by Amy Cornell | May 28, 2026 | Amazon Updates & Marketing Tips, Podcast for Authors
Reading Time: 6 minutesMany authors treat their Amazon page like a static listing. They upload the book, add a description, choose categories, and assume the work is finished. But Amazon does not function like a digital bookshelf. It behaves more like a hybrid between...
by Penny Sansevieri | Apr 14, 2026 | Amazon Updates & Marketing Tips, Book Marketing Basics, Getting More Book Reviews, Getting More Media Coverage
Reading Time: 9 minutesIf you want to sell more books, the answer usually isn’t to do more marketing. It’s to do smarter, more strategic marketing. One of the biggest mistakes I see authors make is throwing themselves at every possible tactic at once. And let’s...
Amazon Author Central for Authors: What It Actually Does (And Why It Matters)
by Amy Cornell | Mar 26, 2026 | Amazon Updates & Marketing Tips, Book Marketing Basics
Reading Time: 5 minutesMost authors have heard of Amazon Author Central. Far fewer understand what it actually does. And that gap matters more than people realize. Because Author Central isn’t just a profile. It’s one of the few places where you can directly control...
Amazon A+ Content for Authors: The Most Overlooked Retail Page Upgrade That Can Lift Sales
by Amy Cornell | Mar 17, 2026 | Amazon Updates & Marketing Tips, Podcast for Authors
Reading Time: 5 minutesIf your book marketing feels like pushing a boulder uphill, there’s a good chance the problem isn’t “more traffic.” It’s what happens after the click. On Amazon, your retail page is the sale, and A+ Content is one of the few areas where you can...
Amazon Ads for Authors: The 7-Day Sanity Check That Saves Your Budget
by Amy Cornell | Mar 5, 2026 | Amazon Updates & Marketing Tips, Podcast for Authors
Reading Time: 3 minutesMany authors treat Amazon ads like a slot machine. Pull the lever. Watch the dashboard. Panic when numbers don’t pop. That mindset burns budgets and hides the real levers that move sales. Amazon ads are not instant-close machines. They are...
Book Marketing on Amazon: How to Get Your Book Seen, Clicked, and Bought
by Penny Sansevieri | Jan 20, 2026 | Amazon Updates & Marketing Tips
Reading Time: 5 minutesWhen authors talk about book marketing on Amazon, what they often really mean is, “How do I sell more books?” While that’s a fair question, it’s not quite the right one. Amazon book marketing isn’t about chasing tactics or hoping the algorithm...