For inspiration and to guide your planning for next year, we’ve compiled some of our best and most timely tips from the past year, including the ideal book marketing timeline, how to successfully market fiction, book promotion ideas and methods to get your book into bookstores.
Have a wonderful New Year’s, and here’s to marketing success in 2011!
How Long is Too Long to Market a Book?
For many of us, deciding what to do and when to do it can be confusing, but if you’ve only got one book to promote, here are a few tips that might help extend the life of a campaign and give you more ways to market:
Secrets to Successfully Marketing Fiction
When my first book (The Cliffhanger) was published several years ago, I had high hopes of its success. I mean I am, after all, a PR person – so how hard could it be to market fiction? When The Cliffhanger hit the #1 spot on Amazon it was no accident, it was a creative push that got it to #1 and ironically, the pitch that prompted this Amazon soar had nothing to do with the book. Curious? Then read on:
The Business of Publishing
Congratulations, you’re published! But what exactly does it mean to be “published”? Besides the fact that your work is finally in print and your college alumni has asked to interview you for their newsletter it also means fame and fortune, right? The truth about publishing is really stranger than fiction and the truth is: getting published is only half the battle. The other half is to keep your reality check in balance so it doesn’t bounce:
The Write and Wrong Way to Promote Your Book
Did you know that if you’re marketing your book to sell books, you may be marketing for all the wrong reasons? Why? Well frankly, marketing a book to make sales will rarely ring the cash register; in fact, most of the time it amounts to what I call the “anti-sale,” the sale that always seems to elude you:
8 Secrets for Getting into Bookstores
Let’s face it, regardless of the odds we authors still want to get into bookstores. But if you’ve been having a hard time with this, take heart. It’s getting harder and harder to get into stores but not impossible. We’re going to look at some of the possibilities here: