Best of the Web Book Marketing Tips for the Week of June 6, 2011

by: Paula
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We’ve rounded up some of the best book marketing Tweets during the past week, from bloggers, marketers, authors and others. The topics include Twitter tips for authors, the benefits of Google alerts, public speaking tips, the pros and cons of designing your book and much more. Happy marketing!

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* HOW TO: Start Marketing on Facebook

Illustration of Facebook mobile interface

Image via Wikipedia

Facebook shows no sign of slowing down. Between its growth in members and the ability to target customers through word-of-mouth and paid ads, it’s a great place for marketing. Here are six steps to getting started:

http://mashable.com/2011/05/25/facebook-marketing-guide/

* Query Fail: How NOT to Write a Query Letter

letters

Image by Muffet via Flickr

This composite letter is a shining example of everything that authors do wrong – the article and comments following explain how to get it right:

http://www.writersrelief.com/blog/2011/05/query-fail-how-not-to-write-a-query-letter/

* Speaking Engagements: Be Prepared

Public Speaking University (cover shot)

Image by justinplambert via Flickr

Congratulations on your speaking engagement! To ensure your presentation sparkles, use this checklist to prepare:

http://blog.marketingtipsforauthors.com/2011/06/speaking-engagements-be-prepared-by-l.html

* Twitter for Authors

Free twitter bar

Image via Wikipedia

Yes, Twitter is a great place for authors – if they know what to do. Learn the basics of effective Twitter marketing:

http://workflowwriting.com/606180/twitter-for-authors-book-marketing-and-publicity-with-social-media-by-todd-rutherford.php

* The Ultimate Guide to Facebook Marketing

Image representing Facebook as depicted in Cru...

Image via CrunchBase

Everything you could possibly want to know about using Facebook for marketing:

http://www.copyblogger.com/ultimate-facebook/

* Should You Design Your Own Book? Pro and Con

Design book proposal thru Wordle

Image by juhansonin via Flickr

Not sure if you should hire a designer or design your own cover? This list of pros and cons will help you decide:

http://www.thebookdesigner.com/2011/06/should-you-design-your-own-book-pro-and-con/

* 8 Ways Nonfiction Authors Can Use Google Alerts

google alert

Image by mike912mueller via Flickr

If you aren’t using Google to keep track of who’s talking about you and your book, as well as what your competition is doing, you should be. Learn how:

http://authoritypublishing.com/book-marketing/8-ways-nonfiction-authors-can-use-google-alerts/

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