10 Things your friends can do to help you sell more books: Tip #11 of 52 Ways to Market Your Bookby: Penny Sansevieri
We hope you’re enjoying 52 Ways to Market Your Book! We’ve got your next batch of tips, are you ready? OK, here is what you can expect in the coming weeks!
Tip 12: Read Blogs in Your Market
Tip 13: How’s Your Online Reputation?
Tip 14: Secrets for Getting Into Bookstores
Tip 15: How to Look Good Online
Tip 16: Never Sell Your Book
Tip 17: How to Network Like a Pro!
Tip 18: One Minute Marketing
Tip 19: Host a Video Contest!
Tip 20: The Power and Importance of Consistency
10 Things Your Friends Can do to Help you Sell More Books!
Successful authors are not loners. They get out and they talk about their book, they engage people, they market and they enlist the help of their team. In this case we’re talking about your friends. Getting friends (and family) to help you market your book might be the best thing you can do for your book’s success, but how you go about engaging their help is another matter entirely. Friends and family who haven’t spent any time in the book industry might be at a loss for what to do and because of that, might end up doing nothing. I find that when I talk to folks they tell me they’d love to help but have no clue where to start. So take this list and pass it out to everyone you know, this should give them a good jump-off point and could certainly help boost your sales!
1) Do you have promotional pieces? T-shirts, postcards, bookmarks, hats, magnets? Send some to all of your friends and ask them to pass them out or leave them in places where your readers might shop.
2) Send friends and family an announcement e-mail and ask if they’ll send it to ten (or more) people they know with their endorsement to buy the book or better yet, if they have a newsletter or mailing list, see if they’ll announce your book to their newsletter readers!
3) Have them go into their local bookstore and talk to the manager about inviting you in for a local event or better yet, see if they’ll stock your book.
4) Encourage everyone you know to buy a book.
5) Offer them a commission if they sell books on your behalf.
6) If you’re in town see if they’ll host a book signing at their home to introduce you to their network of friends.
7) Do they have businesses? See if they’ll consider selling your book at their offices. (And remember to give them a percentage!)
8) Do they have any connections with local radio, TV or print? Ask them if they’ll make a call for you to see about getting you on the air.
9) Tell your friends what you need. Make up a promotional “wish list” for example “I wish I could do an event at XYZ bookstore, or I wish I could get into XYZ magazine.” You never know who they might know. Remember the six degrees of separation rule. Often friends want to help but they don’t know what you need. Tell them.
10) Thank them for all of their efforts and keep them apprised of your success. Often we get so busy promoting our books that we forget to say thank you and since we hate to boast, we also forget to tell people all the wonderful things that have happened to us and our books. Tell them. They’ll be happy for you and it might inspire them to do more!
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