Book Marketing Blogs

by Penny Sansevieri
New Twitter Profiles: What you need to know!
April 23, 2014by: Penny
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Twitter has rolled out their new profiles. Here’s what you need to know to be ready.

The new Twitter profiles are available to everyone. To get it, log into your account and click on “edit” and it will show you (at the top) a button that let’s you explore the new header.

Twitter New Profiles

 

If you don’t have a perfectly sized graphic don’t worry. Twitter will let you resize this. I used a header from our YouTube which was not at all the right size. You’ll need to go in there and play with this a bit, too.

See my profile here:

https://twitter.com/Bookgal

Here is more information:

http://thenextweb.com/twitter/2014/04/22/twitters-new-facebook-like-profile-pages-now-available-users/

And here:

http://mashable.com/2014/04/08/twitters-new-profiles-what-you-need-to-know/

 

 

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52 Ways to Market Your Book: Tip #1 – How to Sell More Books at Events
April 23, 2014by: Penny
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During the next several weeks we’re going to dig into some marketing insight, tips, and insider advice to help you sell more books! Are you ready?

First I want to clear up one misconception:

THE BIGGEST MISTAKE AUTHORS MAKE WHEN MARKETING THEIR BOOK IS MARKETING THEIR BOOK….

No, you didn’t read that wrong. You should never, ever, ever market your book. You should only market what the book can do for your reader.

All of the things we’ll show you during the next several weeks will help you leverage into that form of marketing and, make you more successful in the process. Don’t believe me? Give these tips a shot and see for yourself. If you do them all as they are outlined, they are guaranteed to work. No kidding.

TIP #1

How to Sell More Books at Events

Tip 1

So you got a book event, great! Now you want to maximize it, right? You’ve heard your writing buddies (or perhaps read online) about the lack of attendance at signings so figuring out how to maximize the event, regardless of the numbers might be tricky. While I spend a lot of time addressing online marketing, the offline component is one you shouldn’t overlook and if book events are where you want to focus, then bringing in some ideas to help you sell more books is something you should consider.

If you have an event coming up, consider these ideas before you head out:

  1. Marketing: First and foremost is the marketing of your event. But I’m not talking about the marketing you do in the media (though that is great too) I’m speaking of in-store marketing, this is what most folks seem to overlook. This is where you supply things to the store to help them market your event. Because the first phase of a successful event is driving people to it. Here are a few thoughts.
  2. Do bag stuffers: You can easily do this in your favorite computer program, do two up on a page, meaning that you use one 8 1/2 by 11 sheet of paper to do two fliers. You’ll want to ask the store first if they mind that you provide this, most stores or event venues don’t.
  3. Bookmarks: While most in the industry see these as passé, people still love them. You can do bookmarks and bag stuffers (or staple them to the flier) or you can do custom bookmarks with the date and time of your event. Nowadays it’s pretty easy to get these done cheaply. Keep in mind that if you are having the event in a mall or other type of  shopping area, you might be able to drop the bookmarks (or bag stuffers) off at the nearby stores to see if they’ll help promote the event.
  4. Book signings are boring: Regardless of where you do the event, plan to do a talk instead of a signing. People are drawn into a discussion and are often turned off by an author just sitting at a table. Marketing is about message and movement so stand up and speak. If speaking in public is intimidating to you, go to Toastmasters or some other local networking/speaking group and see what you can learn.
  5. Unique places: If you want to get more attention for your event, consider doing events in unique places. We’ve done them in video stores, electronics stores, gyms, even restaurants (on slow nights), doing outside-the-bookstore events is a great way to gain more interest for your talk. Why? Because you aren’t competing with everyone else at the bookstore for your crowd. When you do an event at a locale that doesn’t normally do events, you’ll gather more people just because it’s considered “unique.”
  6. Make friends: Get to know the bookstore people, but not just on the day of the event. Go in prior and make friends, tell them who you are and maybe even hand them your flier or bookmark (or a stack if you can). Often stores have Information Centers; see if you can leave some fliers there instead of just at the register. Getting to know the people who are selling the book is a great way to help gather more people into your event. If your event isn’t in a bookstore but attached to a shopping area or mall, go around to the stores (and perhaps you did this when you passed out the fliers) and let them know you have an event and what can you do to help them promote it. If you can rally the troops to help you market your talk, you could triple the numbers of people at your event. No kidding.
  7. Book pairing: One way you might be able to round up is by pairing your book with a freebie. When I paired Red Hot Internet Publicity with a second, but smaller, marketing book I took the awkward pricing of $18.95, bumped it up to $20 (so 2 books for $20) and quadrupled my sales after an event. Now the pairing doesn’t have to be a book, it can be a special report or even an eBook that you send to them after the event.
  8. Ease of purchase: Aside from pricing, if you’re doing your own check out make sure that you have many ways consumers can buy your book. I take credit cards at the event, checks and cash. Don’t limit yourself as to what you can take or you will limit your sales.
  9. Post event wrap up: So the event is over, what now? Well, if you got attendees to sign up for your newsletter (you did do that, right?) and now it’s time to send a thank you note for attending and remind them (if they missed the chance at the event) to buy a copy of your book at the “special event price.”

Speaking and book events are great ways to build your platform, but if you aren’t selling books there’s little point in doing them. For many of us, our book is our business card and thus, if we can sell our “business card” we can keep consumers in our funnel. If your book isn’t your business card you still want readers, right? So the marketing both post and during an event is crucial to building your readership. While it’s easy to say that events sell books, they often don’t. I find that if you don’t “work it” you often will find your time wasted. Seek the opportunities when they are made available to you and then maximize them when they are, you’ll be glad you did!

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From Book to Movie: Going High Concept
April 21, 2014by: Paula
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Are you ready to turn your book into a movie? Learn how to build a high concept film idea from Steven Arvanites, a screenwriter and a teacher. Learn more about Steven at: http://www.NYCScreenwriter.org

 

 

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Best of the Web Book Marketing Tips for the Week of April 14, 2014
April 18, 2014by: Paula
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With so much going on in social media and promotion, we’ve pulled together some great book marketing tweets, courtesy of bloggers, marketers, authors and others. The topics include getting the most out of Twitter’s recent changes, learning how to keep your Facebook engagement up, promoting your content on Google+, and more. Happy marketing!

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* 7 Ways to Get More Engagement Out of Your Photos on Facebook

Facebook’s recent algorithm tweaks mean fewer people may see your photos, but there still are ways to make your photos go viral:

http://www.jeffbullas.com/2013/04/18/7-ways-to-get-more-engagement-out-of-your-photos-on-facebook/

* Google+ Marketing Tactics, How to Promote Your Content on Google+

Learn how Google+ works and why the site is such a great place for promotion:

http://www.socialmediaexaminer.com/google-marketing-tactics-promote-content-google/

blogging hands

* Setting up Your Blog? Use This Checklist to Start Off on the Right Foot 

If you want to make sure you’ve got your blog ready to go, these tips will help you set up a good quality blog so you can start posting:

http://blog.hubspot.com/marketing/how-to-ensure-your-blog-is-set-up-right

* 5 Tips to Get the Most Out of Twitter’s Latest Update

Twitter’s new design looks familiar (Facebook anyone?), and has some great new features to aid your promotions:

http://socialmediatoday.com/mlewis1/2345836/5-tips-brands-get-most-out-twitter-s-latest-update

* 6 Things Authors Should Know About Book Award Contests

There are good contests, and there are scams. What you should know before you enter a contest:

http://blog.bookbaby.com/2014/04/6-things-you-need-to-know-about-book-award-contests/

* Has Your Facebook Engagement Dropped?

Listen to what Facebook expert Mari Smith says:

http://www.themarketingagents.com/mari-smith-facebook-marketing-for-small-business 

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How to Get More Views on YouTube
April 14, 2014by: Paula
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Would you like more people to watch your YouTube channel? It’s all in the keywords you choose and use. James Wedmore explains how to get more traffic and sell more stuff by using the right keywords!

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Viral Video: The Secrets to Creating Video that Gets Seen
April 11, 2014by: Penny
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Last week I was at Social Media Marketing World in San Diego. It’s a fantastic event and if you want to stay up on social media at all, you should really consider attending this event.

If you weren’t there, I thought I’d share my notes, favorite tweets, screenshots of some fabulous slides, as well as some video clips to help you ramp up your marketing!

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How does YouTube measure engagement? They measure it by watch time, that’s how they measure.

Did you know that 60% of video views come from search? Why is this important? Because your keywords really matter!

And when coming up with keywords, keep this tip in mind: People don’t search for our solutions; they search by their problems – via @kimgarst

The ultimate goal on YouTube is to get them off of the site. What does this mean? You need to have a call to action (CTA)

Not sure what to make videos of? Here’s a  tip: Identify what questions people are asking when they are considering working with you.

Wonder what’s trending in your marketing on YouTube or want to get some keyword ideas? You can find keywords by typing terms into Google or YouTube to get ideas for the video.

When it comes to making a video, keep this in mind: The first 5 seconds are key. Let them know what are they getting out of this video and why it’s important.

Did you know? Get visual! “A shopper is 174% more likely to make a purchase after viewing a video before shopping.”

Keywords are key: Use keywords in your title, tags and description. Also, be sure to mention the keywords during the video –as part of the narrative. How often should you mention it? At least four times!

Bumper video: if you’re going to start doing video, see if you can have someone create a short intro or bumper video for you. It’ll help brand you! What should be in a bumper video? Title of the show, tag line (if you have one), picture or video of yourself and intro music.

Did you know that YouTube transcribes videos? This is good news, but their transcription isn’t always great. They recommend getting a transcriptionist on Fivvr or ODesk and then uploading it to YouTube.

Let’s talk CTA (call to action):

Here are some CTA’s that work well for video:

What to do

Why to do it

How to do it

 

You can do a lot with the new YouTube toolbox; one of them is the External Link Annotation, which essentially means sending folks to an offer outside of Facebook. Check it out!

YouTube Session External Link Annotation

 

 

 

 

 

 

 

How to find the Perfect Keywords for Your Video!

 

 

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Best of the Web Book Marketing Tips for the Week of April 7, 2014
April 11, 2014by: Paula
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We’ve pulled together some of the most popular book marketing tweets, courtesy of bloggers, marketers, authors and others. The topics include how to use Google+ circles, where to get images to use on your blog, ways to grow your writing skills, and more. Happy marketing!

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* How to Market a Book & Strengthen Your Author Platform with Goodreads

Goodreads is a great site for author promotion, and the site offers a number of ways authors can market themselves:

http://www.yourwriterplatform.com/market-book-goodreads/

* 9 Ways to Grow in Writing Skills

Author Jody Hedlund offers 9 ways authors can challenge themselves to grow:

http://jodyhedlund.blogspot.com/2014/04/9-ways-to-grow-in-writing-skills.html

* Google+ Circles: Making them Work for You

If you haven’t done much with Google+ Circles, you’re missing out. Learn more:

http://www.indiesunlimited.com/2014/04/07/google-circles-making-them-work-for-you/

* Wonder How to Best Use Hashtags for Social Media Marketing?

TopRank’s Nick Ehrenberg explains the pros and cons of hashtags:

http://www.toprankblog.com/2014/04/hashtag-marketing/

hashtags

Sell Your Stuff on Pinterest
April 9, 2014by: Penny
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More from my notes taken at Social Media Marketing World!

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Here’s a cool idea: you can leverage your personal/business accounts on Pinterest and make yourself a contributor on all your boards! Contributor boards get better traction on Pinterest!

The power in Pinterest is in original pins, because 80% of pins on the site are repins. Creating your own content is really important. What kind of content does well? Here’s a great video that illustrates some fantastic pin ideas for your boards! (Hint: checklists do very well on there)

Doing offers on Pinterest is also a great idea, so you could weave one of the ideas into an offer (a free offer) using a site called Leadspages (leadspages.net). The site can help you pull in leads from the offer. Here are two examples of what your pin might look like:

 

 

Pinterest Promotion Page

 

 

 

 

 

 

 

 

 

 

 

 

Pinterest Example

 

 

 

 

 

 

 

 

 

When setting up the landing page using Leads Pages, the landing page should look similar to the offer. Here’s an example:

Pinterest Promotion Examples

 

 

 

 

 

 

 

 

 

Here are the steps:

  • First, you want to figure out the offer. What will you give them?
  • Next, create the lead page
  • Then, Pin it! That’s it!

Melanie also mentioned that it’s important to add a disclaimer on the form (where you’re taking their email address), she mentioned it’s very helpful for getting signups. The Disclaimer would be “we never share or sell our email lists.”

One final note, add the word FREE to the pin. Also, include a link to the offer in the description, too.

Make pins taller, vs. wider — add a call to action in the image, too. So, CLICK HERE (which is shown in the first Pinterest image above)

 

How many boards should you have? Melanie recommended 5 boards and 10 pins per board (at a minimum).

You can and should repin your original content, too.  You should also keep repining your offer!

Fun Pinterest Tools!

 

 

 

 

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How to Run Successful Ads on Facebook
April 8, 2014by: Penny
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Recently I was at Social Media Marketing World in San Diego. It’s a fantastic event and if you want to stay up on social media at all, you should really consider attending this event.

If you weren’t there, I thought I’d share my notes, favorite tweets, screenshots of some fabulous slides, as well as some video clips to help you ramp up your marketing!

Running Successful Facebook Ads

This was one of two sessions on Facebook ads (which have become super confusing). The first session was with Jon Loomer (jonloomer.com).

With the new Facebook ads, you can target “like” audiences by uploading email lists or asking Facebook to find similar audiences for an author similar to your market.

You can now also do something called website custom audiences on Facebook. What the system does is target anyone who visited your site in the last 30 days (you need to add a cookie to your website to do this). If someone has visited your site but didn’t like your Page on Facebook, your ad will show up in their newsfeed. Cool, right?

Here’s a unique tip from Dennis Yu. If want to do “like audience” ads on Facebook, and you want to find out specific page information such as the Facebook Page ID, etc. here’s what you need to do. Go to your browser and type in: graph.facebook.com/bookmarketingAME (or whatever Facebook page you’re looking for). This tells you a ton about the page, such as page activity, when it was established, how many likes it has, etc. Also, you can find user addresses, etc. Very helpful for targeting ads or Facebook pages.

Another expert on Facebook (Jon Loomer) suggested posting 2, 3 and often 4 times a day on the site. I would suggest that you try different times and see what your fans want, in the end that’s what matters. Regardless, it should be more than once a day!

Facebook ads tip: Never run a sidebar ad. Why? Because Facebook is a very mobile site, meaning that a lot of folks access it using their mobile devices. Sidebar ads don’t show up in mobile!

Optimized (OCPM) CPM is something Jon Loomer recommends highly. Essentially what this means is that Facebook choses who to target within the audience you assign. They will bid appropriately, and you don’t have to make as many ads.

One note on ads, don’t go for gigantic audiences. They just don’t convert well at all.

Note on Facebook Like Audiences ads: If you can find emails of influencers (with similar audiences to yours) you can then have Facebook match the audience on your like campaign. For example, if you are a romance author and you have the email address for a high-profile author with lots of Facebook Likes, you can add this email to your batch when setting up your Like Audiences so it will pull in a similar audience to what this author has. Smart, no?  

The Facebook sales funnel. Here’s are the stages of engagement from Dennis Yu’s presentation:

Facebook the Sales Funnel

Though this is a bit harder to read, I thought it was helpful. These are the different ads and the audiences they engage based on ad type:

Facebook The Engagement Funnel

And here are two great videos of Dennis Yu’s presentation on Facebook Ads, Like Audiences (which is a great new ad you can access through the Power Editor)

 



The Best Ads to Run on Facebook (to Sell More Stuff)
April 7, 2014by: Paula
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Have you ever used the Custom Audiences function on Facebook? The ways this works is if you have someone’s email address (such as a top influencer) you can plug his or her name into the Power Editor on Facebook when you’re creating your ad and it will promote your ad to that person’s audiences, too. It’s a great way to sell more of your product. Dennis Yu at Social Media Marketing World will walk you through using Custom Audiences.

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