The Book Marketing Blog

by Penny Sansevieri
The Secrets Behind Book Categories on Amazon
October 2, 2014by: ameeditor

Did you know that Amazon is actually two websites? Well, it’s probably more than that, but for books, it’s two sites: one for the eBook and one for print. The thing is, it’s not evident that this is the case. Why does it matter? When you’re picking a category on Amazon it’s important to know that you have more than a few options. First, let me take you through the whole idea behind the Amazon category selection. Amazon allows you…

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Eight Strategies to Use Breaking News to Buzz Your Book: Tip #24 of 52 Ways to Market Your Book
September 30, 2014by: ameeditor

Welcome to Tip #24 of our 52 Ways to Market Your Book! I hope you’re enjoying these tips and they are helping you sell more books! It seems that these days, more than ever, the news is never-ending. There is always some hot story the media is running with. The latest security breach or political scandal and of course always a favorite, the pop-culture stuff like the Kanye-Kim Christmas gifts (that purse, really?) What happens if there’s breaking news that…

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AME Blog Carnival: Tips and Tricks for Writers and Authors – September 29, 2014
September 29, 2014by: Penny

Welcome to Author Marketing Experts’ Blog Carnival. This week we have posts offering insights on social media, writing, getting published, and book marketing. Thank you to all of the contributors! Social Media Hazel Longuet submitted Pinterest Growth: The Best Kept Secret For Growing your Pinterest Following & Gaining Repins posted at A Novel Experience, saying, “Pinterest is fast becoming one of the largest and most influential Social Media sites. Grow your Pinterest followers and gain more exposure for your pins…

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Best of the Web Book Marketing Tips for the Week of September 22, 2014
September 26, 2014by: Penny

We’ve collected some of the top book marketing tweets to help guide your promotion, courtesy of bloggers, marketers, authors and others. The topics include why your book sales suck, how to create compelling book covers, what readers want from authors on social media, and more. Happy marketing! ************** * Why Authors Must Be Marketers Whether you self-publish or have a traditional publishing deal you need to know how to market your books: http://www.theindependentpublishingmagazine.com/2014/09/authors-must-be-marketers-neil-raphel.html * What Readers Want from Authors on…

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Have You Been Forgetting Social Bookmarking?
September 25, 2014by: ameeditor

    With all the buzz around marketing on Facebook, Pinterest and Google Plus, many of us have forgotten the power behind social bookmarking. What is social bookmarking? Well, it’s not that dissimilar from bookmarking a site you want to return to because you like it, only you’re doing this socially. So, you’re telling the world about your latest blog post or you can also social bookmark pages on your website. Ready to get started? Here are a few places…

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Your 10 Point Website Check Up: Tip #23 of 52 Ways to Market Your Book
September 23, 2014by: ameeditor

Welcome to Tip #23 of our 52 Ways to Market Your Book! I hope you’re enjoying these tips and they are helping you sell more books.  Want the complete book of tips? Get it here! Your 10 Point Website Check Up So you have a website, congratulations! Now let’s make sure it’s doing what it is supposed to be doing for you. Read: selling your book or product. While websites will differ in color, layout, and target audience, there are…

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AME Blog Carnival: Tips and Tricks for Writers and Authors – September 22, 2014
September 22, 2014by: Penny

Welcome to Author Marketing Experts’ Blog Carnival. This week we have some great tips on book marketing, writing, and book publicity. Thank you to all of the contributors! Book Marketing Mayowa Ajisafe submitted Should You Pay to Market and Promote Your Books? posted at Authors Crib, saying, “Free is always an option for many authors with book marketing but it takes time, energy and consistency to see great success with any of these free ideas, channels or strategies…But Should Authors…

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Best of the Web Book Marketing Tips for the Week of September 15, 2014
September 19, 2014by: Penny

Discover some tips and insights into book marketing via these tweets, courtesy of bloggers, marketers, authors and others. The topics include building an audience on YouTube, generating authentic book reviews, reviving ebook sales, and more. Happy marketing! ************** * Five Ways to Generate Authentic Book Reviews There are plenty of fake reviewers out there – amazingly enough, some of them even charge for their reviews. Here are some ways you can get more authentic reviews that will help your book:…

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Reuse, Recycle and Repurpose Your Existing Content
September 18, 2014by: ameeditor

By now we’ve all heard the endless chatter about Google’s issues with duplicate content. In the past, we could easily re-run pieces in a variety of places. Some experts I know reused articles as many as twenty times, but if you do that now you may find your site in a lot of trouble and severely penalized by the Google-Gods. So what’s a marketer to do? I was considering this the other day when I was trying to figure out…

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Getting on LinkedIn: Tip #22 of 52 Ways to Market Your Book
September 16, 2014by: ameeditor

Are you on LinkedIn yet? Now is the time to put yourself out there. LinkedIn is the most business oriented social media platform. Here you’ll have no worries about your message being lost in a sea of selfies, or snarky e-cards like the newsfeed of some other social media platforms. People take the connections they make on LinkedIn seriously – they are there to network, develop relationships and do business. Period. Think of your LinkedIn profile as a resume. It…

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