Book Marketing Blogs

by Penny Sansevieri
Unique Holiday Book Promotion
October 30, 2014by: Penny
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POSTED Unique Holiday 10302014 - blog_pinHolidays are great for positioning your book but with most people targeting the major ones, it can often be tough to compete.

What’s an eager promoter to do?

Consider off-beat or lesser-known holidays like Peanut Butter and Jelly Day or National Step-Family day (is your book about divorce or parenting? This is a perfect fit!).

How do you find these holidays? Check out:

http://www.daysoftheyear.com

http://www.brownielocks.com

http://www.checkiday.com

 

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14 Ways to Make Your Facebook Page Fun and Lively: Tip #28 of 52 Ways to Market Your Book
October 28, 2014by: Penny
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Welcome to Tip #28 of our 52 Ways to Market Your Book!

14 Ways to Make Your Facebook Page Fun and Lively

Tip 28Congratulations! Now you have a Facebook Page, but that’s just the beginning.

Unlike a profile, which can and should be personal, a Page can be used to promote you and your book since it has fewer restrictions (such as number of followers). You can connect with your audience, conduct promotions and participate in real-time conversations. Pages offer a lot of great options, including the means to post photos and videos from events, the ability to create groups and a means to publicize events and allow attendees to RSVP.

The first question is usually the same, however: what should I do now?

Let the world know you have a Facebook Page!

  • Make sure you have a Facebook widget on your website and blog so it’s clear that you have a fanpage and people can click on the widget and get to your fanpage. There is also a “share” button on the bottom left of your fanpage that allows you to send the page to your Facebook friends and/or post the fanpage to your own Facebook profile.
  • If you have a personal Facebook page, be sure to “like” your fanpage.
  • If you have an e-newsletter or mailing list, be sure to alert them to your fanpage so they can click the link and join! The same goes for your personal Facebook page; invite anyone you like to “like” your fanpage and to follow you over there for the latest news and updates.
  • Add your Facebook fanpage link to your email signature.
  • Fan other authors and/or books in your topic; authors can and should support each other and this also increases your exposure and allows people interested in your topic to find you through these other Facebook pages.
  • Join groups on Facebook with topics related to your book – another way to network and make contacts.

Update your content regularly

  • Your Wall is the most important piece of real estate on your fanpage. The truth is, busy people may not spend much time visiting the other tabs on your fanpage, so making the wall lively and interesting is key.
  • When you update your wall regularly and frequently, the updates will appear in your fan’s newsfeeds – don’t just post messages but photos from events, video – anything visual is a big draw!
  • Think about making it a two-way conversation: you can hold contests, have a question of the day, host polls, post your reviews and interviews, ask your fans to post some content – ask them to suggest their own strategies for getting outside, green living, healthy tips, etc.
  • Run your blog feed through your Facebook fanpage so you automatically have new content available on your Facebook page whenever you update your blog. Your Twitter feed is now set to automatically send out a Tweet when your Facebook page is updated.
  • You can also post book excerpts, and if you have a topic that’s in the news, or find something newsworthy that’s writing/book/publishing related, you can post the link to the news item, add your own comments and invite others to join in the conversation.
  • The page is quite easy to update – when you’re signed in you’ll see, on the top left side under the photo, “edit this page.” When you click on each tab, you’ll see the “edit information” logo on the top right. Facebook is pretty streamlined in its setup, so using the fanpage is relatively easy to learn, especially if you are already on Facebook.

Other ways to connect

You want to get out there and connect on Facebook with potential fans, who can then “like” your page. Use the Facebook search function to find people or search by keyword terms to find them and invite them to your page.

Don’t forget to interact with your friends and fans – that’s what social media is all about.

Is it working? The stats tell the story

Don’t forget to check your stats; the Insights tool on your page will let you know how many visitors you page gets, what they liked and so forth. This will give you a good sense of what your fans are interested in, what causes them to like something on your page or comment. It will look like this:

+41 Fans this week (3,284 total Fans)

31 Wall Posts, Comments, and Likes this week (68 last week)

1,477 visits to your page this week (1,869 visits last week)

And finally… have fun!

Additional resources

http://www.facebook.com/FacebookPages

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AME Blog Carnival: Tips and Tricks for Writers and Authors – October 20, 2014
October 27, 2014by: Paula
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Welcome to Author Marketing Experts’ Blog Carnival. This week features some insights on self-publishing, and writing. Thank you to all of the contributors!

Writing

Dale Napier submitted Stay-at-Home Retreats posted at Dale Napier, saying, “It’s about creating a stay-at-home writing retreat, versus the vacation-style writing retreat.”

Erica Verrillo submitted 10 November Writing Contests – No Entry Fee posted at Publishing… And Other Forms of Insanity, saying, “I am a fan of free writing contests: 1) Having a deadline forces you to finish your manuscript, 2) If you win, you can call yourself an “award-winning author” which is great for your pub cred. (That’s like street cred – without the tattoos.) 3) And if the contest is free, what have you got to lose?”

two hands typing

Self-Publishing

Hazel Longuet submitted Writer’s Toolkit: PodCasts for Writers posted at Novel Experience, saying, “I’m a very, late developer when it comes to watching podcasts but now I’m an addict – here are the best podcasts for writers that I’ve found. Check them out.”

That concludes this week’s carnival. Our weekly roundup offers the best book marketing, self-publishing, writing, and general publishing industry tips to guide authors, would-be authors, publishers and others on their book journey. Submit a post to our weekly carnival by using this link: http://www.amarketingexpert.com/submit-ame-blog-carnival/



Best of the Web Book Marketing Tips for the Week of October 20, 2014
October 24, 2014by: Paula
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ChecklistGet some publishing and marketing insights from these book marketing tweets, courtesy of bloggers, marketers, authors and others. The topics include top 5 marketing tips for indie authors, how to choose an effective book title, Amazon payments, and more. Happy marketing!

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* Short Stories as a Path to Literary Success

Short fiction can get your name in front of editors, agents, and fans, and builds your resume:

http://blog.pshares.org/index.php/the-ploughshares-round-down-short-stories-as-a-path-to-literary-success/

* How Much Will I Get Paid From Amazon?

Some terrific tips and tricks to help you understand what Amazon will pay you (and when):

http://www.bigskywords.com/writing-blog/how-much-will-i-get-paid-from-amazon

* 5 BS Indicators for Writers Conferences

Not all conferences are created equal. Here are issues to monitor:

http://victoriamixon.com/2014/09/08/5-bs-indicators-for-writers-conferences-2/

* How to Cultivate Customers in an Age of Content Fatigue and Cluttered Markets

There’s a lot of noise in the online world, but there are still ways you can reach your audience:

http://www.smallbusinesspr.com/pr-learning-center/small-biz-articles/How-to-Cultivate-Customers-in-an-Age-of-Content-Fatigue-and-Cluttered-Markets.html

* How to Choose a Book Title That’s Perfect for Your Story AND Good Marketing!

Sure, you want a catchy title but you also want one that helps your book be more marketable:

http://www.helpingwritersbecomeauthors.com/2014/10/book-title.html

* The Latest Trends in the Indie Author Market

It’s quite interesting: longer ebooks are in; pre-orders offer a sales advantage, and more:

http://janefriedman.com/2014/07/10/indie-author-trends/

* A Self-Publishing Checklist for First-Time Authors

There’s a lot of work involved in self-publishing your book, and this checklist will keep you on track:

http://www.writingforward.com/getting-published/self-publishing/self-publishing-checklist-first-time-authors

* Top 5 Marketing Tips for Indie Authors

Some useful recommendations for ways you can increase book sales:

http://www.huffingtonpost.com/ak-turner/marketing-tips-for-indie-authors_b_6010956.html

* Write Your Passion But Keep an Eye on the Market

While writing what you love is important, you want to make sure the genre you select is also selling:

http://kayedacus.com/2014/09/16/writing-tip-9-write-your-passion-but-keep-an-eye-on-the-market/



The Best Social Media and Email Management Tools
October 23, 2014by: Penny
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Did you know there are some awesome tools out there to keep you organized and help manage your email and social media accounts? Couldn’t we all use a little help with that in this 24/7 online world?

These are some of my most favorite tools: management tools - blog_pin

Sanebox – This is a great tool for email management. Anyone who is dealing with email overload will appreciate this program. It works with any email platform and will take care of the prioritizing for you.

Tweetdeck – A must for serious Twitter users. Not only can you schedule future tweets but you can also manage multiple accounts, build custom timelines and use their helpful tracking tools.

Hootsuite – Hootsuite makes it simple to manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard. Talk about smart social media management!

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The Power of Social Networks: Tip #27 of 52 Ways to Market Your Book
October 21, 2014by: Penny
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Welcome to Tip #27 of our 52 Ways to Market Your Book! I hope you’re enjoying these tips and they are helping you sell more books.  Want the complete book of tips? Get it here!

The Power of Social Networks

Tip 27These days, you can’t go into a coffee shop, bookstore, or turn on your television without hearing about social networks like Facebook, and LinkedIn. These sites have exploded in recent years with members and an influx of money that’s kept them growing.

The idea behind social networks isn’t a new thing, but the concept of socializing online developed and morphed as more and more people spent time in front of their computers. The idea being that you could socialize, network, gather, communicate and meet friends in an online venue, rather than, let’s say a coffee shop. Years ago, before social networks, we met people in clubs, organizations, bowling leagues. We may not have had “profiles” like we do on these social networking sites but the concept was still the same: like attracts like and similar interest-based people gathered in places that supported these common interests.

As we continue to delve into this Web 2.0 world, you’ll start to see more niche social networking sites like those built for wine lovers, car lovers, and book lovers. The more focused a site can get, the more the network expands. And how many sites should you be on? As many as are appropriate to your message and you have time to manage. If you’ve got a book about cars then by all means, join the car lover’s network. Got a book about travel? There’s a travel lovers social network as well.

Social networks, also referred to as social media, are places where people can join and become members of an online community. And why does this matter? Well, for a few reasons. First off, consider the Internet one big networking party. As such, you really want to participate, right? So you show up at the networking party (in this case Facebook or LinkedIn) and you network. Meaning you connect with others who are interested in what you are doing. And much like a real-time networking event, you give first and ask for the sale later. In fact, in most cases you don’t even ask for it. If you give enough, eventually you’ll make the sale.

People join social networks for a variety of reasons: to socialize, share and/or self-promote. The one caveat to this is that social networks are not receptive to marketing messages or sales hype, but those sitting on these sites are looking for answers and advice. In fact your presence on a social networking site should be 80 percent education and 20 percent sales. Users on social networking sites want friends, mentors, experts and guidance. If you can offer this to a social networking site or sites, you can certainly grow your list.

The Right Way to Approach a Social Networking Site

There’s an old saying that goes: fake it till you make it. This is not true of social networking. You can’t fake anything. The best sites are those with an authentic voice. Social network members can sense an individual who is pretending to be just an “average joe,” but is really just looking for a quick sale. The worst thing you can do is constantly promote your book.

Users join social media sites to socialize, learn and get to know what you’re offering. Be helpful or be gone. That’s the motto of the social networks. Remember that social media (much like anything on the Internet) is a trust-based model. You gain trust by helping, advising, educating, or enlightening your readers. Offer helpful advice, tips and insights; Be helpful first and a sales person second. The point is, gain someone’s trust and you’ll probably gain a sale, too.

Tips for Social Networking Sites

The first piece of this is to figure out what your message will be online. If you’re going to expose details of your brand, book, business, or life, figure out what you want to expose or, I should say, what’s necessary to expose in order to get your message across. This is important because once you start branding yourself on the ‘Net via social networks, you want to be consistent.

Next, remember that the first word in social networks is “social,” that being said, these networks only work if you interact with them. Whenever appropriate (and this will vary from network to network), join groups, be sociable, be interactive. Participate. You can’t just show up at a party and sit in the corner. Well, you can, but you probably won’t get asked back.

If you can spend a half an hour to an hour or so a day on your networks, that’s great. Don’t overdo the time you spend on them or you’ll burn yourself out. If you can use the social network feeds to have them syndicate your blog to the site, the updating of your social networking page will be done for you, to a greater degree, anyway. You’ll still want to get in there and tinker, update content, add friends, etc.

Fan Pages and Facebook

Since Facebook is a dominating force out there, let’s talk for a moment about Fan Pages. Why would you want one? Well first off, you’re in the business of marketing and as such, Fan Pages are business pages, so you’ll really want to consider pulling your book followers off of your profile and sending them to your Fan Page. Also, Fan Pages are indexed and searched by Google so you’ll get great ranking with a Fan Page, more so than you would with a Profile.

Fan Pages, once you know your focus and message, are easy to create and update. You just want to stay on message and know what your followers want.

Tips for Effective Social Networking

Leverage other social media: If you have a strong presence on another social networking site like Twitter or YouTube, then I recommend that you use that to promote your Facebook Fan Page. Let folks know where to find you and never, ever forget to add “Follow Me” buttons to your website pages and your blog.

Tagging: You can drive more interest to your page by tagging an author or a popular Facebook page to a status update, photo, or video. It’s easy to do this in Facebook; you can also tag an article that a high profile member ran on their page.

Step outside of your social circle: Try getting away from your inner circle and migrating out to other people who might be good networking opportunities. While it’s fun to stay connected to all your college buddies, that’s not the main focus of your Facebook page.

Selling on Facebook: Facebook now has an application that can add a store page to your Facebook Fan Page. What this means is that you can start selling your books and products from your Fan Page.

Slow and steady wins the social media race: The best Facebook pages (and this is true for any social networking site) are built over time. Slow growth is best when it comes to social networking sites, so don’t force a sudden surge of growth. This will also keep you from getting booted off if you add friends too quickly. Facebook watches for people who are adding hundreds of friends at a time and will lock your page if they think you’re over-promoting yourself.

Don’t be shy: The purpose of Facebook is to connect and interact with other members, so don’t be shy! Interact with people on your friend list by commenting on their news, and pictures, and/or wishing them a happy birthday. Doing all these things will help others to get to know who you actually are instead of just knowing your name.

Content, content, content: Remember that it’s important to add content. You can do this by uploading a video, adding the RSS feed from your blog, and a variety of other things.

Keep updating your Page or Profile: Don’t let your profile get stale. Update your status, add photos, and answer wall messages and emails.

Add your Facebook page to your blog: Make sure and add your Facebook page to your blog. You can have your web person take care of this for you; it’s a simple widget that gets added to let people know you have a Facebook profile.

Social media is a great way to market yourself and your book. When Facebook is integrated with other social networking platforms like Twitter, YouTube, and LinkedIn, it can be an enormous boom to your inbound marketing campaign. Just remember, your website needs to convert the folks you’re sending there.

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AME Blog Carnival: Tips and Tricks for Writers and Authors – October 20, 2014
October 20, 2014by: Paula
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Welcome to Author Marketing Experts’ Blog Carnival. This week features some insights on getting published, writing, and book marketing. Thank you to all of the contributors!

Book Marketing

Sarah Bolme submitted Learning From the Numbers posted at Marketing Christian Books, saying, “The newest figures from book sales (new, not used books) for the first half of 2014 (January to June) were released last week. I find this book sales data interesting and relevant for authors and publishers as you plan your publishing endeavors.”

book cash fountain pen

Writing

Chrys Fey submitted Correct Grammar Uses posted at Write With Fey, saying, “Grammar confuses many people, and countless people use words and phrases incorrectly. This post is meant to clear up some of that confusion by highlighting the words and phrases that are most often used incorrectly.”

Getting Published

Erica Verrillo submitted 2 New Agents Seeking Writers posted at Publishing… And Other Forms of Insanity, saying, “Here are two new agents actively seeking clients. Julie Gwinn is looking for Christian and inspirational. Patricia Nelson is looking for literary and commercial fiction.”

That concludes this week’s carnival. Our weekly roundup offers the best book marketing, self-publishing, writing, and general publishing industry tips to guide authors, would-be authors, publishers and others on their book journey. Submit a post to our weekly carnival by using this link: http://www.amarketingexpert.com/submit-ame-blog-carnival/



Best of the Web Book Marketing Tips for the Week of October 13, 2014
October 17, 2014by: Paula
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Grow your expertise with insights from these book marketing tweets, courtesy of bloggers, marketers, authors and others. The topics include creating query letters and cover letters, finding free images, getting website traffic, and more. Happy marketing!

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* How to Get Traffic to Your Author Website: 30+ Tips for Discouraged Writers

It does take time to get visitors to your site, and it’s not about numbers, it’s about attracting the right people:

http://www.yourwriterplatform.com/author-website-traffic/

* Finding Twitter Chats for Writers

Twitter chats offer a chance to connect with readers, learn from other authors, network with industry professionals, and more:

http://badredheadmedia.com/2014/07/31/finding-twitter-chats-guest-k8tilton/

tweet

* Book Contests for Indie Authors

Your self-published book can gain an edge if you win an award. Here are contests to consider:

http://killzoneauthors.blogspot.co.uk/2014/01/book-contests-for-indie-authors.html

* Query and Cover Letters 101: The Fundamentals

This is a great post for beginners. Learn the difference between query letters and cover letters and how to write them:

http://www.huffingtonpost.com/2014/05/14/cover-letters_n_5317669.html

* The Best Places to Find Free, High-Resolution Images

Here are 18 sites you can check out:

http://www.labnol.org/internet/find-free-images/24990/

* How to Deal With Negative Reviews of Our Books

No one likes negative reviews. But bookmark this post to guide you if, or when, you receive a bad review:

http://blog.marketingtipsforauthors.com/2009/08/how-to-deal-with-negative-reviews-of.html

* How to Fail at Being a Writer

These steps are guaranteed to lead to failure. And it never hurts to have a little laugh:

http://kelsye.com/fail-at-being-a-writer/

* 4 Ways Authors Can Rock on Twitter

Many authors find Twitter is a great way to connect with their audience. Here’s how you can look like a pro:

http://www.thebookdesigner.com/2014/08/4-ways-authors-can-rock-on-twitter/



Tips for Making an SEO Friendly Video
October 16, 2014by: Penny
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Did you know that when you create a video for YouTube that it’s automatically transcribed? This means that using keywords in your conversation can really help to spark visibility to your video. Of course, you want to also include keywords in your title and description, too!

Amp Up Your Video Description

SEO Friendly Video - blog_pin

Did you know that the most important part of your video description are the first 1-2 sentences? Why? Because this is what YouTube displays in search results. These two sentences are very important. Plug in keywords and great content that will get viewers to “click”

Video Did You Know?

 

You have about 15 seconds to convince your viewer to keep watching your video. Better grab their interest early!

Video Call-to-Action

Make sure and provide a CTA (call-to-action) at the end of your video. Get them to do something, sign up, subscribe to your channel, Like your Facebook Page – whatever. Sometimes the simple action of asking can actually get you what you want.

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How to Monetize Free: Tip #26 of 52 Ways to Market Your Book
October 14, 2014by: Penny
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Welcome to Tip #26 of our 52 Ways to Market Your Book! I hope you’re enjoying these tips and they are helping you sell more books.  So, ready? Here we go!

How to Monetize “Free”

Tip 26These days, everyone talks about free content. “Give it away!” they say, but does this really work? Well, yes and no. As with anything, there has to be a strategy.

Last Saturday I was on my morning run through our neighborhood and I noticed a number of garage sale signs (that’s tag sale for those of you back east). One of the signs had a sign beneath it that read: We have free stuff! As I ran though the neighborhood I passed that house and noticed they put all their free stuff in the “Free zone” and already, even at that early hour, hoards of people were migrating there. I passed the other garage sales which were doing OK, but not great. Clearly the one with the free stuff pulled more people, but did it actually sell more paid merchandise? Yes. I checked in with the sale after my run to find most of the good stuff gone (note to self: shop first, exercise later). When I talked to the homeowner they said that the free stuff went fast, but as I noted each time I passed by, it wasn’t junk stuff, it was actually good enough to make the garage sale shopper feel like they got a real deal. If it’s junk and it’s free, it doesn’t really matter.

What’s the lesson here? Free stuff can help you sell more of the paid merchandise, but you have to be careful, because some people just want freebies and that’s fine, but they are not your customers. Here are some tips to help you maximize the use of free:

1. Why free? The first question you should ask yourself is why are you doing this?  If you aren’t sure, then free might not be right for you. Free content should be offered to help further your message, build a list, and get new people into your marketing funnel. If your model isn’t set up this way, maybe it should be. If you aren’t interested in this kind of a marketing model, then free probably isn’t your thing.

2. Define how free can help: Figure out why you want to give free stuff. As I mentioned above, getting clear about your model will help determine if a free product is even worth your time. If it is, then you need to figure out how it will help you. As an example, we have a lot of free stuff on the Author Marketing Experts, Inc. site (http://www.amarketingexpert.com) but the free for us is designed to build trust. Distrust is rampant online, and in particular, in the book promotion and publishing industry. There are a lot of scams out there and so trust is important. Our free stuff builds our mailing list, yes, but it also builds trust.

3. Make sure it’s really free: A lot of people have content that is purported to be free when it’s not really free. What I mean is that you get a sliver of it, not even a piece really worth mentioning, but the stuff you want is something you have to pay for. If you want to do free, make it free. Find something of value and give it to your customers.

4. Make it something your end user wants: As I’ve mentioned a few times, make sure the free is something people want. If it isn’t, you a) won’t bring in the right crowd of people (you’ll end up just getting the freebie hunters, and b) you won’t build your mailing list as fast. So, for example, give your readers something really substantial like an e-book or tips, or a workbook. Virtually any electronic product is easy to create and deliver. When I changed our freebie on the Author Marketing Experts, Inc. website, we quadrupled our sign-ups. So, what was the freebie? 52 Ways to Sell More Books. Now, as an author, isn’t that appealing to you? Exactly my point.

So, what if you’ve written a fiction book? Well, consider this: 83% of Americans want to write a book, so what if you gave them a free how-to guide? You don’t even have to create this yourself, you could partner with someone who has already created this. If you don’t like that idea, consider (for those of you in the historical fiction market) doing a did-you-know piece on the history you’re referencing in your book. The idea here is to a) give value, and b) give your readers something they will care about. Also, whenever possible, give your readers something they need to keep so it will remind them of you and your book: tip sheets, workbooks, reference charts. All of these things are pieces that your consumer may keep, which can keep you top of mind.

  1. Take names:  You should never give free away without asking for an email address. I see people do this all the time; they have a ton of free stuff but never collect emails. If that’s the case, the freebies you are offering may be of great value to your end user but they won’t matter to your marketing. Get emails. It’s called an ethical bribe. You get something (their email) and give them something (the free stuff).
  2. Make it easy to get: Don’t make free difficult. What I mean is make it easy to get your free stuff. If people have to jump through hoops, they won’t do it and the free stuff won’t matter. For example – put your free stuff on your home page, or at least have a link to it, though I recommend using free stuff as an ethical bribe (as a way to get sign-ups for your newsletter). When you ask for their email, make it easy. A simple click or two is all it should take. Then, don’t ask for too much information. If you ask me for my address, birthday, and whatnot I doubt I will want your free stuff that badly. Shorten the staircase. If you make it complicated, it’s not really free. Just bait. If you bait your consumer in this fashion you’ll lose them.
  3. Make the free stuff work for you: If you give away something, make sure that it works for you. What I mean is that when you get our free stuff, we always make sure and remind folks of who we are and what we do. For a while we had a free Twitter e-book that always went out with our product catalog imbedded in it.
  4. Call to action: Make sure that your free stuff has a call to action. You are collecting names and email addresses and building your list, that’s great. But what do you really want people to do? Define what you want them to do, and then include your call to action in the free stuff. Let’s face it, it’s a good piece – designed to help your reader – but it must also help you. It’s ok to promote your book on the last page, or encourage folks to do a consult with you if that’s what you offer. You can also offer specials and change these periodically in the giveaway.
  5. What will you give? People often ask me what you should give away, and I say, it depends: Who is your market and what do they want? Now, on our site you’ll see 52 Ways to Sell More Books, which is an e-book we offer when you sign up for our newsletter. Do our folks want that? You bet. Why? Because they are authors and authors want to sell more books. A special report or e-book always makes a great freebie, maybe you have a white paper that you did on the industry; if so, offer it as a freebie.
  6. Follow up! The best kind of free stuff is, as I like to call it, the gift that keeps giving. Auto responders are a great system but often underutilized when it comes to marketing. If you are collecting names and then never contacting your prospects again, what’s the point? Our 52 Ways to Sell More Books is delivered over several weeks, and then when we’re done, we deliver more quality content. People need to be reminded, and reminded again. Now, you can also funnel folks into your newsletter as I mentioned earlier. I do both. We have the auto responder and the newsletter. Think it’s too much? Maybe, but our market wants information. Define what your market wants and then give it to them. If a newsletter and an auto responder is overkill, then scale it back. No one knows your market like you do.

The real key here is that free stuff can work well for you in so many ways, but free stuff without a goal is just free. Great to get free stuff, right? But then how is all of this hard work going to pay off for you?

If you still aren’t a believer of free, try it for 90 days and see if it doesn’t change your life. If you do it right, free will monetize your audience like nothing else will. The biggest reason is that in an age of pushing things on consumers, your audience really wants to sample what you have to offer before they buy. Free is a great way to do that. It’s also a great way to stay in front of your audience, build trust, and develop a loyal following.

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