and sales:

* Do You Dread Marketing? You’re Not Alone!

Here are 9 great tips from a writer who knows how to market – and still has time to write:

* 16 Ways Businesses Are Using Twitter Vine

Vine is a mobile app that lets you make 6-second looping videos. Learn how they can boost your marketing:

* Timing is Everything: 5 Tools to Share Social Media at The Right Time

These tools can help you figure out when to reach your audience:

* Develop a Social Media Calendar

Make your marketing easier and more focused. Here’s what you can do:

* How to Write, Publish and Market Your Book

Insights from the new book APE: How to Publish a Book by Guy Kawasaki:

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