Best of the Web Book Marketing Tips for the Week of December 19, 2011

by: Paula
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We’ve rounded up some of the best book marketing Tweets from the past week, courtesy of bloggers, marketers, authors and others. The topics include author branding, LinkedIn’s Events Tool, Google+ hangouts and much more. Happy Holidays and best of luck in your marketing endeavors in 2012!

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* What the Heck is Author Branding and How Do You Do It Anyway?

Crowd

It’s about standing out from the crowd; here’s how:

http://www.lindsayburoker.com/book-marketing/what-the-heck-is-author-branding-and-how-do-you-do-it-anyway/

* Google+ Takes Hangouts “Beyond The Status Update” With New Features

You can go live any time with the hangout feature:

http://www.readwriteweb.com/archives/google_takes_hangouts_beyond_the_status_update_wit.php

* 10 Tips for Promoting Your Events With the New LinkedIn Events Tool

Image representing LinkedIn as depicted in Cru...

Image via CrunchBase

Discover why this tool is a great way to promote – and learn about – local and industry-related events:

http://www.socialmediaexaminer.com/10-tips-for-promoting-your-events-with-the-new-linkedin-events-tool-2/

* Why Writers Must Make Themselves Easy to Contact

A blue globe with a green @-Symbol and a white...

Image via Wikipedia

Is it easy for anyone visiting your website, blog or other online property to contact you? Here’s why it’s important:

http://workflowwriting.com/648503/why-writers-must-make-themselves-easy-to-contact.php

* 4 Tips On Crafting A Title That Will Get People To Read Your Post

LONDON, ENGLAND - AUGUST 07:  In this photo il...

Image by Getty Images via @daylife

Your headline has to draw readers in, otherwise they’ll move on:

http://blog.marketingtipsforauthors.com/2010/10/4-tips-on-crafting-title-that-will-get.html

* Book Marketing Mistake No. 5

Author Fair 2007

Not repeating your story, book, name or core idea enough:

http://www.bookbuzzr.com/blog/book-marketing/book-marketing-mistake-number-5-not-repeating-your-story-book-name-or-core-idea-often-enough/

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