Best of the Web Book Marketing Tips for the Week of December 19, 2011

by: Penny
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We’ve rounded up some of the best book marketing Tweets from the past week, courtesy of bloggers, marketers, authors and others. The topics include author branding, LinkedIn’s Events Tool, Google+ hangouts and much more. Happy Holidays and best of luck in your marketing endeavors in 2012!


* What the Heck is Author Branding and How Do You Do It Anyway?


It’s about standing out from the crowd; here’s how:

* Google+ Takes Hangouts “Beyond The Status Update” With New Features

You can go live any time with the hangout feature:

* 10 Tips for Promoting Your Events With the New LinkedIn Events Tool

Image representing LinkedIn as depicted in Cru...

Image via CrunchBase

Discover why this tool is a great way to promote – and learn about – local and industry-related events:

* Why Writers Must Make Themselves Easy to Contact

A blue globe with a green @-Symbol and a white...

Image via Wikipedia

Is it easy for anyone visiting your website, blog or other online property to contact you? Here’s why it’s important:

* 4 Tips On Crafting A Title That Will Get People To Read Your Post

LONDON, ENGLAND - AUGUST 07:  In this photo il...

Image by Getty Images via @daylife

Your headline has to draw readers in, otherwise they’ll move on:

* Book Marketing Mistake No. 5

Author Fair 2007

Not repeating your story, book, name or core idea enough:

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  • Lindsay B.

    Thanks for mentioning my article, guys! :)

  • Paula

    It was our pleasure – we love sharing great information with our readers!