Book Marketing Blogs

by Penny Sansevieri
One Minute Marketing: Tip #18 of 52 Ways to Market Your Book
August 19, 2014by: Penny
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Welcome to Tip #18 of our 52 Ways to Market Your Book! I hope you’re enjoying these tips and they are helping you sell more books.  So, ready? Here we go!

One Minute Marketing

Tip 18So, you say you’re too busy to market your book? Well, welcome to the club. Most of the authors I work with or coach work day jobs and try to cram in as much marketing as they can after they come home from an exhausting day at the office. Working this way can be completely overwhelming. It’s no wonder most authors only market their books for ninety days. Who could stand to keep up this pace any longer than that? There are so many things authors need to do, most simply don’t know where to start.

Enter the one minute marketer. As tempting as it is, we can’t do everything. It’s just not realistic. Instead, try doing just three things a day. I found that authors are not only more focused this way but tend to be a hundred times more effective. If you’re marketing your own book and you’re becoming overwhelmed by the magnitude of the work ahead of you, try doing just three things a day. Some of these will only take you a minute and in one week alone you’ll have promoted your book in fifteen new ways. And remember, your three things don’t have to be earth shattering, they can be as simple as sending a thank you note.

Here are a few ideas you can implement today:

Call your local library and sign up to do a talk. You won’t get paid for this, but they will let you sell your book (for a 10% commission back to the library).

Want to drive more attention to your book? How about creating a contest! Contests are great promotional tools. Design one around the topic of your book. For example, I’ll be holding a contest soon asking people for the top ten things NOT to do when you’re marketing your book. Get the idea?

Pitch your story to a local radio and/or tv station.

How’s your web site these days? Remember, it’s your 24/7 marketing tool so make sure it’s up to date.

And while you’re updating your web site, why not list it on search engines like Google, Alta Vista. Or go over to http://www.addme.com and let them do it for you…for free!

Have you thought about submitting an article to a topic-related ezine? Ezine publishers are always looking for content! If you currently subscribe to an email newsletter that you’d like to contribute to, email the editor and ask them what their guidelines are.

Have you started calling bookstores for signings? Why not start that today.

Send your thank you notes! Whether it’s to a news person who did a feature on you or to the book store manager who recently hosted your book signing, saying “thank you” is a great marketing tool!

Magazine articles are a great way to get exposure. Why not submit an article (or book excerpt) to a topic-related magazine today?

Are you a member of all the pertinent organizations in your field of writing? If not, you should be. For example, if you wrote a mystery novel you should think about joining a mystery writing group in your area. Not only will you be able to promote your book at meetings but most groups are always looking for speakers.

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AME Blog Carnival: Tips and Tricks for Writers and Authors – August 18, 2014
August 18, 2014by: Paula
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Welcome to this week’s Author Marketing Experts’ Blog Carnival. This edition offers great tips on social media, writing, and book marketing. Thank you to this week’s contributors!

Social Media

Colleen Collins posted Four Tips For Minimizing Bad Reviews On Google posted at Colleen Collins Books saying, “I offer 4 tips for minimizing bad reviews on Google.”

how to question mark

Writing

Chrys Fey posted Utilize the Dark posted at Write With Fey, saying, “When you’re writing horror, or any story that requires tension or suspense, the dark is a great tool to utilize.”

Book Marketing

Sarah Bolme posted Jazz Up Your Book Promotion posted at Marketing Christian Books, saying, “Use this cool free tool to jazz up your book promotion efforts.”

That concludes this week’s carnival. Our weekly roundup offers the best book marketing, self-publishing, writing, and general publishing industry tips to guide authors, would-be authors, publishers and others on their book journey. Submit a post to our weekly carnival by using this link: http://www.amarketingexpert.com/submit-ame-blog-carnival/



Best of the Web Book Marketing Tips for the Week of August 11, 2014
August 15, 2014by: Paula
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Here is a roundup of some popular book marketing tweets, courtesy of bloggers, marketers, authors and others, that cover a range of issues authors should understand. The topics include why a newsletter is a marketing must, how to create and sell an audiobook, a book launch checklist, and more. Happy marketing!

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* Book Launch Checklist

There are so many things to keep track of when you’re going to publish a book. This handy list takes you from book inception through the first month of publication:

http://kelsye.com/book-launch-checklist/

Newsletter-marketing-must-2-e1407818832880

* 89+ Book Marketing Ideas That Will Change Your Life

Do you feel uninspired? Perhaps this list of ideas will help ramp up your marketing!

http://www.authormedia.com/89-book-marketing-ideas-that-will-change-your-life/

* “You do not have to write bestsellers to build a career as a full-time author”

This interesting blog post examines the success stories like Hugh Howey and concludes that many authors can be successful without ever having a bestseller. Learn how:

http://thesecretstorylair.blogspot.co.uk/2014/07/hugh-howey-or-bust.html

* 57 Little Things to Double Check Before Your Website Launch

Your website is an important marketing tool. Make sure it’s ready to launch:

http://blog.hubspot.com/marketing/website-launch-checklist

* Create and Sell an Audio Book Using These 5 Simple Steps

Audio books are a fast-growing part of the publishing world. And making your book available in as many formats as possible is a good marketing strategy:

http://blog.marketingtipsforauthors.com/2011/03/create-and-sell-audio-book-using-these.html

* List of Online Reviewers Who Accept Self-Published Books

Looking for book reviews? This recently created list may help!

http://publishedtodeath.blogspot.com/2014/08/list-of-online-reviewers-who-accept.html

* Why a Newsletter is a Marketing Must and How to Double the Number of Readers You Get

Newsletters offer visibility – a way to stay in front of your readers and fans. Here’s how you can create your own newsletter:

http://thefutureofink.com/get-more-visibility-for-your-newsletter/



5 Creative Ways to Market Your Book
August 14, 2014by: Penny
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What are you doing these days to promote your book? Is it working?

Are you ready to take your exposure and book sales up a notch? Now more than ever you have to get REALLY creative.

Check out this list of ideas and take your marketing efforts to the next level!

creative marketing ideas - blog_pin

1. Have you thought about pitching educators? College professors, elementary teachers, HS teachers etc. It is fairly easy to get their contact info. Students andparents really value the opinion of their educators. If you’re lucky they may even add your book to their required reading, or recommended reading lists.

2. Are you pitching to your local Book Clubs or Children’s Storytime Leaders at libraries and community centers? You could offer to go in and do a reading for the group, which would surely spark interest and create buzz. Take it a step further and give flyers or your one sheet to the leader to pass out with a special offer exclusively for members of that group.

3. Do you receive newsletters form a particular organization, group or community geared toward your book’s target audience? They are usually always looking for content. Approach them for a regular spot where you can write on relevant topics and promote your work!

4. Businesses big and small are continually looking for perks to offer their staff. Think about how what you (and your book!) have to offer can benefit them and develop a relationship!

5. You know those subscription box services and group deal sites that are all the rage right now? Look into what opportunities they offer for authors. The exposure would be out of this world.

Best of luck!

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How to Network Like a Pro: Tip #17 of 52 Ways to Market Your Book
August 12, 2014by: Penny
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Welcome to Tip #17 of our 52 Ways to Market Your Book! I hope you’re enjoying these tips and they are helping you sell more books.

How to Network Like a Pro!

Tip 17Now that you’re published, it’s time to get out there and market. While it’s tempting to work solely through social networking sites, you do need to leave the house every once in a while and I promise, it will pay off.

Book trade events and conferences provide an excellent opportunity for networking with other authors. They are often also great educational venues offering classes and programs, sometimes live, while others offer them online. I’m going to share with you book industry specific trade programs, but I encourage you to look at your market and see if there are any events that you can attend specific to your trade or profession.

The largest book-related conference in the United States is called Book Expo America (BEA). The conference has moved around in the past, but for the next several years it will be in New York at the Javits Center. It’s an amazing gathering of publishers, authors, and agents. Endless rows of publishers presenting their newest books by their hottest authors. It’s quite a show.

Here’s a list of the major book fairs supported by the larger U.S. publishers:

- Book Expo America: http://www.bookexpoamerica.com

- American Library Association Book Fair: www.ala.org

- Christian Booksellers Association Book Fair: www.cbaonline.org

- Romance Writers of America www.rwa.org

- Frankfurt Book Fair: www.frankfurt-book-fair.com (This is the world’s largest book fair, held in Frankfurt, Germany, each year.)

- National Association of College Stores Book Fair: www.nacs.org

If you’re a self-published author, I highly recommend joining IBPA (Independent Book Publishers Association) and attending their annual conference. You can find them at: www.ibpa-online.org.

Also see:

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AME Blog Carnival: Tips and Tricks for Writers and Authors – August 11, 2014
August 11, 2014by: Paula
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Welcome to this week’s Author Marketing Experts’ Blog Carnival. This edition includes insights into writing, book marketing, and self-publishing. Thank you to this week’s contributors!

Writing

Chrys Fey submitted Passive Voice Misconception posted at Write With Fey, saying, “We have all heard (from agents, editors, etc.) that passive voice is something every writer should learn to spot and should work to eliminate from their writing, but some people are unclear on what passive voice is and why they have to avoid it.”

Self-Publishing

Glenn Miller submitted Kindle Unlimited Is Not Netflix for Books posted at Glenn Miller, saying, “Self-pub authors and readers in general wonder about Amazon’s new Kindle Unlimited. I offer that its promise (to readers — and therefore to authors) is beyond what’s been explored.”

Colin Dunbar submitted Format a Book in Word: Footnote, Index & Bibliography posted at Format Book in Word, saying, “Everything you need to format your book in Word.”

book with cash

Book Marketing

Erica Verrillo submitted List of Online Reviewers Who Accept Self-Published Books posted at Publishing… And Other Forms of Insanity, saying, “I have assembled a list of 167 reviewers, all of whom accept ebook formats and self-published work, and have posted regularly. None of these reviewers charge for a review. Also included on the list are links to submission policy, contact info, and genres.”

Sarah Bolme submitted Opportunity: It’s Before You posted at Marketing Christian Books, saying, “Statistics of self-published book sales are dismal. Yours don’t need to be.”

That concludes this week’s carnival. Our weekly roundup offers the best book marketing, self-publishing, writing, and general publishing industry tips to guide authors, would-be authors, publishers and others on their book journey. Submit a post to our weekly carnival by using this link: http://www.amarketingexpert.com/submit-ame-blog-carnival/



Best of the Web Book Marketing Tips for the Week of August 4, 2014
August 8, 2014by: Paula
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Here are some hot topics in book marketing tweets, courtesy of bloggers, marketers, authors and others. The issues include what authors can learn from reader pet peeves, how to set expectations before publishing, whether book giveaways are still a good idea, and more. Happy marketing!

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* Are Book Giveaways Still Worth It for Indie Authors?

Some experts offer their insights into book giveaways as a marketing strategy. Things have changed, but there are times that freebies still make sense:

http://www.publishersweekly.com/pw/by-topic/authors/pw-select/article/62424-are-book-giveaways-still-worth-it-for-indie-authors.html

bestseller stamp

* Self-Publish or Perish: Why This Author Went from Traditional to Indie Publishing 

Author Eileen Goudge explains why she decided to change publishing paths:

http://www.thebookdesigner.com/2014/08/eileen-goudge/

* What Authors Can Learn From Reader Pet Peeves

When author Jody Hedlund asked her readers about what drove them crazy when they’re reading a book, they had plenty to say. Learn from their comments:

http://jodyhedlund.blogspot.com/2014/08/reader-pet-peeves.html

* Should You Hire an Editor Before Querying? Agents Weigh In

Agents offer reasons why you should – or shouldn’t – hire an editor before querying. It’s an interesting discussion:

http://www.adventuresinyapublishing.com/2014/07/should-you-hire-editor-before-querying.html

* Setting Expectations Before You Publish Your Book

Take some time to figure out what you really want so you’ll have a better chance of reaching your goals:

http://publishingperspectives.com/2014/08/setting-expectations-before-you-publish-your-book/

* Authors Don’t be Twits When Tweeting and Making Online ‘Friends’

This is very clear advice: Don’t do these things. Ever. Or, stop it if you have been doing it:

http://thestoryreadingapeblog.com/2014/08/02/authors-dont-be-twits-when-tweeting/

* What Sells a Book?

Three factors are important to helping your book succeed. Learn what they are:

http://www.selfpublishingreview.com/2013/06/what-sells-a-book/

* How Barbara Freethy Became the Bestselling Amazon KDP Author of All-Time

It took a lot of work, but Barbara Freethy explains what she did that turned her books into Amazon bestsellers:

http://www.huffingtonpost.com/michaelprice/how-barbara-freethy-becam_b_5647391.html



Bestseller Lists: Did You Know?
August 7, 2014by: Penny
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Over the years I’ve been asked about getting on a bestseller list – actually, if I had a dime for every time someone has asked me, I’d be richer than Bill Gates. That said, making a bestseller is still somewhat of a mystery. But if you want some low-down on how the New York Times works, here’s some bestseller scoop you may not know.

Did you know that the New York Times Bestseller List is actually based on a “survey” of closely guarded accounts posted for weekly sales? These are essentially stores – according to many sources – 34 reporting stores that the Times polls to see what’s selling.

Sales need to be showing up across the board. For example, if you’re hot on Amazon but nowhere else, your book would be excluded. If they are picking up a lot of bulk sales for the book, then it would be excluded, too. But, if the book is showing large bulk sales *and* a lot of regular sales then it could be added to the list.

Also, the Times list is polled Sunday to Sunday, so if you launch your book later in the week, it’ll be harder to hit the list for that week. POSTED Bestseller Lists 08062014 - blog_pin

How much do you need to sell to hit a list? Well that depends on when you launch your book. If you’re targeting the heavy-shopping season (like Christmas), then you likely need to sell more. Though, to some extent, publishers have moved away from publishing “seasons” there are still some busy times you should be aware of: January sees a lot of change-your-life/save money books while the summer season sees a lot of beach-read type books (genre fiction). Also, if you’re planning to have a shot at the list, be sure to check out major anniversaries. You may recall the recent Kennedy 50-year anniversary, which was key for many, many new Kennedy titles.

And one final note on the Times list: Independent bookstores are central to these lists. At one time I know that many of the reporting stores were indie stores (I’m not sure of that now, and I assume these stores change). If you’re not in an independent bookstore (or several) you may be out of luck.

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Never Sell Your Book: Tip #16 of 52 Ways to Market Your Book
August 5, 2014by: Penny
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Welcome to Tip #16 of our 52 Ways to Market Your Book! I hope you’re enjoying these tips and they are helping you sell more books.  So, ready? Here we go!

Never Sell Your Book

Tip 16So you’re all ready to promote your book. You’ve got a great press kit, a polished bio, and a letter-perfect press release. Now you’re ready to sell, sell, sell, right? Wrong. One of the biggest mistakes authors make is selling their book. Remember it’s not about the book; it’s about what the book can do for the reader.

Finding the benefits to your book might seem like a pretty simple task, but touting that “It’s a great read!” won’t get you very far. To determine what your book will do for your reader, you’ll have to dig deep, sometimes deeper than you thought. Especially if your book is fiction, this task of finding benefits will require some serious brainstorming. The key here is, be different. If you have a diet book, don’t offer the same benefits a million other books do: you’ll lose weight. Instead, offer a benefit that is decidedly different than anything that’s out there. Or, try to couch a similar benefit in a different way. At the end of the day, it’s all about the WIIFM factor: what’s in it for me? If your reader likes what’s in it for them, they’ll buy your book – otherwise they’ll just move on.

The idea of not selling your book also holds true when you’re doing an interview. Never, ever answer an interviewer’s question with: “You’ll find it in my book.” Because the fact is you’re an author, of course the answer is in your book, but right now you’re there to help them with their interview – save the sales pitches for another time.

The uniqueness of your benefits can also directly relate to the particular audience you’re speaking to. For example, if you have different levels of readers or readers from different backgrounds, it’s a good idea to work up a set of benefits for each of them. Then any interview you do (or speaking engagement) will offer benefits with that audience in mind as opposed to a more generic form of, “Here’s what my book can do for you!” Creating a list of benefits for your book can aid your campaign in a number of ways: first, it’ll help you get away from a more “salesy” type of approach, and second, it will help you create the tip sheets that can add substance to your press kit. If you’re working on the benefit angle of your book early enough, you can incorporate these into the back copy of your book.

The point is, never, ever sell your book. Be a step ahead of the competition and sell what your book can do for the reader, and let them know why it’s better than the competition. In the end, that’s all anyone will care about.

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AME Blog Carnival: Tips and Tricks for Writers and Authors – August 4, 2014
August 4, 2014by: Paula
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Welcome to this week’s Author Marketing Experts’ Blog Carnival. We have some great posts this week on writing that we hope you enjoy. Thank you to this week’s contributors!

Writing

Erica Verrillo submitted Why I Love Weird Al … and Other Word Crimes posted at Publishing… And Other Forms of Insanity, saying, “I have always loved Weird Al. But now I REALLY love Weird Al. Not only does he know that “it’s” is a contraction, he also knows what a dangling participle is. (Be still my heart!) Listen to this great parody. It will put a smile on your face.”

typing

Yvonne DiVita submitted #BecauseIAmWhoIAm Why I Write posted at Lipsticking, saying, “This is part of a blog hop about WHY one writes. I lay bare my heart and reveal what writing means to me. A great exercise for any writer, in my opinion.”

Joan DeMartin submitted Channeling Your Inner Editor posted at Lipsticking, saying, “As a freelance writer, college writing instructor and tutor, I’m always looking for strategies to help my time-crunched students improve their writing. These substantive strategies for self-editing your writing will work for everyone!”

That concludes this week’s carnival. Our weekly roundup offers the best book marketing, self-publishing, writing, and general publishing industry tips to guide authors, would-be authors, publishers and others on their book journey. Submit a post to our weekly carnival by using this link: http://www.amarketingexpert.com/submit-ame-blog-carnival/





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