Book Marketing Blogs

by Penny Sansevieri
Get More Traffic, Customers, Sales: Hot tips, insight, and tricks to blast your message online!
April 15, 2013by: Penny
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Online SuccessI was at Social Media Marketing World this past week and WOW, what a fantastic event. I had the pleasure of hearing a lot of great presentations as well as learn a ton of new information. Here are some of the best Tweets I pulled from this event along with a few how-to’s. Enjoy!

 

Facebook  Tips and Tricks

@MariSmith: 10 Most Popular Facebook KPIs (Key Performance Indicators) http://t.co/gXQGsm9RgN via @fanpagekarma [Good one!] #smmw13

Is your Facebook page performing? Here’s a link to a great site that will tell you things like Reach, Posts per Day, and how many shares you’re getting, etc. It’s important to keep track of all of your metrics, not just some of them. You want to know if what you’re doing is working!

@MariSmith: Keep up to date with all things Facebook! Follow this Interest List: http://t.co/HAh85RlAw6 (over 30k followers!) #smmw13

Fabulous and fun group to join to keep up with Facebook changes, social media networking, etc.

@Ben_CaFCP: Wait about 6 hours before you promote your FB posts to get some organic reach – #SMMW13 @MariSmith Increase FB reach

This is an interesting revelation. So, often when we run promoted posts we’ll do them right away. So put a post-up on FB and then pay for the promotion. Mari says not to do that, wait till it’s got some organic outreach. She says it’s a better model for marketing.

Tip: Are you familiar with Hyper Alerts? See:   http://www.hyperalerts.no/  you can use this service to track any comments or posts on Facebook. So if you’re tracking a particular person, company, or a bunch of people, use HyperAlerts to help you keep track of these folks.

@eernoult: We have the perfect tool for you to gauge your #Facebook #Reach how do you stack up? http://t.co/l6bLqeryaR #SMMW13

This is such a fun and helpful site, connect your FB page to it and it’ll help you keep track of your stats on FB, it’s really great if you want to go deeper and see if your reach is growing, what’s getting the most attention and what’s not working. Always important to know what’s not working!

Tip: Fun Facebook Facts from Amy Porterfield!

Amy Porterfield did a fantastic session on Facebook, here are some takeaways:

  • Am I educating, entertaining or empowering? This is a good question to ask when you’re promoting to your FB Fan Page.
  • Looking for more engagement with the photo’s you post? Try “caption this” to a photo to get people engaged.
  • Key point: Images are great attractors.
  • How many times should you post: Amy suggests two to five times a day! She also suggested calls to action, so saying “please share” or “click this” or “watch now”

 

 Using Kickstarter:

 @ChristinaMila: Kickstarter is about selling product – not funding a business – and building  direct relationships with customers. @mitchjoel #smmw13

This was a great tweet on Kickstarter because I think that most folks getting on there want to fund something. I get it, it’s Kickstarter it’s kind of how the whole site got so well-known, but candidly it’s really about connecting directly with your customer. This site will let you do that if you work it right.

Marketing That Stands Out From the Crowd

 

@SuperRob: You’re not competing against others in your field, you’re competing against EVERYONE for attention. Be helpful! @jaybaer #smmw13

Super thought. Here’s the deal, we are always competing against everything for attention. Consider this: do you really think that your consumer is so laser-focused on the products they want that they won’t be distracted by whatever is going on in the news, or what’s happening in other areas of their work and home lives? No, it’s all one. So you’re really competing against all of it, not just your competition. If that were true, we’d all be rockstars.

@monikarun: RT @julielowe “Make them laugh or cry & they’ll share it out the wazoo.” @MariSmith #SMMW13

 Amen. This is the emotion that it takes to get something to your buyer. Think Susan Boyle. What made you want to share that video? It was the awe factor or as someone once called it, “The time to Cool!” meaning the time it takes for someone to see what you’re doing and go, “Wow, that’s cool!”

I like that analogy! RT @DaveKerpen: We eat news but we cook from recipes. Be useful. #smmw13

Totally great analogy: make sure that your information breaks down the steps, ideas, whatever just like a recipe!

@JHouston89: What dreams are you empowering? 20% of your message can be promotional #smmw13

@micheseco: It’s better to sell dreams than benefits: it brings more engagement & interaction #smmw13

This is great, though I realize it may not work for everyone reading this. But if you can empower dreams then do that first. What can you help your consumer with? What problem do you solve for them? Key into this and include it in your marketing message!

Factoid! The average attention span is 9 seconds

WHOA, can you believe that. Nine seconds. That means I’ve already lost everyone’s interest in this piece. :)

@Bethany_Kate: Boring is the kiss of death! Stand out or don’t bother. Social media is not about blending in. @SallyHogshead #SMMW13

That’s so true! I think that the best kind of marketing is whatever makes people think.

@UrviMehta: RT @MariSmith: 80% content, 20% promotion. 80% focus on *them*, 20% focus on you. #smmw13

Love this tweet. So often the balance shifts to 80% sales and 20% on them, I really hate that when I get newsletters or subscribe to them only to find that they are just a sales pitch. Nothing makes me unsub faster than that!

 

 Take Care of Your Customers

 @MariSmith: “45% of questions that companies receive via social media are *not* responded to.” @socialbakers #smmw13 [:/ Hmm!]

Yikes, this is a scary stat. And more and more businesses need to communicate with customers yet so many of them aren’t doing it. Are you?

@MariSmith: “On average, companies take 13.7 hours to respond to Facebook fan posts.”  @socialbakers #smmw13

Another yikes. Almost 14 hours to respond to a Facebook like post? That’s ridiculous. If you post something, do you want to wait 14 hours for a response? Not likely. Keep in mind that responding is money and typically, consumers want a response in 30 minutes or less!

@lisackeller: 50% of Twitter users expect a response within 2 hours. 70% expect a response on FB within 48 hrs. #smmw13

Can you believe this timing? Well, it’s easier to manage than Facebook, that’s for sure. But candidly if you’re not on top of your social media, it might just run you over. Be sure to respond to your fans, consumers, readers. Very important to engage in a timely fashion.

 @SusieHays: Worry less about selling better, worry more about teaching #SMMW13 @JayBaer

 Totally true. A good reminder about content over sales copy. People are tired of being sold.

 

The Power of Podcasts

Tip: Think podcasting is a not-so-hot idea, maybe think again, check this out:

BMW and Ford are integrating Podcasting into cars. @mike_stelzner @smexaminer #smmw13 [Woa!]

What does this mean for you? This means that if you think you can be a radio star then grab your own podcast. In a few weeks we’ll identify some great ways to get started with podcasting! And here’s another fun tip:

Podcasting tip: Keep folks engaged – pause, repeat important things, use dynamics, break it up with transitions – via @PatFlynn #smmw13

 

Build Email Lists; They Work

Are you building your email list? Check this out from Chris Brogan:

RT @mikehermus Email: far from dead @chrisbrogan says his email list is much smaller than social presence, but drives more traffic. #SMMW13

I would 100% agree with this.

 

 The Power of Using Images Online:

 @EricaEfron: Great tips! @MariSmith: 4 Best Practices for Finding Facebook and Blog Images http://t.co/AZFrYekHBh #smmw13

It’s so important to use images these days, but finding them can be tricky. This is a great link to help you find good images for your blog and Pinterest!

@therichbrooks: 13 Free or Cheap Stock Photography Sites for Your Blog (or #Pinterest) http://t.co/qLeiaj1s7C #smmw13

Love this! If you need stock images (and who doesn’t) try one of these great finds! Thanks, Rich!

 

  Blogging Inspiration:

Tip: Looking for interesting topics to blog about? Check out www.alltop.com and also: http://holykaw.alltop.com/ – both places are great for finding content when you’re feeling tapped out!

 

Learn About SlideShare:

@dawndevirgilio: Slideshare. It’s like YouTube for Powerpoints. Love these comparisons.

Have you started using SlideShare yet? It’s a great site and it’s getting quite a bit of reach. Check it out at: http://www.slideshare.net/

@JasonMillerCA: Slides from my presentation today: How to Optimize Social for Lead Generation – on @slideshare http://t.co/OQvQNMwf7Q #smmw13

And speaking of Slidshare, here’s a fun presentation from one of the speakers. Enjoy!

@ciaoenrico: Great site for stupid questions http://t.co/SVJ9ICkeri This one I did for, “how do I sign up for Twitter?” Try it yourself! #smmw13

This is kind of a fun site – give it try!

 

  Odds and Ends of More Good Tips:

 @DebraJasper: Jason Miller: 33% of us trust company to buyer messages. 92% trust buyer to buyer messages. #smmw13

 Wow this number is pretty staggering, no? It says a lot when someone recommends something to you, doesn’t it? What does this mean: engage your consumers/buyers/readers. Seriously. This is why it’s *so* important to engage your readers and connect with them. This will help you grow your market, probably more than any other marketing tool in your toolbox.

 @QRKim: YouTube tip: Use @fiverr to have your videos transcribed. Don’t leave it up to #youtube to get it right.  #Smmw13

 Fun tip! So you know that YouTube will do a transcription of your video but it’s often not that great or precise. So Fiverr is a fantastic and inexpensive place to find someone who can do inexpensive transcription.

@Bookgal: Great speaker tip: schedule tweets to run during your session. Sharing info real time. Yah! Love it @MariSmith #smmw13

This was such a great idea. So, what you do is schedule tweets that relate to your talk and set them to run during your session. Fantastic idea and a great way to engage beyond the room. Don’t forget to add the conference hashtag, too!

@angelamarie85: Real life communities have formed because of hashtags. So see. I told you all #YOLO wasn’t stupid. #smmw13

If this confuses you here’s what this means: hashtags are fantastic for search. So using them on Twitter, Pinterest, and Facebook (also don’t forget about Google+) is a great way to build community within your messages and help you show up better in search. I use hashtags everywhere now! You should, too!

@TheMikeEllis: If you become the greatest listener in the world you’ll become the greatest blog content writer — @TheSalesLion #smmw13

This is a great blurb and totally true. Listening to what your customers want will help you be better at everything, not just blogging!

@KateRados: ‘Be the orange ticket’ might be the best advice I’ve gotten so far via #smmw13

This came out of a session with Sally Hogshead where she talked about a ride at Disneyland that had a green ticket and orange ticket. So you could pick the level of ride you wanted. Orange was super-fast, super harsh and only for the die-hard riders. Green was a bit gentler, etc. Needless to say 90% of folks wanted to go for the orange but guess what? When she tried the green ticket ride Sally discovered it was the same ride. Guess what? The same is true in marketing: Change perception of your value. Be the orange ticket. Here’s another tweet about that:

 @HollyChessman: You don’t have to change the product – you have to change the perception -via @SallyHogshead #smmw13

This is a super tip. Most of the time we think we need to reinvent everything. Sometimes we do but most times we just don’t. Change the perception, not the product. YAH!

@therichbrooks: From my #smmw13 presentation: How to create external links to your website from within your YouTube videos: http://t.co/ptMCw5mX07

Fantastic and fun article by Rich Brooks who has a ton of super helpful content. YouTube is a huge help when it comes to promotion. Be sure that you’re doing something on YouTube because video and images are huge traffic drivers in social!

 

Want to know more about this fab event? Click here: http://www.socialmediaexaminer.com/smmworld/




Best of the Web Book Marketing Tips for the Week of April 8, 2013
April 12, 2013by: Paula
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Gain some new marketing insights via these book marketing Tweets from the past week, courtesy of bloggers, marketers, authors and others. The topics include how to use Twitter Vine, why you should have a social media calendar, how to write, publish and market a book, and more. We wish you publishing and marketing success!

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* Five Tips to Create Publicity for Your Book

An author offers some ideas for how to generate publicity:

http://bookmarketingmaven.typepad.com/book_marketing_maven/2010/12/create-publicity-for-your-book.html

* How Small Business Can (And Should) Use Social Media

Some great tips, including goals, strategies and case studies, for using social media to boost your profile and sales:

http://www.mediabistro.com/alltwitter/small-biz-social-media_b39133

* Do You Dread Marketing? You’re Not Alone!

Here are 9 great tips from a writer who knows how to market – and still has time to write:

http://www.jamiesheffield.com/2013/04/9-marketing-tips-from-writer-who-hates.html

* 16 Ways Businesses Are Using Twitter Vine

Vine is a mobile app that lets you make 6-second looping videos. Learn how they can boost your marketing:

http://www.socialmediaexaminer.com/twitter-vine-creative-uses-for-business/

* Timing is Everything: 5 Tools to Share Social Media at The Right Time

These tools can help you figure out when to reach your audience:

http://www.internetmarketingninjas.com/blog/social-media/timing-right-time-share/

* Develop a Social Media Calendar

Make your marketing easier and more focused. Here’s what you can do:

http://crimsonleague.com/2013/04/09/making-a-social-media-marketing-calendar/

* How to Write, Publish and Market Your Book

Insights from the new book APE: How to Publish a Book by Guy Kawasaki:

http://www.socialmediaexaminer.com/how-to-write-publish-and-market-your-book/

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AME Blog Carnival: Tips and Tricks for Writers and Authors – April 8, 2013
April 8, 2013by: Paula
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Welcome to the April 8, 2013 edition of tips and tricks for writers and authors. We have tips on book marketing, self-publishing, and writing. We hope you find these insights useful, and thank you to all of the contributors!

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Self-Publishing

Nick Daws presents E-Publishing – Don’t Give Up! posted at Nick Daws’ Writing Blog, saying, “This excellent guest post by Sally Jenkins won first prize in my recent guest blogging contest.”

Writing

Chrys Fey presents Write Full Days posted at Write With Fey, saying, “When you’re writing don’t just jump from event to event. You need to have moments in-between those events to give the reader time to breathe and think.”

Matt presents Secrets of Writing Good Content, Fast posted at Clicktips.

Book Marketing

Joel Friedlander presents Authors Unplugged: Smart Book Marketing Includes Going Offline posted at The Book Designer, saying, “Here’s a brief list of offline opportunities that might work for you to get people talking about your book.”

That concludes this edition. Submit your blog article to the next edition of tips and tricks for writers and authors using our carnival submission form. Past posts and future hosts can be found on our blog carnival index page.

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Best of the Web Book Marketing Tips for the Week of April 1, 2013
April 5, 2013by: Paula
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Keep up with the latest in book marketing and social media. We’ve got a roundup of book marketing Tweets from the past week that might do the trick, courtesy of bloggers, marketers, authors and others. The topics include finding alternatives to Google Alerts, using Google+ for more visibility, avoiding common mistakes on Facebook, and more. Best of luck in all of your marketing efforts!

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* Get More Visibility Online

Here’s a quick tip to get more views and more visibility for yourself using Google+:

http://www.amarketingexpert.com/get-more-visibility-online-now/

* What Facebook’s Updates Mean to You

Facebook has made some significant changes to Pages (and profiles). Here are 4 key updates you should know about:

http://www.sociallystacked.com/2013/03/4-facebook-updates-you-must-know-about/

* Alternatives for When Google Alerts Shuts Down

If you’ve used Google Alerts, here are two alternatives to check out – Talkwalker and Mention:

http://www.talkwalker.com/

https://web.mention.net/

* Top 5 Mistakes Writers Make on Facebook

While Facebook is a great place for authors to find readers, it’s important to use the site properly:

http://marcykennedy.com/2013/03/top-5-mistakes-writers-make-on-facebook-and-how-to-avoid-them/

* Take 5 Minutes a Day to Build Your Author Platform

Writer’s Digest offers some practical, easy to implement tips for building a platform in 5 minutes a day:

http://www.writersdigest.com/whats-new/50-simple-ways-to-build-your-platform-in-5-minutes-a-day

* Blogs: Still Your Most Reliable Social Media Tool

Blogs may not have the cache of some of the flashy social media sites, but it’s still one of your best and most effective marketing options:

http://socialmediatoday.com/bobbymarhamat/1324556/blogs-most-reliable-social-media-tool

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Get More Visibility Online – Now!
April 2, 2013by: Penny
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Here’s a quick tip you can do to get more views and more visibility for yourself online using Google+. It’s simple and easy to implement!



AME Blog Carnival: Tips and Tricks for Writers and Authors – April 1, 2013
April 1, 2013by: Paula
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Welcome to the April 1, 2013 edition of tips and tricks for writers and authors. We have a great mix of tips on writing, self-publishing and book publicity this week. Thank you to all of the contributors!

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Carol Wiley presents 35+ Writing Websites and Resources For Freelance Writers Serious About Making a Professional Income While Still Having a Life posted at Musings from Carol.

Book Publicity

Jon Rhodes presents Let People Know What You Really Think posted at Affiliate Help!, saying, “Really speaking your mind is a great way to generate some self-perpetuating publicity. Here’s how to do it.”

Nick Daws presents How to Set Up Google Authorship (and Why You Really Should) posted at Nick Daws’ Writing Blog.

Book Sales

Sarah Bolme presents Book Discoverability posted at Marketing Christian Books.

Self-Publishing

Jack Sarlo presents Quickly & Easily Become a Book Author! posted at Jack Sarlo’s Blog: Random Ramblings of a Marketing Maniac!.

Writing

Jessica Clark presents 10 Reasons Poems Don’t Always Need to Rhyme posted at Kenney Myers, saying, “Free verse has become so widely accepted by publishers of modern poetry, in fact, that some won’t even entertain submissions of formal poetry. These are ten of the reasons why it’s okay to break the traditional mold in your own poetry, opting instead for something a bit less rigid.”

Chrys Fey presents How To Create Mystery posted at Write With Fey.

David Leonhardt presents Are You Ready for a Ghostwriter for Your Book? posted at A Ghost Writers Blog, saying, “The more you have prepared in advance, the lower the cost will be for you. Ideally, the writer does not have to do any outside research, because you have done it all. If you provide your information in a complete and organized fashion, it saves time and money.”

That concludes this edition. Submit your blog article to the next edition of tips and tricks for writers and authors using our carnival submission form. Past posts and future hosts can be found on our blog carnival index page.

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Book to Movie: Is Your Topic Timeless or Timely?
March 30, 2013by: Penny
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Is your movie idea timeless or timely? You might think it’s timeless but is it really? Steven Arvanites discusses why this distinction is important and cautions viewers about selling something that’s “timely.”

Steven Arvanites is a screenwriter and a teacher – he works with hundreds of authors to help them turn their book into a movie. You can find out more here: www.NYCScreenwriter.org



Best of the Web Book Marketing Tips for the Week of March 25, 2013
March 29, 2013by: Paula
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Looking for a little marketing boost? Here are some book marketing Tweets from the past week that might do the trick, courtesy of bloggers, marketers, authors and others. The topics include tips for writing a great screenplay, whether authors should pay for book reviews, elements of a great Twitter strategy, and more. Here’s to your marketing success!

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* 5 Essential Elements of a Great Twitter Content Strategy

Learn how to target the people you want to reach and find them on Twitter:

http://www.mediabistro.com/alltwitter/5-essential-elements-of-a-great-twitter-content-strategy_b38400

* 30 Terrible Pieces of Social Media Advice You Should Ignore

Number One: You should be on every social network. This is NOT true, so relax, and see what additional advice you can discount:

http://blog.hubspot.com/blog/tabid/6307/bid/34180/30-Terrible-Pieces-of-Social-Media-Advice-You-Should-Ignore.aspx

* A Free Directory of Cover Designers, Formatters, Freelance Editors, and More

This is a really handy resource – be sure to share it with anyone who can use it:

https://docs.google.com/spreadsheet/ccc?pli=1&key=0At-RSfaoYUZbdE0xNkZza053VEFBei1pZUZncXdmYmc&hl=en_US#gid=0

* Book to Movie: Tips for Writing a Great Screenplay

Learn how you can turn your book into a screenplay from screenwriter and teacher Steven Arvanites:

http://www.amarketingexpert.com/book-to-movie-tips-for-writing-a-great-screenplay/

* Should Authors Pay for Book Reviews?

This blog post turned into a really interesting discussion so be sure to read the comments, too:

http://www.thebookdesigner.com/2012/08/should-authors-pay-for-book-reviews/

* 9 Steps to Organize Your Social Media for Success

Since spring is here why not update your social media? Heidi Cohen offers some great tips for how you can re-evaluate your goals:

http://heidicohen.com/the-social-media-spring-cleaning-checklist-every-business-needs/

* 6 Ways to Increase the Marketing Effectiveness of your Facebook Page

This infographic walks you through what you can do to make sure more fans and followers see your posts:

http://www.jeffbullas.com/2012/10/03/6-ways-to-increase-the-marketing-effectiveness-of-your-facebook-page-infographic/

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Amazon/Goodreads: Why didn’t someone think of this sooner?
March 28, 2013by: Penny
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If you didn’t hear, Amazon is buying Goodreads. In one swoop they’ve captured 16 million readers and 30,000 book clubs.

The story broke just an hour or so again so it’s probably too early to tell where this news will take us. My hope is that Amazon will integrate a better and more seamless buy into the Goodreads model and also incorporate an author’s Goodreads profile into their Author Central page. Shelfari is great, but was pretty late to the game and besides, do we really need another social site for authors? I don’t know about you, but personally I’d rather that I didn’t have so many choices. That might be a moot issue now depending on where this whole buy/merger ends up.

Here’s an interesting side to this, with sites like Bookish and such that are geared to do pretty much the same thing as Goodreads and Library Thing, why hasn’t someone stepped in to buy Goodreads before this? And by someone, I mean a traditional publisher. Oh, that’s right, they were too busy bitching about how Amazon is taking over the publishing world and meanwhile guess what? Amazon is taking over the publishing world. Is it fair? I’m not here to debate fairness, I’m just here to say that when you focus on the wrong stuff you lose momentum and, in this case, you lose your foothold in the industry.

So, for days we’ll see this hashed out on blogs, people cheering, some (ok, many) complaining but in the end it’s another advantage to Amazon. Can we fault them for that? No. While they keep advancing, the rest of the publishing world (well, most of it) keeps rehashing the same old stuff. And speaking of players late to the game, Barnes & Noble could have stepped in and bought the site – or *hint* to BN, there’s still a little site called Library Thing. What? You don’t want to copy Amazon. Right, heaven forbid we emulate success.

In the end, the downfall of publishing won’t be the lack of readers or the fall of bookstores. It’ll be the fact that many in the industry spent too much time focused on the wrong stuff.

Here’s the announcement from Galley Cat: http://www.mediabistro.com/galleycat/amazon-to-buy-goodreads_b67761

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Turning Your Book into a Movie: Creating the Hook
March 27, 2013by: Penny
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Film hooks can be crucial to selling your screenplay. Here are some fun tips and examples on why you need one and ideas about how to create a great film hook!

Steven Arvanites is a screenwriter and a teacher – he works with hundreds of authors to help them turn their book into a movie. You can find out more here: www.NYCScreenwriter.org





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