Book Marketing Blogsby Penny Sansevieri
April 25, 2014
You can get more traffic using Hashtags.
It used to be that Hashtags were just used for Twitter, but not anymore. Using Hashtags on sites like G+, Facebook, Pinterest, LinkedIn and Instagram are fantastic ways to drive more engagement. There are also quite a few Hashtag tools to help you find popular tags and track trends.
Here are a few to consider:
Hashtags.org has been around forever and is still the best place to dig deeper into Hashtag trends, popularity and if you’re ready to go even deeper, you can see how many times a particular Hashtag has been tweeted in a 24-hour period.
Tagdef.com is great because it gives you a history on any Hashtag. So, for example, try plugging in a Hashtag and it’ll pull up when it was first used, how trendy it is and what the meaning of a Hashtag is. This is great when you’re not sure of the Hashtag you’re using. You want to key into something popular but that also drives a relevant meaning to your message.
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April 25, 2014
We’ve rounded up some top book marketing tweets, courtesy of bloggers, marketers, authors and others. The topics include pitching agents or editors, maintaining your eBook sales, reaching out to readers, and more. Happy marketing!
* Can Writing & Self-Publishing Novellas Be Profitable? (Pros & Cons)
Writing shorter pieces can be a great way to keep your readers happy. Author Lindsay Buroker shares her experience:
* How do Authors Reach out to Readers?
Yes, you want to market, but it’s also about reaching out to readers. One author explains how to do it well:
* 4 Levels of Editing Explained: Which Service Does Your Book Need?
This piece will walk you through how to find an editor, as well as the four levels of editing:
* What Will You do When Your eBook Sales Slow Down?
Authors need to proactively find their readers, for starters, and not leave it to luck. Get some additional advice:
* 7 Tips for Pitching to an Agent or Editor at a Conference
Don’t be afraid to pitch your book, it can be a great experience. These tips will help get you ready:
April 23, 2014
Twitter has rolled out their new profiles. Here’s what you need to know to be ready.
The new Twitter profiles are available to everyone. To get it, log into your account and click on “edit” and it will show you (at the top) a button that let’s you explore the new header.
If you don’t have a perfectly sized graphic don’t worry. Twitter will let you resize this. I used a header from our YouTube which was not at all the right size. You’ll need to go in there and play with this a bit, too.
See my profile here:
Here is more information:
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April 23, 2014
During the next several weeks we’re going to dig into some marketing insight, tips, and insider advice to help you sell more books! Are you ready?
First I want to clear up one misconception:
THE BIGGEST MISTAKE AUTHORS MAKE WHEN MARKETING THEIR BOOK IS MARKETING THEIR BOOK….
No, you didn’t read that wrong. You should never, ever, ever market your book. You should only market what the book can do for your reader.
All of the things we’ll show you during the next several weeks will help you leverage into that form of marketing and, make you more successful in the process. Don’t believe me? Give these tips a shot and see for yourself. If you do them all as they are outlined, they are guaranteed to work. No kidding.
How to Sell More Books at Events
So you got a book event, great! Now you want to maximize it, right? You’ve heard your writing buddies (or perhaps read online) about the lack of attendance at signings so figuring out how to maximize the event, regardless of the numbers might be tricky. While I spend a lot of time addressing online marketing, the offline component is one you shouldn’t overlook and if book events are where you want to focus, then bringing in some ideas to help you sell more books is something you should consider.
If you have an event coming up, consider these ideas before you head out:
- Marketing: First and foremost is the marketing of your event. But I’m not talking about the marketing you do in the media (though that is great too) I’m speaking of in-store marketing, this is what most folks seem to overlook. This is where you supply things to the store to help them market your event. Because the first phase of a successful event is driving people to it. Here are a few thoughts.
- Do bag stuffers: You can easily do this in your favorite computer program, do two up on a page, meaning that you use one 8 1/2 by 11 sheet of paper to do two fliers. You’ll want to ask the store first if they mind that you provide this, most stores or event venues don’t.
- Bookmarks: While most in the industry see these as passé, people still love them. You can do bookmarks and bag stuffers (or staple them to the flier) or you can do custom bookmarks with the date and time of your event. Nowadays it’s pretty easy to get these done cheaply. Keep in mind that if you are having the event in a mall or other type of shopping area, you might be able to drop the bookmarks (or bag stuffers) off at the nearby stores to see if they’ll help promote the event.
- Book signings are boring: Regardless of where you do the event, plan to do a talk instead of a signing. People are drawn into a discussion and are often turned off by an author just sitting at a table. Marketing is about message and movement so stand up and speak. If speaking in public is intimidating to you, go to Toastmasters or some other local networking/speaking group and see what you can learn.
- Unique places: If you want to get more attention for your event, consider doing events in unique places. We’ve done them in video stores, electronics stores, gyms, even restaurants (on slow nights), doing outside-the-bookstore events is a great way to gain more interest for your talk. Why? Because you aren’t competing with everyone else at the bookstore for your crowd. When you do an event at a locale that doesn’t normally do events, you’ll gather more people just because it’s considered “unique.”
- Make friends: Get to know the bookstore people, but not just on the day of the event. Go in prior and make friends, tell them who you are and maybe even hand them your flier or bookmark (or a stack if you can). Often stores have Information Centers; see if you can leave some fliers there instead of just at the register. Getting to know the people who are selling the book is a great way to help gather more people into your event. If your event isn’t in a bookstore but attached to a shopping area or mall, go around to the stores (and perhaps you did this when you passed out the fliers) and let them know you have an event and what can you do to help them promote it. If you can rally the troops to help you market your talk, you could triple the numbers of people at your event. No kidding.
- Book pairing: One way you might be able to round up is by pairing your book with a freebie. When I paired Red Hot Internet Publicity with a second, but smaller, marketing book I took the awkward pricing of $18.95, bumped it up to $20 (so 2 books for $20) and quadrupled my sales after an event. Now the pairing doesn’t have to be a book, it can be a special report or even an eBook that you send to them after the event.
- Ease of purchase: Aside from pricing, if you’re doing your own check out make sure that you have many ways consumers can buy your book. I take credit cards at the event, checks and cash. Don’t limit yourself as to what you can take or you will limit your sales.
- Post event wrap up: So the event is over, what now? Well, if you got attendees to sign up for your newsletter (you did do that, right?) and now it’s time to send a thank you note for attending and remind them (if they missed the chance at the event) to buy a copy of your book at the “special event price.”
Speaking and book events are great ways to build your platform, but if you aren’t selling books there’s little point in doing them. For many of us, our book is our business card and thus, if we can sell our “business card” we can keep consumers in our funnel. If your book isn’t your business card you still want readers, right? So the marketing both post and during an event is crucial to building your readership. While it’s easy to say that events sell books, they often don’t. I find that if you don’t “work it” you often will find your time wasted. Seek the opportunities when they are made available to you and then maximize them when they are, you’ll be glad you did!
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April 21, 2014
Are you ready to turn your book into a movie? Learn how to build a high concept film idea from Steven Arvanites, a screenwriter and a teacher. Learn more about Steven at: http://www.NYCScreenwriter.org
April 18, 2014
With so much going on in social media and promotion, we’ve pulled together some great book marketing tweets, courtesy of bloggers, marketers, authors and others. The topics include getting the most out of Twitter’s recent changes, learning how to keep your Facebook engagement up, promoting your content on Google+, and more. Happy marketing!
* 7 Ways to Get More Engagement Out of Your Photos on Facebook
Facebook’s recent algorithm tweaks mean fewer people may see your photos, but there still are ways to make your photos go viral:
* Google+ Marketing Tactics, How to Promote Your Content on Google+
Learn how Google+ works and why the site is such a great place for promotion:
* Setting up Your Blog? Use This Checklist to Start Off on the Right Foot
If you want to make sure you’ve got your blog ready to go, these tips will help you set up a good quality blog so you can start posting:
* 5 Tips to Get the Most Out of Twitter’s Latest Update
Twitter’s new design looks familiar (Facebook anyone?), and has some great new features to aid your promotions:
* 6 Things Authors Should Know About Book Award Contests
There are good contests, and there are scams. What you should know before you enter a contest:
* Has Your Facebook Engagement Dropped?
Listen to what Facebook expert Mari Smith says:
Share Best of the Web marketing tips – Click to Tweet
April 14, 2014
Would you like more people to watch your YouTube channel? It’s all in the keywords you choose and use. James Wedmore explains how to get more traffic and sell more stuff by using the right keywords!
April 11, 2014
Last week I was at Social Media Marketing World in San Diego. It’s a fantastic event and if you want to stay up on social media at all, you should really consider attending this event.
If you weren’t there, I thought I’d share my notes, favorite tweets, screenshots of some fabulous slides, as well as some video clips to help you ramp up your marketing!
How does YouTube measure engagement? They measure it by watch time, that’s how they measure.
Did you know that 60% of video views come from search? Why is this important? Because your keywords really matter!
And when coming up with keywords, keep this tip in mind: People don’t search for our solutions; they search by their problems – via @kimgarst
The ultimate goal on YouTube is to get them off of the site. What does this mean? You need to have a call to action (CTA)
Not sure what to make videos of? Here’s a tip: Identify what questions people are asking when they are considering working with you.
Wonder what’s trending in your marketing on YouTube or want to get some keyword ideas? You can find keywords by typing terms into Google or YouTube to get ideas for the video.
When it comes to making a video, keep this in mind: The first 5 seconds are key. Let them know what are they getting out of this video and why it’s important.
Did you know? Get visual! “A shopper is 174% more likely to make a purchase after viewing a video before shopping.”
Keywords are key: Use keywords in your title, tags and description. Also, be sure to mention the keywords during the video –as part of the narrative. How often should you mention it? At least four times!
Bumper video: if you’re going to start doing video, see if you can have someone create a short intro or bumper video for you. It’ll help brand you! What should be in a bumper video? Title of the show, tag line (if you have one), picture or video of yourself and intro music.
Did you know that YouTube transcribes videos? This is good news, but their transcription isn’t always great. They recommend getting a transcriptionist on Fivvr or ODesk and then uploading it to YouTube.
Let’s talk CTA (call to action):
Here are some CTA’s that work well for video:
What to do
Why to do it
How to do it
You can do a lot with the new YouTube toolbox; one of them is the External Link Annotation, which essentially means sending folks to an offer outside of Facebook. Check it out!
How to find the Perfect Keywords for Your Video!
April 11, 2014
We’ve pulled together some of the most popular book marketing tweets, courtesy of bloggers, marketers, authors and others. The topics include how to use Google+ circles, where to get images to use on your blog, ways to grow your writing skills, and more. Happy marketing!
* How to Market a Book & Strengthen Your Author Platform with Goodreads
Goodreads is a great site for author promotion, and the site offers a number of ways authors can market themselves:
* 9 Ways to Grow in Writing Skills
Author Jody Hedlund offers 9 ways authors can challenge themselves to grow:
* Google+ Circles: Making them Work for You
If you haven’t done much with Google+ Circles, you’re missing out. Learn more:
* Wonder How to Best Use Hashtags for Social Media Marketing?
TopRank’s Nick Ehrenberg explains the pros and cons of hashtags:
April 9, 2014
More from my notes taken at Social Media Marketing World!
Here’s a cool idea: you can leverage your personal/business accounts on Pinterest and make yourself a contributor on all your boards! Contributor boards get better traction on Pinterest!
The power in Pinterest is in original pins, because 80% of pins on the site are repins. Creating your own content is really important. What kind of content does well? Here’s a great video that illustrates some fantastic pin ideas for your boards! (Hint: checklists do very well on there)
Doing offers on Pinterest is also a great idea, so you could weave one of the ideas into an offer (a free offer) using a site called Leadspages (leadspages.net). The site can help you pull in leads from the offer. Here are two examples of what your pin might look like:
When setting up the landing page using Leads Pages, the landing page should look similar to the offer. Here’s an example:
Here are the steps:
- First, you want to figure out the offer. What will you give them?
- Next, create the lead page
- Then, Pin it! That’s it!
Melanie also mentioned that it’s important to add a disclaimer on the form (where you’re taking their email address), she mentioned it’s very helpful for getting signups. The Disclaimer would be “we never share or sell our email lists.”
One final note, add the word FREE to the pin. Also, include a link to the offer in the description, too.
Make pins taller, vs. wider — add a call to action in the image, too. So, CLICK HERE (which is shown in the first Pinterest image above)
How many boards should you have? Melanie recommended 5 boards and 10 pins per board (at a minimum).
You can and should repin your original content, too. You should also keep repining your offer!
Fun Pinterest Tools!